awsome day london january 2016 intro
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Over 1 Million Active Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 52 0 14
Startup Customers
http://aws.amazon.com/solutions/case-studies/
Meerkat
Enterprise Customers
http://aws.amazon.com/solutions/case-studies/
ISV Partners
http://aws.amazon.com/solutions/case-studies/
Gartner“MagicQuadrantforCloudInfrastructureasaService,”LydiaLeong,DouglasToombs,BobGill,GregorPetri,TinyHaynes,May28,2014.ThisMagicQuadrantgraphicwaspublishedbyGartner,Inc.aspartofalargerresearchnoteandshouldbeevaluatedinthecontextoftheenMrereport.TheGartnerreportisavailableathNp://aws.amazon.com/resources/analyst-reports/.Gartnerdoesnotendorseanyvendor,productorservicedepictedinitsresearchpublicaMons,anddoesnotadvisetechnologyuserstoselectonlythosevendorswiththehighestraMngs.GartnerresearchpublicaMonsconsistoftheopinionsofGartner'sresearchorganizaMonandshouldnotbeconstruedasstatementsoffact.GartnerdisclaimsallwarranMes,expressedorimplied,withrespecttothisresearch,includinganywarranMesofmerchantabilityorfitnessforaparMcularpurpose.
Gartner Magic Quadrant Cloud Infrastructure as a Service
Cloud Has Become The New Normal
What Are The Patterns Of This New Normal?
Start-ups Build Businesses From Scratch In The Cloud
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No legacy Lower cost structureNo dependencies
SMove quickly
Building All Applications In The Cloud
Disrupt Long Standing Industries, Quickly
Hotels Storage Gaming
Collaboration Matchmaking
Speed Is Not Just For Start-ups: Companies of All Sizes Move Faster Than Ever Before
2
It’s Impossible To Stay Competitive Today Without The Cloud
In The Old Days…
Spend millions for expensive, inflexible, slow-moving infrastructure that is
#FrozenInTime
Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use
Enterprises Are Using The Cloud For New Apps & Digital Transformation
StatCast App platform Healthcare E-commerce
Digital Personal Finance Web Digital content
Customers Want Access To The Sunday Roast with all the Trimmings
3
Key Components Of Agility
+ =
Quick to provision
Don’t have to reinvent the wheel
Vast infrastructure technology platform
Vast Infrastructure Technology Platform
RegionsAvailability Zones
Points of Presence
INFRASTRUCTURE
CORE SERVICES
Compute VMs, Auto-scaling, & Load Balancing
Storage Object, Blocks, Archivals, Import/Export
Databases Relational, NoSQL, Caching, Migration
Networking VPC, DX, DNSCDN
Vast Infrastructure Technology Platform
ENTERPRISE APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data Warehousing
Hadoop/Spark
Streaming Data Collection
Machine Learning
Elastic Search
Virtual Desktops
Sharing & Collaboration
Corporate Email
Backup
Queuing & Notifications
Workflow
Search
Transcoding
One-click App Deployment
Identity
Sync
Single Integrated Console
Push Notifications
DevOps Resource Management
Application Lifecycle Management
Containers
Triggers
Resource Templates
TECHNICAL & BUSINESS SUPPORT
Account Management
Support
Professional Services
Training & Certification
Security & Pricing Reports
Partner Ecosystem
Solutions Architects
MARKETPLACE
Business AppsBusiness Intelligence DatabasesDevOps Tools NetworkingSecurity Storage
Access Control
Identity Management
Key Management & Storage
Monitoring & Logs
Assessment & Reporting
Resource & Usage Auditing
SECURITY & COMPLIANCE
Configuration Compliance
Web Application Firewall
HYBRID ARCHITECTURE
Data Backups
Integrated App Deployments
Direct Connect
Identity Federation
Integrated Resource Management
Integrated Networking
API Gateway
IoT
Rules Engine
Device Shadows
Device SDKs
Registry
Device Gateway
Streaming Data Analysis
Business Intelligence
Mobile Analytics
RegionsAvailability Zones
Points of Presence
INFRASTRUCTURE
CORE SERVICES
Compute VMs, Auto-scaling, & Load Balancing
Storage Object, Blocks, Archivals, Import/Export
Databases Relational, NoSQL, Caching, Migration
Networking VPC, DX, DNSCDN
Expansive Services With Depth of Functionality
Compute Databases Encryption Access Control
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
High Memory (X1)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low Cost, Burst-able Performance (T2)
Dedicated Instances
RDS For MySQL
RDS For SQL Server
RDS For Oracle
RDS For PostgreSQL
RDS For MariaDB
RDS For Amazon Aurora
Multi-AZ Synchronous Replication
Read Replica Support
Server-side Object Encryption
Customer Controlled Keys
Dedicated HSMs
Integrated Key Management
Key Usage Auditing
Identity Policies
Location Policies
Time-based Policies
Individual API Calls
Key Rotation
Temporary Credentials
Policy Simulator
AWS Rapid Pace Of Innovation 722 major new features and services launched in 2014
2009
48
159
722
82
2011 2013 2015
Invention Is Continuous
4
For Example, Consider Compute…
m1.small General Purpose (M3)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
New
Building With Smaller Blocks
Quicker to build Lower costEasier to adapt and update
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Shrinking Compute To Atomic Scale With AWS Lambda
AWS Lambda: An Event Driven Computing Service
Events from AWS services Cloud Functions in Node.js
Automatic execution with no servers to provision
How Are Customers Using AWS Lambda?
Data triggers Stream processing Indexing & synchronization
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IoT Server-free back-end
us-west-2
ELB
ELB
Bidders
Ad Servers
us-east-1
ELB
ELB
Bidders
Ad Servers
eu-west-1
ELB
ELB
Bidders
Ad Servers
ap-southeast-1
ELB
ELB
Bidders
Ad Servers
ap-northeast-1
ELB
ELB
Bidders
Ad Servers
Kinesis
S3
60B Events/Day
600k Files/Day
SQS
SQS
SQS
SQS
Machine Learning
Analytics
Dynamic Creatives
Profiles
DynamoDB
us-west-2
DynamoDB
us-east-1
DynamoDB
eu-west-1
DynamoDB
ap-southeast-1
DynamoDB
ap-northeast-1
Learning more about AWS
aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI
Let’s Get Started
@IanMmmm
Ian Massingham
AWS Technology Evangelist
Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/self-paced-labs
Try products, gain new skills, and get hands-on practice
working with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and expertise with the AWS platform
Build technical expertise to design and operate scalable, efficient applications on AWS
AWS Training & Certification
AWS Self-Paced Labs
Gain practical, hands-on experience working with technology in a practice environment
Explore and experiment with new products
Acquire new and practical skills in a convenient, flexible, and consumable format
More than 50 AWS self-paced labs are available ranging from introductory to advanced topics
aws.amazon.com/training/self-paced-labs
Instructor-Led Training
Solutions Architects
Developers
SysOps Administrators
Architecting on AWS
Advanced Operations on AWS
Developing on AWS
Systems Operations on AWS
AWS Essentials
Architecting on AWS: Advanced Concepts
Getting Started Advanced
Introduction to AWS Series
Big Data on AWS
Specialty
aws.amazon.com/training
Certification Roadmap
aws.amazon.com/certification
MasterLevel
ProfessionalLevel
AssociateLevel
AWS Certified Solutions Architect –
Professional Level Exam
AWS Certified Solutions Architect – Master Level Exam
AWS Certified Solutions Architect –
Associate Level Exam
AWS Certified SysOps Administrator – Associate Level Exam
AWS Certified Developer –
Associate Level Exam
Available
Solutions Architect Developer SysOps Administrator
Planned
AWS Certified DevOps Administrator – Professional Level Exam
Try a New Service
Find out more at aws.amazon.com/free & aws.amazon.com/new
AWS User Groups
http://www.meetup.com/AWSUGUK/
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#AWS #AWSomeDay
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