author authority for the advanced search marketers by mark traphagen
DESCRIPTION
SMX Advanced 2014 Session #SMX #12C - 25 Social Media Ideas For The Advanced Search Marketer - Author Authority For The Advanced Search Marketer By Mark Traphagen @Marktraphagen Of Stone Temple Consulting Read up on more SEO news at http://searchengineland.comTRANSCRIPT
Author Authority
@marktraphagen #smx #12c +MarkTraphagen
Mark Traphagen Sr. Director Online Marketing
Stone Temple Consulting
@marktraphagen
+MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
Author Authority:
Rel=author & Beyond
@marktraphagen #smx #12c +MarkTraphagen
December 2013 Authorship Purge
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
Factors in Authorship Retention
1. Site authority & history
2. Content quality
3. Author trust
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Present Powers of rel=author
@marktraphagen #smx #12c +MarkTraphagen
Present Powers of rel=author
@marktraphagen #smx #12c +MarkTraphagen
Present Powers of rel=author
@marktraphagen #smx #12c +MarkTraphagen
Beyond rel=author
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Google Must Go Beyond rel=author
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c +MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c +MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c +MarkTraphagen
Every Brand Needs a Badass
@marktraphagen #smx #12c +MarkTraphagen
How to Build Author Authority
@marktraphagen #smx #12c +MarkTraphagen
How to Build Author Authority
BE the “anyone” they WANT to listen to!
@marktraphagen #smx #12c +MarkTraphagen
Be Productive
@marktraphagen #smx #12c +MarkTraphagen
Be Authoritative
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Know Your Stuff Better than Anyone Else
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
Be Thorough
@marktraphagen #smx #12c +MarkTraphagen
Be Thorough
@marktraphagen #smx #12c +MarkTraphagen
Be Different
@marktraphagen #smx #12c +MarkTraphagen
Say What No One Else Is Saying
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Find Your Own Voice
@marktraphagen #smx #12c +MarkTraphagen
Be Ubiquitous
@marktraphagen #smx #12c +MarkTraphagen
Expand Your Networks & Mediums
@marktraphagen #smx #12c +MarkTraphagen
Build Your Social Following
@marktraphagen #smx #12c +MarkTraphagen
Keep Sharing Your Best Content
@marktraphagen #smx #12c +MarkTraphagen
Keep Sharing Your Best Content
@marktraphagen #smx #12c +MarkTraphagen
Mark Traphagen Sr. Director Online Marketing
Stone Temple Consulting
@marktraphagen
+MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
Thanks!