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A POWERPOINT PRESENTATION ON A V O N

BY : BIPLAB GUPTA

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INDUSTRY PROFILE

Cosmetics are products that are created for application on the body forthe purpose of cleansing, beautifying or altering appearance and

enhancing attractive features. But cosmetics are not the same thing as

medicines and cosmetics cannot be used to alter a bodys functions or

performance.

With growing ecological and health awareness, modern cosmetics are

available in the form of organic cosmetics, mineral cosmetics and even

environmentally friendly cosmetics to cater to an overwhelming demand

for such products. The Indian cosmetic industry includes a long list ofcosmetic product buyers, importers, wholesalers, distributors and

manufacturers.

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HISTORY OF COSMETICS

In other cultures like that of China, fingernail painting was popular in

ancient times. Ancient Chinese people used a mixture of gum arabic, eggwhites, gelatin and beeswax to make the first forms of nail varnish and

royalty preferred to use metallic or bright colors of nail varnish at that

time. People from lower ranks were restricted to the use of paler nail

varnish colors, and this trend of discrimination using nail varnish was alsovisible in ancient Egypt.

Although cosmetic products have undergone many changes in modern

times, the basic concept of using cosmetics to enhance the features of goo

health has not changed. For instance, blush-on is used to conceal palepresent a picture of rosy cheeks as opposed to pale skin and nail polish ca

be used to conceal brittle or dry nails. The history of makeup cosmetics

however is tarnished by the ill-effects that were often experienced after

applying many ancient make-up products.

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The history of cosmetics in the 1930s and 1940s shows how the fashion

or trend with respect to lipstick colors was changed annually, getting

darker and closer to red every passing year. It was around this time that

eyebrow shaping also became popular.

The history of the cosmetics industry includes very dark chapters in

European and Western countries from about six centuries back. Mixtures

and pastes were then used to whiten the face, a practice which remained

popular till over four hundred years later.

Up to the late nineteenth century, women in Western countries may have

secretly worn make-up made from mixtures of household products, as

make-up was then deemed the domain of film stars. Cosmetics were onlyopenly put up for sale in the early part of the twentieth century for the

first time. Tanned or darker skin tones became popular only as late as the

early twentieth century. It was in this era that tanning the skin became a

popular fad.

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COMPANY PROFILE

David H. McConnell

Avon Founder David H. McConnell offered women a

rarity in 19th century America: a chance at financialindependence. In 1886, it was practically unheard of

for a woman to run her own business. Only about 5

million women in the United States were working

outside the home, let alone climbing the ranks of anycorporate ladder. That number accounted for just 20%

of all women.

For many women, McConnell would radically alter that scenario. The

man behind the company for women was the son of Irish immigrants andgrew up on a farm. Yet, it was this young man from rural New York, a

visionary leader decades ahead of his time, who would become a pioneer

in empowering women. McConnell, a bookseller-turned-perfume

entrepreneur, would offer women the opportunity to create and manage

their own businesses through what later became known as direct selling.

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POWER OF THE PRODUCT & PEOPLE

To McConnell, the product and the people were everything to the

company, and he dedicated himself to ensuring that both would be

successful. In addition to inspiring the Representatives, McConnell also

wanted to encourage the company's employees with the same positive

spirit. A century before it would become de rigueur for companies to

institute employee incentive programs and hire hordes of consultants to

make sure employees were happy, motivated and productive, McConnellknew just how to rally the troops. The motivational leader created a set

of guiding principles that are still the heart and spirit of Avon today. They

include:

Providing an earnings opportunity so individuals can achieve financial

independence and enjoy all that comes with such an accomplishment.

Recognizing everyone's unique contributions.

Giving back to the communities Avon serves.

Offering the highest-quality products with a guarantee of satisfaction.

Maintaining and cherishing the "friendly spirit of Avon."

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McConnell believed strongly in the potential of people, and that in that

potential lay the power of possibility and, eventually, success:

If we stop and look over the past and then into the future, we can seethat the possibilities are growing greater and greater every day; that we

have scarcely begun to reach the proper results from the field we have

before us.

- David H. McConnell, Avon's Founder

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PRODUCT PROFILE

MAKE-UP

SKIN CARE

BATH & BODY

HAIR CARE

HAIR COLOURS

FRAGRANCE

JEWELLRY & FASHIONS

LINGERIE

HOME & FITNESS

THE HOLIDAY SHOP

KIDS STORE

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LIPS

Lipsticks

Lip glossLip care

EYES

Mascara

Eye shadow

Eyeliner

Brows

FACE

Foundation

ConcealerPowder

Blush

Highlighters

NAILS

Nail colour

Nail care

MAKE UP

By Category By Brand

AVON MAKE UP

ANEW BEAUTY

ARABIAN GLOW

COLOR TREND

NAIL EXPERTS

EXTRA LASTINGS

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SKIN CARE


CLEANSERS & TONERS

MOISTURISERS & CREAMS

ANTI AGEING

PROBLEM SOLVERS

ANEW TRIAL SIZES

DAY CREAMS

NIGHT CREAMS

A NEW STARTER KITS

ANEW

SOLUTIONS

CLEARSKIN

AVON CARE

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BATH & BODY


BATH KIDS

SHOWER BODY GROOMING

TOOLS

BODY MOISTURISER

ROLL ONS

HAND CREAM

PLANET SPA

LIQUID SOAP

FEMININE CARE

FOOT CARE

HAIR REMOVAL

SKIN SO SOFT

SENSES

FOOTWORKS

SIMPLY DELICATE

AVON ACTIVE

PLANET SPA

NATURALS

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HAIR CARE

By BrandBy Category

FRIZZ CONTROL

SHAMPOO

CONDITIONER

DAILY RESULTS

STRAIGHT & SLEEK

STYLING

TREATMENT

VOLUMISING

COLOR

PROTECTION

HAIR TOOLS

KEEP CLEAR

LONG & BAUTIFUL

NATURAL HAIRCARE

ADVANCED TECHNIQUES

AVON KIDS

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HAIR COLOURS

By Category

HAIR COLOUR

Blondes

Brunettes

Reds & Blacks

FRAGRANCE

By Category

PERFUMES PURSE SIZE SPRAYS

BODY SPRAYS TALC

BODY CREAMS

ROLL-ONS

PREMIUM FRAGRANCE

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JEWELLERY & FASHIONS

By Category

NECKLACES

EARRINGS

BRACELETS

RINGS

WATCHES

JEWELLERY SETS

BAGS & PURSES

FASHION & ACCESSORIES

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LINGERIE

By Category

BRAS

BRIEFS & SHORTS

SLEEPWEAR

PREMIUM COLLECTION

ESSENTIALS COLLECTION

HOME & FITNESS

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HOME & FITNESS

By Category

FITNESS & ACCESSORIES

PAMPER

HOLIDAY SHOP

By Category

HOLIDAY FASHIONS

BEACH BEAUTY

BEACH BODY

SUMMER SCENTS

HOLIDAY HAIR

SUNCARE

KIDS STORE

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KIDS STORE

By Category

BOYS

GIRLS

KIDS TOILETRIES

MENS STORE

By BrandBy Category

MENS SKINCARE

GROOMING

TOILETRIES

MENS FRAGRANCE

BODY CARE FOR MEN

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COMPETITORS PROFILE

INDUSTRIES WHERE A V O N PRODUCTS IncCOMPETES

PERSONAL CARE PRODUCTS

CONSUMER PRODUCTS MANUFACTURERS

APPAREL

JEWELLERY & WATCH MANUFACTURING

COSMETICS & SKINCARE

FRAGRANCE

COMPANIES

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COMPANIES

ALTICOR Inc.

BATH & BODY WORKS , LLC

BEAUTY CONTROL Inc.

LOREAL

MARY CAY Inc.

REVLON Inc.

PROCTOR & GAMBLE

COLGATE PALMOTIVE

ESTEE LAUDER

ECOLAB Inc.

CHURCH & DWILIGHT

ELIZABETH ARDEN Inc.

STEPAN COMPANY

INTER PARFUMS Inc.

UNITEDGUARDIAN Inc.

PARLUX FRAGRANCES

PHYSICIANS FORMULA

CCA INDUSTRIES Inc.

C tit P k G d /C ti Th f ll i t bl i t d b M k t

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Company

Name

Symbol:Market

Last

Sale

Net

Change

%

Change

Share

Volume

Today's

High/Low

52 Week

High/Low

P/E

Ratio

Market

Value

(mil.)

von Products,

Inc.

AVP: NYSE

$ 26.23 0.42 1.58% 3,621,288$ 26.68

$ 26

$ 36.20

$ 26.1215.34 11,283.83

Procter &

Gamble

Company (The)

PG: NYSE

$ 61.49 0.43 0.69% 10,380,271$ 62.18

$ 61.49

$ 67.72

$ 59.1716.18 246,439.62

Colgate-

Palmolive

Company

CL: NYSE

$ 84.38 0.50 0.59% 2,152,364

$ 85.30

$ 84.34

$ 89.43

$ 73.12 17.33 41,252.88

Estee Lauder

Companies,

Inc. (The)

EL: NYSE

$ 104.91 0.52 0.49% 960,608$ 105.95

$ 103.51

$ 108.77

$ 54.6130.86 12,625.18

Competitor : Package Goods/Cosmetics The following table is sorted by Market

Capitalization in descending order. Click on the column header links to resort

ascending () or descending ().

Continue
http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=0&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=0&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=8&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=10&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=1&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=1&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=7&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=7&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=7&pp=1&ps=20http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=AVP&selected=AVPhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=PG&selected=PGhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=CL&selected=CLhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=EL&selected=ELhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=EL&selected=ELhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=CL&selected=CLhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=PG&selected=PGhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=AVP&selected=AVPhttp://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=7&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=7&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=7&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=7&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=7&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=1&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=1&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=1&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=10&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=8&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=0&pp=1&ps=20http://www.nasdaq.com/screening/ViewCompetitors.asp?symbol=AVP&selected=AVP&sort=0&pp=1&ps=20

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Ecolab Inc.

ECL: NYSE$ 50 0.07 0.14% 3,705,939

$ 50.67

$ 49.49

$ 57.19

$ 46.0722.42 11,599.70

Church &

Dwight

Company, Inc.

CHD: NYSE

$ 40.34 0.27 0.66% 614,366$ 40.61

$ 39.81

$ 42.84

$ 29.7221.29 5,764.46

Elizabeth

Arden, Inc.RDEN:

NASDAQ-GS

$ 32.22 0.16 0.49% 122,786 $ 32.69$ 31.75

$ 34.62$ 14.31

24.41 935.35

Revlon, Inc.

REV: NYSE$ 16.84 0.42 2.43% 233,250

$ 17.28

$ 16.60

$ 19.33

$ 9.222.71 826.02

Stepan

Company

SCL: NYSE

$ 79.30 0.59 0.74% 26,017$ 79.91

$ 77.87

$ 82.15

$ 53.5513.13 806.32

Continue
http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=ECL&selected=ECLhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=CHD&selected=CHDhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=RDEN&selected=RDENhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=REV&selected=REVhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=SCL&selected=SCLhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=SCL&selected=SCLhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=REV&selected=REVhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=RDEN&selected=RDENhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=CHD&selected=CHDhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=ECL&selected=ECL

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Inter Parfums,

Inc.

IPAR:

NASDAQ-GS

$ 20.04 0.25 1.26% 184,269$ 20.15

$ 19.29

$ 24.80

$ 16.0118.73 610.86

United-Guardian, Inc.

UG: NASDAQ-

GM

$ 14.65 0.05 0.34% 1,173$ 14.65

$ 14.35

$ 15.65

$ 11.1317.65 67.33

Parlux

Fragrances,

Inc.

PARL:

NASDAQ-GS

$ 3.02 0.05 1.68% 48,976$ 3.07

$ 2.82

$ 3.79

$ 1.80

50.33 62.69

Physicians

Formula

Holdings, Inc.

FACE:

NASDAQ-GS

$ 3.80 0.09 2.31% 9,696$ 3.96

$ 3.80

$ 6.79

$ 2.93190 51.64

Stepan

Company

SCL^: NYSE

$ 89.80 0.92 1.01% 200$ 91.01

$ 89.80

$ 90.72

$ 63.83N/A 49.39

CCA Industries,

Inc.

CAW: AMEX

$ 5.63 0.20 3.43% 26,125$ 6

$ 5.48

$ 6.57

$ 4.35

NE 34.27
http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=IPAR&selected=IPARhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=UG&selected=UGhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=PARL&selected=PARLhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=FACE&selected=FACEhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=SCL^&selected=SCL^http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=CAW&selected=CAWhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=CAW&selected=CAWhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=SCL^&selected=SCL^http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=FACE&selected=FACEhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=PARL&selected=PARLhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=UG&selected=UGhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=IPAR&selected=IPAR

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