autoline industries ltd

8/9/2019 AutoLine Industries Ltd.

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Project report

On

Chakan, unit-I

pune- 411020036

Submitted byPiyush Gundecha

Iccs (2009-10)

s.y.b.b.a (Roll No. 54)

ACKNOWLEDGMENT


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Every work done needs to be followed by a deep sense of gratitude to those who made it

through to success. I take this opportunity to thank all those who rendered their immense help &

guidance for the completion of this report.

Firstly, I would like to express my gratitude to Mr. B.P.Shiv Director (Business

Development) of Auotline Industries Ltd, for his kind help and support by providing me with the

necessary insights and information by taking a session after the visit.

Secondly, I would like to express my sincere gratitude to my project guide Mr. Amol

Shinde for his valuable guidance & support given to me endlessly from time to time.

Finally, I would like to thank my friends for their cooperation and advice during the task

of preparing this report .

Piyush Gundecha

INDEX


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INTRODUCTION

SR.NO TOPIC PAGE NO.

1. Introduction 4

2. Industry Profile 5-7

3. Company Profile 8-12

4. Product Profile 13-15

5. Management Structure 16-17

6. Objective of the Project 18

7. Manufacturing & Operation Details 19-20

8. Suppliers & Customers 21-22

9. Findings & Observations 23

10. Suggestions 24

11. Bibliography 25


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Autoline Industries Ltd(AIL), is one of the auto-component manufacturers located

in Pune catering to the components & subassemblies requirements of leading automobile

companies. Autoline Industries Ltd (AIL) (incorporated on December 16, 1996, as Autoline

Stampings Private Ltd.) was initially set up in January 1995 as a partnership firm known as

"Autoline Pressings" under Indian Partnership Act 1932. They are engaged in Manufacturing

various auto parts / sheet metal components for Passenger cars, Sports Utility Vehicles (SUV),

Commercial vehicles, Two wheelers, Three wheelers, Tractors, etc. They are one of the prime

vendors to various Automobile Companies like, TATA MOTORS LTD. (earlier TELCO),

BAJAJ AUTO LTD, KINETIC ENGINEERING LTD, MAHINDRA & MAHINDRA LTD.,

FIAT (INDIA) PVT. LTD., WALKER EXHAUST (INDIA) PVT LTD (a Subsidiary of

Tenneco, a fortune 500 U.S. company), etc. AIL is also exporting auto parts i.e. brake shoes for

Mercedes Benz Trailers to Saudi Arabia, Dubai etc. Autoline has grown by leaps and bounds

from a single plant, a modest capital and a small staff to a company that can boast of 5

manufacturing units, over 1500 strong human resource and an almost 100 percent growth each

year for seven years. Today, more than 400 products from Autoline fit into a range of SUVs,

LCVs , HCVs and passenger cars besides 2 and 3 wheelers.

INDUSTRY PROFILE


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The auto-component industry is an important segment of the economy in any country

as it links many industries and services. The Automotive Component Manufacturers Association

of India (ACMA) is the nodal agency for the Indian Auto Component Industry, which includes

Autoline Industries Ltd.The Indian auto component industry is one of India's sunrise industries

with tremendous growth prospects. India is now a supplier of a range of high-value and critical

automobile components to global auto makers such as General Motors, Toyota, Ford and

Volkswagen, amongst others. Some leading manufacturers of auto components in India include

Motor Industries Company of India, Bharat Forge, Sundaram Fasteners, Wheels India, Amtek

Auto, Motherson Sumi, Rico Auto and Subros. There are presently 29 Vehicles Manufacturers

(OEMs) in India located at Gurgaon, Pune and Chennai who together manufactured more than

5.2 million vehicles during 2005-06.

The regional base of auto component manufacturers is mostly concentrated in the West,

North and South of India. This regional concentration of auto component manufacturers has been

dictated by the emergence of automobile manufacturers in these regions. The set up of Tata

Motors, Bajaj, Mahindra & Mahindra and TVS in the 1950s and 1960s laid the foundation for

auto component manufacturers in the West and South, whilst the entry of Maruti during the

1980s created the base in the North.

The turnover of the auto component industry was estimated at overUS$ 18 billion in

2007-08, a compunded increase of 27.2 per cent since 2002. It is likely to touch US$ 40 billion

by 2015-16


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The six broad product categories according to Automotive Components Manufacturers

Association (ACMA) are:

1. Engine Parts

2. Electrical Parts

3. Drive Transmission & Steering Parts

4. Suspension & Braking Parts

5. Equipments

6. Others

1. COMPONENT PRODUCTION (IN US $ MLN.)


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2. COMPONENT EXPORT (IN US $ MLN.)

COMPANY PROFILE


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Incorporated as Autoline Stampings Private Limited on 16th December 1996. We

changed the name to Autoline Industries Private Limited on January 10, 2006 and converted into

a public limited company on January 13, 2006 and name changed to Autoline Industries

Limited.

NAME AUTOLINE INDUSTRIES LTD

REGISTERED

OFFICE

T-135, MIDC, Bhosari, Pune 411026,

Maharashtra

Telephone +91-20-27128961

Fax +91-20-27110540

Registration No 11-104510

ROC Registrar of Companies, Maharashtra, Pune

Address PMT Commercial Building, 3rd Floor, Deccan

Gymkhana, Pune - 411004

Companys Vision: To be an innovation driven, Global Leader in the Design, Engineering and

Manufacturing of Automotive Mechanical Systems.

Companys Mission: To migrate into the fast lane without speed limits.

Quality Policy: "We, at Autoline Dimensions, are committed to constantly strive for customer

satisfaction, by consistently exceeding customer's expectations for product/Service quality with

the help of continual improvements in our processes."


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BACKGROUND

Autoline Industriesis an auto-component manufacturer located in Pune catering to the

components and subassembly requirements of leading automobile manufacturers. Three of our

promoters Mr. Shivaji Akhade, Mr. Sudhir Mungase, and Mrs. Rema Radhakrishnan promoted a

partnership firm in the name of Autoline Pressings in 1995. They started contract manufacturing

of sheet metal components in January 1995 from a 3000 sq.ft rented premises at Survey No.825

Kudalwadi, near MIDC, Chinchwad Area, Pune. Subsequently, a Company in the name and style

of Autoline Stampings Private Limited was incorporated on December 16, 1996. This company

took over the partnership business. Autoline Stampings Pvt.Ltd was converted to a public limited

company and renamed Autoline Industries Limited w.e.f. January 13, 2006. Another factory was

setup in 1997-98 at Chakan, Pune with a built up area of 104,000 sq. ft. on a plot of land

measuring 114,000 sq. ft. This factory is presently the largest manufacturing facility. They set up

the 3rd manufacturing unit at MIDC, Bhosari in 1999-2000 on a 54,000 sq. ft. plot of land

located near Tata Motors. All the three factories have obtained ISO/TS 16949: 2002 quality

certifications. In November 2005 the company acquired Western Pressing Private Limited, with

facilities for manufacturing Silencers and Exhaust Systems.

CURRENT OPERATIONS

Autoline Industries is one of the very few companies in India, which have capability to

go from complete Design to manufacture (or Art to Part) in very short time. Company has a

strong team of 300 designers and engineers and prosperity softwares( Morpher 4.0) which


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provides the company capability to to lower the new product designing process by 80-90%.

Inorganic expansion has led to company having strong presence across 3 key markets of western

Europe(Zagato, Italy), South Asia(India, Dimensions Engineering, Pune ) and US( Detroit

Engineering Products, US). Besides company has 5 manufacturing mainly in

Pune(Chakan) and Uttaranchal( Haridwar).

COMPETITIVE STRENGTHS

1. Integrated design engineering, prototyping, tooling and massmanufacturing capabilities.


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2. Strength to proactively seek opportunities for offering customized productsfor manufacturers in niche sectors.

3. One of the top five prime vendors of auto components with capability toprovide high quality products in large volumes at competitive costs.

4. Ranked No.1 in terms of adherence to quality standards5. Competent Management Team6. Single Source Supplier: The single source supplier of more than 100

components for the Tata Indica, Indigo & Marino Cars. They are also the

single source supplier for load bodies for the Tata Mini 1-Ton truck Ace.

CAPITAL STRUCTURE

AGGREGATE AMOUNT AT

NOMINAL VALUE

AGGREGATE AMOUNT

AT ISSUE PRICE


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PRODUCT PROFILE

Autoline Industries Ltd., is a major supplier of sheet metal components, sub assemblies

and assemblies. Also manufacturing "A" class sheet metal dies, we supply about 130

components to Tata Motor's prestigious INDICA, Car Project and its mid-sized sedan INDIGO

A) Authorized Capital15,000,000 equity shares of 10

Each 150.00 150.00

B) Issued, Subscribed andPaid up Equity Share

Capital70,33,511 equity shares of Rs. 10

each

70.33 139.74

C) Present Issue to the

public in terms of this

Red Herring Prospectus

[*] Equity Shares of Rs. 10 eachfully paid up

[*] (*)

D) Paid Up Equity Capital

After the Issue[*] Equity Shares of Rs. 10 eachfully paid up

[*] [*]

E) Share Premium accountBefore the issueAfter the issue 69.41

[*]69.41

[*]


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& MARINA mostly as single source supplier, and about 400 components to its Auto Division for

LCVs, MCVs and HCVs, besides components for SUVs like Safari, Sumo and their variants.

Various other components numbering more than 150 are being supplied to Bajaj Auto Limited

& Kinetic Engineering Limited for 2 wheelers & 3 wheelers. Critical and prestigious

components are regularly supplied to Walker Exhaust (India) Pvt Ltd, a wholly owned

subsidiary of a Fortune 500 company. Besides these, we also supply Tractor components to

Mahindra & Mahindra Limited, Mumbai, and Fiat, Mumbai, for their prestigious Palio

Project. Exports of Brake shoes meant as spares for Mercedes Trailers to Germany, Singapore,

UAE, Saudi Arabia, etc. A joint venture by the name of Union Autoline Spare Parts LLC,

UAE has been set up to promote exports of Auto Components for the Gulf and African Markets.

PRODUCTS

1. Assembly Panel Inn Front Door RH & LH2. Assembly Panel Inn Rear Door RH & LH3. Panel Inn. Engine Hood RH & LH4. Panel Tunnel5. Panel Wind Shield Outer6. Panel Engine Hood Top7. Assembly Rear Quarter Inn. RH & AH


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8. Panel Tail Gate Sill Inner9. Cross Member Front Bump Mounting Rear10.Side Sill Reinforcement Front LH11.Reinforcement Waist Outer Front Door12.Reinforcement Waist Inner Front Door13.Safari Door Hinge14.Reinforcement Hand Brake15.Tail Lamp Cover16.D Pillar Top17.Side Sill Reinforcement Rear LH18.Panel Sill Truck Lid Outer19.Frame Front Floor20.Member Parcel Shelf Supp Side21.Suspension Tower22.Assembly Foot Control Modules23.Exhaust Systems24.Switch Gears25.Assembly Cross Members & Assembly Brackets26.Assembly Foot Control Modules.

Some of the products that the company deals with are as follows:-


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MANAGEMENT STRUCTURE

The Management Structure of Autoline Industries Pvt Ltd. is given below:


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BOARD OF DIRECTORS

In all there are 10 Board of Directors. The day-to-day affairs of the company are being

managed by Mr. Shivaji Akhade, Managing Director. The Board of Directors comprises of the

following:


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Name Status

Mr. Vilas Lande Chairman

Mr. Gopal Patwardhan Executive Chairman

Mr. Shivaji Tukaram AkhadeManaging Director and Chief Executive

Officer (CEO)

Mr. M. Radhakrishnan Joint Managing Director

Mr. Sudhir Vitthal Mungase Wholetime Director

Mr. Prakash B. Nimbalkar Independent Director (Non-Executive)

Mr. Vijay K. Thanawala Independent Director (Non-Executive)

Mr. Abraham Koshy Independent Director (Non-Executive)

Mr. Ajit B. Karnik Independent Director (Non-Executive)

Mr. Stanton Dodson Director (Non-Executive)

OBJECTIVE OF THE PROJECT

The project is prepared to fulfil various objectives. The objective to prepare this project is:

I. To understand the working of an automotive industry.II. To understand how the company works in real sense.

III. To understand the different ways by which the different parts of an automotive is made.


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IV. To realize the importance and the role played by the company in the economy.

MANUFACTURING & OPERATIONS DETAILS

Metal Stamping manufacturing is the process of creating metal parts by applying

extreme pressure to a blank piece on metal and forming the metal into a desired shape. The

stamping machine incorporates a specially made form or die which gives the stamped part shape.


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Most metals may manufactured using the stamped process these include:

y Aluminum (most alloys)y

Brass

y Steel, Cold rolledy Coppery Steel, Galvanizedy Steel, Hot Rolled, Cold Rolledy Stainless Steely Titaniumy Zinc

Machines used in stamped manufacturing range from a simple hand press or hydraulic press,

to the much larger machines referred to as drop hammers. All stamping machines incorporate a

form or die to give the stamped metal the desired shape.

Stamping manufacturing processes include the following specific manufacturing processes or

techniques:

y Fine Blankingy Deep Drawingy Multislide Stampingy Fourslide Stampingy Wire forming


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y Progressive Stamping

Depending on the complexity of the part, additional manufacturing steps required for the

final part, will drive the effective cost-per-part of stamping manufacturing. Typical stamping

speeds do vary, however many high production stamping manufacturers are capable of 30 to 80

stamping stokes per minute.

Besides, wielding & piercing is also done in the company.

SUPPLIERS & CUSTOMERS

SUPPLIERS:

The main raw material for manufacturing operations is mild steel and alloy steel which

is sourced directly from manufacturers such as Tata Steel Ltd, Bhushan Steel Ltd, Ispat Ltd,

Essar Steel Ltd. The following grades of steel in our manufacturing processes:

THICKNESS ( in mm) GRADE CONSUMPTION (MT)


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0.7 D513 3000

1.2 D513 2520

1.0 EDD513 2436

1.0 D513 22681.6 DD1079 1200

2.0 DD1079 1368

Other Grades - 7632

Total Consumption per

Annum20424

The required raw material is available in large quantities and according to our qualitative

requirements.

CUSTOMERS:

Following are the customers of the company:

Name2004-05

Rs. In millions

2005-06

Rs. In millions

Gross Sales 684.82 1113.26

% of Contribution in total sales


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Company has advantage of being a single source supplier to Tata Motors, which provides

it huge potential for not just TataMotors but also Fiat India.The company supplies about 86%

of its products to Tata Motors Ltd and Bajaj Auto Limited. The single source supplier of

more than 100 components for the Tata Indica, Indigo & Marino Cars. They are also the single

source supplier for load bodies for the Tata Mini 1-Ton truck Ace.

FINDINGS & OBSERVATIONS

During our visit to Autoline Industries Ltd and while preparing this report, I observed

various things. They are:

1. They have adopted the technique of water harvesting to avoid pollution of water .2. The company has adopted high standards of safety.

Tata Motors 81.09 84.39

Bajaj Auto Ltd. 7.25 2.75

Ganage Pressings Pvt. Ltd. 0.73 0.97

Fiat India Pvt. Ltd. 0.48 -

Kailash Vahan Udyog Ltd. 0.29 0.48

Mahindra & Mahindra Ltd. - 0.26

Other sundry customers 10.16 11.12


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3. They also give a lot of importance to time management i.e they have proper shift timingsso that the workers get enough rest.

4. The industry is equipped with fully automatic machinery.

SUGGESTIONS

After the visit and while preparing this report I think there are certain things that the company

should take care of.

1. The workers working near or with the welding machines should be provided with specialmaterial of clothes that does not burn with the sparks when the welding is done.

2. Fire extinguishers should be installed in and around the manufacturing unit.


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3. The working area should be more lighted.4. There should be more ventilation.

BIBLIOGRAPHY

I took certain references and various help while preparing the project. The internet was the

main source from where we found the information. The list of URLs used for the reference is

listed below:

1. http://www.ibef.org/industry/autocomponents.aspx2. http://www.autolineind.com/3. http://www.stampritemachine.com/hot_stamping.htm


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4. http://metals.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=metals&cdn=money&tm=7&f=00&tt=14&bt=0&bts=0&zu=http%3A//www.cauffiel.com/

5. http://www.engineersedge.com/manufacturing/hot_stamping.htm6. http://www.neptuneparts.com/7. http://www.searchindia.com/search/Autos/Auto_Components/index.shtml

autoline industries ltd

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