Avoiding SEO Disasters

Marissa Goldsmith

Marissa@marissagoldsmith.com

@mjgoldsmith

Use Google Analytics to catch SEO problems before it’s too late.

Why Did My SEO Suffer? (dude, those guys are evil)

Google Changed Something.

Rebranding

Domain Name Change

Information Architecture Change

Redesign

Code Changes

CMS Migration

New Marketing Efforts

YOU CHANGED

SOMETHING.

Someone was evil

So How Can Google Analytics Help?

Annotations

How do You Create Annotations?

Segments

How Can You Get Search Segments?

Alerts

How Do You Make Alerts?

Webmaster Tools?

How do You Set Up Webmaster Tools?

https://en.support.wordpress.com/webmaster-tools/

Questions?(I won’t believe you don’t have any.)