autonomania: chatbots, ai, self-driving cars and more!
TRANSCRIPT
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
O C T O B E R 2 0 1 6 G L O B A L T R E N D B R I E F I N G
Automated solutions are enveloping the lives of consumers. For brands, it's serve or get served!
AUTONOMANIA!
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Self-driving taxis roam the streets of Singapore and Pittsburgh...
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Yuneec's affordable 'selfie drones' follow and film their owners...
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Nike has given the world self-lacing sneakers...
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
French farmers are followed through fields by Naïo Technologies' helper bots...
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Nissan's autonomous desk chairs tuck themselves in...
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
OH SH*T – IT'S HAPPENING!
New technologies are reaching consumers sooner than expected. The autonomous innovations that experts
were forecasting for 2020, 2040 and beyond? They're already here.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Robots working in retail. Self-driving cars. AI-powered chatbots.
2016 has seen many consumer-facing autonomous services hit a tipping point.
These technologies are already reframing your customers’ expectations.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
The break-neck automation of tasks once performed by people – by intelligent software and physical infrastructure – will bring new expectations of
efficiency, value, convenience and delight.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
In world of consumer AUTONOMANIA, it'll be sink or serve for brands.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
WHY NOW? Three drivers bringing AUTONOMANIA to life.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
You must SCAN far and wide! You must ADAPT!
You must APPLY!
FEAR FADES D R I V E R O N E
New technologies create new concerns. Yet consumers’ concerns around new technologies will melt away once they experience the cheaper / faster /
easier benefits it brings.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
RESEARCH & RAPID DEVELOPMENT
D R I V E R T W O
AI (and its key ingredients) is the hot field for every post-grad, startup and tech giant.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
BRAVE… BUREAUCRATS?
D R I V E R T H R E E
For every public sector institution that stifles new technology to protect jobs or placate citizens, there’s
a local authority that loosens legislation or provides grants for investment or headlines.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Don’t just sit there! Take inspiration from the following five trends…
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
1. AUTONOMY > MONOTONY
2. AI DESIGNED
3. MOTIVATED MINDLESSNESS
4. CLEVER COMMERCE
5. SOC-AI-L SKILLS
Five trends bringing AUTONOMANIA to life!
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Consumers will embrace brands that free them from tedious tasks and allow them to focus
on what matters.
AUTONOMY > MONTONY A U T O N O M A N I A T R E N D # 1
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
The tasks that consumers are desperate to outsource to intelligent technology?
The ones that are no fun! Intelligent products and services will find favor by eradicating
lifestyle MONOTONY through AUTONOMY.
W H Y N O W
Affluent, hyper-connected consumers are SLAVES to tedium...
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
World’s first robot lawyer repeals 64% of parking fines
AUTONOMY > MONOTONY
DoNotPay
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
The Roomba has been finding its way around homes for over 15 years
AUTONOMY > MONOTONY
iRobot
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Affordable robot vacuum cleaner launched in China
AUTONOMY > MONOTONY
Xiaomi
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Unique users of digital virtual assistants are set to rise from 390 million in 2015 to
1.8 billion worldwide by 2021.
TRACTICA,AUGUST2016
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Travel app recommends destinations and plots the fastest route between them
AUTONOMY > MONOTONY
Google Trips
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
If you want to improve consumers' lives and find your way to their hearts, hunt out tedium and eliminate it.
N E X T
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
http://trendwatching.com/premium/
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Creativity, humankind's proudest trait, is being automated.
AI DESIGNED A U T O N O M A N I A T R E N D # 2
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
W H Y N O W
Humans have enjoyed a long reign as the planet’s only creative class…
Now, it’s become clear that intelligent software can assist (perhaps outmatch) humans creatively.
Expect skepticism and excitement as 'artificial' does battle with 'artisanal'.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
AI used to curate art from gallery collection
AI DESIGNED
Recognition, Tate and Microsoft
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Trailer for science fiction movie edited by IBM Watson
AI DESIGNED
20th Century Fox and IBM
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Algorithms generate a completely new 'Rembrandt' artwork
AI DESIGNED
ING
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Beer recipes perfected through algorithm that processes customer feedback
AI DESIGNED
IntelligentX Brewing Company
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
ING’s Rembrandt tests our notion of originality, but the implications of AI DESIGNED concern more than art…
N E X T
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Hand-crafted = ‘better’. But will that assumption hold if / when AI can create better recipes than human experts?
N E X T
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Thanks to AUTONOMANIA, mindlessness is the new mindfulness.
MOTIVATED MINDLESSNESS
A U T O N O M A N I A T R E N D # 3
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
W H Y N O W
Self-improvement: a universal desire. Yet willpower isn’t always abundant.
But there’s hope! Motivation, planning and coaching can be outsourced to AI – tech can
help consumers become who they want to be.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
87% of participants in a weight loss study with access to an automated, virtual
personal coach reported feeling guilty if they skipped an online appointment.
CENTERFORCONNECTEDHEALTH,2012
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
MOTIVATED MINDLESSNESS
Zenta Emotion tracking wearable provides actionable insights for improved mental wellbeing
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
MOTIVATED MINDLESSNESS
Vi Device uses AI to provide personalized fitness plans and adapt workouts in real-time
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Intelligent assistant helps users form healthier eating habits
MOTIVATED MINDLESSNESS
AVA
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Wearables ecosystem provides AI coaching
MOTIVATED MINDLESSNESS
Boltt
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
AI-powered life coach motivates users pursue their career goals
MOTIVATED MINDLESSNESS
BOLDR
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Will people really learn from an AI-powered bot? Yes – if they see results.
N E X T
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Once people see AUTONOMANIA making others healthier and happier, they'll be quick to jump on board too.
N E X T
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
http://trendwatching.com/events/
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Retailers beware; shoppers are outsourcing their smarts!
CLEVER COMMERCE A U T O N O M A N I A T R E N D # 4
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
W H Y N O W
Digital technologies gave online shoppers superpowers.
Customer crave knowledge, choice, transparency and relevance. Now, access to truly intelligent
services will provide more powerful, intuitive routes to the best products, plus access to the best price.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
AI solution reads product reviews so shoppers don't have to
CLEVER COMMERCE
FeltSo
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Developments in image recognition provide new forms of product discovery
CLEVER COMMERCE
Zilingo
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
CLEVER COMMERCE
Paribus Service auto-files price match guarantees for users so they can shop carefree
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Insurance company's virtual assistant capable of providing rapid quotes
CLEVER COMMERCE
Insurify
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
CLEVER COMMERCE is both the easiest and the hardest AUTONOMANIA trend to apply.
N E X T
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Remember: proactively offering customers savings – as Paribus do – can lead to increased trust and more frequent spending.
N E X T
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Today, making connections is easy. Social skills, however, take work...
or do they?
SOC-AI-L SKILLS A U T O N O M A N I A T R E N D # 5
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
W H Y N O W
Consumers can connect with friends and strangers at any moment.
But glowing screens buzzing with alerts can distract individuals from deeper connections. In a time where social skills are lacking, SOC-AI-L SKILLS that bring
people closer to others – will be welcomed.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Forget predictive text. Here comes predictive emoji!
SOC-AI-L SKILLS
Dango
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
App fills spare moments with calls to loved ones
SOC-AI-L SKILLS
SpareMin
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
AI-powered matchmaker automates the online dating process
SOC-AI-L SKILLS
Bernie
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Bot sends disinterested responses to break up with people on user's behalf
SOC-AI-L SKILLS
Ghostbot
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Of course, there are some (many?) who will find this trend distasteful. But remember when there was stigma attached to online dating?
N E X T
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
GO TO: trendwatching.com/premium
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
There's still a long way to go. In truth, AUTONOMANIA is just getting started.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
But... this trend will pick up faster than many believe, due to the exponential nature of the technologies at play.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
In January 2016, there were 135 'skills' (third party capabilities) in the Amazon Alexa voice
app store. By June 2016 there were 1,000, and by September this had expanded to 3,000.
AMAZON,SEPTEMBER2016
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Tesla collected 780 million miles of driving data in 18 months from its users' cars. In May 2016, it announced it was adding 1 million miles every 10 hours.
MITTECHNOLOGYREVIEW,MAY2016
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
AUTONOMANIA will be a victim of its own success. ‘Intelligent’ services will become banal. Your job? Apply new technologies to serve age-old human needs and wants.
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
See these trends in the context of our Trend Framework.
THE BIGGER PICTURE C O N C L U S I O N
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Spotting trends? It all starts with innovations. Start watching the innovations – products, services, campaigns – flooding into the market now. Draw lines between similar innovations, and interrogate them for the new expectations they’re helping to create. How do we process and contextualize the thousands of innovations we spot? It helps to have a Framework…
T H E B I G G E R P I C T U R E
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
16 mega-trends that provide structure and context when tracking innovation. When a cluster of innovations
don’t fit neatly under one or more of our trends, we know we’re on the verge of identifying something new!
The Trend Framework
T H E B I G G E R P I C T U R E
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
GLOBAL TREND BRIEFING · OCTOBER 2016 | AUTONOMANIA!: PPT EDITION
Unlock full access to our Trend Framework,
130+ trends and 16,000 innovations…
trendwatching.com/premium