Experian Automotive

Auto AudiencesAutomotive marketing insights at your fingertips.

Page 2 | Experian Automotive

Built from the National Vehicle Database with:

126mhouseholds

450analyticalmodels

Morethan

800mregisteredvehicles

Experian’s precision solutions help meet your automotive audience needsExperian has a unique advantage over other automotive data providers, it’s our data assets. With the unsurpassed insight from our North American Vehicle DatabaseSM of more than 800 million historical and current vehicles in the US, along with industry leading ConsumerViewSM database and advanced data science, we can offer Auto audiences catered to your needs.

The more than 450 syndicated Auto audiences are DPPA compliant and built using advanced data science and the most comprehensive auto and consumer data available. Auto audiences are ready to use across all channels and provide predictive ownership data, including in market by body style, make, make and model, vehicle price, vehicle age, vehicle purchase date and more for consumers planning to buy in the next 6 months.

Experian Auto audiences provide more power for automotive marketing. We help brands find and reach new customers, like no one else.

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Auto Audience

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Standard portfolio

IN-MARKET

OWNER

Consumers in-market for a vehicle purchase in 180 days in the following audience segments.

Likely vehicle owners in the following audience segments.

Body Style

Alt FuelCarCompactCompact or SubcompactCrossover CUVFull-size CarFull-size SUVFull-size TruckFull-size VanLuxury CarLuxury CompactLuxury CUVLuxury SUVMid-size CarMid-size TruckMinivanSmall or Mid-size SUVSports CarSubcompactSUVSUV or CUVTruckVan or Mini Van

Body Style

Alt FuelCarCompactCompact or SubcompactCrossover CUVFull-size CarFull-size SUVFull-size TruckFull-size VanLuxury CarLuxury CompactLuxury CUVLuxury SUVMid-size CarMid-size TruckMinivanSmall or Mid-size SUVSports CarSubcompactSUVSUV or CUVTruckVan or Mini Van

In-Market Lease

In-Market LeaseIn-Market Luxury LeaseIn-Market non-Luxury Lease

Vehicle Age

0-5 years old6-10 years old11+ years old

Vehicle Shopping Price

<$20K$20K-$30K$30K-$40K$40K-$50K$50K-$75K$75K+

Vehicle purchase

0-6 months 7-12 months13-24 months25-36 months37-48 months48+ months

In-Market New / Used

New VehicleUsed VehicleUsed < 5 year old vehicleUsed 5+ year old vehicle

In-Market Make

Acura®Alfa Romeo®Audi®BMW®Buick®Cadillac®Chevrolet®Chrysler®Dodge®Fiat®Ford®GMC®Honda®Hyundai®Infiniti®Jaguar®Jeep®

Owned Make

Acura®Alfa Romeo®Audi®BMW®Buick®Cadillac®Chevrolet®Chrysler®Dodge®Fiat®Ford®GMC®Honda®Hyundai®Infiniti®Jaguar®Jeep®Kia®Land Rover®

In-Market Make-Model

148 Audiences on Make and Model level

Owner Make-Model

200+ Audiences on Make and Model level

Kia®Land Rover®Lexus®Lincoln®Mazda®Mercedes-Benz®MINI®Mitsubishi®Nissan®Porsche®RAM®Subaru®Tesla®Toyota®Volkswagen®Volvo®

Lexus®Lincoln®Mazda®Mercedes-Benz®Mercury®MINI®Mitsubishi®Nissan®Pontiac®Porsche®RAM®Scion®Smart®Subaru®Suzuki®Tesla®Toyota®Volkswagen®Volvo®

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11/19 • 1117-AUTO

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