avaya - interoperability, a vendor view
TRANSCRIPT
IMTC CTO Meeting
A Vendor View
Phil EdholmVP, Technology Strategy and Innovation, GCS
March, 2011
© 2010 Avaya Inc. All rights reserved.
Interoperability – A Vendor ViewWhat our customers want!
Room Video Devices, Devices, Devices Avaya Devices
Other Enterprise Comm/Coll Vendors
Consumer Communications
Communities
Social Communities
Non Facility Trunking
Wireless Carriers
WirelineCarriers
© 2010 Avaya Inc. All rights reserved.
Avaya Flare User Experience Extending in the New World
Device experience versus user experience
– Users do not want different experiences as they move
Some requirements
– Open media streams on all devices
– Separate control and media realization
– Enable open video
Mul
ti-M
oda
l Imm
ersive
M
ulti-Se
ssion
People-First Collaboration
SMS
SIP-BasedInfrastructure
SMS
© 2010 Avaya Inc. All rights reserved.
SVC is Critical to Deliver Comprehensive Video
SOFTWARE-BASEDDramatically lowers cost to implement, upgrade, and operate video solutions
Image Quality
MOBILE
PC
DESKTOP
ROOMSYSTEM
TELE-PRESENCE
STANDARDS-BASED Can support the wide range of devices required
SOFTWARE-BASED Dramatically lowers cost to implement, upgrade, and operate video solutions
CAPABILITY BASED Scalable video CODEC the right bandwidth to the right endpoint in a mixed environment
© 2010 Avaya Inc. All rights reserved.
Rapidly growing video segment is increasingly a UC control point despite concerns about ease of use, bandwidth, and interoperability
PC-bas
ed
TeleP
rese
nce
Room
-bas
ed
Execu
tive
Video
Hands
et
4060
33 27 27
Not interested in new and/or additionalvideo in next 5 years
Planning on deployingnew and/or additional video in next 5 years
14
86
20% of customers
say video is key UC decision
driver
Video is becoming a Significant Driver
© 2010 Avaya Inc. All rights reserved.
Value of Collaboration Tools in Task Activities
Seeker
> Typing> Handwriting (electromechanical)> Handwriting and Typing> Handwriting and Image> Typing and Image> Voice> Voice and Typing> Voice and Handwriting> Video and voice> Communications Rich (FtF)
Ochsman, Robert B. and Chapanis, A. (1974). “The effects of 10 communication modes on the behavior of teams during co-operative problem-solving.” International Journal of Man-Machine Studies 6: pgs. 579-619.
SenderTIME TO TASK COMPLETION
Typing
Handwriting
Voice
Voice and T/C
Video and voice
FtF
© 2010 Avaya Inc. All rights reserved.
Different Media Deliver Different Values
Degree of Interactivity
Mo
de
Exp
res
sive
ne
ss
Michailidis, A. and Rada, R. (1991). “Organizational Roles and Communications Modes in Team Work.” Proceedings of the 34 th Hawaii International Conference on Systems Sciences - 2001.
Relation of Media to Role Interplay
> Email> Phone> Pencil and Paper (pp)> Computer Conferencing (cc)> Teleconferencing (tc)
Relative Communications Value
> Face to Face (ftf)> Fax> Letter (post)> Whiteboard (wb)
-2 -1 0 1 2 3-2.0
-1.5
-1.0
-0.5
-0.0
0.5
1.0
Euclidean Distance Model
wb
pp
ccftf
tc
faxpost phone
Chair
Evaluator
Organizer
Shaper
Finisher
Innovator
Res. Invent
Team Worker
Ch
air
Eva
lua
tor
Org
an
ize
r
Sh
ap
er
Fin
ish
er
Inn
ov
ato
r
Res
. In
ven
t
Tea
m W
ork
er
© 2010 Avaya Inc. All rights reserved.
Gra
nd
ma
Relation of Media To Interactivity for Collaboration
RelationshipNone Familial
Face to FaceVideoconference with toolsVideoconferenceTelephony with tools
TelephonyInstant Messaging
Computer WBEmailVoice Mail
Video Line
Task Based Collaboration
SellingCollaboration
Acceptable Range
Unacceptable
Real Time Line
© 2010 Avaya Inc. All rights reserved.
Gra
nd
ma
RelationshipNone Familial
Face to FaceVideoconference with toolsVideoconferenceTelephony with tools
TelephonyInstant Messaging
Computer WBEmailVoice Mail
Acceptable Range
Unacceptable
Real Time Line
Video Line
Task Based Collaboration
SellingCollaboration
Current Video Solutions
Telepresence
Executive Video
Room Systems
© 2010 Avaya Inc. All rights reserved.
Gra
nd
ma
RelationshipNone Familial
Face to FaceVideoconference with toolsVideoconferenceTelephony with tools
TelephonyInstant Messaging
Computer WBEmailVoice Mail
Acceptable Range
Unacceptable
Real Time Line
Task Based Collaboration
SellingCollaboration
Filling the Occasional Selling Collaborator Gap
Telepresence
Executive Video
Room Systems
The Occasional Selling Collaborator
© 2010 Avaya Inc. All rights reserved.
What is the “Occasional Selling Collaborator”?
11
SellingBased
Interaction
Occasional Selling Collaborator
• Mid-managers • Task collaboration 80-
90% of the time • Selling based
collaboration 10-20% of the time
Organizational Pyramid
Senior Executives and Board Members are always in Selling I Collaborations
Executives are predominately in Selling Collaborations
TaskBased
Interaction
Percentage of Employee/Role time spent in Selling versus task Collaboration
© 2010 Avaya Inc. All rights reserved. 12
Conferencing As a Paradigm
Conferencing as a Paradigm
Conferencing As An Exception
• Basic Communications is point to point
• Conference is added only when required
• Conference is obtrusive
• All Sessions start as a conference
• Natural addition of users and resources
• Personal Agent/Services tied to context of communications
• Easy to manage devices• Low cost/net impact
© 2010 Avaya Inc. All rights reserved.
A Personal Future
• A Personal Agent is a set of algorithms and data that manages inputs and outputs on your behalf or at your behest
• Translates presence into availability with preferences
• It can talk on your behalf, but is much more……
Types of Personal Agents
• Interactive
• Rule Based
• Adaptive Intelligence
Hu
man
In
terv
enti
on
Co
nte
xtu
alTo
pica
l
© 2010 Avaya Inc. All rights reserved. 14
Enterprise Federation
• Capability to enable communications/collaboration
• Enable context based presence/availability
ABC Enterprise XYZ Enterprise
© 2010 Avaya Inc. All rights reserved. 15
Enterprise and Beyond Federation
Other Vendors XYZ Enterprise
• Capability to enable communications/collaboration
• Enable context based presence/availability
© 2010 Avaya Inc. All rights reserved. 16
Dual Agents
Personal Time• Business Connection• Business Context• Personal Control
PersonalIdentity
BusinessIdentity
© 2010 Avaya Inc. All rights reserved. 17
A Personal FutureDual Agents
PersonalIdentity
BusinessIdentity
Business Time• Personal Connection• Personal Context• Business Control
© 2010 Avaya Inc. All rights reserved.
Layered Interoperability
Media
– Basic – text, audio, video
– Extended – sharing, whiteboards, etc. Session Control
– Session establishment
– Resource utilization – Media Servers Before (and after) Session
– Presence
– Availability
– Preference Exchange
© 2010 Avaya Inc. All rights reserved.
Interoperability – A Vendor ViewWhat our customers want!
Room Video Devices, Devices, Devices Avaya Devices
Other Enterprise Comm/Coll Vendors
Consumer Communications
Communities
Social Communities
Non Facility Trunking
Wireless Carriers
WirelineCarriers