avoiding the collaboration hangover

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AVOIDING THE COLLABORATION hangover 5 ways to make consumers part-time employees of a company By Anouk Willems

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Page 1: Avoiding the collaboration hangover

AVOIDING THE

COLLABORATION

hangover5 ways to make consumers

part-time employees of a company

By Anouk Willems

Page 2: Avoiding the collaboration hangover

Hi! I’m Anouk

27 years old, living in Utrecht (NL).

Working as Research Innovation Manager

at InSites for 4 years, of which the last 2,5

years in our R&D team. Master degree in

Marketing.

Working for global brands like Unilever,

eBay and Heinz. On a mission to connect

brands with consumers to develop cool

stuff!

Besides working at InSites, I’m co-founder

of DIY community ‘Klustips’ (2009).

@AnoukW1

Page 3: Avoiding the collaboration hangover

@AnoukW1

Page 4: Avoiding the collaboration hangover

CONSUMERS

GO BEHIND

THE scenes

@AnoukW1

Page 5: Avoiding the collaboration hangover

THEY BECOME

part-time EMPLOYEES

@AnoukW1

Page 6: Avoiding the collaboration hangover

5 CHALLENGES

OF

HAPPINESS

employee

@AnoukW1

Page 7: Avoiding the collaboration hangover

THE PARADOX

OF purpose

1.

@AnoukW1

Page 8: Avoiding the collaboration hangover

Know where to start

@AnoukW1

Page 10: Avoiding the collaboration hangover

Challenge accepted?!

@AnoukW1

Page 12: Avoiding the collaboration hangover

purpose

Clarify the goal(s)

of your community

for sustainable

use.

5 CHALLENGES

@AnoukW1

Page 13: Avoiding the collaboration hangover

THE

COLLABORATION

hangover

2.

@AnoukW1

Page 14: Avoiding the collaboration hangover

SOME ARE

MORE

THAN OTHERS

extreme

@AnoukW1

Page 15: Avoiding the collaboration hangover

Feedback is a painkiller

@AnoukW1

Page 16: Avoiding the collaboration hangover

Make impact tangible

@AnoukW1

Page 17: Avoiding the collaboration hangover

purpose impact

Be open in sharing

feedback and make

it tangible

5 CHALLENGES

@AnoukW1

Page 18: Avoiding the collaboration hangover

IS

THE NEW

NORMAL

Engage 3.

@AnoukW1

Page 19: Avoiding the collaboration hangover

HEY MISTER DJ!

@AnoukW1

Page 20: Avoiding the collaboration hangover

MIX IT

right

@AnoukW1

Page 21: Avoiding the collaboration hangover

Deep dive activities

48 hour activities

Bottom-up activities

NO SOUND

OF silence

Time

Inte

ns

ity

@AnoukW1

Page 22: Avoiding the collaboration hangover

ALSO SURPRISE THE

client

@AnoukW1

Page 23: Avoiding the collaboration hangover

purpose impact curious

Think playlist, not

checklist. The mix

keeps it engaging.

5 CHALLENGES

@AnoukW1

Page 24: Avoiding the collaboration hangover

THE COMMUNITY

IS yours or mine?

4.

@AnoukW1

Page 25: Avoiding the collaboration hangover

@AnoukW1

Page 26: Avoiding the collaboration hangover

Making members a co-owner

@AnoukW1

Page 27: Avoiding the collaboration hangover

Bringing down the silos

@AnoukW1

Page 28: Avoiding the collaboration hangover

Install the Consumer

Ambassador Team

@AnoukW1

Page 29: Avoiding the collaboration hangover

purpose impact curious belonging

Make the community

co-owned for both

consumer and

company.

5 CHALLENGES

@AnoukW1

Page 30: Avoiding the collaboration hangover

IT’S NOT ABOUT

THE money…IS IT?

5.

@AnoukW1

Page 31: Avoiding the collaboration hangover

Beware of the goldrush effect+33%

*Results from motivation study among 763 members of 11 long-term communities

@AnoukW1

Page 32: Avoiding the collaboration hangover

The value of the community

@AnoukW1

Page 33: Avoiding the collaboration hangover

Make it a habit

@AnoukW1

Page 34: Avoiding the collaboration hangover

@AnoukW1

Page 35: Avoiding the collaboration hangover

@AnoukW1

Page 36: Avoiding the collaboration hangover

@AnoukW1

Page 37: Avoiding the collaboration hangover

purpose impact curious belonging rewards

Prevent a gold rush.

Measure the value

and celebrate success

5 CHALLENGES

@AnoukW1

Page 38: Avoiding the collaboration hangover

3 takeaways

@AnoukW1

Page 39: Avoiding the collaboration hangover

linkedin.com/in/anoukwillems

@anoukw1

[email protected]

www.insites-consulting.com

Anouk WillemsResearch Innovation Manager