automacao do marketing de conteudo
TRANSCRIPT
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Automaçãodo
Marketing de Conteúdo
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Referências
Felipe de AndradeGestor de Marketing
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Processos do Marketing
CriaçãoProdução
Publicação Mensuração
Promoção
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Criação
1. Estratégia documentada/objetivos
2. Buyer personas3. Jornada de compra4. Temas5. Linha editorial6. Calendário
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Objetivos Métricas
Brand Awareness(Percepção de marca)
Trafego, Visitantes, Page views, Downloads, Seguidores, Links de
referência
EngajamentoComentários, Curtidas,
Compartilhamentos, +1, tweets, Inbound links
Geração de LeadsPreenchimentos de formulários, taxa
de conversão, Inscrições de newsletter
Vendas Vendas online, Vendas offline,
RetençãoInteração de clientes com conteúdos, taxa
de renovação, retenção
Upsell/Cross-Sell Venda de novos serviços e produtos
Recrutamento de talentosDisseminar cultura, valores, transparência
interna
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Jornada de compra
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Jornada de compra
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Jornada de compra
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Linha editoral
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Linha editoral
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Linha editoral
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Calendário editorial Produção
Tipo de conteúdo
Atribuição Data de publicação
Status
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WORKFLOW
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WORKFLOW
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Publicação
Conteúdo está pronto, foi escrito, revisado e aprovado > e agora?
- Blog (WP recomendável)
- Mídias Sociais
- email;
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Promoção
Conteúdo está pronto, foi escrito, revisado e aprovado > e agora?
- Blog (WP recomendável)
- Mídias Sociais
- email;
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Mensurar e avaliar
Qual é o meu objetivo?
Desempenho do meu conteúdo?
Analytics
Taxa de conversão
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Nutrição dos leads
O conteúdo permite nutrir os leads
Gatilhos por nível de conteúdo
Fluxos de emails de acordo com conversão
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DESAFIOS
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Benefícios da automação
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Felipe Lourenço de Andrade
br.linkedin.com/in/felipelourencoandrade
Twitter: @flpand