authority marketing on linkedin
TRANSCRIPT
Authority Marketing On LinkedIn
with Trevor Russell &
Julie Mason
What is LinkedIn?
LinkedIn is the world’s largestprofessional networking site
There are over 300 million membersgrowing at a rate of 2 new members
every second
40% of members check in every day
Australia has over 5 million members on LinkedIn
Google rank your personal profile very highly in the
search engines
So how can you leverage that?
Become an AUTHORITYin your niche
When you establish yourself as an AUTHORITY
the whole game changes
Selling your products or services become a whole lot easier when
everyone knows you are the AUTHORITY...not just an expert
In fact, your products/services will start selling themselves
Here’s why...
There is an UNQUESTIONABLE TRUST
when people listen to what a person of authority has to say
Reputation + Trust
are the two currencies you need to become an authority
LinkedIn is considered to be a highly TRUSTED platform
It can help POSITION you as a person of AUTHORITY
Here a five simple tips to start...
Tip #1
Have a professional photo
Tip #2
Use the NAME people know you by...don’t add stuff!
Tip #3
Use your HEADLINE to give you credibility
Julie Lewin updated her headline and within 24 hours was approached to do her own radio show with CBS radio and a listening audience of 1.8
million people
Tip #4
Complete your contact details make it easy for people to get in
touch
Glenn Kirkwood updated his website links and received a
$16,000 job
Tip #5
Complete your SUMMARY
99% of people make one of these
mistakes when it comes to the Summary
It’s all about them
It’s too short or non-existent
It doesn’t have a call to action
Only 11% of members know how to really use LinkedIn
This gives you COMPETITIVE ADVANTAGE
The good news is thatthe 89% of those who don’t know how to use LinkedIn...
are very RESPONSIVE
Using LinkedIn is like bringinga suitcase stuffed full of credibility with you
If you are in the 89%, you might be missing out on....
Positioning yourself as an Authority
Building a strong reputation
Having a competitive advantage
Driving traffic to your website
Generating quality leads
Generating quality sales
If you would like to discover if LinkedIn is a good fit to position you as a person of AUTHORITY
Or you would like to know how to generate more LEADS and
SALES through LinkedIn
Let’s chat
Connect with me onLinkedIn
au.linkedin.com/in/juliemason1