avionline – generating value for a mobile world
DESCRIPTION
Introducción al diseño de generadores de valor alrededor de puntos de contacto en itinerarios de cliente (líneas aéreas, hoteles, turismo,...). Introduction into designing value generators around travel customer journey touchpointsTRANSCRIPT
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generating value for a mobile world
The Travel Innovation LaunchpadDecommoditizing Airlines - Decommoditizing Technology - Generating Value
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Empecemos con una visión
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Welcome to the utility
business!
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¿Qué es un commodity?
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Operador de infraestructuras
Clave: coste, coste, coste para un
commodity competitivo
Operador del Brand (marca)
Clave: crear valor para clientes,
accionistas y otros stakeholders
Innovadores1. Modelo Negocio
2. Tecnología
Clave: desarrollar modelos y
soluciones que generen valor
¿Quién hace qué mejor?
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Let's innovate to design value generators along the customer journey
touchpoints
Labs
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¿Qué es un MODELO DE NEGOCIO?
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¿Cóm
o e
nco
ntra
r el m
odelo
de n
egocio
adecu
ado?
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Modelo¿Qué metodologías existen para modelar un negocio?
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Matriz de Generación de Valor
© avionline s.l.
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Análisis del “gap” de la experiencia del cliente
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Análisis del “gap” en la Cadena de Valor
•Generate revenues
•Produce cost savings
•Increase Customer Equity
© avionline s.l.
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Los modelos pueden convertirse en empresas, soluciones y
algoritmos
© avionline s.l.
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El reto: encontrar
un modelo adecuado
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Opción 1
Opci
ón
2
Opción 3
El reto: encontrar
un modelo adecuado
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EjercicioHeredas una vaca. Te conviertes en
emprendedor.Desarrolla TRES posibles modelos de negocio
para su explotación económica.
15 minutos. Por parejas. ¡Disfruta innovando!
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Los métodos se pueden MEZCLAR
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CEM-VGM & Value
Generation Matrix
Business Model
Generation &Lean Startup
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First resultsMore to come
Estudios de casos de productos y
conceptos impensables sin
una fuerte modelización de la
proposición de valor
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First resultsMore to come Modelar
funcionaStartup Spirit: current or
past avionline projects (in-house&spin-off) to generate
value at travel customer journey toupoints
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Urban Lounge
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Let’s talk about Business Model
Innovation!
Technology is a Commodity. The Business Model makes the €€€.
Generating Value for a Mobile World