austrian wine presentation
DESCRIPTION
Attention: Please notice our copyrights of the picturesTRANSCRIPT
Wine Country Austria
INTRODUCTION
CLIMATE & SOILS
POSITIONING
PRODUCT SEGMENTATION & ORIGIN
Austria is not Australia!!!
Austria is in the heart of Europe
Today a small but successful nation
Once the Habsburg Empire
Sissi Gong Zhu
Austrians love music
New Year‘s Concert
Architecture
Austrians love skiing
Austrians are fun
Relaxing Hotels
Magnificent Restaurants
Austria has great food!
Sachertorte
Austrians are sweet!
We respect our environment
We love our clean water
Even more we love our wine
We grow some of the best wines in the world…
…but unfortunately in rather small quantity!
CLIMATE & SOILS
Cool Climate Viticulture
• continental pannonian
• mediterranean
• cool northern airstreams
Austria has a unique climate: hot & cool
Wine is grown in the East
Rocky soils along the Danube
Loess soils along the Danube & Weinviertel
Kamptal
Steiermark
Volcanic Soils
Clay and Sand in Burgenland
Limestone in the South and East
POSITIONING
• Production: 250 Mio Liters
• Consumption: 250 Mio Liters
• Import: 50 – 70 Mio Liters
• Export: 50 – 70 Mio Liters
Basic Data
Austria
• authentic • hand-made• families • individual• natural
World trend• commercial• industrialized• big companies• uniform• technical
Austria makes authentic wines
Sustainability
• Austrian Agriculture: 16% organic
• Organic wine: 10%
• Maximum yield: 67,5 hl/ha = 9.000 kg
Tradition
Culture
Experience
• Great potential of young winemakers• High professional level• Excellent wine schools• International experience• New winemakers are good tasters• Quality boost• Organic boom & new architecture
Austria has a dynamic & innovative winscene
PRODUCT SEGMENTATION
1. GRAPE VARIETY
Ideal Conditions for International Grapes
• Riesling• Sauvignon Blanc• Muskateller• Pinot Blanc• Chardonnay• Pinot Noir• etc.
Unique Indigenous Grapes
• Grüner Veltliner• Welschriesling• Zierfandler/Rotgipfler• Zweigelt• Blaufränkisch• St. Laurent• Blauer Wildbacher• etc.
Grüner Veltliner is Austria‘s Flagship
• 33% of Austria‘s vineyards are planted with Grüner Veltliner
• Riesling:- Austria total: 3,8%
Grüner Veltliner & Riesling along the Danube
Wachau
Kremstal
Kamptal
Wagram & Traisental
Weinviertel – Veltliner Land
More red wine is grown in the East
Blauer Zweigelt
• Blaufränkisch x St.Laurent
• Zweigelt is Austria‘s most important red grape variety
• 12 % of the total production
Carnuntum
Burgenland: Neusiedlersee
Blaufränkisch
• Unique concentration
• Fine bouquet
• Great potential
• 6,5 % of total production
Burgenland: Leithaberg
Mittelburgenland
Noble Sweet Wines around the Lake
Burgenland‘s Great Lake: Neusiedlersee
Botrytis – Noble Rot
Eiswein
Austria‘s Liquid Gold
Aromatic and focused wines from a unique Terroir
Steiermark – A Great Terroir
Steiermark – The Sauvignon Country
• Welschriesling
• Muskateller
• Pinot Blanc/Gris
• Chardonnay
• Traminer
• Blauer Wildbacher
Steiermark – „Austria‘s Tuscany“
Vienna – World City of Wine
• The only capital in the world with significant winegrowing: 700 hectares
• Field Blend: Gemischter Satz
Vienna – World City of Wine
PRODUCT SEGMENTATION
2. BRAND
Austria Australia
50.000 ha 164.000 ha
6.000+ bottling estates 2.200 bottling estates
Structure of Estates
+ 70 collective Austrian Brands
PRODUCT SEGMENTATION
3. ORIGINS
Quality Wine– Original bottlings with seal
Info Homepage
SPEAKS ALL LANGUAGES
Taste Culture