awards shortlist€¦ · dnx recruitment by dnx you’re on for john deere by gyro hd voice for...
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FirstClass
AWAWARDS 2012ARDS 2012
AWARDS SHORTL IST
1 - BeST InTegRATeD B2B mARkeTIng cAmpAIgn
You’re On for John Deere by Gyro
The Business Behind The Games for Deloitte UK by McCann Enterprise
British Gas Business Energy Live Campaign for British Gas Business by OgilvyOne, CHI, Carat, iProspect, Rufus Leonard and Blue Rubicon
Your Orange App for Orange by Publicis Chemistry
Energy Transparency for Vestas by Vertic
When is a map more than a map? for Google by Earnest
Be the one. Be the difference. for St John Ambulance by Earnest
Thales Brand for Thales by Gravity Global
5 - BeST uSe Of cReATIve
When is a map more than a map? for Google by Earnest
British Gas Business Energy Live Campaign for British Gas Business by CHI & OgilvyOne
DNX Recruitment by DNX
You’re On for John Deere by Gyro
HD Voice for Orange by Publicis Chemistry
Be the one. Be the difference. for St John Ambulance by Earnest
The Healthy Workplace Project for Kimberly-Clark by Gyro
The Weight Has Been Lifted (2.0) for USG by Gyro
9 - BeST WeBSITe
Life is Local for Cityvisitor by 9xb
Broker Marketing Mentor for Aviva by Balloon Dog
cw.com rejuvenation by Cable&Wireless Worldwide
Tame the Big Data Beast microsite by Panasas
British Gas - Energy Made Simple for British Gas Business by Rufus Leonard
2 - BeST uSe Of DIRecT mAIL
Smart Metering for SAP by DNX
When is a map more than a map? for Google by Earnest
The B2B Zeitgeist by Marketecture
Legacy modernisation campaign: Light bulb changers for Fujitsu by MicroMedia Oy
First Birthday DM Campaign 2012 by NIG
6 - BeST uSe Of DIgITAL TecHnIqueS OR TecHnOLOgIeS
King’s Cross – Alive like never before for King’s Cross (Argent) by Billington Cartmell, Enterprise
Avaya Sales Pro Online Portal for Avaya by McDonald Butler
Predictions for IBM by OgilvyOne
What’s Your Business Grade App for TalkTalk Business by IAS B2B Marketing
10 - BeST uSe Of cuSTOmeR InSIgHT
The New NXP.com by NXP Semiconductors
British Gas Business Energy Live Campaign for British Gas Business by OgilvyOne & CHI
A Window of Opportunity for Planitherm Glass for Planitherm/Saint-Gobain Glass by Rare Creative Group
Banking 20|20 for Cable&Wireless Worldwide by The Channel Partnership
Power to Perform for Atos by The Marketing Practice
Digital Attribution Analysis by SAP
3 - BeST uSe Of LIve-evenT mARkeTIng
NeutrinoBI UK Launch ‘Lift-Off’ for NeutrinoBI (Neutrino Concepts) by Big Leap Marketing
BT Lighting up the High Street for BT by JP Creative, Westhill & Broadview
OilCareers.com Traffic Lights Party for OilCareers.com by Fifth Ring
Getting Welsh Business Online for Google UK by Culture Group
Corporate Institutional Banking - Higher Education Campaign by RBS Corporate and Institutional Banking
You’re On for John Deere by Gyro
Start Now 2011 by IBM
IAStival by IAS B2B Marketing
7 - BeST uSe Of SOcIAL meDIA
#GoingSocial by Bluewolf
SAP Love Hate Data for SAP by DNX
Luv the Nug for Scotsman Ice by Gyro Cincinatti
Back to Scratch for Hobard by Gyro Cincinatti
Commerce Tweets for IBM by Neo@Ogilvy
BIG Awards: Be the next BIG thing in technology for Cisco Systems by Neo@Ogilvy
Ingenuityworking.com by Psion
11 - BeST LImITeD-BuDgeT cAmpAIgn
Monster Play MultiActive product launch campaign for Monster Play by Campaign Works
Deeper Campaign for Qosmos by Goffredo Puccetti at the Pole Creatif Epinay/Orge
Networks First ‘Dinoverts’ for Networks First by Marketing Options International
The Corporate Engagement Programme for Lombard Group by Purestone
Transformation to Social Media for Ellisons by The Crocodile
Work Different for Building Zones by The Marketing Bridge
Balanced Transformation Campaign for Freedom Communications by Wallpaper Marketing
4 - BeST puBLIc ReLATIOnS cAmpAIgn
Iron Mountain: It’s time for Corporate Information Responsibility for Iron Mountain Europe by Berkeley PR
Giving Gemalto the Freedom to be Social for Gemalto by Brands2Life
You’re On for John Deere by Gyro
The Climate Vulnerability Forum 2011, Dhaka for DARA by Rostrum Communications
Raising the profile of DWF LLP for DWF LLP by Tangerine B2B
8 - BeST uSe Of cOnTenT mARkeTIng
The Global Mobility Report for Santa Fe Group by Circle Research
Be Ready for What’s Next for Kaspersky by Earnest
Technology Marketing In Mind by Marketing Options International
Banking Infographics + Blog Series + Seeding Strategy for CenturyLink Business by Mason Zimbler
Everything Everywhere for Orange Exchange by Publicis Blueprint
Banking 20|20 for Cable&Wireless Worldwide by The Channel Partnership
RBS Manufacturing and Industrials Sector Team campaign by RBS Corporate & Institutional Banking, Manufacturing & Industrials Sector Team
12 - mOST cOmmeRcIALLy SucceSSfuL cAmpAIgn
Cemergi FACT for Lafarge Cement UK by McCann Manchester
2e2 Business/Architectures for 2e2Group by Purestone TFM
Demand Better by Psion
Corporate Institutional Banking - Higher Education Campaign by RBS Corporate and Institutional Banking
Headline Sponsors
#b2bawards
13 - BeST cHAnneL mARkeTIng InITIATIve
Innovative Approach to Channel: Professional Associations as an Independent Channel to Market for Chartered Institute of Personnel and Development in partnership with Hays by B2B Partnerships
SAP Our Business Runs Better for SAP by DNX
Virgin Media Business - Business Partner Programme - Going for Growth for Virgin Media Business by Astute.com
Motorola Solutions Advanced Data Capture Solutions for Motorola Solutions by McDonald Butler
Avnet Socialondemand for Avnet Technology Solutions UK by Purechannelapps
17 - BeST InTeRnAL AuDIence cAmpAIgn
In the Loop with PruHealth by PruHealth
Accenture Employee Referral Programme for Accenture by Omobono
Profiling international customers for Lloyds TSB International by Rufus Leonard
The Healthy Workplace Project for Kimberly-Clark by Gyro
21 - BeST LeAD nuRTuRIng cAmpAIgn
The Trend Micro - Dell Subscription Conversion Campaign for Trend Micro by CleverTouch Marketing
Right People, Right Content, Right Time - McAfee Lead Nurturing for McAfee by CRM Technologies
Elsevier Health Lead Nurturing Campaign by Elsevier
Psion ‘Welcome’ Campaign by Psion
CYBERCONFIDENCE for CSC by The Crocodile
14 - BeST Sme-TARgeTeD cAmpAIgn
Payment Acceptance for Barclaycard by Market Makers
Getting Welsh Business Online for Google UK by Culture Group
More Sense Than Money for Powwownow by Gyro
Transformation to Social Media for Ellisons by The Crocodile
Where’s your tipping point? for Iron Mountain by IAS B2B Marketing
Making your business flow better for Sage by Ledger Bennett
18 - BeST B2B BRAnD InITIATIve
Cascade Group Rebrand & Relaunch for Cascade Group by Cascade Group | Studio
SITA Brand Repositioning for SITA by DNX
Thales Brand for Thales by Gravity Global
The Next Answer for Fiberweb by McCann Enterprise
‘Heart Thumping Opportunity’ RB Brand Awareness Campaign for Reckitt Benckiser by The Workroom
22 - B2B mARkeTeR Of THe yeAR
Stephanie Doyle, Baker & McKenzie
Justine Arthur, BT Expedite & Fresca
Charmaine Petty, Catnic
Karen Heywood, Motorola Solutions
Erik Larsson, Qosmos
Ashleigh Casner, Huddle
Debansu Das, SitexOrbis
Paul Stevenson, Telefonica O2 UK
15 - BeST cORpORATe DecISIOn mAkeR-TARgeTeD cAmpAIgn
Big Fish for PMI Health Group by Cameron Wells
Smart Metering for SAP by DNX
CTAS Lead Generation for Carbon Trust by WDMP
Rugby World Cup for IBM by OgilvyOne
Be the one. Be the difference. for St John Ambulance by Earnest
Primavera Executive Engagement Programme for Oracle by The Marketing Practice
19 - BeST B2B pRODucT LAuncH cAmpAIgn
Aspect panoramic door launch - Bring the outside in by Eurocell
SE5000 Exakt for Stoneridge by Gyro
You’re On for John Deere by Gyro
The Weight Has Been Lifted (2.0) for USG by Gyro
Betanal maxxPro UK Launch Campaign for Bayer CropScience Limited by Palmer Hargreaves
23 - B2B pR Agency Of THe yeAR
Octopus Group
Tangerine PR
Wyatt International
16 - BeST InTeRnATIOnAL AuDIence cAmpAIgn
World class. Worldwide for TNT Express by 438 Marketing
Start! for Polycom by Base One
EMEA Lead Nurturing for Kensington by Cyance
Thales Brand for Thales by Gravity Global
Saf Instant The Original for Lesaffre by Publicis
SunGard’s ‘Transparency, Efficiency, Networks’ campaign by SunGard
20 - BeST B2B LeAD geneRATIOn cAmpAIgn
Be the one. Be the difference. for St John Ambulance by Earnest
McAfee successfully use Eloqua to increase lead generation by 233% for McAfee by Eloqua
Value Statement Launch by LeasePlan
Smart Cloud for IBM by OgilvyOne
Oracle Project Mercury for Oracle Corporation by Quantum Marketing Group
24 - B2B mARkeTIng cOmmunIcATIOnS Agency Of THe yeAR
Teamspirit
Earnest
Gravity Global
DNX
Sponsors