avoiding the heuristic solution: moving past functional and correct to joyful and inspiring
DESCRIPTION
Slideshow for the O'Reilly Webcast "Avoiding the Heuristic Solution: Moving past functional and correct to joyful and inspiring" To be given on 31 Jan, 2012 -- Sign up for free, now: http://www.oreillynet.com/pub/e/2102 Interactive systems can be easily made foolproof and practical, but joy and delight all too often elude the final product. This author of two books on design process and interactive patterns has discovered that strict adherence to these same processes or patterns can result directly in functional, but ultimately boring interactive products. In this discussion, you will learn how to avoid the safe answer, while still embracing proven patterns, best practices and user feedback. You will also discuss how to recognize this problem, the principles to avoid these pitfalls, and how to implement tactics to encourage innovative design for your users, and that works within your organization.TRANSCRIPT
1
Avoiding theHeuristic Solution
Moving past functional and correct to joyful and inspiring
22
Patterns for interaction design
3
Patterns are• Universal• Generalized• Organized• Explained• Best practices
4
Patterns are misunderstood
• Reactionary• Single view• First solutions• Rote solutions• Too high level
5
Avoiding the heuristic solution
• Everyone understands radio buttons…
• Consistency…
• Always use best practices…
6
Avoiding the heuristic solution• Reduce clicks.
• Improve clarity.
• Maintain task focus.
• Reduce cognitive load.
7
We’ll just…• Use a “standard” form.• Put it in a Pop-up.• Add a CAPTCHA.• Make them fill in the email twice.• Add a help page to explain it.
Or you say…• Let’s make it look like iTunes.• Just like the iPhone’s [anything].• What is [the competition] doing?• What would Amazon do?• You can’t fight best practice.
88
Be a conscious designer
9
Design methodologies to success
• Understand the problem, and write it down
• Leverage your team• No idea is worthy• Your competitors are not wizards• Embrace your constraints• Collaborate• Seek outside input
10
Understand the problemPut the markers down. First time, every time, talk to the customer, their workers, the users.
They know more about their business than you do. Ask them about it.
1111
Write it down
1212
Leverage your team
13
Studio methods• 100 thumbnails• Moodboard• Sketch• Model• Co-design• Talk-aloud• Scissors and tape• Gesture and act
14
No idea is worthyDon’t do a little dance for your great idea. I promise it has flaws.
Consider components individually, and look for flaws.
15
There are no design wizardsInspiration is fine. Copying is pointless.
Follow your process to find the right answer for your business, and the current world.
16
Embrace your constraintsBrainstorming doesn’t work.
Working within your constraints adds focus to any design session and fosters ideas.
17
CollaborateDon’t just work together, collaborate.
Use everyone’s skill, and knowledge, to find the best solution.
18
Seek outside inputSystems, process, and business knowledge is held by specialists you won’t see.
Unless you go looking.
19
Validate, and Iterate
19
20
Ask usersResearch can be quick and cheap.
• Paper• Friends & family• Co-workers• Diaries
21
And now your design is perfectWhat could possibly go wrong?
Well, execution.
22
Which I’ll talk about next timeUser Centered Execution for Mobile UX Designers
Wednesday 29 February 2012
