Awesome Presentations

LawNet August 30 - 1:30 p.m. – 4:00 p.m.

Jo M. Haraf

As soon as you move one step up from the bottom,

your effectiveness depends on your ability to reach others

through the spoken and written word.

Peter Drucker

Agenda

• Presentation Theory

• Before, During and After

• Attendee Showcase

Prize winning hint!

The fool tells me his reasons. The wise man persuades me

with my own.

Aristotle

Presentation Theory

• How ya gonna structure it?

• Watch Your Language

• The PowerPoint Conundrum

• Chart Your Course

Three Point Style

• Tell them what you’re going to tell them.

• Tell them

• Tell them what you told them.

• Easiest to remember

• Suited for narrow topics

• Good for distracted audiences

• Somewhat old fashioned

Using a Three Point Presentation

McKinsey’s Four Point Style

• Situation

• Complication

• Question

• Answer

• Audience is already interested

• Identify and solve a problem

• Get to the answer in one minute

Using a Four Point Presentation

Aristotle’s Five Point Style

• Bait

• Problems or Questions

• Solutions or Answers

• Payoff or Benefits

• Call to Action!

Up Close and Personal

• designed like a kite

• you’re one on one for the bait

• widens for problem and solution

• pay-off and call to action are personal

Using a Five Point Presentation

• Excellent for selling

• Basis of commercials

• More “personal”

Lawyer Talk

• 5 Point - overview first

• 3 Point - repetition not popular

• 4 Point - get to the Answer fast!

• Start with the then back it out.

Bridge It Together

• Now that we’ve covered ____, let’s look at . . .

• The next factor is . . .

• There are several reasons why ____ is true.

• To summarize,

• In conclusion,

It Takes All Kinds!

Visual40%

Auditory40%

Kinesthetic20%

Persuasive Body Language

• Eye contact

• Smile, never frown

• Bold, sweeping gestures

• Don’t weaken yourself

• Move, don’t pace

Persuasive Metaphors

Invisible Hand

Iron Curtain

Domino Theory

Spaceship Earth

Glass Ceiling

Those Are Strong Words, Stranger!

Weak StrongFeel Know

I believe I am confident

If When

May Can

Problems Challenges

Try Will

Suggest Recommend

Top 12 Persuasive Words

1. You

2. Money

3. Save

4. New

5. Results

6. Easy

7. Health

8. Safety

9. Love

10. Discovery

11. Proven

12. GuaranteeYale

Sound Bites• Sources

– Books (Bible, Shakespeare, . . .)– Movies – Contemporary Culture

• Common Themes– Journeys– War– Games/Sports– Animals

Is it Really You?

• Humor• Story Telling• Take care outside your own

backyard

The PowerPoint Conundrum

• Damned if you do . . .

• Banned at Sun and the Pentagon

• Don’t be seduced

PowerPoint Pointers

• One idea per slide

• Maximum six lines per slide

• Maximum six words per line

• One slide (or less) every 2 minutes

• Bullets, not sentences

• Disable screen savers

Words on Words

• Punchy title

• Upper & lower case

• Maximum of two fonts– Serif for titles– San-Serif for body

• End on a blank slide

K.I.S.S.

Look and Movement

• Consistent background

• Yellow and White text best on dark background

• Limit animated graphics

• Don’t distract with transitions

Bad Transition

Don’t Try This at Home

What Speaker?

How Low Can You Go?

• 44 Point• 36 Point• 28 Point• 20 Point• 18 Point is the smallest readable type• 12 Point

K.I.L.L.

Color Me Ready

• Maximum 4 colors per slide

• Be internationally color sensitive

• Emotion - hard to read

• Color Blind?

• Calm

• Cheerful

• Power

Pie Charts

• Proportions of whole

• More than five slices - “other”

• Largest slice at noon

Visual40%

Auditory40%

Kinesthetic20%

Column or Bar

• Rankings

• Horizontal bars for long labels

• Darker colors at bar bottoms

• Printing?

0

20

40

60

80

100

120

140

160

180

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

Line Charts

• Comparative Trends

• Time series with many observations

020406080

100120140160180

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

Help Desk Calls Attorneys

Spreadsheets

Vendor Initial Price% over low

quote

Annualized dollars over low quote

% difference

from nearest

Competitor

Telcom R Us 64,522$ 0.0% -$ 4.39%Fred's World of Fiber 67,488$ 4.6% 35,592$ 1.31%Victoria's Voice 68,384$ 6.0% 46,344$ -0.38%Cutoff for further evaluation Close but No Contract 68,644$ 6.4% 49,464$ 6.00%Run, Don't Sprint 73,023$ 13.2% 102,016$ 3.09%Galaxy Wide Service 75,352$ 16.8% 129,960$ 6.80%Intl Global Systems 80,849$ 25.3% 195,924$ 32.54%How Hi Can U Go? 119,845$ 85.7% 663,876$

Telecommunications Pricing Summary

© Wilder Presentations (www.wilderpresentations.com)

Trends

What’s Important?

© Wilder Presentations (www.wilderpresentations.com)

Make it Easy to Read

© Wilder Presentations (www.wilderpresentations.com)

Throw in Some Variety

© Wilder Presentations (www.wilderpresentations.com)

Before they start, they do not know what they are going to say;

when they are speaking, they do not know what they are saying;

and when they have finished, neither they nor their audience

know what they have said.

Winston Churchill

Before

• Know it All!

• Develop the Presentation

• Oh my Gawd!

• People, Places and Things

Knowledge is Confidence

• Where are you speaking?

• What room?

• What tools will be available?

• How long will you speak?

• What comes before/after?

• Who will introduce you?

Know Your Audience

• Age

• Size

• Sex

• Knowledge

• Education/Experience

• Region

• Affiliations

Special Audiences

• Superiors

• Peers

• Project or Direct Reports

It usually takes me three weeks to prepare a good

impromptu speech.

Mark Twain

When the Lead hits the Paper

1. Wear the audience’s shoes

2. Organize thoughts, pick style

3. COB

4. Spice it up

5. LAST! Charts, speaker aids, PowerPoint

Cheat Sheets

• 3 x 5 Cards

• 81/2 x 11

• PowerPoint Speaker Notes

Don’t Read!

No one can intimidate mewithout my permission.

Eleanor Roosevelt

10 Worst Fears

1. Public Speaking

2. Heights

3. Bugs

4. Money Issues

5. Deep Water

6. Sickness

7. Death

8. Flying

9. Loneliness

10. Dogs

Fear Fixers

• Nerves are energy

• Management tools– Mental– Physical– Behavioral– Chemical

Practice, Practice . . .

• Mental Review

• Out Loud

• Mirror

• Voice Tape

• Video Tape

• Dress Rehearsal

Environmentals

• Seat arrangements

• Temperature

• Dim, don’t darken the room

The Lectern is Not for Hiding

• Only for water, notes

• Learn the mechanicals

• A barrier to your audience

• Don’t lean

• Don’t sway

Amplification is the vice of modern oratory.

Thomas Jefferson

Hear Ye! Hear Ye!

• Microphone Types

– Lectern Microphone

– Lavaliere Microphone

– Hand Held

– Cordless

During

• Friends you haven’t met

• But first . . .

• Practically speaking

Who’s out there?

• Meet the audience

• Work the room

• Plants?

A Word From our Sponsor

• Begin on time!

• Breaks

• Cell Phones

• Bathroom

• Paper Work

• Title, Agenda

That’s Not Spinach on Your Teeth

• Down in front

• Watch your hand gestures

• Star Wars -- the baton and laser

• Don’t turn your back!

Speaking Tricks

• Crave attention?

– When EF Hutton whispers

– Silence is deafening

• Waking the dead– Sneak up behind them

Talking 1 on 1 to 1000

• Divide and Conquer

• One person - One sentence

• Hourly break

• No hiding

Do You Have to Ask?

• No rhetorical questions

• No “one answer” questions

• No “yes”/“no” questions

• Repeat the question

• Warning: questions coming

• Allow time to switch modes

It’s All in the Timing

• You can’t rewind a live talk

• Expect Time Creep (50%)

• Follow sitcom timing– 20 x 10 x 2

It Ain’t Over ‘til It’s Over

• Tell a story.

• Read a poem.

• Sing a song.

• Summarize.

• Close the loop to the beginning

• End on time!

I do not object to people looking at their watches when I

am speaking. But I strongly object when they start shaking them to make certain they are

still going.

Lord Birkett

The After Glow

• Formal feedback?

• Be gracious

Back at the Ranch

• Join a speaking group

• Arrange for informal talks

• Watch other speakers

• Speak at LawNet 2001!

Courage is resistance to fear, mastery of fear—not

absence of fear.

Mark Twain

Attendee Showcase

How Does it Work

• Maximum 5 minutes to speak

• Positive feedback

• Go home feeling great!

Kinder and Gentler Rules

• No heckling

• Only throw compliments

• Provide written feedback– “Like Best” – “Next Time”

You Can’t Do It All!

• Pick something to practice– Breathing– Eye contact– Hand movements– Smile

Jump in, the Water’s Fine

• Good Afternoon.

• My name is . . .

• {One sentence on topic of interest}

• Thank you . . .

Our Featured Speakers

Bibliography

• Persuading Aristotle, Peter Thompson

– Theory, Negotiating, The Media. Very Readable

• Knockout Presentations, Diane DiResta

– If you’re only going to buy one book

Bibliography

• Microsoft Bookshelf– The Columbia Dictionary of

Quotations

• Bartlett's Familiar Quotations

Web Sites

• www.presentations.com– Equipment– Presentation tips

• www.presentationpro.com– Background templates– Custom presentations

Web Sites

• Wilder Presentations– www.wilderpresentations.com– “Tidbits” and seminars

• Marsha Petrie Sue– www.communicatingresults.com– Excellent one day seminar at MoFo

Other Resources

• National Speakers Association– www.nsaspeaker.org– Educational opportunities

• Toastmasters International– www.toastmasters.org– Gain experience in a supportive setting

Parting Gift

No one wants you to succeed more than your audience.