Group 9: Sony Bagga, Swati Bhowate, Saba Iqbal,,Sunanda Meshram, Rimsha Maheshwari

International Business Environment

Automotive Industry(Daimler Benz Ag)

ContentsContents

Introduction to the sector 

Introduction to the company 

Financials of the company 

Past performance of the company 

Future plans of the company 

Future forecast of the sector 

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Introduction to the sector

•What is automative industry?What is automative industry?

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In 2007, more than 73 million motor vehicles, including cars and commercial vehicles were produced worldwide

Automotive industry

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In Year 2008

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Daimler Benz AG

German car corporation are the world's thirteenth largest car German car corporation are the world's thirteenth largest car manufacturermanufacturer

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founders, Gottlieb Daimler and Carl Benz, -1886.

Brand portfolio includes the world’s most valuable automobile brand:Mercedes-Benz, as well as smart, Maybach, Freightliner, Sterling, Western

Star, Mitsubishi Fuso, Setra, Orion and Thomas Built Buses

Partners- Tesla Motors

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Year – Q3 2008Daimler achieves EBIT of €648 million in third quarter of 2008

EBIT includes charges from special factors totaling €765 million

Net profit of €213 million (Q3 2007: net loss of €1,533 million)

Unit sales down by 3% to 522,500 cars and commercial vehicles

Revenue down by 7% to €23.8 billion, adjusted for exchange-rate effects and changes in the consolidated group down by 5%

Share buyback program temporarily suspended Full-year EBIT from ongoing operations of more than €6

billion anticipated (excluding special Items and Chrysler)

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Amounts in € million 2007

Revenue € 99.399

Operating income € 8.938

Net income € 3.979

Total assets € 135.094

Total equity € 36.718

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Increment In SalesIncrement In Sales

Technologically Advanced Hybrid Cars And Technologically Advanced Hybrid Cars And

Cars Based On Lithium Ion BatteriesCars Based On Lithium Ion Batteries

Engine Research And Development safetyEngine Research And Development safety

Environmental FriendlinessEnvironmental Friendliness

Changing The Economic Environment Changing The Economic Environment

GlamorizationGlamorization

Upcoming Models Of The Company

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S 300 BLUETEC HYBRID

Future Forecast Of The Sector

As the growth and development of the automobile would depend upon these few major factors like :-

Financing facility to the automobile sector and the rate of interest of Borrowings.

Provision of loans by the bank to this sector.The availability of power and its cost.The availability of steel and coal.The well being of small scale sector and its

ancillaries.20

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