aws summit milan - opening keynote
DESCRIPTION
TRANSCRIPT
![Page 1: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/1.jpg)
AWS Summit 2013 Milan 31 Ottobre 2013
Carlos Conde
Sr. Mgr. Solutions Architecture
TRANSFORMATION POWERED BY THE AWS CLOUD
![Page 2: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/2.jpg)
Our largest AWS Summit series, ever. Over 40,000 people registered
Stockholm San Francisco
Amsterdam
![Page 3: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/3.jpg)
7 YEARS YOUNG AMAZON S3 LAUNCHED ON MARCH 14TH 2006
![Page 4: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/4.jpg)
100,000S
OF CUSTOMERS, ACROSS 190 COUNTRIES.
![Page 5: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/5.jpg)
HERE AND ABROAD
![Page 6: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/6.jpg)
30+ SERVICES COMPUTE, STORAGE, DATABASE,
APPLICATION MANAGEMENT…
![Page 7: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/7.jpg)
2007 2008 2009 2010 2011 2012
9
24
48
82
61
159
AWS SERVICE AND FEATURE LAUNCHES
![Page 8: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/8.jpg)
2007 2008 2009 2010 2011 2012 2013
9
24
48
82
61
159 154
AWS SERVICE AND FEATURE LAUNCHES
![Page 9: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/9.jpg)
AWS SERVICE AND FEATURE LAUNCHES
2007 2008 2009 2010 2011 2012 2013
9
24
48
82
61
159
![Page 10: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/10.jpg)
AMAZON S3: OVER 2 TRILLION TOTAL OBJECTS
1.1M peak requests/sec
![Page 11: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/11.jpg)
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
5/22/2010
7/10/2010
8/28/2010
10/16/2010
12/4/2010
1/22/2011
3/12/2011
4/30/2011
6/18/2011
8/6/2011
9/24/2011
11/12/2011
12/31/2011
2/18/2012
4/7/2012
5/26/2012
7/14/2012
9/1/2012
10/20/2012
12/08/2012
1/26/2013
3/16/2013
AMAZON ELASTIC MAPREDUCE 5.5 MILLION CLUSTERS LAUNCHED
![Page 12: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/12.jpg)
Infrastructure as a Service
Magic Quadrant 2013
![Page 13: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/13.jpg)
“AWS is the overwhelming market share
leader, with more than five times the
compute capacity in use than the aggregate
total of the other fourteen providers.”
![Page 14: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/14.jpg)
The most radical and transformative of
inventions are those that empower
others to unleash their creativity
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012
![Page 15: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/15.jpg)
The most radical and transformative of
inventions are those that empower
others to unleash their creativity
to pursue their dreams
“
”
Jeff Bezos, Letter to Shareholders, 2012
![Page 16: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/16.jpg)
TRANSFORMATION:
» WHAT DRIVES IT ?
» WHO IS DOING IT ?
» WHAT IS NEXT ?
![Page 17: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/17.jpg)
TRANSFORMATION:
» WHAT DRIVES IT ?
» WHO IS DOING IT ?
» WHAT IS NEXT ?
![Page 18: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/18.jpg)
ECONOMIC DRIVERS Abundance of products
Intensifying competition
Growing consumer power
Reduced customer loyalty
Limited capital Q
$ D
S
![Page 19: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/19.jpg)
VARIABLE
EXPENSE
Replace capital
expenditure with variable
expense
ECONOMIES
OF SCALE
Lower variable expense
than companies can
achieve themselves
ELASTIC
CAPACITY
No need to guess
capacity requirements
and over-provision
SPEED AND
AGILITY
Infrastructure in minutes
not weeks
FOCUS ON
BUSINESS
Not undifferentiated
heavy IT lifting
INCREASE
INNOVATION
Lower the cost of
experimentation
![Page 20: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/20.jpg)
VARIABLE EXPENSE REPLACE CAPITAL EXPENDITURE
WITH VARIABLE EXPENSE
![Page 21: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/21.jpg)
$0 to get started
Pay as you go
Capital investment
Physical installation
![Page 22: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/22.jpg)
![Page 23: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/23.jpg)
ECONOMIES
OF SCALE LOWER VARIABLE EXPENSE
THAN COMPANIES CAN ACHIEVE THEMSELVES
![Page 24: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/24.jpg)
• $5.2B retail business
• 7,800 employees
• A whole lot of servers
2003
![Page 25: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/25.jpg)
• $5.2B retail business
• 7,800 employees
• A whole lot of servers
Every day, AWS adds enough
server capacity to power that
whole $5B enterprise
2003 2013
![Page 26: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/26.jpg)
37 PRICE
REDUCTIONS
SINCE 2006
More AWS Usage
More Infrastructure
Economies of Scale
Lower Infrastructure
Costs
Reduced Prices
More Customers
![Page 27: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/27.jpg)
Source IDC Whitepaper, sponsored by Amazon, “The Business
Value of Amazon Web Services Accelerates Over Time.” July 2012
70% LOWER
5 YEAR TCO
PER APP
$3.01M
$0.90M
ON-PREMISE AWS
![Page 28: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/28.jpg)
Customer Audits: Saves money
Improves availability
Closes security gaps
Increases performance
Recent Performance: 329,000 recommendations
$22M in annualized savings
TRUSTED ADVISOR
![Page 29: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/29.jpg)
![Page 30: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/30.jpg)
Reduce IT costs by
40% over a five
year period
Reduced web
infrastructure cost
by 50%
![Page 31: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/31.jpg)
ELASTIC CAPACITY NO NEED TO GUESS CAPACITY REQUIREMENTS
AND OVER-PROVISION
![Page 32: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/32.jpg)
Waste
Actual demand
Predicted Demand
RIGID
Actual demand
ELASTIC
SELF HOSTING
![Page 33: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/33.jpg)
TYPICAL WEEKLY TRAFFIC TO AMAZON.COM
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
![Page 34: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/34.jpg)
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
39%
61%
TYPICAL WEEKLY TRAFFIC TO AMAZON.COM
![Page 35: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/35.jpg)
NOVEMBER TRAFFIC TO AMAZON.COM
![Page 36: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/36.jpg)
76%
24%
NOVEMBER TRAFFIC TO AMAZON.COM
![Page 37: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/37.jpg)
NOVEMBER TRAFFIC TO AMAZON.COM
![Page 38: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/38.jpg)
NOVEMBER 10TH 2010 TURNED OFF LAST PHYSICAL WEB SERVER
OF AMAZON.COM
OCTOBER 31ST 2011 TURNED OFF LAST WEB SERVERS SUPPORTING
EUROPEAN BUSINESS
![Page 39: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/39.jpg)
NOVEMBER 10TH 2010 TURNED OFF LAST PHYSICAL WEB SERVER
OF AMAZON.COM
OCTOBER 31ST 2011 TURNED OFF LAST WEB SERVERS SUPPORTING
EUROPEAN BUSINESS
![Page 40: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/40.jpg)
SPEED & AGILITY INFRASTRUCTURE IN MINUTES, NOT WEEKS
![Page 41: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/41.jpg)
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
Infrastructure in Minutes Old World: Infrastructure in Weeks
![Page 42: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/42.jpg)
“We reduced application deployment times from 2
months to 3 days.”
“Time to deploy from went weeks to
hours.”
“We can double server capacity in 20 seconds”
![Page 43: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/43.jpg)
« Money is a renewable resource.
Time is not. »
![Page 44: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/44.jpg)
FOCUS ON
BUSINESS NO INDIFFERENCIATED HEAVY IT LIFTING
![Page 45: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/45.jpg)
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy and install new hardware
Setup and configure new
software
build or upgrade data centers
We take care of it… So you don’t have to …
![Page 46: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/46.jpg)
![Page 47: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/47.jpg)
STOP SPENDING MONEY ON UNDIFFERENTIATED HEAVY LIFTING
![Page 48: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/48.jpg)
INCREASE
INNOVATION LOWER THE COST OF EXPERIMENTATION
![Page 49: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/49.jpg)
ON-PREMISES
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0
![Page 50: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/50.jpg)
« Want to increase innovation?
Lower the cost of failure »
Joi Ito
![Page 51: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/51.jpg)
+ ELASTIC CAPACITY
+ NO CAPEX
+ PAY AS YOU GO
+ AVAILABLE ON-DEMAND
= NO CONSTRAINTS
![Page 52: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/52.jpg)
+ ELASTIC CAPACITY
+ NO CAPEX
+ PAY AS YOU GO
+ AVAILABLE ON-DEMAND
= NO RISKS
![Page 53: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/53.jpg)
Introducing AWS Activate
All the resources you need
to get started and scale on
AWS:
AWS Training
AWS Support
Startup Forum
AWS Promotional Credit
Special offers from third parties
Learn more and sign up at https://aws.amazon.com/activate/
![Page 54: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/54.jpg)
![Page 55: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/55.jpg)
TRANSFORMATION:
» WHAT DRIVES IT ?
» WHO IS DOING IT ?
» WHAT IS NEXT ?
![Page 56: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/56.jpg)
EVERY SECTOR
![Page 57: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/57.jpg)
« A startup is a human institution
designed to create a new product
or service under conditions of
extreme uncertainty »
Eric Ries – The Lean Startup
![Page 58: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/58.jpg)
Milan, October 31 2013
MANAGEMENT ESSENTIALS
Davide Paganoni
WW Learning and Development Director
![Page 59: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/59.jpg)
59
TEASER
![Page 60: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/60.jpg)
60
INTERNET, WEB AND MOBILE APPLICATIONS
• A deep respect for the past but at the same time with an eye firmly focused on the future
![Page 61: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/61.jpg)
61
CORPORATE
CITIZENSHIP
Alongside the values of quality, creativity and Italian artisanal
craftsmanship Gucci also believes in the importance of a
responsible attitude towards people, the environment and the
communities in which it operates.
Corporate citizenship is a fundamental part of the mission and
operating philosophy of the company.
Fostering a Talent Management
Culture
Delivering a WW Learning Program
Be Innovative and Creative
How new technologies connect the
learning?
Classroom
Tutor
Learner Sync Sync
MANAGEMENT ESSENTIALS
![Page 62: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/62.jpg)
62
• CRAFTMANSHIP: 100% Gucci tailored program
A business case as trigger for customization
Overview on HR tools and processes
• RESPONSIBLE: Every Manager is a Chief Talent Officer
• INNOVATIVE & COOL : New learning experience!
iPad interaction among participants anywhere, anytime,
in different languages
COURSE FORMAT AND GUCCI VALUES
![Page 63: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/63.jpg)
63
TIME TO MARKET: SHORT !
App design, development
and implementation
April – May 2013
Pilot session
Florence, May 2013
TTT for WW Learning Community
Seoul, July 2013
Global delivery
ongoing
![Page 64: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/64.jpg)
64
Classroom
Tutor
Learner
Sync Sync
THE PROJECT
![Page 65: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/65.jpg)
65
APP PREVIEW: PERFORMANCE MANAGEMENT PROCESS
![Page 66: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/66.jpg)
66
APP PREVIEW: TALENT MAPPING
![Page 67: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/67.jpg)
67
APP PREVIEW: MANAGERIAL ROLE
![Page 68: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/68.jpg)
68
APP PREVIEW: PERFORMANCE APPRAISAL
![Page 69: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/69.jpg)
![Page 70: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/70.jpg)
HEALTHCARE &
BIOTECHNOLOGY HUGE IMPACT
COLLABORATIVE ON A GLOBAL SCALE
RAPID INNOVATION
![Page 71: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/71.jpg)
![Page 72: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/72.jpg)
![Page 73: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/73.jpg)
![Page 74: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/74.jpg)
CLUSTER GPU
QUADRUPLE EXTRA LARGE
Intel Xeon X5570, quad-core
Nehalem architecture
NVIDIA Tesla Fermi
M2050 GPUs
22 GB of memory – 1.7 TB of storage
2x
2x
![Page 75: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/75.jpg)
CLUSTER GPU
QUADRUPLE EXTRA LARGE
Intel Xeon X5570, quad-core
Nehalem architecture
NVIDIA Tesla Fermi
M2050 GPUs
22 GB of memory – 1.7 TB of storage
2x
2x
![Page 76: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/76.jpg)
ON A SINGLE INSTANCE
COMPUTE TIME: 4h
COST: 4h x $2.1 = $8.4
![Page 77: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/77.jpg)
ON MULTIPLE INSTANCES
COMPUTE TIME: 1h
COST: 1h x 4 x $2.1 = $8.4
![Page 78: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/78.jpg)
![Page 79: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/79.jpg)
![Page 80: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/80.jpg)
![Page 81: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/81.jpg)
![Page 82: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/82.jpg)
![Page 83: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/83.jpg)
![Page 84: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/84.jpg)
3 HOURS FOR $4828.85 / hr
![Page 85: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/85.jpg)
INSTEAD OF
$20 MILLIONS IN INFRASTRUCTURE
![Page 86: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/86.jpg)
![Page 87: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/87.jpg)
FINANCIAL SERVICES EXTREME COMPETITION
NEW PRODUCTS AND INSTRUMENTS DAILY
RAPID DATA ANALYSIS
![Page 88: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/88.jpg)
STRINGENT REGULATORY,
COMPLIANCE AND SECURITY
REQUIREMENTS.
![Page 89: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/89.jpg)
![Page 90: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/90.jpg)
![Page 91: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/91.jpg)
![Page 92: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/92.jpg)
HOSPITALITY COST CONSCIOUS, RAPID ONLINE GROWTH
HUGE OPPORTUNITIES FOR ONLINE ENGAGEMENT
FOCUS ON THE CUSTOMER
![Page 93: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/93.jpg)
![Page 94: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/94.jpg)
![Page 95: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/95.jpg)
![Page 96: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/96.jpg)
![Page 97: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/97.jpg)
![Page 98: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/98.jpg)
INDUSTRIES HUGE ORGANIZATIONS
STRIVE FOR AGILITY
IT IS A FUNDAMENTAL COMPONENT
![Page 99: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/99.jpg)
![Page 100: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/100.jpg)
![Page 101: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/101.jpg)
Automobili Lamborghini AWS Case Study
![Page 102: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/102.jpg)
COMPANY AND BRAND OVERVIEW The origin
“THE LAMBORGHINI STORY IS TOLD RAPIDLY: THE OTHERS WEREN’T GOOD ENOUGH.” Founded in 1963 by Ferruccio Lamborghini, Automobili Lamborghini S.p.A is headquartered in Sant’Agata Bolognese, Italy, where it manufactures exclusive super sports cars.
![Page 103: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/103.jpg)
COMPANY AND BRAND OVERVIEW Product portfolio
Countach
Diablo
Miura
350 GT 1964
1966
1968
1970
1981
1990
1971
400 GT
Espada
![Page 104: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/104.jpg)
COMPANY AND BRAND OVERVIEW Product portfolio/2
Murciélago
Coupé
2001
2003
2005
2007
2011
2012
2009
Murciélago
Roadster
Gallardo Coupé
Murciélago LP
670-4
Superveloce
Aventador LP 700
Gallardo LP 570-
4 Superleggera
Gallardo Spyder
Reventón
![Page 105: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/105.jpg)
COMPANY AND BRAND OVERVIEW Today
HQs: Sant‘Agata Bolognese
Regional offices: Washington, Beijing,
Tokyo, Singapore
Employees: 1.006
Dealer Network: 121 – 43 Markets
Turnover: 469 mio. Eur (+46% Vs. 2011)
Sales: 2.083 units (+30% Vs. 2011)
Mkt. Share ESS segment: 7,7%
![Page 106: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/106.jpg)
THE CHALLENGE Identifying the right hosting solution for corporate website
Hosted on an outdated infrastructure
Not scalable
Bandwidth was not optimized
No internal IT support
Very tight deadline
![Page 107: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/107.jpg)
AVAILABLE OPTIONS July 28th, 2011: 38 days to go live ...
1. On-premise data center
2. Local hosting provider
3. Cloud Computing solution
We considered business analysts’ evaluation and forecast. We acted as a startup and choosed the most flexible IaaS platform on the market.
![Page 108: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/108.jpg)
BENEFITS The right move
+346,43% traffic increase YoY
Robust and scalable infrastructure
against unpredictable spykes of traffic
Cost per visit reduced by 25%
Fully outsourced
![Page 109: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/109.jpg)
AWS ARCHITECTURE Basic overview
AZ eu-west 1b AZ eu-west 1a
NAT
AZ 1a
EC2
NAT
AZ 1b
EC2
AWS
CloudFormation
RDS ElastiCache
Cache Node
Autoscaling
EC-Templates
EC2 Auto
scaling
Group
EC2 Auto
scaling
Group
Elastic Load
Balancing
Located in Ireland
LAMP stack
TYPO3 Enterprise class
OSS CMS
![Page 110: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/110.jpg)
NEXT STEPS Better serving emerging markets
Amazon CloudFront for Dynamic
Content
Route53
Multiple regions
![Page 111: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/111.jpg)
THANKS!
Roberto Ciacci Digital Marketing Manager
@robertociacci
![Page 112: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/112.jpg)
MEDIA & ADVERTISING DATA-DRIVEN
COMPETITIVE LANDSCAPE CHANGING
NEW WAYS TO MONETIZE CONTENT
![Page 113: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/113.jpg)
1950 1960 1970 1980 1990 2000 2010 $10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Print Only
Including Online
Millions of 2012 Dollars
Newspaper Advertising Revenue Adjusted for Inflation, 1950 to 2012
Source: Newspaper Association of America
Carpe Diem Blog
![Page 114: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/114.jpg)
![Page 115: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/115.jpg)
![Page 116: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/116.jpg)
![Page 117: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/117.jpg)
![Page 118: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/118.jpg)
![Page 119: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/119.jpg)
![Page 120: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/120.jpg)
![Page 121: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/121.jpg)
![Page 122: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/122.jpg)
OLYMPICS
WIDGET
EURO 2012
WIDGET
![Page 123: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/123.jpg)
“AWS helped us to survive the
Olympic summer of 2012”
![Page 124: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/124.jpg)
ABLE TO SERVE
30 MILLION WIDGETS
DURING THE OLYMPICS
SERVING MORE THAN
320 MILLION WIDGETS
![Page 125: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/125.jpg)
SOFTWARE HIGHLY COMPETITIVE
RAPIDLY INOVATING
NEW WAYS TO DISTRIBUTE SOFTWARE
![Page 126: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/126.jpg)
![Page 127: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/127.jpg)
WWW.123DAPP.COM
![Page 128: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/128.jpg)
![Page 129: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/129.jpg)
![Page 130: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/130.jpg)
![Page 131: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/131.jpg)
![Page 132: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/132.jpg)
![Page 133: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/133.jpg)
![Page 134: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/134.jpg)
BUY SOFTWARE PRE-CONFIGURED TO RUN ON AWS
25 CATEGORIES
977 PRODUCT LISTINGS
GROWTH SINCE JAN 1st 2013
ACTIVE CUSTOMERS +308%
USAGE PER CUSTOMER +152%
![Page 135: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/135.jpg)
![Page 136: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/136.jpg)
TRANSFORMATION:
» WHAT DRIVES IT ?
» WHO IS DOING IT ?
» WHAT IS NEXT ?
![Page 137: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/137.jpg)
TRANSFORM
YOUR BUSINESS
![Page 138: AWS Summit Milan - Opening Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b6cb714a7959772b8b45c4/html5/thumbnails/138.jpg)
THANK YOU [email protected]