Autopilot - Best Practice for Used Car Dealer

Download Autopilot - Best Practice for Used Car Dealer

Post on 11-Sep-2014

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Classified posting for used car dealers. Autopilot Product helps car dealers auto post.

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<p>PowerPoint Presentation</p> <p>Autopilot inventory page</p> <p>22Carsforsale.com Inventory page</p> <p>3Why Do Dealers Need AutoPilots Classified Marketing Product? Auto Pilot is the only product LAZER FOCUSED on the Free and Classified Marketplaces. Posting with competitors cheap and clunky Craigslist technology will result in </p> <p>-&gt; Ads get ghosted-&gt; Ads get flagged-&gt; Ads dont go live because ???-&gt; Technology is junk-&gt; Cant track and follow-up leads-&gt; Customer service is a joke</p> <p>You Get What You Pay For!Carsforsale.coms only allows Image Ads for their Automated Tool, only allows 125 vehicles/month for inventory and its priced well above $99/month.</p> <p>The process for posting Craigslist approved HTML Ads with Carsforsale.com requires you to use templates to create the Ads one-by-one (copy/paste interface); its no faster then doing it manually and its not user friendly.</p> <p> More than 50% of the Carsforsale.coms image based ads through their automated tool wont go live on Craigslist despite the Carsforsale.com application saying theyre posted. </p> <p> Carsforsale.com is a one-way street, no Call Tracking, no reporting, no way for you to understand and strategize your classified marketing efforts. No proof of ROI!</p> <p>Simply put, the two products are not apples-to-apples, their product is cheap and ineffective thats why they dont offer functionality to give feedback about their results; Carsforsale.com isn't helping dealers generate leads!</p> <p>It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that's all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.</p> <p> John Ruskin</p> <p>Reporting &amp; Analytics</p> <p> Carsforsale.com doesnt report info back to the dealer.</p> <p> Auto Pilot offers reports to help Dealers understand their Classified Marketing Efforts and yield optimal results.</p> <p> Graphically displays data gathered about vehicles, ads, markets, clicks and leads.</p> <p> Information in R &amp; A can drive a Dealers classified marketing strategies.</p> <p>Communications PackageCall Tracking</p> <p>Unlike Carsforsale.com, we want to prove that our tool is generating leads!</p> <p>80% of leads are phone calls</p> <p>Shoppers call embedded phone number and are routed to the dealer</p> <p>Specifies vehicle and web source of the lead </p> <p>Tracked Leads = Tangible Proof of ROI!</p> <p> Carsforsale.com only offers outdated Image Ads</p> <p>Carsforsale.coms focus in not on Craigslist, they only allow outdate Image Ads for their Automated Tool, if you want Craigslist approved HTML Ads they only offer templates meaning you have to create and post the Ads one-by-one by manually uploading vehicle images and typing vehicle info. in a copy/paste interface with a maximum of 10 a day!</p> <p>Manually Creating Ads? Minimum Penetration?You Might as well not have a Craigslist Tool!</p> <p>Images &amp; Ads with Embedded Call Tracking and Calls to ActionCall Tracking Number with Extensions</p> <p>The AutoPilot DifferenceTrue HTML Ads with calls to action, multiple images, and call tracking so the dealer can have the shopper on the phone ASAP!</p> <p>Renewing Ads</p> <p> Craigslist allows ads to be renewed every 2 days. Click Renew Ads and ads are re-optimized within search results Bulk renew all ads in less than a minute.</p> <p>Importance? Renewed ads get noticed at the top of Craigslist.</p> <p>Ease of Use Quick RenewCraigslist Quick Post Plus</p> <p> Select up to 50 pre-owned vehicles to post.</p> <p> Ads are automatically randomized, queued, and posted.</p> <p> Preferred/Recommended posting method!</p> <p>Standard Customize &amp; Quick Post Plus -Superior Ease of Use &amp; True HTML Ads</p> <p>Craigslist Standard w/Customization</p> <p> Choose custom options for photos &amp; text.</p> <p> 550+ template combinations.</p> <p> Alter default settings for the Ad.</p> <p>11Craigslist settings for Autopilot</p> <p>12Settings for craigslist on carsforsale.com</p> <p>13Step 1 for carsforsale.com to post on craigslist</p> <p>14Step 2 for posting on craigslist.com from carsforsale.com</p> <p>15Step 3 for posting to craigslist on carsforsale.com</p> <p>16Step 4 for posting to craigslist from carsforsale.com</p> <p>17Step 1 of posting to Craigslist.org from Auto Pilot Its as easy as hitting one button18You can also Preview your ad to see what it looks like.</p> <p>19</p> <p>Since this will be your first time using Autopilot you will need to Login, then after that its as easy as one click. Step 2 For posting to Craigslist.com 20You can preview your ad then post to craigslist. </p> <p>Carsforsale.com showing your inventory on craigslist</p> <p>21Autopilots craigslist inventory page.22</p> <p>Adding inventory to your social media from Autopilot</p> <p>23This is how you add you inventory on to Facebook, go to social media click the add inventory to my fan page, login and add dealer resources application and then you will see your new inventory tab. Its as easy as 2 steps. </p> <p>24</p> <p>Autopilot inventory app on Facebook is automatically added on.25</p> <p>Carsforsale.com Inventory set up for your Facebook page </p> <p>Takes 7 steps to do and you will probably still need to call support. Very Complicated!26</p>