How To Avoid Making The Worst Facebook Ads Mistakes

AutomatedInbound

Purpose & Expected Outcome

Our goal is that when you leave this webinar today you’ll feel confident enough to start your first Facebook Ad Campaign or optimize the one you already have running.

Remember: It’s going to take “getting your hands dirty” to get going, and that’s okay. This webinar will lay the foundation to give you the confidence you need to take action.

1. Define Your Customer Avatar Clearly

You have to know who you’re selling to…

It’s easy to get complacent and start relying on assumptions we’ve made that may or may not be as good as it gets.

Get inside the lifestyle of your perfect customer and understand them down to what brand of toothpaste they use in the morning.

The more you can think exactly like your ideal customer, the more success you will have as a marketer and ultimately, salesperson.

Ads Manager

LocationAgeGenderLanguage(s)More DemographicsInterests & BehaviorsFacebook Page Connections

2. Expand The Avatar

There are several little-known tools available for you to utilize in expanding the avatar of your ideal customer.

We expand the avatar to try to better understand patterns and behaviors so that we can more easily target them in our marketing efforts.

This comes with understanding things like:What they readWhat they do for fun & hobbyWhat industry shows they attendWho they look up to Where they go for help, and who else they’re going to for advice.

Using Similar Web

Similarweb.com lets you build out a profile of the average customer who has visited any website online.

This is hugely valuable in creating your Customer Avatar as you can easily identify a good starting point for the key avatar points we mentioned earlier.

(Live Demo)

SimilarWeb

Build A Facebook Ad With Data (Live Demo)Live Demo In Facebook Ads Manager

What Every Facebook Ad Must Include

A specific targeted audience (from your Avatar)A clear offer and call to actionA landing page to capture leads & move them to the “next step”A follow-up system to contact leads & deliver your promise

AutomatedInbound System

How our marketing automation system works.

1. The Facebook Ad

Screenshot

2. The Landing Page

Includes 2 Call To Action TypesFor Local Offers:

Submit Online or Inbound Callwith our call tracking solution.

95%+ Facebook Traffic is mobile. Mobile first!

3. The Email System

Captures all leads and givesyou the option to either automatically e-mail them a series of e-mails, or broadcastan email to all of your leadswhenever you want.

4. Inbound Call System

Track & Record every inbound call from your offer.

Generate new tracking numberson the fly.

5. Sales CRM System

Track leads, close deals.All automatically.

How Did This Campaign Go?

23 Inbound Calls33 Opted-In Web Leads56 Total Inbound Leads

Total Ad Spend: $69

Total Cost Per Inbound Lead: $1.23

How Did This Campaign Go?

23 Inbound Calls33 Opted-In Via Instapage Web Leads

56 Total Inbound LeadsAdspend: $69

Cost Per Inbound Lead: $1.23

What’s Next...

You will receive an e-mail within the next few hours that includes a list of the tools we use to build landing pages easily, follow-up with them via e-mail, and an offer to schedule a complimentary 15-minute 1-on-1 review.

Questions?

Q&A Session