@AWSomeDay!

Welcome to AWSome Day Tuomas Mäkinen, Enterprise Account Manager tuomas@amazon.com

Jesper Söderlund, Solutions Architect soderlun@amazon.com

Make this an AWSome Day!

TAKE PART in our draw and win some exiting technology!

NAVIGATE & FILL IN www.nordcloud.com/awsome-draw

The winners will be announced at the end of

AWSome Day – Good luck!

Check out our booth and ask

about our AWSome Day Special Offers nordcloud.com/

awsome-offers

1st Prize: iPad Mini 2 16GB WiFi -

Space Gray

2nd & 3rd Prize: Raspberry Pi

We value your feedback!

#AWSomeDay

Why Do Customers Use AWS?

Agility

Platform Breadth & Depth

Innovation @ Scale

Cost Savings and Flexibility

The primary reason businesses are moving so quickly to AWS and the cloud

#1: Agility

Why does agility matter?

Old World: Infrastructure in

weeks

Enterprises Can’t Afford to Be Slow

You Don’t Need to Guess Capacity

Self Hosting

Waste

Customer Dissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

Great Things Happen When Risks are Taken

Get Rid of Undifferentiated Heavy Lifting

Data Centers Power

Cooling Cabling

Networking

Racks Servers Storage Labor

Buy and install new hardware Setup and configure new software

build or upgrade data centers

We take care of it… So you don’t have to…

A broad and deep platform helps customers build sophisticated, scalable applications

#2: Platform Breadth & Depth

TECHNICAL & BUSINESS SUPPORT

HYBRID ARCHITECTURES MARKETPLACE

CORE SERVICES

INFRASTRUCTURE

ENTERPRISE APPS DEVELOPMENT & OPERATIONS MOBILE SERVICES APP SERVICES ANALYTICS

Regions Availability Zones Points of Presence

Integrated Networking

Direct Connect

Identity Federation

Integrated App Deployments

Data Backups

Integrated Resource Management

Support

Professional Services

Partner Ecosystem

Training & Certification

Solution Architects

Account Management

Security & Pricing Reports

Business Apps

Business Intelligence

DevOps Tools Security Networking Databases Storage

Data Warehouse

Hadoop/ Spark

Real time Streaming Data

Machine Learning

Elastic Search

Queuing & Notifications

Workflow

Transcoding

Email

Search

API Gateway

identity

Sync

Mobile Analytics

Push Notifications

One click App Deployment

DevOps Resource Management

Resource Templates

Containers

Application Lifecycle Management

Triggers

Virtual Desktops

Sharing & Collaboration

Corporate Email

Backups

Identity Management

Access Control

Key Mgmt & Storage

Monitoring & Logs

Resource & Usage Auditing

Configuration Compliance

Compute Storage CDN Databases Networking

SECURITY & COMPLIANCE

#3: Innovation @ Scale

2008 2009 2010 2011

Amazon EBS!Amazon EC2!

Amazon SNS!

AWS Identity !!& Access !!Management!

AWS Import!!& Export!

Amazon !!CloudWatch!

Amazon EMR!

Amazon RDS!

Amazon VPC!

Auto Scaling!

Elastic Load! !Balancing!

Amazon !!ElastiCache!

Amazon SES!

AWS !!CloudFormation!

AWS Direct !!Connect!

AWS Elastic!!Beanstalk!

GovCloud!

Amazon SWF!

Amazon Route 53!

Amazon Redshift!

Amazon Glacier!

Amazon !!Dynamo DB!

Amazon !!CloudSearch!

Amazon EC2!

AWS Storage!!Gateway!

Amazon !!CloudTrail!

Amazon !!CloudHSM!

Amazon !!WorkSpaces!

Amazon Kinesis!

Amazon Elastic!!Transcoder!

Amazon !!AppStream!

AWS OpsWorks!

AWS Data !!Pipeline!

AWS Rapid Pace of Innovation!

20132012

Since inception AWS has:!•  Released 1111 new services and features !•  Introduced over 40 major new services!•  Announced 51 price reductions!

2014

Amazon Mobile!!Analytics!

Amazon Cognito!

AWS Zocalo!

AWS Directory!!Service!

Amazon RDS !!for Aurora!

AWS CodeDeploy!

AWS Lambda!

AWS Config!

AWS Key !!Management Service!

AWS Service !!Catalog!

Amazon EC2!!Container Service!

AWS CodePipeline!

AWS CodeCommit!

AWS PRICING PHILOSOPHY

More AWS Usage

More Infrastructure

More Customers

Lower Infrastructure

Costs

Economies of Scale

Reduced Prices Ecosystem Global Footprint New Features New Services

Infrastructure Innovation

51PRICE REDUCTIONS

We pass the savings along to our customers in the form of low

prices and continuous reductions

Trade Capex for variable expense

1

Pricing model choice to support variable & stable

workloads

On-demand

Reserved

Spot

3

Save more money as you grow bigger

Tiered pricing

Volume discounts

Custom pricing

4

Economies-of-scale provide lower costs than companies can

do on their own

2

51 price reductions since 2006

#4: Cost Savings and Flexibility

Pay For Infrastructure as you Need it, Not Up Front

On-Premises

$0 to get started

Pay as you go

AWS Trusted Advisor: Automated Cost Optimization and Advice

2,600,000+ recommendations

$350M+

in cost reductions

To: AWS Customer From: Amazon Web

Services Subject: Potential Cost

Savings Dear Customer, We have identified $49,000 of potential savings in your current

To: AWS Customer From: Amazon Web

Services Subject: Potential Cost

Savings Dear Customer,

To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings

Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services

“AWS rang me up and said they were cutting my costs by $30,000 a month. In all my years in IT I have never had a supplier ring me up and say that. It never happens. Now we can invest that cash into new product development and turn it into revenue.”!!- News UK IT Director, Chris Birch!

Who is using AWS & what are they using it for?

Who is Using AWS in the Nordics?

70% reduction in"operational costs

#1: Development and Testing

Do more dev and test work, faster

Sharepoint and SAP SAP

Reduced dev and test environment costs

Oracle

#2: New Workloads

Product prototyping

& design

Audience management & creative design

Hotel booking engine

Biological data

research

Global deals engine

Video streaming

SIM card credit

News distribution

App streaming Firmware upgrades

Mobile games Mobile music discovery

#3: Supplement Existing Workloads with the Cloud!

Export operational data to Amazon Redshift for analysis

2X faster queries at 1/2 the cost

Analytics

Disaster recovery SSAE 16-compliant to restore all data

within 2 hours

Equipment leasing app

Operational applications

Export data to AWS for analytics processing

#4: Supplement Workloads with Existing On-premises Infrastructure!

AWS serves up application content & data!

Integration back to Samsung Data Centers for financial

transactions!Existing systems

#5: Migrating Existing Applications

Migrated clinical trials simulations platform!

Simulations in 1.2hrs vs. 60hrs 64% reduction in costs

#5: Migrating Existing Applications By 2020, GE plans to generate $15B in

revenue from software!

30 of 34 datacenters moving to AWS 60% of GE’s internal IT

6,000 applications

#6: Data Center Migration

From 40 data centers, down to 6

9X increase in AWS usage

APIs help govern usage and control cost

Enabling global collaboration

3,000 applications by January 2015

#7: All-in — IT Entirely in the Cloud

“We have to be great at a number of things…!

operating data centers is not one of those things” !

“We are a hospitality management organization, not

an IT services company”!2000 applications migrating !

to AWS in 18 months!

Let’s Dive In…