avoiding stale sites: preventing content from going out-of-date
DESCRIPTION
This presentation shows how to leverage Cascade Server 7.4's Stale Content Reports to manage and mitigate your stale content! In this session, software engineer John Lazos will discuss how to make the most of stale content reports, including getting started with review dates, setting up content review processes, and managing users responsible for content.TRANSCRIPT
Avoiding Stale Sites
John LazosCascade Server Engineer
#csuc13 @hannon_hill
Content Review Strategies in Cascade Server
About Me
Cascade Server Engineer since December 2012
Prior Experience:● BS Computer Science (Rensselaer
Polytechnic Institute)
● 3+ years Software Engineering Consultant
● Meteor 4.0: National Student Clearinghouse
#csuc13 @hannon_hill
In This Hour
● Intro to Stale Content● Content Review in Industry
○ Government○ Higher Ed
#csuc13 @hannon_hill
• Review Strategies Summary
• Stale Content in Cascadeo Walkthrougho Feature Roadmap
#csuc13 @hannon_hill
Intro to Stale Content:“House of Horrors”
THIS SLIDE COMING SOON!
http://www2.warnerbros.com/spacejam/movie/jam.htm
“By using CNN.com, you agree to comply with all of the terms and conditions hereof.”
Detrimental Impacts
● Marketing brand image● Information accuracy
○ Event calendar○ Contact info
● Legal compliance○ Terms of service○ Privacy policies
● Search engine optimization (SEO)○ “Low quality” content○ Search engine algorithm updates
#csuc13 @hannon_hill
#csuc13 @hannon_hill
Content Review in Industry
In Higher Ed
● Content by semester, academic year● Multiple content tiers
○ School○ Department○ Class○ Student Organization
#csuc13 @hannon_hill
In Higher Ed
Needing review:●Academic calendars
•Course schedules
•Assignments•Cafeteria menus
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Imperial College of London
From Maintaining the Currency of Web Content:
●Objectives○ High visitor interest and retention○ Consistency with College, department
priorities○ Consistent course information between
departments○ Protection from legal action
#csuc13 @hannon_hill
Imperial College of London
● Content Manager○ Responsible for specific sites or content○ Approves content before publication○ Monitors site traffic (site use and popularity)○ Accepts feedback from visitors○ Monitors for stale content
#csuc13 @hannon_hill
Imperial College of London
● Review schedule○ Review date-sensitive information daily○ Review every 3 months:
■ 10 most popular pages■ “All web pages that could form a
contractual relationship for Imperial College”
○ Review every 6 months:■ 50 most popular pages
○ Conduct complete review every year
#csuc13 @hannon_hill
WEATHER ALERT: The campus will be closed Monday, January 31 due to the impending snowstorm.
Imperial College of London
●Faculty should review sites and report issues to content manager
#csuc13 @hannon_hill
In Government
Needing review:●Policies and procedures●Forms●Meeting notes●Online services
Federal regulations:●National Archives
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National Archives Guidelines
From NARA Guidance on Managing Web Records:
●Identify website○ Publication repository○ Limited communication tool
■ e.g. contact form○ Query-based information access○ On-demand services
■ e.g. public forum
#csuc13 @hannon_hill
National Archives Guidelines
● Perform risk assessmentHow difficult is it to maintain:
○ Reliability■ completeness, accuracy of content
○ Authenticity■ written by subject matter expert
○ Integrity■ audited, unaltered without approval
○ Usability■ accessibility and communicability
#csuc13 @hannon_hill
National Archives Guidelines
● Mitigate risk○ Establish content review process(es)○ Train staff○ Put new and existing content under review
process
#csuc13 @hannon_hill
#csuc13 @hannon_hill
Review Strategies Summary
What To Review
● Accuracy of information○ Text○ Dates○ Links○ Images
● Audit logs● Presentation, usability● Search engine optimization
○ Freshness of content○ Suspicious SEO practices
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Periodic Content Reviews
● Set review frequency based on:○ Content importance/popularity○ Date-sensitivity of content
● Mark “Reviewed Date” on website
● “Event-driven” content reviews
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Content Ownership
An Owner is: ●Responsible for reviewing and
maintaining content●Point of contact for content●An individual or group
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Archiving Old Content
Preserve outdated content for historical reference
Consider:●When content should be archived●When old archived content can be
removed
#csuc13 @hannon_hill
#csuc13 @hannon_hill
Stale Content in Cascade
Feature Roadmap
● 7.4, 7.6 (current)○ Overview chart○ Date threshold
filter○ Actions
■ Notify by Email■ Schedule
Review Date
#csuc13 @hannon_hill
● In Development○ Content ownership○ Export CSV and other formats
● Planned○ Advanced filtering
■ Path, folder○ Exclude content
References
Maintaining the Currency of Web Content
● http://www3.imperial.ac.uk/webguide/strategyandpolicies/policiesandstandards/maintainingthecurrencyofwebcontent
NARA Guidance on Managing Web Records
● http://www.archives.gov/records-mgmt/pdf/managing-web-records-index.pdf#csuc13 @hannon_hill
References
HowTo.gov: Keep Content Current● http://www.howto.gov/web-content/manage/keep-
content-current
Space Jam movie site● http://www2.warnerbros.com/spacejam/movie/ja
m.htm
CNN Terms of Service● http://www.cnn.com/interactive_legal.html#csuc13 @hannon_hill
References
Google Panda + Penguin● http://googlewebmastercentral.blogspot.com/2011/
05/more-guidance-on-building-high-quality.html● https://support.google.com/webmasters/answer/35
769?hl=en#3
Google Privacy Policy● https://www.google.com/intl/en/policies/privacy/
RPI 2013 Academic Calendar● http://www.rpi.edu/academics/calendar/#csuc13 @hannon_hill