authentic creative networking workshop slides 17.07.2012 copyright open to create... 2012

Open To Create . . .

www.opentocreate.com

© Open To Create... 2012

Authentic Creative Networking 1 7th J u l y 2 0 1 2

“The richest people in the world look for and build

networks, others look for work.”

Robert Kiyosaki




To de-mystify the approaches and techniques that make networking a fruitful

and mutually beneficial way of being, doing and creating successful business

relationships. This will even be fun!!

• To analyse your current networking behaviours and find ways to network that

feel right for you.

• To give you the chance to re-define and re-frame your own creative & authentic approach to

get the best out of each networking opportunity with confidence.

• To network with the group and be supported with tips for growing your existing on and offline

networks.

The purpose of the day . . .




9.30am Registration

10am Morning session

Welcome, introductions and

house keeping

10.10am Why are we here?

What is networking?

What gets in our way of

networking?

10.30am Forum Theatre

11.30am Break

11. 50am Authentic, personal

connection. Networking styles

– a broad brush stroke.

Standing out the Grid - what

can we learn from each style?

12.45pm – Lunch

1.45pm

1.45pm Afternoon session

Status exercise

Networking nightmares

Bespoke forum x 3 stories

from the group

3.10pm Break

3.30pm A real purpose for networking

4pm Speed networking

4.15pm Re-standing out the Grid

Next steps

Evaluation

4.30pm Session end




Today is being co-delivered by Anna B. Sexton, Director, Open To Create... with associate Alison

Seddon.

Anna B. Sexton; artist, coach, mentor and entrepreneur who offers a range of training, mentoring

& coaching programmes to support artists and arts professionals to grow robust and sustainable

creative businesses. Over the last 15 years she has created 2 successful sole trader businesses

Open To Arts, Open To Coaching & We Love Marlborough; an arts & culture on and offline

networking cooperative.

Alison Seddon is an experienced and dynamic coach and facilitator, with strong communication

skills and a warm, direct style. She has 12 years experience working across all corporate sectors,

with deep experience in financial services, engaging with groups and individuals at all levels,

whether first line managers or senior executives.

www.alisonseddon.co.uk

Your facilitators for the day . . .




Our group came up with the following definitions;

• Communication

• Collaboration – like minds, like energy

• Promotion

• Exchange of information

• Building relationships

• Meeting people

• Assessment/evaluation

• Create a market place

• To get clients

• Givers gain

• A business event

• Getting to know people

• Intention – to find opportunities

• What can I offer?

• Conscious – ‘soft’ networking

• Service for service

What is networking ?





• Mindset – limiting beliefs / judgements

“I’m not good enough”

“I don’t fit in”

“They are... higher status, better than

me...”

“It’s superficial jibber, jabber”

“I can’t see the purpose of it.”

“I don’t know what to say...”

• Time i.e. breakfast meetings – why?

• Unstructured set up – how to navigate?

• Use of status or hierarchies

• Drinking

• Not feeling confident

• Money – to take time away from the

business, cost to get there, join

• Lack of intention

• Lack of clarity

• Perceived or actual power trips

“They are not interested in connecting”

What gets in the way of networking ?





• Honesty

• Clarity

• Self awareness pre, during and afterwards

i.e. being in touch with yourself, others

and what is happening at the event

• “Flag it / park it.”

• Have a clear purpose for attending

• Prepared

• Be yourself

• Stay true to your word i.e. follow up if you said you would

What is authentic networking ?




Networking Styles © Alison Seddon

Hygienist

• Be sure to get a drink and

something to eat- it’s free

after all!

• Find someone to talk to who

also thinks this is a waste of

time

• Mentally award points to the

most shameless schmoozer

Butterfly/Butterfly

Collector

• Talk to everyone, even if

just for a few seconds

• Strive to be interesting

• Make sure you swap

numbers with as many

people as possible

Wallflower

• Stand on the edge of

conversations and

eavesdrop

• If someone engages you in

conversation, ask them

some polite questions

• Be careful not to sound too

arrogant

Salonniere

• Get to know something

about the people you meet

• Discover what common

ground you have with the

other guests

• Try and put people at ease

by playing the host




1.

2.

3.

4.

5.

My new networking purpose is . . .

Who am I?

What are my

authentic

qualities?

Hygienist Salonniere

Wallflower Butterfly

Who am I going to keep in

touch with and how?

What have I learnt today?

So what now?

And now what?

What do I want to take from each style?

What can I bear in mind when

networking with different styles?




Our groups top tips

• Know your audience – check before

hand who is going, what is the context?

Where is the event?

What is the culture/s of the group?

The host organisation?

• Have tools ready i.e. business cards, a

note book and/or smart phone to record

events, photograph people

• Personal check in pre and during the

event i.e. how are your energy levels?

• What networking styles will be most

appropriate given the people you are

meeting?

• What does the person you are

networking with want & need?

• How can you be of service?

• Don’t drink

• What you wear?

• Knowing when to leave

Key tips for preparing to network




Feed back from the day . . .

“I loved watching the role play & making suggestions. Good addressing of my requested sidling issues.”

Jenny Jones; visual artist, writer

“Learning to strip my elevator speech

down to bare minimum in the most

effective language.”

Sam Deane; Internet marketing/SEO

specialist

“A well structured, useful day. Clear

instructions, much fun was had. I was totally

engaged. I left feeling inspired.

”Claire Jackson; artist, paint sales manager

“Hearing where others also get stuck with

marketing, understanding different

networking styles. I have broken the back of

the ‘superficial’ piece.”

Judi Dumont-Barter; Coach

“Networking demystified, its about getting out

there, stepping through anxieties

and doing it with authenticity!”

Gerry Sexton; photographer, Actionimagerry

“Loved the concept, facilitators worked well

together & complimented each other. Well worth

the journey.”

Edel O’ Mahony; Global Pioneer in Energetic

Communications




Headshot – John Cassidy 2012

@annabsexton [email protected] www.welovemarlborough.co.uk

“She immediately put me at my ease, and I found it easy to explain my skills and goals. I feel much

more focused about where to direct my efforts, and this in turn helps me feel confident in what I do.”

Biographies

Anna_B_Sexton has a track record of over 20 years supporting

successful entrepreneurial artists & creatives grow their own

projects and businesses. She has worked with small to medium

independent creative enterprises from Acid Jazz, Beyond The Valley

through to larger scale corporate clients Superdrug and Nivea.

Within the NGO and social enterprise spaces Anna has worked with

Whitechapel Gallery, Bow Arts and More to Life. She has created 2

successful sole trader businesses Open To Arts, Open To Coaching &

We Love Marlborough; an arts & culture on and offline networking

cooperative in partnership with Secret Agent Marketing




Headshot – Alison Seddon 2011

@alisoneseddon www.alisonseddon.com

“Working with Alison is a real treat, she is insightful, light yet spot on with her delivery to get the most out of the

group. She brings in lots of practical ways of learning and her sessions are a lot of fun.”

Alison Seddon is an experienced and dynamic coach and facilitator,

with strong communication skills and a warm, direct style. She

combines business understanding with her training as an actor and

drama therapist to bring a fresh, creative approach to the training

room. She has 12 years experience working across all corporate

sectors, with deep experience in financial services, engaging with

groups and individuals at all levels, whether first line managers or

senior executives.

Clients include: Barclays, EY, KPMG, Deutsche Bank, BP, British

Council, Kings College London, AON, Centrica, M&S.




Below is a list of many of the resources & networks that made today what it was;

• www.artsjobs.co.uk - free ad space via Arts News

• www.artshubs.com - free ads space

• www.artsadmin.co.uk – free weekly E-digest

• www.eventbrite.co.uk - e-ticketing for all events

• www.facebook.com – worldwide scope to tell your friends

• www.twitter.com – tweet all about it!

• www.issuu.com - online publishing

• www.connecthq.com – connect with your contacts across social media

• www.moretolife.org – getting to the root of limiting beliefs and enhanced self esteem

• www.keypersonofinfluence.com – leading the global entrepreneur revolution

• http://www.rada.ac.uk/about-rada/vh-portal/venue-hire - thanks for having us!

Thanks to these resources today was possible . . .




To find arrange booking this Creative Business Nuts & Bolts © workshop or to find out more

about the flexible and results driven range of services Open To Create... offers to artists and

creative professionals;

Contact Anna B. Sexton, Director

Email [email protected]

Telephone 020 7515 9451

Mobile 07941 655 856

Skype annasexton

Twitter @opentocreate

Web www.opentocreate.com

Growing robust and sustainable creative businesses




“The successful networkers I know continually put the other

person’s needs ahead of their own.”

Bob Burg

authentic creative networking workshop slides 17.07.2012 copyright open to create... 2012

Business

alison seddon

line managers

deep experience

financial services

senior executives

love marlborough

coaching

arts