@AWScloud

Welcome to AWSome DayEric Morales, Games and Startups, AWS Nordicsmorales@amazon.com

Martin Elwin, Leader - Solutions Architecture, AWS Nordicselwinm@amazon.com

We value your feedback!

#AWSomeDay

Why Do Customers Use AWS?

Agility

Platform Breadth & Depth

Innovation @ Scale

Cost Savings and Flexibility

The primary reason businesses are moving so quickly to AWS and the cloud

#1: Agility

Why does agility matter?

Old World: Infrastructure in

weeks

Businesses Can’t Afford to Be Slow

Get Rid of Undifferentiated Heavy Lifting

Data CentersPower

CoolingCabling

Networking

RacksServersStorageLabor

Buy and install new hardwareSetup and configure new software

build or upgrade data centers

We take care of it… So you don’t have to…

You Don’t Need to Guess Capacity

Self Hosting

Waste

CustomerDissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

Great Things Happen When Risks are Taken

A broad and deep platform helps customersbuild sophisticated, scalable applications

#2: Platform Breadth & Depth

TECHNICAL & BUSINESS SUPPORT

HYBRID ARCHITECTURES MARKETPLACE

CORE SERVICES

INFRASTRUCTURE

ENTERPRISE APPS DEVELOPMENT & OPERATIONS MOBILE SERVICES APP SERVICES ANALYTICS

Regions Availability Zones Points of Presence

IntegratedNetworking

Direct Connect

IdentityFederation

Integrated AppDeployments

Data Backups

IntegratedResourceManagement

Support

ProfessionalServices

PartnerEcosystem

Training &Certification

SolutionArchitects

AccountManagement

Security & Pricing Reports

BusinessApps

BusinessIntelligence

DevOpsTools Security Networking Databases Storage

DataWarehouse

Hadoop/Spark

Real timeStreaming Data

MachineLearning

ElasticSearch

Queuing &Notifications

Workflow

Transcoding

Email

Search

API Gateway

identity

Sync

MobileAnalytics

PushNotifications

One click AppDeployment

DevOps ResourceManagement

ResourceTemplates

Containers

Application LifecycleManagement

Triggers

VirtualDesktops

Sharing &Collaboration

CorporateEmail

Backups

IdentityManagement

AccessControl

Key Mgmt & Storage

Monitoring& Logs

Resource &Usage Auditing

ConfigurationCompliance

Compute Storage CDN Databases Networking

SECURITY & COMPLIANCE

#3: Innovation @ Scale

AWS’ History of InnovationAWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 60 services that range from compute, storage, networking, database, analytics, application services, deployment, management and mobile .

2009

Amazon RDSAmazon VPC

AWS Auto Scaling

AWS Elastic Load Balancing

2010

Amazon SNSAWS Identity & Access Management

Amazon Route 53

2011

Amazon ElastiCache

Amazon SES

AWS CloudFormation

AWS Direct Connect

AWS Elastic Beanstalk

GovCloud2012

Amazon SWF

Amazon Redshift

Amazon Glacier

Amazon Dynamo DB

Amazon CloudSearch

AWS StorageGateway

AWS Data Pipeline

2013

Amazon CloudTrail

Amazon CloudHSM

Amazon WorkSpaces

Amazon Kinesis

Amazon ElasticTranscoder

Amazon AppStream

AWS OpsWorks

2014

AWS KMS

Amazon Config

Amazon Cognito

Amazon Mobile Analytics

Amazon EC2Container Service

Amazon RDS for Aurora

Amazon Lambda

Amazon WorkDocs

AWS Directory Service

AWS CodeCommit

AWS CodePipeline

2015

Amazon EFS

Amazon API Gateway

Amazon WorkMailAmazon Machine Learning

AWS Device Farm

AWS WAF

Amazon Elasticsearch Service

Amazon QuickSight

AWS Import/Export Snowball

Amazon Kinesis Firehose

Amazon RDS for MariaDB

Amazon Inspector

AWS Database MigrationService

AWS IoT

Amazon EC2 ContainerRegistry

Amazon Kinesis Analytics

AWS Mobile Hub

* As of 30 Oct 15

AWS EMR

Amazon CloudWatchAmazon FPS AWS Import/Export

Trusted Advisor AWS Service Catalog

AWS CodeDeploy

Amazon CloudWatch Logs

Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide

Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Trade Capex for variable expense

1

Pricing model choice to support variable & stable

workloads

On-demand

Reserved

Spot

3

Save more money as you grow bigger

Tiered pricing

Volume discounts

Custom pricing

4

Economies-of-scale provide lower costs than companies can

do on their own

2

49 price reductions since 2006

#4: Cost Savings and Flexibility

AWS PRICING PHILOSOPHY

More AWS Usage

More Infrastructur

e

MoreCustomers

Lower Infrastructur

e Costs

Economies of Scale

Reduced Prices

EcosystemGlobal FootprintNew FeaturesNew Services

InfrastructureInnovation

49PRICEREDUCTIONS

We pass the savings along to our customers in the form of low

prices and continuous reductions

AWS Trusted Advisor: Automated Cost Optimization and Advice

2,600,000+ recommendations

$350M+ in cost reductions

To: AWS CustomerFrom: Amazon Web

ServicesSubject: Potential Cost

Savings

Dear Customer,We have identified $49,000 of potential savings in your current

To: AWS CustomerFrom: Amazon Web

ServicesSubject: Potential Cost

Savings

Dear Customer,

To: AWS CustomerFrom: Amazon Web ServicesSubject: Potential Cost Savings

Dear Customer,We have identified $49,000 of potential savings in your current AWS deployment.

-Amazon Web Services

“AWS rang me up and said they were cutting my costs by $30,000 a month. In all my years in IT I have never had a supplier ring me up and say that. It never happens. Now we can invest that cash into new product development and turn it into revenue.”

- News UK IT Director, Chris Birch

Who is using AWS &what are they using it for?

AWS Customers in the Nordics

70% reduction inoperational

costs

#1: Development and Testing

Do more dev and test work,

faster

Sharepoint and SAP SAPReduced dev and test environment

costs

Oracle

#2: New Workloads

Product prototyping

& design

Audience management & creative design

Hotel booking engine

Biological data

research

Global deals engine

Video streaming

SIM card credit

News distribution

App streaming Firmware upgrades

Mobile gamesMobile musicdiscovery

#3: Supplement Existing Workloads with the Cloud

Export operational data to Amazon Redshift for

analysis

2X faster queries at 1/2 the cost

Analytics

Disaster recovery SSAE 16-compliant to restore all data within 2 hours

Equipment leasing app

Operational applications

Export data to AWS for analytics processing

#4: Supplement Workloads with Existing On-premises Infrastructure

AWS serves up application content &

dataIntegration back to Samsung

Data Centers for financial transactions

Existing systems

#5: Migrating Existing ApplicationsBy 2020, GE plans to generate $15B in revenue from software

30 of 34 datacenters moving to AWS

60% of GE’s internal IT6,000 applications

#6: Data Center Migration

From 40 data centers, down to 6

9X increase in AWS usage

APIs help govern usageand control cost

Enabling global collaboration

3,000 applicationsby January 2015

#7: All-in — IT Entirely in the Cloud

“We have to be great at a number of things…

operating data centers is not one of those things”

Clash of Clans. Hay Day. Boom Beach. All-in on AWS.

1M+ Daily Actives. 30 Million messages per

week.

Let’s Dive In…