automotive customers are more connected and demanding

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1 ©2014 TeleTech Holdings, Inc. Confidential and Proprietary Sources: McKinsey and Polk and Co. Research Customers are spending more time online and less time in person with dealers Showroom visits prior to purchase are down by 75% 70% of a car buyer’s decision is made based on online information 76% of a car buyer’s research process is spent online 25% of purchasers would prefer an online car buying channel in the future

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In today’s digital world, automotive customers are more connected and demanding than ever before.

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Page 1: Automotive Customers are More Connected and Demanding

1©2014 TeleTech Holdings, Inc. Confidential and ProprietarySources: McKinsey and Polk and Co. Research

Customers are spending more time online and less time in person with dealers

Showroom visits prior to purchase are down by 75%

70% of a car buyer’s

decision is made based on online information

76% of a car buyer’s research

process is spent online

25% of purchasers

would prefer an online car buying channel in the future