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AWSome Day: Intro [email protected] @IanMmmm Ian Massingham - Technical Evangelist 20 October 2015 #AWS #AWSomeDay

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AWSome Day: Intro

[email protected]@IanMmmm

Ian Massingham - Technical Evangelist

20 October 2015

#AWS #AWSomeDay

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Feedback. It’s really important to usPlease fill out the survey that you

receive after the event

#AWS#AWSomeDay

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Introduction to AWSIan Massingham

AWS Technology Evangelist

@IanMmmm [email protected]

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2008 2009 2010 2011 2012 2013 2014

Over 1 Million Active Customers

“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier

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Startup Customers

http://aws.amazon.com/solutions/case-studies/

Meerkat

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Enterprise Customers

http://aws.amazon.com/solutions/case-studies/

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ISV Partners

http://aws.amazon.com/solutions/case-studies/

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Gartner  “Magic  Quadrant  for  Cloud  Infrastructure  as  a  Service,”  Lydia  Leong,  Douglas  Toombs,  Bob  Gill,  Gregor  Petri,  Tiny  Haynes,  May  28,  2014.  This  Magic  Quadrant  graphic  was  published  by  Gartner,  Inc.  as  part  of  a  larger  research  note  and  should  be  evaluated  in  the  context  of  the  enMre  report.  The  Gartner  report  is  available    at  hNp://aws.amazon.com/resources/analyst-­‐reports/.  Gartner  does  not  endorse  any  vendor,  product  or  service  depicted  in  its  research  publicaMons,  and  does  not  advise  technology  users  to  select  only  those  vendors  with  the  highest  raMngs.  Gartner  research  publicaMons  consist  of  the  opinions  of  Gartner's  research  organizaMon  and  should  not  be  construed  as  statements  of  fact.  Gartner  disclaims  all  warranMes,  expressed  or  implied,  with  respect  to  this  research,  including  any  warranMes  of  merchantability  or  fitness  for  a  parMcular  purpose.  

Gartner Magic Quadrant Cloud Infrastructure as a Service

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Cloud Has Become The New Normal

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What Are The Patterns Of This New Normal?

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Start-ups Build Businesses From Scratch In The Cloud

1

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No legacy Lower cost structureNo dependencies

SMove quickly

Building All Applications In The Cloud

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Disrupt Long Standing Industries, Quickly

Hotels Storage Gaming

Collaboration Matchmaking

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Speed Is Not Just For Start-ups: Companies of All Sizes Move Faster Than Ever Before

2

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It’s Impossible To Stay Competitive Today Without The Cloud

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In The Old Days…

Spend millions for expensive, inflexible, slow-moving infrastructure that is

#FrozenInTime

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Old World

Large upfront capital investment

Basic compute and storage only

Responsible for feature upgrades

Slow to get new capabilities

Low, variable cost

Broad and deep platform

New features arrive daily

Ready to use

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Enterprises Are Using The Cloud For New Apps & Digital Transformation

StatCast App platform Healthcare E-commerce

Digital Personal Finance Web Digital content

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Customers Want Access To The Sunday Roast with all the Trimmings

3

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Key Components Of Agility

+ =

Quick to provision

Don’t have to reinvent the wheel

Vast infrastructure technology platform

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Infrastructure ServicesRegions Availability Zones Compute Storage

Objects, Blocks, FilesNetworking CDNDatabases

SQL, NoSQL, Caching

Vast Infrastructure Technology Platform

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Infrastructure Services

Security & Management

Enterprise Apps

Virtual Private Networks

Identity & Access

Encryption Keys Configuration Monitoring Dedicated

Regions Availability Zones Compute Storage

Objects, Blocks, FilesNetworking CDN

Sharing & Collaboration

Virtual Desktops

Directories

Email & Calendaring

Storage Gateway

Analytics Mobile Development

Data Warehousing

Hadoop

Streaming

Data Pipelines

Machine Learning

Source Code

Containers

Deployment

Build Tools

DevOps

Identity

Sync

Mobile Analytics

Push Notifications

Mobile Backend

Platform Services

Functions

Mobile & Web Front-end

Data Store

Identity

Real-time

Management Tools

Notifications

Queueing

Orchestration

Search

Email

Hybrid Cloud Management

Identity Federation

Direct Connect

Backups

Deployment

Integrated Management

Databases SQL, NoSQL, Caching

App

Vast Infrastructure Technology Platform

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Compute Storage Auditing, Security & Compliance

Relational Databases

RDS for MySQL

RDS for SQL Server

RDS for Oracle

RDS for PostgreSQL

RDS for Amazon Aurora

Configuration history

Usage audit logs

Change notifications

Dedicated HSMs

Customer controlled keys

Block storage:

Magnetic

General Purpose SSD

Provisioned IOPS SSD

Multi-AZ synchronous replication

Read replica support

Object storage:

Life cycle management

Event triggers

Data locality control

General Purpose (M4)

Compute Optimized (C4)

Memory Optimized (R3)

GPU Optimized (G2)

Storage Optimized (D2)

IO Optimized (I2)

Low cost, burst-able performance (T2)

Expansive Services With Depth of Functionality

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2008 2009 2010 2011 2012 2013 2014

516

280

159

826148

24

AWS Rapid Pace Of Innovation 516 major new features and services launched in 2014

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Invention Is Continuous4

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For Example, Consider Compute…

m1.small General Purpose (M3)

Compute Optimized (C4)

Memory Optimized (R3)

GPU Optimized (G2)

Storage Optimized (D2)

IO Optimized (I2)

Low cost, burst-able performance (T2)

New

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Building With Smaller Blocks

Quicker to build Lower costEasier to adapt and update

</> </></>

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Containers, the Cloud & Application Architecture

Applicationportability

Environmentfidelity

Continuousdeployment

High availability& scale

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Amazon EC2 Container Service

Launch and terminate Docker containers

Across a cluster of EC2 instances

Mount persistent volumes at launch

Private Docker repositories

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Shrinking Compute To Atomic Scale With AWS Lambda

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AWS Lambda: An Event Driven Computing Service

Events from AWS services Cloud Functions in Node.js

Automatic execution with no servers to provision

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How Are Customers Using AWS Lambda?

Data triggers Stream processing Indexing & synchronization

1100

111 1

1

00

00

0 1100

111 1

1

00

00

01100

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IoT Server-free back-end

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us-west-2

ELB

ELB

Bidders

Ad Servers

us-east-1ELB

ELB

Bidders

Ad Servers

eu-west-1

ELB

ELB

Bidders

Ad Servers

ap-southeast-1

ELB

ELB

Bidders

Ad Servers

ap-northeast-1

ELB

ELB

Bidders

Ad Servers

Kinesis

S3

60B Events/Day

600k Files/Day

SQS

SQS

SQS

SQS

Machine Learning

Analytics

Dynamic Creatives

Profiles

DynamoDB us-west-2

DynamoDB us-east-1

DynamoDB eu-west-1

DynamoDB ap-southeast-1

DynamoDB ap-northeast-1

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Create robust, scalable and secure APIs in minutes

Amazon API Gateway

Versioning Metering and throttling

Caching Signing & authorization

SDK generation

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Learning more about AWS

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aws.amazon.com/blogs/aws

aws.amazon.com/new

@AWScloud @AWS_UKI

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Let’s Get Started

@IanMmmm [email protected]

Ian Massingham AWS Technology Evangelist

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What’s [email protected]@IanMmmm

#AWS #AWSomeDay

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Certification

aws.amazon.com/certification

Self-Paced Labs

aws.amazon.com/training/self-paced-labs

Try products, gain new skills, and get hands-on practice

working with AWS technologies

aws.amazon.com/training

Training

Validate your proven skills and expertise with the AWS platform

Build technical expertise to design and operate scalable, efficient applications on AWS

AWS Training & Certification

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AWS Self-Paced Labs

Gain practical, hands-on experience working with technology in a practice environment

Explore and experiment with new products

Acquire new and practical skills in a convenient, flexible, and consumable format

More than 50 AWS self-paced labs are available ranging from introductory to advanced topics

aws.amazon.com/training/self-paced-labs

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Instructor-Led Training

Solutions Architects

Developers

SysOps Administrators

Architecting on AWS

Advanced Operations on AWS

Developing on AWS

Systems Operations on AWS

AWS Essentials

Architecting on AWS: Advanced Concepts

Getting Started Advanced

Introduction to AWS Series

Big Data on AWS

Specialty

aws.amazon.com/training

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Certification Roadmap

aws.amazon.com/certification

MasterLevel

ProfessionalLevel

AssociateLevel

AWS Certified Solutions Architect –

Professional Level Exam

AWS Certified Solutions Architect – Master Level Exam

AWS Certified Solutions Architect –

Associate Level Exam

AWS Certified SysOps Administrator – Associate Level Exam

AWS Certified Developer –

Associate Level Exam

Available

Solutions Architect Developer SysOps Administrator

Planned

AWS Certified DevOps Administrator – Professional Level Exam

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Create an AWS Account

Visit aws.amazon.com to create an AWS account

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Take a Free Lab

Visit run.qwiklab.com

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Try a New Service

Find out more at aws.amazon.com/free & aws.amazon.com/new

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AWS User Groups

http://www.meetup.com/AWS-User-Group-North/

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Thank You

#AWS #AWSomeDay

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Follow us fo

r more

events

& webina

rs

@AWS_UKI for local AWS events & news

@AWScloud for Global AWS News & Announcements

#AWS #AWSomeDay