AWS Summit Benelux 2013 - Use Cases for Cloud

Download AWS Summit Benelux 2013 - Use Cases for Cloud

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  • 1. Use Cases for Cloud With Amazon Web Services Alex Sinner

2. Enterprises migrating existing apps to the cloud 3 Enterprises building new apps, sites & services 2 Building altogether new businesses 1 3. VARIABLE EXPENSE Replace capital expenditure with variable expense ECONOMIES OF SCALE Lower variable expense than companies can achieve themselves ELASTIC CAPACITY No need to guess capacity requirements and over-provision SPEED AND AGILITY Infrastructure in minutes not weeks FOCUS ON BUSINESS No undifferentiated heavy IT lifting INCREASE INNOVATION Lower the cost of experimentation 4. VARIABLE EXPENSE REPLACE CAPITAL EXPENDITURE WITH VARIABLE EXPENSE 5. Mobile Application iOS SDK Android SDK 6. Security Token Service Mobile Application S3 Bucket 7. Mobile Application S3 Bucket 8. Mobile Application S3 Bucket SQS Queue 9. S3 Bucket SQS Queue Image Objects Message with Images URI 10. S3 Bucket SQS Queue Image Objects Message with Images URI Worker Instances Auto scaling Group 11. S3 Bucket SQS Queue Image Objects Message with Images URI Worker Instances Auto scaling Group 12. Worker Instances Auto scaling Group Generating 3D model 13. Worker Instances Auto scaling Group S3 Bucket SNS Topic 14. S3 Bucket 3D Models Elastic Beanstalk Web Application 15. ECONOMIES OF SCALE LOWER VARIABLE EXPENSE THAN COMPANIES CAN ACHIEVE THEMSELVES 16. "2 backend engineers can scale a system to 30+ million users." 17. 10S OF MILLIONS SAVED WITH FIRST 12 APPS MIGRATED TO AWS 50% REDUCTION IN ANALYTICS COSTS 18. ELASTIC CAPACITY NO NEED TO GUESS CAPACITY REQUIREMENTS AND OVER-PROVISION 19. 18m users 410TB data 12 staff 20. 0 2 4 6 8 10 12 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Load Hour Daily CPU Load Big Savings Optimize by the time of day $52 / hr day $15 / hr night 21. 1.5 BILLION PAGE VIEWS OCTOBER 2012 $83 MILLION IN TRANSACTIONS 4.2 MILLION ITEMS SOLD 22. http://aws.amazon.com/architecture 23. SPEED & AGILITY INFRASTRUCTURE IN MINUTES, NOT WEEKS 24. 5.000.000 simulations 25. 20 minutes Down from 23 hours 26. FOCUS ON BUSINESS NO UNDIFFERENTIATED HEAVY IT LIFTING 27. INCREASE INNOVATION LOWER THE COST OF EXPERIMENTATION 28. 3 HOURS FOR $4828.85/hr 29. Instead of $20+ MILLIONS in infrastructure 30. Thank You