autonation direct pre-owned vehicle program program overview

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AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Page 1: AutoNation Direct Pre-Owned Vehicle Program Program Overview

AutoNation DirectPre-Owned Vehicle Program

Program Overview

Page 2: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Table of Contents

• Invest in America Offer• Why AutoNation Direct?• What Makes AutoNation Direct Different?• 4 Service Steps

– 1 Credit Union Member– 2 First Response Team– 3 Personal Auto Consultant– 4 Store Concierge

• Web Page Highlights• How to be Successful With AutoNation Direct

Page 3: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Invest in America Offer

AutoNation Direct Pre-Owned Vehicle Program Offers:

• Exclusive Credit Union Financing• Up front pricing with up to 15% off publicly

published prices• Thousands of pre-owned vehicles in stock• Certified pre-owned vehicles with:

• 3-day, 150 mile money back guarantee• 60-day, unlimited mile power train warranty• 125 point safety inspection

• High touch service through entire process:– Assist members to make educated purchase

decisions– Provide reasons to see their credit union first for

exclusive financing– Assist with unbiased, expert information– Provide a positive Member experience– Improve the car shopping process

Page 4: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Invest in America Offer

AutoNation Pre-Owned Vehicle Program (Con’t.)• A phased pilot program beginning September 1, 2010 in:

• Florida Markets• Second phase in:

• California• Arizona,• Georgia• Nevada• Washington

• Third phase in:• Alabama• Illinois• Maryland• Minnesota• Ohio• Tennessee• Texas• Virginia

Page 5: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Why AutoNation Direct?

• AutoNation Direct is a wholly owned subsidiary of AutoNation

• AutoNation is the country’s largest auto retailer

• More than 200 locations nationwide

• AutoNation Direct serves Member groups

• One of the Nations largest inventory

• A special team of service-minded employees

• On call 7 days a week for credit union Members

Page 6: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Why AutoNation Direct?

Our role:• It’s to help Members make informed decisions

(Regardless of where they buy vehicles)

• To provide reasons for Members to see YOU first

• To assist with unbiased information

• To provide a positive Member experience

• To improve the car shopping process

Page 7: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Inventory• No “middle-man”• Thousands of vehicles in stock• Service and maintenance relationships• 60-day, no-deductible, unlimited-mile power train

warranty on any Certified Pre-Owned vehicle• 3 Day,150-mile, money-back guarantee on certified

pre-owned vehicles• “Up-Front” pricing

What Makes AutoNation Direct Different?

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Serve Members How They Want to Be Served

•Online

•Over the phone

•In person

•At the store

•Shop or buy without leaving home or office

•Delivery at the branch or dealership

•Easy delivery process

What Makes AutoNation Direct Different?

Page 9: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 1

Credit Union Member

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Step 1: Credit Union Member

Member Entry Point

Member Responds to Marketing and Requests Information Via:– Website (email or live chat)

– Phone

– Credit union employee referral

Page 11: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 2

First Response Team

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Step 2: First Response

Average response time of less than 10 minutes for email request•Request is received in CRM system

•An immediate automated email response is sent

•Member Service Representative answers questions, tells the story, and introduces your Member to a Personal Auto Consultant

•Team is available:

– Monday – Friday 9am – 7pm

– Saturday 9am – 6pm

– Sunday 10am – 4pm

Page 13: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 3

Personal Auto Consultant

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Step 3: Personal Auto Consultant

Needs Assessment

Personal Auto Consultant Begins Relationship

• Consultant discusses your member’s vehicle preferences: make, model, color, options

• Consultant guides the Member through the entire selection and purchase process

• Your Member’s ability to make an informed decision is our #1 objective

Page 15: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 3: Personal Auto Consultant

Financing Assessment

Hand-in-Hand with Your Credit Union

• If the member is not pre-approved, the Personal Auto Consultant will make a referral back to a Loan Officer at the Credit Union

• Your Credit Union’s rates or special discounts will be displayed on any marketing materials

• Our goal is to ensure that the Member comes to you FIRST

Page 16: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 3: Personal Auto Consultant

Options and Accessories

Presentation

• Personal Auto Consultant Discusses Options with Member

• Ancillary products will be offered in accordance with business rules of the Credit Union relationship

• Consultant may offer products such as Lojack, Fabric Sealant or Paint Protection

• Options are provided with full detail and price disclosure up-front

Page 17: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 3: Personal Auto Consultant

Trade-In Assessment • Initial trade valuation can be handled over the

phone or online

• Your member receives a fair trade value with no games

• Trade value is never dependent upon or affected by the vehicle being purchased

• AutoNation Direct will buy the vehicle if your Member does not buy a vehicle from us

Page 18: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 3: Personal Auto Consultant

Confirmation

Personal Auto Consultant Presents Full Details

• All details associated with the transaction are discussed and confirmed: vehicle price, trade-in value, loan terms as presented by Credit Union, payment, down payment, and any associated figures

• Member confirmation is obtained

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Step 3: Personal Auto Consultant

Document Preparation

Behind the Scenes

• All documents related to the sale and trade-in are prepared by AutoNation Direct

• There’s no need for your member to be present or to wait for F & I

• There’s never any hidden information, and there are no surprises

Page 20: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 3: Personal Auto Consultant

Delivery CoordinationIn Preparation for Outstanding Service

• The personal Auto Consultant provides complete information with the Store Concierge who is scheduled to deliver the vehicle

• The vehicle is cleaned, inspected and prepared for your member

• The Store Concierge is fully informed regarding all features, options, and functions of the vehicle

Page 21: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 4

Store Concierge

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Step 4: Store Concierge

New Vehicle Inspection

Conducted by Your Member

• The Store Concierge provides a thorough presentation of the vehicle being purchased

• Your member inspects the vehicle and verifies equipment and options

• Your member confirms that the vehicle meets specifications

Page 23: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 4: Store Concierge

Trade-In Inspection

Verification of Information

• The Store Concierge completes a thorough inspection of the member’s trade-in

• All information provided by the member is verified

• Any discrepancies are discussed at the this time

Page 24: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Step 4: Store Concierge

Documents Signed

Quickly and Simply

• The documents already discussed are presented to your member

• Signing is quick and simple

Page 25: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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Only Available with AutoNation Direct

• Members must contact AutoNation Direct through www.lovemycreditunion.org

• AutoNation Direct is a subsidiary of AutoNation and does not run the dealer network

• Members that contact AutoNation Dealers directly may not receive the credit union member discount or credit union financing

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The Home Page Features Two Main Actions:• Easily locate the vehicle of your choice • Connect with a Personal Auto Consultant

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Narrow your search to any feature that’s important to you.

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Detailed vehicle description capabilities

Carfax Report

3-day or 150 mile money-back guarantee

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Have documents sent and uploaded to your personal account.

Access your personal account to manage your transactions, offers, saved vehicles and searches.

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How to be Successful With AutoNation Direct?

• Let your members know!

• Utilize provided text for newsletter articles, e-blast messages, scrolling lobby banners and web content

• Add AutoNation Direct web banner with link to www.LoveMyCreditUnion.org to your home page, auto lending page and used car loan rates page

• Print provided posters and inserts to display in lobby

• Include inserts in statement mailing

Click here for marketing materials

Page 31: AutoNation Direct Pre-Owned Vehicle Program Program Overview

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How to be Successful With AutoNation Direct?

• Encourage your CUs to market to their members!– Market the program and encourage

members to come in and get pre-qualified

– Mine data and identify those eligible members who are in market and provide them with a preapproval and low loan rates

– Identify and market to members with availability on existing home equity lines of credit

Page 32: AutoNation Direct Pre-Owned Vehicle Program Program Overview

Q & A