axcent tuning systems investor deck
TRANSCRIPT
The New Digital Self-Tuning System Endorsed by Guitar Legends
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Total Addressable Market
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$3.8B Guitar industry
worldwide ($1.5B in the U.S.
alone)
6.4M guitars sold
worldwide each year, 2.5 million
sold in the United States
Plus Millions of existing guitars worldwide that are candidates for an AxCent self-tuning system upgrade
The Trouble with Guitars…
Guitars are inherently unstable...
Changes in temperature, aging strings, use and other factors
constantly de-tune guitars.
Out-of-tune guitars waste your time and money, and hurt your sound.
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AxCent is the premiere digital self-tuning system for every guitarist.
*Installs easily on new and used guitars
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Automatically change tuning with the touch of a button (on your phone or
tablet) ●
Choose from a limitless selection of tuning possibilities – including accurate tunings from favorite artists and songs
● Patented digital technology controls all
strings – perfect tuning always.
The AxCent System
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Mobile Device Integration
The new AxCent System can be
controlled by cell phones and tablets
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Joe Perry Peter Frampton Jimmy Page
Endorsed by Legends
“It has to be seen and heard to be believed.”
– Jimmy Page
More AxCent users include:
Eddie Van Halen Pat Metheny
Pete Townshend Peter Buck
And many others… 7
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Good for Every Guitarist
Beginners: Self-tuning saves time and helps instill sense of perfect-pitch. Allows beginners to learn to play songs more easily by allowing them to use the tunings the artists have written the songs in. Intermediates: Save time and experiment with alternative tunings. Allows intermediates to change tunings while playing and allows them to access more tunings faster and more accurately than ever before. Professional Players: Saves time and ensures perfect tuning in all studio, live and songwriting settings. Alternate tuning, too! Allows professionals to save money on equipment as one guitar can now be tuned and retuned at the touch of a button, allowing for fewer guitar purchases etc.
Why AxCent is Different
AxCent is the only self-tuning system that uses a patented
“open loop” technology.
Other, less successful self-tuning systems are “closed loop”, and
unlike AxCent, cannot be used on a wide range of new and old
guitars. They also do not allow for tuning changes while playing.
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Jim D’Addario D’Addario Strings
Peter Frampton Frampton
Graham Nash CSN
Mark Slaughter Slaughter
Advisors
Mark Bitter CEO
Managing Director
Neil Skinn CTO
Managing Director
Peter Janssen
Managers
AxCent Cost and Pricing
Cost to produce: $100 per unit (lower once higher production volumes achieved)
*Approximately 45% to 67% margin per unit
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$695 Retail price
$495 Wholesale price
$300 OEM price
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$100M Aggregate revenue,
years 1-5, all products
$50M Revenue, year 5
$50M Aggregate
EBITDA years 1-5
Revenue Projections
$25M EBITDA year 5
This projection assumes we capture only 1.8% of the candidate domestic guitar market or .72% of the candidate global guitar market by the fifth year.
We believe it is possible to attain that share even earlier.
Investment Opportunity
Raising up to $2.5 million for up to 25% of the company.
Accredited investors only.
Contact Mark Bitter for additional questions at [email protected]
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Thank you
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