aws customer case study - tellybug
TRANSCRIPT
AWS ADVERTISING§
Tuesday, 25 September 12
Tuesday, 25 September 12
Tuesday, 25 September 12
Tuesday, 25 September 12
IMAGINE IF....
Your target audience was involved and engaged
They reacted to what they saw
You could measure that
You could fulfill all your campaign goals in 60 minutes on a Saturday night
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TYPICAL TV TX
100,000 simultaneous users
30m points of interaction (> 8,000/s)
Interaction pre-show (push etc)
During
After (video catchup)
External sources
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BUT WHAT’S THIS GOT TO DO WITH AWS?
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TURNS OUT IT’S HARD
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NEEDS LOTS AND LOTS OF SCALE
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SO HOW COULD I GET SOME?
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Tuesday, 25 September 12
Tuesday, 25 September 12
HOW TO THINK ABOUT THINGS
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CHANGE AND MEASURE
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WHERE NEXT
Tuesday, 25 September 12
REALLY IT’S MORE LIKE THIS
Tuesday, 25 September 12