Big Data Solution ShowcaseDramatically Increase Sales Productivity

Watch the recorded webinar:

https://connect.awswebcasts.com/p5kmp3tli1e/

Presenters today

Chris Keyser

Partner Solution Architect

Amazon Web Services

Anthony Dean

Vice President of Cloud

at MicroStrategy

Agenda

• AWS Big Data Services

• The Sales Enablement Challenge & MicroStrategy Solution

• Demo & Customer Reference

• Invitation – Free 30-Day Trial on the AWS Marketplace

• Q&A

What is AWS

AWS Global Infrastructure

Application Services

Networking

Deployment & Administration

DatabaseStorageCompute

Technologies and techniques for working

productively with data, at any scale.

Big Data

Creating Value from Data Assets

Recommendations, Collective Intelligence

Machine Learning

Visualization

DashboardsBusiness Intelligence

Measuring Functionality and Services

Ad Hoc QueriesA/B Testing

Hypothesis Testing & Predictions

Statistical Analysis

Learning from Social Media Conversations

Sentiment Analysis

SOCIAL

BIG DATA

Machine Learning DashboardsBusiness Intelligence

Ad Hoc QueriesA/B Testing

Statistical Analysis

Sentiment Analysis

Big Data AWS Cloud

Potentially Massive Data Sets Massive, virtually unlimited capacity

Iterative, experimental style of data

manipulation and analysis

Iterative, experimental style of

infrastructure deployment/usage

Frequently not a steady-state

workload;

peaks and valleys

Efficient with highly variable

workloads

Time to results is key

Parallel compute clusters from single

data source

Hard to configure/manage

Managed services for data storage

and analysis

AWS Data Services

Data

Velocity

Variety

Volume

Structured, Unstructured, Text, Binary

Gigabytes, Terabytes, Petabytes

Millisecond, Second, Minute, Hour, Day

EC2EBS

Instance Storage

RedshiftRDS

SQL Stores

EMR

Hadoop

DynamoDB

NoSQL

Kinesis

Stream

Storage Services

S3Cloud

FrontGlacier

Elasticache

Caching

Data

Pipeline

Orchestrate

Fast, simple, petabyte-scale data warehousing for less than $1,000/TB/Year

Amazon Redshift

MySQL, Oracle, SQLServer, Postgres

Backup/Restore, High Availability

Push Button Scalability

Up to 3 TB and 30K IOPS

Amazon

RDS

Master instance group

Task instance groupCore instance group

HDFS HDFS

Amazon S3Amazon

RedshiftAmazon

DynamoDB

Amazon EMR Hadoop Tuned for AWS

Nokia: 50% Cost Savings with 2x Faster Queries

Hadoop Tools Improving Rapidly

On-demand, Flexible, Big Data Technologies

Cheaper and Faster

Redshift & Hadoop Price-

performance Advantage over

RDBMS

>50% platform cost savings>2x

faster queries Minimal DBA

support

Redshift, Hadoop, S3, EMR, Data Pipeline for ETL

Cost-effective for 10s of TB data sets

AMI-based Services

Internet Speed Report Authoring

Hypothesis testing vs. waterfall

http://aws.amazon.com/marketplace

Big Data Case Studies

Learn from other AWS customers

aws.amazon.com/solutions/case-studies/big-data

AWS Marketplace

AWS Online Software Store

aws.amazon.com/marketplace

16

Dramatically Increase Sales Productivity

Increase rep productivity and extract more value out of your SFA/CRM

investment with advanced analytics and mobile enablement solutions

Big Data Challenge

Is big data an IT…

Adventure Solution

for business problems

Be(come) a Hero

• Solve a real business problem

• Here is what you can do for your organization using your Big Data,

MicroStrategy, Amazon Redshift

• 25% outperformance of quota achievement, 20% higher win rate, 3X

more likely to close proposals to sale, 5x more likely to avoid excessive

discounting, better up-selling, cross-selling,

• Do it fast

• Be on the leading edge

• Low risk

Background

• What is MSTR

• How does it relate to the analytics application / process flow

• How does MSTR work?

• Metadata based, modelling, mapping EDW -> MSTR objects, build

dashboards, reports, etc…

• Some examples of applications

• Tablets

• - caching

• - pc startup

• - latest collateral

Evolution of Analytics

• Grids, reports

• Dashboards

• Information driven apps

• Close loop analytics

• Mobile

• Workflow and Collaboration

The Sales Enablement Challenge

MicroStrategy Customer Survey

- Top challenges

- Top activities that sales and sales management want to execute

Commercial

Intelligence

“The Substance”

Customer

Engagement

“The Style”

Field

Productivity

“The Execution”

No Hardware /

Software

“The Acceleration”

$

22

Sales Force Automation and Customer Relationship Management Tools

Only Give You 10% of What You Need to be Successful

SFA/CRM Tools Provide…

• Basic Operational Reports and Charts

• Account & Opportunity Management

• Fast Collaboration & Social Media

MicroStrategy Enhances Your SFA

Investment With…

• Big Data Analytics

• Advanced Analytics: Forecasting, Budgeting,

Churn Analysis, etc.

• Reports Personalized to Sales Reps and

Customers

• Combine Data from Multiple Sources

• Self-Service Visual Data Discovery

• Geo-spatial analysis with Maps

• Affinity Analysis with Network Diagrams

• Mobile Analytics

• Rich, Updated Multimedia on Mobile

• Mobile Sales Enablement Apps

• Code Free Mobile App Platform

• On-the-go Analytics, Transactions, and

Multimedia

• MORE…

• What are the benefits – for each feature?

• Most people haven’t started a big data project

23

Your Current Sales Analytics Aren’t Enough

Limited to current data within

SFA/CRM systems

Scripting required for

advanced mathematical

operations and functions

Basic pie and bar charts

Silos of Current

Information

Basic

Functions

Simple

Visualizations

Sales

Data Support

Data

Financial

Data

Marketing

Data

Analytical Data

Store Addition +

Subtraction -

Multiplication x

Division ÷

Exponentiation bn

Summarization

Min

Max

$

Addition +

Subtraction -

Multiplication x

Division ÷

Exponentiation bn

Summarization

Min

Max

Limited to current data

within SFA/CRM systems

Sales

Data Support

Data

Financial

Data

Marketing

Data

Analytical Data

Store

Sales

Data Support

Data

Financial

Data

Marketing

Data

Analytical Data

Store

Basic pie and bar chartsScripting required for

advanced mathematical

operations and functions

Combine SFA/CRM data with

data from different sources and

with historical data

Visualize your data to spot

patterns and identify trends

Expand your analyses with

accessible advanced

analytical capabilities

ƒ(x)=∑{x + 2(2x + 3x)}

Data Mining

Predictions

Statistics

Financial Analytics

More…

Advanced Analytics

24

Your Current Sales Analytics Aren’t Enough

Silos of Current

Information

Basic

Functions

Simple

VisualizationsCombine Expand Visualize

$

25

The Opportunity for Your Sales Organization

Tablets have ushered in a new era of field sales capabilities

Sales

CapabilitiesSales teams are

empowered with a

combination of the device

plus Sales focused Apps

Tablet featuresBrought to life by a collection of technologies maturing at the same time

Apps GPSMulti-

TouchBattery

Life

Instant

OnFlash Data

Storage

App

StoresInternet 3G/4G

Getting information to the sales reps has never been easier.

Location

Driven

Selling

Informed

Actions and

Selling

Light &

easy to

carry

Easy for

Sales Reps

Great to

share w/

customers

Sales data

only a tap

away

10+ hours

of Selling

Apps

designed for

Humans, not

Geeks

$

26

Customer Engagement in Its Finest Form

Present Relevant and interactive information.

$

• Interactive,

spontaneous

conversations

• Multimedia collateral

on-demand

• Customized visual

insights

Hello, Relevant &

Interactive.

Goodbye, Death by

PowerPoint.

Demo

28

Don’t just listen to us.

Hear from some of our customers …

29

Time to value, accelerated.

10x Faster

• Avg. of 3.2 weeks to

solution

• Pre-integrated, pre-

optimized environment

• Dedicated implementation

manager

1/10 the Cost

• Reduced total cost of

ownership

Flexible Secure

Connect to Data Sources

Everywhere

Baked in, not bolted on

• Keep data on-premise using

Direct Connect

• Or, take advantage of low

cost, high-performance

database and data

integration options in the

Cloud

• Highest levels of security

and operational control

• Secure, virtualized

environments

• Data encryption

• Hardened network

infrastructure including

secure customer VLANs

$

Why MSTR + AWS

48 hours or less Save millions up-front

30

MicroStrategy Services Offering Components: Sales Productivity

Accelerate getting a sales enablement app into the hands of your reps.

• 100% code-free

• Intuitive navigation and layout

• Customizable / Extensible

architecture

• Robust selectors and filters drive

each UI touch point.

Pre-defined core objects

hosted in the Cloud

Proven, Extensible

Mobile Framework

Robust library of pre-

defined, role-based

reports & dashboards

On-demand access to

library of multimedia

enablement materials

• DWH schema, ETL scripts,

metadata layer

• Analytics and Mobile Services

• Blend data with other Enterprise

systems (i.e. ERP, HR)

• Cloud-based deployment

• Time series analysis

• Period-to-period comparisons

• Attainment & Tracking

• Whitespace analysis

• Update opportunities or capture

new orders while in the field

• And, more.

• Online/offline access to all sales

enablement materials

• Product Demos & Videos

• Customer testimonials

• Sales decks, videos, brochures,

white papers, pricing

• Competitive analysis reports

31

Get Started in 30 Days – No Risk, No Cost, No Obligation

Custom Mobile App or Analytics

Dashboard Prototype

The Free MicroStrategy QuickStrike

• Hands-on working session with our experts

• We build you a custom dashboard on web or mobile

• Your own data, your own custom processes

• Running in AWS

AWS Marketplace

Love us so much you want to see us?

• MicroStrategy Governed Data Discovery and Analytics Booth

• Big Data Bootcamp Lab: Data Visualization using MicroStrategy

• Demo at the AWS Marketplace Booth

Visit us

http://www.microstrategy.com/aws

Search for “MicroStrategy”

https://aws.amazon.com/marketplaceor