avengers of digital marketing: how to superpower your digital marketing strategy

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Post on 29-Nov-2014

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Learn how to superpower your digital marketing strategy with the Marvel Avengers. Here at iResources we can’t get enough of the Marvel cinematic universe and it’s many, many films. As we wait for the release of the next Avengers blockbuster, we thought what better way of helping people understand how to use digital marketing than by exploring the parallels with our favourite superheroes? So without further ado, let the Incredible Hulk, Thor, Iron Man, Hawkeye, Captain America and Black Widow show you how to use your digital marketing powers for good, and defeat that cunning trickster Loki…

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Page 1: Avengers of Digital Marketing: How to superpower your digital marketing strategy

dont make like loki

A super infographic by

Whatever you do in your marketing, don’t make like the trickster god, Loki. Customers want someone they can trust, someone that won’t force them into buying goods because of a ‘magic spell’. Smoke and mirrors didn’t work out too well for Loki, so learn from his mistakes and

build a trustworthy and loyal brand for your business.

black widowWhat’s the point in great content if doesn’t look good? Black Widow always manages to pack a punch in style, whether it’s with a brilliant one-liner or an over-the-top dropkick. Make sure your content won’t be forgotten in a hurry by spending some time on the visuals.

Do it with style

hawkeyeHawkeye never misses a shot, and he always knows where he’s aiming even when he’s not looking. When it comes to marketing make sure you know where you’re aiming and target the right content at the right customer.

Be right on target

iron manTony Stark’s the guy that everyone knows and for good reason, he’s a people person. A great, yet simple way to make sure people know about you is with social media. Regularly update your profile with relevant Regularly update your profile with relevant posts and content, reach out to potential customers & partners, and generally get involved with your local community & industry.

Be social

thor

When we first met Thor, he was selfish and narcissitic in all things. However he soon learned the importance of focusing on the needs of others. Make sure your strategy focuses more on the benefits of your products for your customers than shouting about yourself.

Focus on your customers,not yourself

captain americaCaptain America was the leader the Avengers didn’t know they needed. Likewise you should make sure to lead your customers by giving them clear call-to-actions across your marketing. Whether it’s asking them to share content, or register to your newsletter make sure it’s clear and precise, just like the Cap’.clear and precise, just like the Cap’.

Be the leader they need

the incredible hulk

Hulk hates hanging around just as much as your customers do. Make sure your marketing gets straight to the point, and lets your customers complete a task as simply as possible.

HULK SMASH!Get straight to the point

Use these superpowers for good when planningyour digital marketing strategy

Avengersof digital marketing