automated marketing strategies...•grow: get more profitable high value clients. •succeed: get...

Automated Marketing Strategies:For an endless stream of high value clients!

Developed and Presented By: Edward Zia – AFAMI KSJ

The Profitable Reasons to Pay Attention…

• We love helping Small Business Owners & Entrepreneurs and know this space inside out.

• The strategies, ideas & actionable items we are presenting today are either used by us personally or our clients for massive success.

• We only teach what’s the proven best!

This is on the House!

• We put these Webinars on the house with Vault Members & Clients Q&A at the end.

• If you like what you see, we’d love you to share our content, refer us and consider hiring our services.

What we Stand For!

• Grow: Get more Profitable High Value Clients.

• Succeed: Get the Business and Working Satisfaction you seek.

• Prosper: Your Business Success gives you and your family the Income & the awesome life you deserve.

Edward Zia – Marketing Mentor

• Edward Zia: Ex-Military & Corporate Marketing Director who has helped Hundreds of Small Business Owners & Entrepreneurs Succeed.

• He is the perfect person to help you get your Marketing & Business Strategy right so you get the Growth & Attract ‘The Right’ High Value Profitable Clients you need.

Edward Zia – Notable Wins & Achievements

• Australian Army & “Special Projects” with the Government.

• Marketing Manager at the age of 24 for a $40M Million + Operation, Executive Marketing Director at 28 with a sweet $7.5M Budget and a Team & Elites.

• Knight with the Order of Saint John (‘The Templars’).

• Worked with Hundreds Personalities over the years and with 40,000+ Visits to his Blog ‘The Edward Files’.

Educational Advice, Accreditation & IP

• As a Marketing Mentor and Certified Practising Marketer it holds myself and my business to the highest ethical and personal development standards of my industry.

• The Information Content in this Presentation is of General Advice and Education only and is not intended to constitute personal advice (for that please contact me for Personal Sales & Marketing Mentoring).

• All materials are Developed, Produced and Originally Marketed by Edward Zia of Excellence Above.

• Copyright © 2015

Marketing & Sales Automation• “Automation” in this context is about having other resources

working for you.

• This could be people referring you business, Facebook posts being seen by hundreds while you are sleeping, videos in your websites selling for you and the like.

• As we teach you concepts and strategies – we are all about making it as “Easy and Automated” as possible. Keep this in mind!

Only Automate What Already Works!

• 0 x 0 = 0

• 1 x 0 = 0

• 10 x 0 = 0

• 100 x 0 = 0

• 1000 x 0 = ?

• Can you guess the pattern? lol

Getting the Marketing Right First!

• Standing Out.

• Being Able to Market as Well as Deliver the Work.

• Having the “Reputation” & Working out what to charge.

• Reliable Income and Minimizing Feast Vs Famine.

• Having a Stream of Clients Coming Your Way!

• Effective Leverage & Automation!

The 7 Core Ideas

1. Your Unique Edge.

2. Your Reputation Score.

3. Pricing, Packages & Reputation.

4. The Right Approach.

5. Your Business & Marketing Plan.

6. Keeping Yourself on Track.

7. Making it Fun & Natural.

1. Your Unique Edge

• It’s time to question what your edge is and what makes you stand out.

• This can be something about your work, the type of market you serve, your ideas or something quite new to the industry.

• “You are just as unique as everyone else” – be wary of this and think hard about how you an stand out with a sustainable edge!

2. Your Reputation Score

• Your Reputation in this Industry (and most) is everything.

• “Rep Score” is a mental measure of your presence in the market, how much people like you and the respect they have for your work.

• As you get more Wins, More Exposure, Higher Profile Jobs, Your Score Goes Up.

3. Pricing, Packages & Reputation

• Your Pricing and Ability to get work is quite often linked to your Reputation.

• Many Small Business Owners totally undercharge.

• There may be little choice where you are in business, but don’t stay there. Fill your book / workload, expand and always tweak pricing.

• Deliver more so you can ethically charge more and still have smiles!

4. The “Right” Approach

• We all have 24 hours and 7 days per week with families & commitments to juggle.

• It’s important to make sure your work and tasks are well structured.

• Talking Sales & Marketing, picking the right activities are a must in this area.

5. Your Business & Marketing Plan

• Our Template is available for you to use.

• Just email me and I can send it to you!

6. Keeping Yourself in Track

• As an Ex-Corporate, staying on track is easy!

• Ha ha – try being by yourself. Now that is harder!

• Accountability Friends, Hiring a Business Coach / Mentor and just “Making Yourself DO IT” are critical for all this to work.

7. Making it Fun & Natural

• It’s really important to ensure your Sales & Marketing Approach is “Fun” & “Really You”.

• If you don’t love it, you won’t do it – so it’s great to pick and choose.

Key Concepts: Setup, Leverage & Automation

• “Setup” is the time taken to build a “Leveraged” or “Automated” process.

• “Leverage” is the process of amplification of one’s effectiveness (often “One to Many” being a key example).

• “Automation” is the process of using other resources to do your job for you (be it technology, people and staff).

Favourite Leveraged & Automated Strategies

1. A Quality Website2. Email Marketing3. Blogging & Content4. Facebook5. LinkedIn6. Business Networking 7. Referral Networks8. A Beautiful Folio & Materials9. Listings & Profiles10. SEO & Google Presence11. Free & Paid Events12. Webinars13. “LeadPages” & Auto-Sign Ups14. “Productization” of Services15. Additional Technologies

1. A Quality Website

• What is the first thing you do when you are planning on hiring someone / buying something?

• The Website we coin “Your Own Westfield” and it’s your Shop Front.

• Pay someone Awesome to do it for you if you can’t get it right – you want a beautiful, high converting lead grabbing site!

2. Email Marketing

• Mailchimp is our favourite platform which is often free for many.

• Weekly, Fortnightly or Monthly Emails are a great approach.

• You win by giving away free information and lightly selling your products.

• Edward generally gets 20% + open rates each week and usually a lead each time!

3. Blogging & Content

• Don’t start us! This is a top favourite areas that has totally expanded Edward & Martha’s business.

• Write articles of interest around what you do, share them with your community, become the “Expert” and get found on Google.

• “Web Log” = “Blog” – this is today’s “Newspaper!”

4. Facebook

• Not for everyone, but can be very powerful if used correctly.

• You can connect Personally, Create Your Business Page, Build Likes, Boosted Posts (for very generous amounts) and get sign ups to events, webinars, sell products and get qualified leads.

• Very Powerful and for the cost of coffee and a sandwich, you can get seen thousands of times per day!

5. LinkedIn

• Outstanding for “Business Networking” Online.

• Not so much broad exposure or clicks – BUT it’s brilliant for connecting with people based on what they do, where they work and often their position in a company.

• The Premium option is great and a strong platform for many “Professional Services”. Let’s say you are targeting people in agencies – great!

6. Business Networking

• This is an old Proven Classic of being parts of Networking Groups.

• Many Small Business Owners do really well in this environments for picking up direct work and referrals.

• 4Networking, Chambers, Google it and Explore!

7. Referral Networks

• Having your Partners is a critical part of success in business.

• For example – photographers natural friends are Graphic Designers, Re-Touchers, Agencies, Marketing Consultants, Marriage Celebrants and Fashion Consultants to name a few.

8. A Beautiful Folio & Materials

• This can be a Corporate Profile, a Brochure or anything that really showcases what you do.

• Make it beautiful, easy to buy and it solves a lot of problems!

• Produce it once and many times of use!

9. Listings & Profiles• Quite often (especially in “Professional Services”) people

will often Google one’s name to “check them out”.

• Be it Facebook, LinkedIn, Flying Solo, 4Networking, Forums, Communities and the like – quite often your name may rank in these engines.

• According to LinkedIn Australia, 86% of people check ones LinkedIn Profile before doing business (Ref: Jillian Bullock for that).

10. SEO & Google Presence

• “Search Engine Optimization” is the field of getting yourself found on Google for certain say “Phrases”.

• Say “mechanic parramatta”, “graphic designer melbourne” – it’s great that your site may come up.

• This is a whole area of itself, however great places to start is by “seeding” your site and content with the right words for which you want to be found.

11. Free & Paid Events

• If you are say doing Paid Workshops or “Free Events” for all – this is a great form of leverage.

• You can speak to dozens plus of people with your great ideas.

• Do a great job, even do an invite for people to do business with you. Love this technique!

12. Webinars

• Web + Seminar = Webinar!

• A great low cost means of sharing content, demonstrating what you do, recording it and getting more clients!

13. LeadPages & Auto-Sign Ups

• LeadPages is this great program we highly recommend and use personally to set up high converting sign-up pages.

• People can Opt into your database for a compelling reward.

• Great way of building your list with no extra work.

14. Productization of Services

• If you are say a Coach, Mentor, Accountant, Consultant or Service Provider – if you can “Productize” your service. It’s a great way of working.

• Feel free to check out Edward’s example “The Awesome Marketing Vault”

15. Additional Technologies

• Beyond these concepts there are plenty of new technologies and ideas coming into the market.

• Think about how you can even Outsource, Hire People and use Agencies to help you get done what you need to get done.

Pick & Choose & Plan!

• These are only some areas of Marketing which are our personal favourites.

• The trick is to say pick a few that you like and just do them well!

In Closing…

• All you need to do is take ONE GREAT IDEA and do it tomorrow and it can make the massive difference.

• Awesome Results come from Awesome Action so make your first move.

We’d Love to Help You!

• If you have enjoyed this fine event we would love to invite you to do business with us!

The Awesome Marketing Vault:

Marketing Mentoring Program

www.excellenceabove.com.au




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Marketing Mentoring

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A Profitable Strategy with Edward

• Powerful Marketing & Business Strategy with Mentoring to help you Grow and Succeed.

• Edward can look at what you are currently doing, provide some new ideas and guidance on helping you succeed.

Acknowledgements, Thanks & Credit

• For the imagery & concepts – we’d love to thank and acknowledge the awesome:

– Spock from Star Trek (TOS)

– The Fallout Video Games Franchise

– Arnie, Channing Tatum, Eric Cartman from South Park, Sam Worthington

– And everyone else who helped make this awesome!

Thank you from Martha & Edward!

Martha - [email protected]

Edward - [email protected]

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