austrian airlines

1998 EditionCopyright © Austrian Airlines, Österreichische Luftverkehrs AG 1998. All Rights Reserved.

1.0 The value of Corporate Identity2.0 Brand signature & identity components3.0 Brand signature component relationships4.0 Brand signature colours5.0 Reproducing the brand signature6.0 Reproducing sub brands7.0 Typography8.0 Stationery & forms

9.0 Passenger graphics components10.0 Advertising & communication11.0 Uniforms12.0 Aircraft livery13.0 Ground vehicles14.0 Signage15.0 Architecture16.0 Reproduction materials

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Section 1.0The value of corporate identity

1.1 The role of corporate identity guidelines1.2 Trademark considerations

advertisement, ground vehicle orstaff member.

By working together to ensure ourcorporate identity permeates everyfacet of the airline, you can help usto sustain a strong competitiveadvantage.

The following guidelines define anddemonstrate the correct use of thecore elements of our corporateidentity with supporting methods ofapplication and advice onreproduction.

In exceptional circumstances wherethe design guidelines do not providethe necessary framework, you mustimmediately consult; Austrian Airlines, Corporate Identity Department,Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868,Fax: (+43 1) 17 66-52868.If you have any technical queries pleasecontact any of the relevant numbers listedin section 16.3.

The Austrian Airlines corporateidentity is one of our key assets.It has the power to influencepassengers to choose AustrianAirlines over competitor carriers,therefore it is essential we manage itcarefully and consistently across allapplications.

Our corporate identity projects thevalues we wish to communicate tothe public. The strength of thisproperty lies in part in its consistentapplication; failure to apply theidentity correctly can diminish itsworth.

The constant management andcontrol of our corporate identity is acomplex ongoing exercise whichrequires vigilance and commitmentfrom staff at all levels.

It is essential that you strictly adhereto the guidelines set out in thismanual. Any object orcommunication tool which bears ourcorporate identity must work withinthe defined guidelines.

The Austrian Airlines corporateidentity should trigger a visualassociation across all itsapplications, whether aircraft,

The role of corporate identity guidelines 1.1The value of strong identity

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Austrian Airlines makes applicationsfor registration and maintains aportfolio of trademarks. Improper useof the trademark will not only diluteand impair recognition, but also mayaffect our ability to protect it legally.If you notice any apparentinfringements, please contact theCorporate Identity Department.If you have any technical queries pleasecontact any of the relevant numbers listedin section 16.3.

Austrian Airlines has over many yearsregistered trademarks to protectproducts and services in support ofits marketing activities.

These registered trademarks give usexclusive rights to their use anddistinguish our products from otherairlines and businesses. In mostmarkets where people expect andeven demand standardisedmerchandise and service, thisexclusivity becomes a valuableasset. Successful trademarksbecome commercial assets in theirown right and acquire their owngood will.

Once a stylised logo for a trademarkhas been adopted, it should be usedonly in that particular form.

In text, the preferred means ofensuring that one of our trademarksis recognised as such is toreproduce it upper and lower case.for example: Austrian Airlines.

Trademark considerations 1.2The value of strong identity

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Section 2.0Brand signature & identity components

2.1 The brand signature2.2 Typographic component2.3 Symbol component2.4 The underline component

Brand signature & identity components

The brand signature for Austrian Airlinesencapsulates all the visual signals whichare key to the brand identity. It is thereforeimportant to ensure that the brandsignature is always presented correctly inits complete form.

The brand signature for Austrian Airlinesconsists of three components: thelogotype, the symbol and the underline.

All three components appear together asone locked element.

When applying the brand signature alwaysthink of it as one design element.

Always use the brand signature in itspreferred layout as shown (or thealternative layout described in section 3.2).

DO NOT re-arrange the components ofthe brand signature.

DO NOT add to, frame or ‘box-in’ thebrand signature.

DO NOT use the components individually.

For alternative layout see section 3.2.

The brand signature 2.1

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The typographic component is one of thethree elements which combine to createthe brand signature. The typeface hasbeen carefully drawn and crafted to projectcharacteristics and qualities unique to boththe country of Austria and Austrian Airlines’approach to service, including inherentelegance, tradition, classicism, attention todetail and refinement.

The brand signature is a unique type styleand has been very carefully letter spacedfor clarity and visual balance, to ensure itslegibility at all sizes.

Always reproduce this component fromartwork/disc supplied. DO NOT attemptto reproduce this typeface from anyvisually similar serif font. Artwork is freelyavailable from the Corporate IdentityDepartment. See section 16.2 for details.

There is a gridded version shown insection 3.4 which may be used forscaling purposes where photographicenlargement is not possible.

DO NOT use the brand signaturecomponent without the symbol andunderline. Remember the company name is ‘Austrian Airlines’.

DO NOT attempt to edit the typographiccomponent to ‘Austrian’ for design orlayout convenience. It is incorrect andinaccurate to do so.

For identity construction see section 3.3.

For colour reference see section 4.1.

Typographic component 2.2

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The company symbol is the second ofthe three component elements whichcombine to create the brand signature.

The symbol component represents akey element of continuity from the pastidentity into the new identity.

The symbol component is an arrow shapedwing. It is principally directed from left toright and always directed horizontally.(for exceptions see section 3.6).

The symbol component should notappear by itself or be used to replacethe brand signature or as a shorthandform of the brand signature.

Always reproduce this component fromdisc supplied. All three componentsappear together as one locked element.Artwork is freely available from theCorporate Identity Department. See section 16.2 for details.

The construction of the symbol isshown in section 3.4 and may be usedto reconstruct the symbol whenphotographic reproduction is not possible.

For symbol construction see section 3.4.

For colour section reference see section 4.1.

Symbol component 2.3

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The underline component is the third ofthe three component elements whichcombine to create the brand signature.

The underline component is, in itsoptimum form, a vignette from white toblue, blending to green, then vignettingfrom green to white.

In its optimum form, it provides aninjection of the blue and green of thecorporate colour palette into thebrand signature.

The brand signature should appear infull colour wherever possible, althoughother versions exist to enable the brandsignature to be reproduced when colourreproduction processes are limited.See section 5.

All three components appear togetheras one locked element.

Never use the underline component inisolation. Always use the blue/greencolour version of the underline againsta white background.

For examples of correct & incorrect useof the brand signature against colouredbackground see section 4.6.

For details of the underline constructionsee sections 4 & 5.

The underlinecomponent 2.4

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Section 3.0Brand signature component relationships

3.1 The standard arrangement3.2 Alternative arrangement3.3 Identity construction – preferred arrangement3.3.1 Identity construction – alternative arrangement3.4 Symbol construction3.5 Identity safe zone3.6 Correct and incorrect use of elements3.7 Legal signature

Brand signature component relationships

There are two permissible arrangements ofthe brand signature (see also section 3.2Alternative arrangement).

The preferred arrangement consists of the‘Austrian Airlines’ typographic elementand company symbol on one line.

The company symbol is placed to the rightof the typographic element and points tothe right. Both typographic and symbolelements are underscored by the underlinecomponent.

This arrangement of the brand signatureshould be used wherever possible whenidentifying the international airline.

When applying the brand signature,always think of it as one design element.

Only the proportions illustrated should beused. They should not be modified in anyway.

The brand signature should always appearagainst a white background, sitting freelyin its own space, unboxed, without framesor typographic, symbolic or illustrativeadditions.

Artwork is freely available from theCorporate Identity Department. Seesection 16.2 for details. Previous versionsof the brand signature should bedestroyed and not used for any purpose.

For details of the exact relationshipsbetween elements see section 3.3.

For colour palette and swatch referencessee sections 4.1 & 4.2.

The standardarrangement 3.1

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In certain cases, it may be necessary to usethe second permissible arrangement.

The alterative arrangement has beenspecifically designed for use where theavailable width within a design layout areawould restrict the size and impact of the oneline preferred version.

Here the two words of the typographicelement are divided onto two lines with thesymbol component appearing on the secondline to the right of the word Airlines.

A shortened version of the underlinecomponent sits beneath the typographic andsymbol components.

By ‘stacking’ the typographic and symbolelements and shortening the underlinecomponent, the elements of the brandsignature retain their size impact within alayout where width may restrict the sizeimpression.

When applying the alternative arrangement,always think of it as one design element. Only the proportions illustrated should beused. They should not be modified in any way.

Colour preferences and specifications for boththe preferred and alternative arrangements arethe same.

Artwork is freely available from the CorporateIdentity Department. See section 16.2 fordetails. Previous versions of the brandsignature should be destroyed and not usedfor any purpose.

For details of the exact relationships betweenelements see section 3.3.1.

For colour palette and swatch references seesections 4.1 & 4.2.

Alternative arrangement 3.2

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Here we illustrate the construction of,and relationship between, the threecomponents of the one line version ofthe brand signature.

Under normal circumstances it will notbe necessary to reconstruct the identity inthis manner, as the brand signature shouldalways be reproduced from disc supplied,where the components will already bepresented in this locked relationship.

However, the diagram does illustrate thelogical construction of distance betweenthe components and, in particular, theproportions of the three elements, shouldit be necessary to regenerate the brandsignature in exceptional circumstances(e.g. large scale reproduction inarchitecture, sign writing or new media).

The fully gridded brand signature may beused for scaling purposes, wherephotographic enlargement is not possible.

For information on the colour constructionof the underline see section 5.3.


Identity construction - preferred arrangement 3.3

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SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR.THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT

1X = 1/6 DERGERINGERENSCHRIFTHÖHE1X = 1/6 SMALLCAP HEIGHT

10X 10X

6X

6X

1X

GRID FOR SCALING PURPOSES ONLY

AUSTRIAN AIRLINES – BRAND SIGNATURE CONSTRUCTION


Here we illustrate the construction of,and relationship between, the threecomponents of the two line version ofthe brand signature.

Under normal circumstances it will notbe necessary to reconstruct the identity in this manner as the brand signatureshould always be reproduced from discsupplied, where the components willalready be presentedin this locked relationship.

However, the diagram does illustrate thelogical construction of distance betweenthe components and, in particular, theproportions of the three elements, shouldit be necessary to regenerate the brandsignature in exceptional circumstances(e.g. large scale reproduction inarchitecture, sign writing or new media).

The fully gridded brand signature may beused for scaling purposes, wherephotographic enlargement is not possible.

For information on the colour constructionof the underline see section 5.3.


Identity construction- alternative arrangement 3.3.1

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6X

3X

6X

6X

10X 10X

1X

1X = 1/6 DERGERINGERENSCHRIFTHÖHE1X = 1/6 SMALLCAP HEIGHT

AUSTRIAN AIRLINES – BRAND SIGNATURE CONSTRUCTION

FOR SCALING PURPOSES ONLY


Under normal circumstances it will not benecessary to reconstruct the symbolcomponent in this manner as the symbolcomponent will always be reproduced withinthe brand signature and will therefore beprovided for reproduction from disc supplied.If, in exceptional circumstances, it isnecessary to reconstruct the symbolcomponent, follow the instructions below.

Step 1 (shown in green)Draw a square representing the desiredheight of the symbol. Draw a circle from thecentre point of the square touching the fourcorners. Draw horizontal and vertical axesthrough the centre point, extending outbeyond the circle.

Step 2 (shown in yellow)The centre of the 2nd construction circle isfound at the intersection of the horizontal ruleand the first circle, to the right of the square(A). Its radius is found at the point where thevertical line intersects the square top andbottom (B). This point also forms the centrepoints of the 3rd and 4th circles to be drawn.The radius for each is found at the centre ofthe first circle drawn in step 2 (A).

Step 3 (shown in blue)The centre points of the last 2 circles can befound at the intersections of the yellow circles(C). The radius for each circle is found at thecentre of the yellow circles (B).

Now all the elements are in position and thechevron can be constructed.

Symbol construction 3.4

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A

B

B

C

C


The identity safe zone provides a guide tothe minimum space required by the brandsignature to retain its clarity, legibility andvisual integrity without interference fromother graphic devices, symbols,illustrations and typography.

The safe zone denotes the minimum cleararea required around the brand signaturewhen reproduced. More space ispreferable.

Other graphic elements must not beplaced within the safe zone.

In principle, the safe zone requires that adistance equal to the cap height of thetypographic component is kept clearabove and below, and half this distanceto the sides. This ensures that the type,symbol and underline components willalways appear visually locked and unitedin relationship without interference fromsurrounding graphic elements.

The identity safe zone is an ‘invisible’guide line only and is not for printreproduction. It is not a frame and shouldnot be used as an excuse to frame orbox the brand signature.

The units are based upon the same unitsof measurement shown in section 3.3 &3.3.1 i.e. X = 1/6 of small cap height.

Identity safe zone 3.5

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1X = 1/6 DER GERINGEREN SCHRIFTHÖHE1X = 1/6 SMALL CAP HEIGHT

3X3X

6X

6X

6X

3X

6X

6X

3X

6X

1X = 1/6 DER GERINGEREN SCHRIFTHÖHE1X = 1/6 SMALL CAP HEIGHT

1 LINE BRAND SIGNATURE SAFE ZONE

2 LINE BRAND SIGNATURE SAFE ZONE


The illustrations indicate the correct usesand present some incorrect uses of thecomponents which make up the brandsignature.

In principle, do no attempt to rearrangethe components of the brand signature tomeet perceived short-term layoutrequirements at the long-term expense ofthe brand identity.

The brand identity’s visual strength isdependant on consistency of presentation.

There should be no need to alter thearrangement of the components that makeup the brand signature.

The last two examples show the negativeeffects of boxes, borders and panels onthe brand signature.

Never enclose the brand signature in thismanner.

* For vehicle and aircraft livery the symbolfaces the direction of travel. This is theonly permissible use of this version.

Correct and incorrect use of elements 3.6

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* Except for vehicle livery.

Any solid colours


The ‘legal signature’ is the statement ofthe full legal name of the company:‘Austrian Airlines, ÖsterreichischeLuftverkehrs AG’ or ‘Austrian Airlines,Österreichische Luftverkehrs-Aktiengesellschaft’.

This name indicates the Airline is anincorporated company with limited liabilityunder Austrian law.

The full legal name should be used whenentering into a legal relationship withanother party. Therefore the legalsignature should appear on all businesscommunications such as companyletterheads, cheques, passenger tickets,purchase orders and all other documentsof a contractual nature.

The legal signature is presented only intypeset form and not as a logotype in aspecially designed typeface. It should bepresented as lowercase with initial capitalletters, in the company typeface Berling.

Note that the legal signature differs fromthe more familiar brand signature, which isalways presented in logotype form. The brand signature is generally used forapplications of a non-contractual nature,such as advertising, promotionalmaterials, signage and internal stationery.

Legal signature 3.7

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Austrian Airlines, Österreichische Luftverkehrs AG

BRAND SIGNATURE IN ITS PREFERRED ARRANGEMENT

LEGAL SIGNATURE IN THE CORPORATE TYPEFACE – BERLING

Austrian Airlines, Österreichische Luftverkehrs-Aktiengesellschaft

ALTERNATIVE LEGAL SIGNATURE IN THE CORPORATE TYPEFACE – BERLING

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Section 4.0Brand signature colours

4.1 The corporate colour palette4.2 Print interpretation of the colour palette4.3 The optimum full colour application4.4 2 & 1 colour applications4.5 Correct and incorrect uses of colour4.6 Correct and incorrect uses of

background colour

Brand signature colours

The Austrian Airlines colour palette is intendedto capture the essence of Austria. Dominantuse of Alpine White is symbolic of the clean,crispness of Austria’s snow capped Alpinepeaks, while blue and green reflect the valleys,lakes and meadows of the Austriancountryside.

Flashes of red on a white base reflect theAustrian national flag.

Alpine White: Is the base colour for the Airlineidentity, providing a backgroundfor the brand identity andsupporting corporate graphicdesign elements.

Flag Red: Used exclusively for the symbolcomponent of the brand signature*.

Note. Flag red should never be used as abackground colour for the brand signature.

Graphite: Used for the typographiccomponent of the brand signature.

Note: In the two colour specification of the brandsignature, graphite will replace blue and green inthe underline component.

Lake Blue: Used exclusively in the leadingleft hand side of the underlinecomponent.

Mountain Green: Used exclusively in the right handside of the underline component.

Silver: Retained for use with premiumsub-brands, e.g. ‘Business Class’and special circumstances.

*For colour use options see sections 5.4 & 5.5.

The corporatecolour palette 4.1

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Alpinweiß|Alpine White Fahnenrot|Flag Red Anthrazitgrau|Graphite

Berggrün|Mountain Green Seenblau|Lake Blue Silber|Silver


Our colour palette consists of the speciallymixed colours shown.

To ensure consistent colour reproduction,please use the colours recommended fromthe colour matching system most appropriateto the process you are using.

For painted/enamel reproduction please usethe AKZO colour reference numbers shown.

For printing special/spot colours please usethe Pantone Matching System colourreference numbers shown.

For 4 colour process (Cyan, Magenta,Yellow, Black) please use the colourbreakdowns shown.

If the process you are using requires acolour system not shown, please match tothe swatches contained at the back of theBrand Signature Reproduction GuidelinesManual or match to swatches from thePantone Matching System.

The Pantone Matching System has aseparate swatch and colour reference tomatch to for coated or uncoated paperstock.Please note that the relevant number/swatchmust be matched eg. PANTONE 485U isthe uncoated paperstock/colour match andPANTONE 485C is the coated paperstock/colour match.

For more information in relation to particularreproduction processes see section 5.

To obtain a copy of the Brand SignatureReproduction Manual see section 16.

Print interpretation of the colour palette 4.2

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CORPORATE COLOUR PALETTE FOR PRINTING

FAHNENROTFLAG RED

PANTONE = 485

ANTHRAZITGRAUGRAPHITE

PANTONE = 433

BERGGRÜNMOUNTAIN GREEN

PANTONE = 3298

SEENBLAULAKE BLUE

PANTONE = 294

SILBERSILVER

PANTONE = 877(with metallic litho ink)

GRAUGREY

PANTONE = 430

CORPORATE COLOUR PALETTE FOR PROCESS COLOUR

0% cyan100% magenta91% yellow0% black

FAHNENROTFLAG RED



100% cyan56% magenta0% yellow18.5% black




SEENBLAULAKE BLUE

GRAUGREY

CORPORATE COLOUR PALETTE FOR PRINTING

FAHNENROTFLAG RED

AKZO = 080775


AKZO = 700207


AKZO = 700056

SEENBLAULAKE BLUE

AKZO = 068839

AUSTRIAN AIRLINES MASTERBRAND COLOUR PALETTE AUSTRIAN AIRLINES GRAND CLASS EUROPE ANDGRAND CLASS SUB-BRAND COLOUR PALETTE

Where metallicsilver is notavailablePantone Grey430 may beused as analternative.


The full colour representation is the trueand complete form of the corporateidentity.

It should be used for all directcommunication, marketing, advertisingand promotion to passengers andcustomers.

The brand signature can be reproduced ina wide range of media and sizes andvarious solutions exist to overcome thereproduction limitations of certainprocesses.

Where it is not possible to reproduce thebrand signature in its full colourapplication, 2 and 1 colour variants exist,see page 4.4.

For the brand signature colour options seesection 5.4.

For details on reproducing the brandsignature see section 5.


The optimum fullcolour application 4.3

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CORPORATE COLOUR PALETTE FOR FULL COLOUR REPRODUCTION

FAHNENROTFLAG RED



SEEBLAULAKE BLUE


2 & 1 colourapplications 4.4

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CORPORATE COLOUR PALETTE FOR 2 COLOUR REPRODUCTION

FAHNENROTFLAG RED

FAHNENROTFLAG RED





When reproducing the brand signature in2 colours:

The typographic component prints inGraphite.

The symbol component prints in Flag Red.The underline component prints as a onecolour blend in Graphite.

We recommend that the two colourversion of the brand signature be reservedfor internal company use, or wherebudgetary constraints do not permit 4 or 6 colour applications.

When producing the brand signature in 1 colour: The typographic, symbol andunderline components print in Graphite orFlag Red.

In newsprint or where spot/special coloursare not available, the typographic, symboland underline components print either asa solid black or as a 70% tint of black.

For the brand signature colour options seesection 5.4.


For colour palette and swatch referencessee section 4.1 & 4.2.


The illustrations far left show all theacceptable uses of the brand signature incolour against its white background.

The illustrations near left show some ofthe incorrect and unacceptable uses ofcolour for the corporate logo.

In principle:

Always use the colour specificationsdescribed in section 5 of this manual.

Do not re-arrange the colour palette withinthe components of the brand signature.

Do not introduce other/new colours to thecomponents of the brand signature.

* The logo reproduced in red is only to beused in exceptional circumstances. Whencolour availability is limited to Flag Redonly or when directed to do so byAustrian Airlines Corporate IdentityDepartment.

For the logo colour options see section 5.4.

Correct and incorrectuses of colour 4.5

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* Except where only ‘Flag Red’ is available

Black use for newsprint and computer screen/digital use only All other colours


The preferred and correct corporatebackground colour for the brand signatureand all related corporate graphic design iswhite. Where a natural material, which islight in tone and neutrally coloured forms the logical base for the brand signature,such as brushed steel, this too is anacceptable colour background.

* The brand signature may only bereproduced on a dark background whenspecifically requested to do so by theCorporate Identity Department;Austrian Airlines, Corporate Identity Department,Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868,Fax: (+43 1) 17 66-52868in which case all the components of thebrand signature should print white out ofthat colour.

Correct and incorrect usesof background colour 4.6

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BRUSHED STEEL

REVERSED OUT* ONLY FOR SPECIAL APPLICATIONS

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Section 5.0Reproducing the brand signature

5.1 The brand signature with blended underline5.2 The brand signature with solid underline5.3 Blended underline colour construction5.3.1 Blended underline mono construction5.3.2 Solid underline construction5.4 Colour options for blended underline brand signature5.4.1 Colour options for solid underline brand signature5.5 CMYK screen ruling and reproduction sizes5.6 Correct and incorrect reproduction of the underline5.6.1 Correct and incorrect reproduction of the brand signature

Reproducing the brand signature

For high quality reproductionThe highest possible quality reproduction isachieved using 6 colours: 4 colour processCMYK and 2 special colours. The typographiccomponent is printed in Graphite (Pantone 433)and the symbol in Flag Red (Pantone 485). Theunderline component is reproduced in 4 colourprocess using CMYK.

If only 4 colour printing is available, the bestreproduction of the brand signature is achievedby substituting Graphite (Pantone 433) for black(ie. Cyan, Magenta, Yellow, Pantone 433). Thetypographic element prints solid Graphite(Pantone 433), instead of 94%K, 34%C, all otherelements print using standard CMYK tints. If you are restricted to standard 4 colour processthe typographic element of the brand signatureshould also be printed using standard CMYKtints. See page 5.4.

• Lithography (sheet fed/web) in 4 colour process and special colours.

• Electronic/digital (RGB).• High quality decals.• Fine silk screen (CMYK).• Fine flexographic printing (CMYK newsprint).• Gravure.• Signwriting.

Always ensure that the production process usedgives the highest quality representation possiblewithin the confines of the medium being used.

For underline component colour construction seesection 5.3.

For maximum & minimum reproduction sizes seesection 5.5.

For the brand signature colour options availablesee section 5.4.


The brand signaturewith blended underline 5.1

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FAHNENROTFLAG RED



SEENBLAULAKE BLUE


The brand signaturewith solid underline 5.2

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FAHNENROTFLAG RED



SEENBLAULAKE BLUE

For Lesser quality reproductionA second version of the underlinecomponent has been specifically designedfor areas where reproduction processesprohibit the use of the blended underline.The underline is printed from solid coloursand has tapered ends which replicate theeffect of the blended underline.

This solid underline component has beendesigned exclusively for the followingapplications:• Flexographic printing.• Silk screen (where CMYK colour

blending is not available).• Blocking.• Embossing.• Embroidery.• Signage (3D).• Signage (internally illuminated).• Reproduction onto textured surfaces.

The solid underline component shouldnever be used for:• Lithograph printing.• Electronic/digital (RGB).• Fine silk screen (CMYK).• Gravure.• Signwriting.

For underline component colourconstruction see section 5.3.2.

For brand signature colour options seesection 5.4.1.



The diagram shows how the blend andvignettes in the underline component havebeen achieved.

Always reproduce this component fromdisc supplied. Only in exceptionalcircumstances should it be recreated and the specifications given must be followedexactly.

The vignette and crossfade have beencarefully designed to achieve the correctdensity of colour along its length. Thediagram shows accurately the colourdensity and percentage of ink/paint. Theends of the underline fade to white.DO NOT change the ends of the vignetteto end on minimum dot as this gives ahard edge which is undesirable.

90% of the solid colour is used as thisallows a smoother blend between the blueand the green.

When digital/computer generated artworkis unavailable and regeneration is notpossible, then on written approval onlyfrom Corporate Identity Department, thisblend is available as an originaltransparency for use in laser scanning.

For maximum and minimum reproductionsizes see section 5.5.

Blended underline, colour construction 5.3

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10X 10X

6X

6X

VERLAUF VON 10% AUF 90% BLAUGRADUATION FROM 10% TO 90% OF BLUE

VERLAUF VON 0% AUF10% BLAU

GRADUATION FROM0% TO 10% BLUE

90% MATTEFARBTÖNUNG

IN BLAU90% FLAT TINT

OF BLUE

LINEARER FARBVERLAUFVON 90% BLAU

NACH 90% GRÜNLINEAR BLEND FROM

90% BLUE TO 90% GREEN


IN GRÜN90% FLAT TINT

OF GREEN

VERLAUF VON 10% AUF 90% GRÜNGRADUATION FROM 90% TO 10% OF GREEN

1/3 DER GESAMTBREITE DES STREIFENS1/3 TOTAL WIDTH OF BAND


3X ZUMITTELLINIE

3X TOCENTRE LINE

3X ZUMITTELLINIE3X TOCENTRE LINE

VERLAUF VON 0% AUF10 % GRÜNGRADUATION FROM10% TO 0% GREEN


90% BLAU0% GRÜN90% BLUE0% GREEN


90%10% 90% 0%10%0%

3X3X

1X


1X = 1/6 DERGERINGERERSCHRIFTHÖHE1X = 1/6SMALL CAP HEIGHT


3X ZUMITTELLINIE

3X TOCENTRE LINE

10% 0 %10%


3X

6X

3X

6X

6X

3X

10X 10XSCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR.

THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT

1X

0 %

90% 90%

VERLAUF VON10% AUF 90% BLAUGRADUATION FROM

10% TO 90% OF BLUE



OF BLUE



OF GREEN

VERLAUF VON0% AUF 10% BLAU


VERLAUF VON10% AUF 90% GRÜNGRADUATION FROM

90% TO 10% OF GREEN

VERLAUF VON0% AUF 10% GRÜNGRADUATION FROM10% TO 0% GREEN

LINEARER FARBVERLAUF VON

90% BLAUNACH 90% GRÜN

LINEAR BLEND FROM90% BLUE TO90% GREEN







The diagram shows how the blend andvignettes in the underline component havebeen achieved for mono reproduction.

Always reproduce this component fromdisc supplied. Only in exceptionalcircumstances should it be recreated andthe specifications given must be followedexactly. The vignette has been carefullydesigned to achieve the correct densityalong its length. The diagram showsaccurately the density and percentage ofink/paint. The ends of the underline fadeto white. DO NOT change the ends of the vignetteto end on minimum dot as this gives ahard edge which is undesirable.

100% solid colour is used in the centre ofthe blend.

For correct use of colour see section 4.

Blended underline, mono construction 5.3.1

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100%10% 100% 0 %10%

3X3X

VERLAUF VON 10% AUF 100%GRADUATION FROM 10% TO 100%

VERLAUF VON0% AUF 10%

GRADUATION FROM0% TO 10%


VERLAUF VON10% AUF 0%GRADUATION FROM10% TO 0%

0 %

100% VOLLFLÄCHIGEFARBE

100% SOLID COLOUR

10X 10XSCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR.


6X

3X

6X

6X

1X





100%10% 100% 0%10%0%

3X3X

10X10XSCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR.


6X

6X

1X


VERLAUF VON0% AUF 10%

GRADUATION FROM0% TO 10%

100% VOLLFLÄCHIGE FARBE

100% SOLID COLOUR


VERLAUF VON10% AUF 0%GRADUATION FROM10% TO 0%






Colour underlineThe diagram shows how the solidunderline component is constructed.

Mono underlineThe mono version of the underline isprinted in either solid Graphite or Black.

Always reproduce this component fromdisc supplied. DO NOT attempt to reconstruct anyelement.



For colour options for this brand signaturesee section 5.4.1.


Solid underline, construction 5.3.2

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100% VOLLFLÄCHIGES BLAU100% SOLID BLUE

100% VOLLFLÄCHIGES GRÜN100% SOLID GREEN

1/2 DER GESAMTEN BREITE DES STREIFENS1/2 OF TOTAL WIDTH OF BAND


SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR.THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X

6X

6X

1X

1X = 1/6 DERGERINGERENSCHRIFTHÖHEX = 1/6SMALL CAP HEIGHT

10X

10X 10X

6X

6X

100% VOLLFLÄCHIGES BLAU100% SOLID BLUE

1X


100% VOLLFLÄCHIGES GRÜN100% SOLID GREEN

3X

6X



1X = 1/6 DERGERINGERENSCHRIFTHÖHEX = 1/6SMALL CAP HEIGHT

100% VOLLFLÄCHIGES SCHWARZ ODER ANTHRAZITGRAU100% SOLID BLACK OR GRAPHITE

1X


Here we outline each of the print colouroptions available to the designer whenspecifying the brand signature withblended underline, in descending orderof preference.

For more information on reproducing thislogo see section 5.1.

For permissible uses of this version of thebrand signature see section 5.1.

For minimum & maximum reproductionsizes see section 5.5.


Colour options for blendunderline brand signature 5.4

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VIERFARBENDRUCK (CMYK)|4 COLOUR PROCESS (CMYK)


PANTONE = 433

FAHNENROTFLAG REDPANTONE = 485

ANTHRAZITGRAU|GRAPHITEPANTONE = 433 or 70% TINT OF BLACK


PANTONE = 433 or70% TINT OF BLACK


SCHWARZ|BLACK

SCHWARZBLACK


SCHWARZ|BLACK

SCHWARZBLACK

SCHWARZBLACK

FAHNENROT|FLAG REDPANTONE = 485

FAHNENROTFLAG RED

PANTONE = 485



PANTONE = 433or

34% CYAN0% MAGENTA

0% YELLOW94% BLACK

FAHNENROTFLAG RED0% CYAN100% MAGENTA91% YELLOW0% BLACK



ANTHRAZITGRAUGRAPHITEPANTONE = 433 or70% TINT OF BLACK

OPTIMUM 6 COLOUR USAGE (4 COLOUR PROCESS + 2 SPECIALS)

4 COLOUR PROCESS (CMY + PANTONE 433) OR 4 COLOUR PROCESS (CMYK)

2 COLOUR

1 COLOUR (GREY)

1 COLOUR (BLACK) 1 COLOUR RED

VIERFARBENDRUCK (CMY + PANTONE 433) oder VIERFARBENDRUCK (CMYK)|4 COLOUR PROCESS (CMY + PANTONE 433) or 4 COLOUR PROCESS (CMYK)



Here we outline each of the print colouroptions available to the designer whenspecifying the brand signature with solidunderline for lesser quality reproduction,in descending order of preference.



For permissible uses of this version of thebrand signature see section 5.2

For minimum & maximum reproductionsizes see section 5.5.


Colour options forsolid underlinebrand signature

5.4.1

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PANTONE = 433





OPTIMUM 4 SPECIAL COLOUR USAGE

2 COLOUR

1 COLOUR (GREY)

1 COLOUR (BLACK) 1 COLOUR RED


SEENBLAU|LAKE BLUEPANTONE = 294

BERGGRÜN|MOUNTAIN GREENPANTONE = 3298





SCHWARZ|BLACK

SCHWARZBLACK


SCHWARZ|BLACK

SCHWARZBLACK

SCHWARZBLACK

FAHNENROT|FLAG REDPANTONE = 485

FAHNENROTFLAG RED

PANTONE = 485



The following guide illustrates how toreproduce the brand signature usingvarious screen rulings and reproductionsizes.

Please note that below certain sizes theAustrian Airlines’ logotype is reproducedin black to avoid break up of the type bythe screen.

In all cases the brand signature must bereproduced to the highest standardavailable.

The poor quality samples shown hereindicate the lowest acceptable standard.

The preferred minimum screen size is 175LPI/52 Lines/cm.

The recommended screen angles are;Cyan 105˚, Magenta 75˚, Yellow 90˚,Black 45˚.

CMYK screen ruling and reproduction sizes 5.5

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SCREEN AT ABOVE 133 LPI/52 Lines/cm

MINIMUM 50 mm

SCREEN AT 133 LPI/52 Lines/cm

MINIMUM 50 mm


MINIMUM 50 mm


MINIMUM 50 mm


THE BRAND SIGNATURE MAY BE REPRODUCED AT ANY SIZE DOWN TO 120 mm IN LENGTH. BELOW 120 mm SEE RIGHT

AT 119 mm AND BELOW THE LOGOTYPE CHANGES TO BLACK

MINIMUM 50 mm

THE BRAND SIGNATURE MAY BE REPRODUCED AT ANY SIZE DOWN TO 175 mm IN LENGTH. BELOW 175 mm SEE RIGHT

AT 119 mm AND BELOW THE LOGOTYPE CHANGES TO BLACK


Shown here are some examples ofpossible errors made in reproduction.

No printed matter should be producedwithout a proof stage that would allow youto check for these or similar errors.

* For correct use of brand signature onbackground colour see page 4.6.

For brand signature constructionsee section 3.0.

For colour printing see section 5.0.

Correct and incorrect reproduction of theunderline

5.6

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CORRECT REPRODUCTION OF BRAND SIGNATURE

REPRODUCTION OF 4 COLOUR PROCESS (CMYK) BRAND SIGNATURE UNDERLINE

INCORRECT REPRODUCTION OF BRAND SIGNATURE

BLEND IS STEPPED AND NOT SMOOTH IN GRADUATION. THIS CAN BE CAUSED BY LOW RESOLUTION OR INCORRECT SCREEN SETTINGS AT FILM OUTPUT.


BLEND GRADUATES TO WHITE INSTEAD OF BACKGROUND COLOUR*


ENDS OF BLEND ARE SQUARED OFF AND SHOULD GRADUATE TO 0%


THE TWO COLOURS ARE OUT OF REGISTER, THEY SHOULD FORM ONE SMOOTH ELEMENT


Shown here are some examples ofpossible errors made in reproduction.

No printed matter should be producedwithout a proof stage that would allow youto check for these or similar errors.

* For correct use of brand signature onbackground colour see page 4.6.

For brand signature constructionsee section 3.0.

For colour printing see section 5.0.

Correct and incorrect reproduction of thebrand signature

5.6.1

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CORRECT REPRODUCTION OF BRAND SIGNATURE




REPRODUCTION OF 4 COLOUR PROCESS (CMYK) BRAND SIGNATURE UNDERLINE

THE RED CHEVRON IS OUT OF REGISTER WITH THE REST OF THE BRAND SIGNATURE

THE CYAN AND MAGENTA PLATES ARE OUT OF REGISTER CREATING A COLOUR ‘FRINGE’.

THE TYPOGRAPHIC AND SYMBOL COMPONENTS HAVE BECOME PIXELATED AND THE COLOURS ARE INACCURATE. THIS IS CAUSED BY OPENING THE ‘EPS’ FILE AND RE-SAVING IT IN A BITMAP FILE FORMAT SUCH AS ‘TIFF’ OR ‘PICT’.

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Section 6.0Reproducing sub brands

6.1 Austrian Airlines Grand Class Europe6.2 Logo construction and safe zone6.3 Construction and safe zone 6.4 Colour options for blended underline logo6.4.1 Colour options for solid underline logo6.5 Austrian Airlines Grand Class6.6 Logo construction and safe zone6.7 Construction and safe zone 6.8 Colour options for blended underline logo6.8.1 Colour options for solid underline logo6.9 Subsidiary companies6.10 Sub brands

Reproducing sub brands: Grand Class Europe

The Austrian Airlines Grand Class Europe logoencapsulates all the visual signals which arekey to the brand identity. It is thereforeimportant to ensure that the logo is alwayspresented correctly in its complete form.

Austrian Airlines Grand Class Europe identityhas two graphic formats.

1. ‘Austrian Airlines Grand Class Europe’pre-boarding and on the ground.

Is for use on graphic communication itemsbefore the passenger boards the aircraft (e.g.advertising, promotional literature, ticketwallets, luggage tags). Here the words ‘GrandClass Europe’ are intrinsically built-in to thecompany logotype, following the typographicstyle of the master brand with the words ‘GrandClass Europe’ highlighted in Silver.

2. ‘Grand Class Europe’ on board and in the air.

Is for use on all graphic communication itemsonce the passenger has boarded the aircraft(e.g. menus, headrest covers). Here the‘Austrian Airlines’ typographic component andsymbol are removed and ‘Grand Class Europe’is enlarged to sit above the underlinecomponent. ‘Grand Class Europe’ isreproduced in Silver.

The blended version of the identity should beused wherever processes allow. The solidversion has been specifically designed for areaswhere reproduction processes prohibit the useof the blended underline.

For information on when to use the blendedand solid versions of the underline seesection 5.1 & 5.2.


Austrian AirlinesGrand Class Europe 6.1

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LOGO FOR USE IN ALL CIRCUMSTANCES PRE-BOARDING AIRCRAFT AND ON THE GROUND

LOGO FOR USE IN ALL CIRCUMSTANCES ON BOARD AIRCRAFT AND IN THE AIR

FAHNENROTFLAG RED



SEENBLAULAKE BLUE

SILBERSILVER


SEENBLAULAKE BLUE

SILBERSILVER

SOLID UNDERLINE

BLENDED UNDERLINE

SOLID UNDERLINE

BLENDED UNDERLINE


The top diagram shows the constructionof, and relationship between, the fourcomponents of the Austrian Airlines GrandClass Europe logo and how the blend andvignettes in the underline component havebeen achieved.

For a full description of the underlinecomponent and the options available forits reproduction see section 5.

The bottom diagram shows the identitysafe zone. This should be used as a guideto the minimum space required by thebrand signature, to retain its clarity,legibility and visual integrity withoutinterference from other graphic devices,symbols, illustrations and typography.

The safe zone denotes the minimum safearea required around the brand signaturewhen reproduced. More space ispreferable.





For more information on safe zones seesection 3.5.

For more information on the underlineconstruction see sections 5.3.

Logo construction and safe zone 6.2

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10X

6X

6X

90%10% 90% 0%10%0%

3X3X

1X

10X

SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR.THE AUSTRIAN AIRLINES AND GRAND CLASS EUROPE LOGOTYPES & SYMBOL ARE ONE LOCKED ELEMENT






OF BLUE






OF GREEN




3X ZUMITTELLINIE

3X TOCENTRE LINE







3X

6X

6X

6X

FREIRAUM UM DAS GRAND CLASS EUROPE LOGOGRAND CLASS EUROPE LOGO SAFE ZONE 3X

1X = 1/6 DER GERINGERER SCHRIFTHÖHE1X = 1/6 SMALL CAP HEIGHT

LOGO SAFE ZONE

LOGO CONSTRUCTION

LOGO FOR RESTRICTED USE ONLY


The top diagram shows the constructionof, and relationship between, the twocomponents of the Austrian Airlines GrandClass Europe logo and how the blend andvignettes in the underline component havebeen achieved.









For more information on the underlineconstruction see section 5.3.

Construction and safe zone 6.3

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10 X 10X

6X

6X

3X3X 3X ZUMITTELLINIE

3X TOCENTRE LINE


90%10% 90% 0%10%0%

1X



SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR.THE GRAND CLASS EUROPE LOGOTYPE IS ONE LOCKED ELEMENT


10% TO 90% OF BLUE


90% TO 10% OF GREEN




OF BLUE



OF GREEN



NACH 90% GRÜNLINEAR BLEND

FROM 90% BLUETO 90% GREEN






6X

6X

6X

6X

3XFREIRAUM UM DAS GRAND CLASS EUROPE LOGO

GRAND CLASS EUROPE LOGO SAFE ZONE


3X

LOGO SAFE ZONE


LOGO CONSTRUCTION


Here we outline each of the print colouroptions available to the designer whenspecifying the corporate logo with blendedunderline, in descending order ofpreference.

Wherever possible the Grand ClassEurope type should be reproduced inmetallic silver. If it is possible to print aspot colour but for technical reasons ametallic ink cannot be used, then Pantone430 may be used instead.

For permissible uses of the blendedunderline see section 5.1.

For size restrictions relating to the blendedunderline see section 5.5.


Colour options forblended underline logo 6.4

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PANTONE = 433

SILBER|SILVERPANTONE = 877/430



34% CYAN0% MAGENTA

0% YELLOW94% BLACK

SILBER|SILVER47% BLACK

6% CYAN

4 COLOUR PROCESS



SCHWARZ|BLACK





2 COLOUR





1 COLOUR (GREY)

SCHWARZBLACK

SCHWARZBLACK

1 COLOUR (BLACK)

SILBER|SILVERPANTONE = 877 or 430

OPTIMUM 5 COLOUR


4 COLOUR PROCESS



1 COLOUR (GREY)


SCHWARZ|BLACK

1 COLOUR (BLACK)

SCHWARZ|BLACK

SILBER|SILVER47% BLACK, 6% CYAN




SCHWARZBLACK



Here we outline each of the print colouroptions available to the designer whenspecifying the corporate logo with solidunderline for lesser quality reproduction, indescending order of preference.

Wherever possible the Grand ClassEurope type should be reproduced inmetallic silver. If it is possible to print aspot colour but for technical reasons ametallic ink cannot be used, then Pantone430 may be used instead.

For permissable uses of the solid underlinesee sections 5.2 & 5.3.2.


Colour options forsolid underline logo 6.4.1

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PANTONE = 433


OPTIMUM 5 COLOUR




PANTONE = 433or 70% TINT OF BLACK

SILBER|SILVER50% TINT OF 433 or BLACK

4 COLOUR



SCHWARZ|BLACK





2 COLOUR





1 COLOUR (GREY)

SCHWARZBLACK

SCHWARZBLACK

1 COLOUR (BLACK)


3 COLOUR

SEENBLAULAKE BLUEPANTONE = 294

BERGGRÜNMOUNTAIN GREENPANTONE =. 3298

ANTHRAZITGRAU|GRAPHITEPANTONE MATCH 433 or 70% TINT OF BLACK

1 COLOUR (GREY)

ANTHRAZITGRAU|GRAPHITEPANTONE MATCH 433 or 70% TINT OF BLACK

SCHWARZBLACK

1 COLOUR (BLACK)

SCHWARZBLACK





SCHWARZBLACK

Reproducing sub brands: Grand Class

The Austrian Airlines Grand Class logoencapsulates all the visual signals which arekey to the brand identity. It is thereforeimportant to ensure that the logo is alwayspresented correctly in its complete form.

Austrian Airlines Grand Class identity has twographic formats.

1. ‘Austrian Airlines Grand Class’pre-boarding and on the ground.

Is for use on graphic communication itemsbefore the passenger boards the aircraft (e.g.advertising, promotional literature, ticketwallets, luggage tags). Here the words ‘GrandClass’ are intrinsically built-in to the companylogotype, following the typographic style ofthe master brand with the words ‘GrandClass’ highlighted in Silver.

2. ‘Grand Class’ on board and in the air.

Is for use on all graphic communication itemsonce the passenger has boarded the aircraft(e.g. menus, headrest covers). Here the‘Austrian Airlines’ typographic componentand symbol are removed and ‘Grand Class’enlarged to sit above the underlinecomponent. ‘Grand Class’ is reproduced inSilver.

The blended version of the identity should beused wherever processes allow. The solidversion has been specifically designed forareas where reproduction processes prohibitthe use of the blended underline.

For information on when to use the blendedand solid versions of the underline seesection 5.1 & 5.2.


Austrian AirlinesGrand Class 6.5

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LOGO FOR USE IN ALL CIRCUMSTANCES PRE-BOARDING AIRCRAFT AND ON THE GROUND

LOGO FOR USE IN ALL CIRCUMSTANCES ON BOARD AIRCRAFT AND IN THE AIR

FAHNENROTFLAG RED



SEENBLAULAKE BLUE

SILBERSILVER


SEENBLAULAKE BLUE

SILBERSILVER

SOLID UNDERLINE

BLENDED UNDERLINE

SOLID UNDERLINE

BLENDED UNDERLINE


The top diagram shows the constructionof, and relationship between, the fourcomponents of the Austrian AirlinesGrand Class logo and how the blend andvignettes in the underline component havebeen achieved.










Logo constructionand safe zone 6.6

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10X

6X

6X

90%10% 90% 0%10%0%

3X3X

1X

10X

SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR.THE AUSTRIAN AIRLINES AND GRAND CLASS LOGOTYPES & SYMBOL ARE ONE LOCKED ELEMENT


VERLAUF VON 0% AUF10% BLAU




OF BLUE






OF GREEN




3X ZUMITTELLINIE

3X TOCENTRE LINE


VERLAUF VON 0% AUF10% GRÜNGRADUATION FROM10% TO 0% GREEN





3X

6X

6X

6X

FREIRAUM UM DAS GRAND CLASS LOGOGRAND CLASS LOGO SAFE ZONE 3X


LOGO SAFE ZONE

LOGO CONSTRUCTION



The top diagram shows the constructionof, and relationship between, the twocomponents of the Austrian Airlines GrandClass logo and how the blend andvignettes in the underline component havebeen achieved.










Construction and safe zone 6.7

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10 X 10X

6X

6X

3X3X 3X ZUMITTELLINIE

3X TOCENTRE LINE


90%10% 90% 0%10%0%

1X



SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR.THE GRAND CLASS LOGOTYPE IS ONE LOCKED ELEMENT


10% TO 90% OF BLUE


90% TO 10% OF GREEN






OF BLUE



OF GREEN


LINEARER FARBVERLAUF VON

90% BLAUNACH 90% GRÜN

LINEAR BLEND FROM90% BLUE TO90% GREEN




6X

6X

6X

6X

3XFREIRAUM UM DAS GRAND CLASS LOGO

GRAND CLASS LOGO SAFE ZONE


3X

LOGO SAFE ZONE


LOGO CONSTRUCTION


Here we outline each of the print colouroptions available to the designer whenspecifying the corporate logo with blendedunderline, in descending order ofpreference.

Wherever possible the Grand Class typeshould be reproduced in metallic silver. If it is possible to print a spot colour butfor technical reasons a metallic ink cannotbe used, then Pantone 430 may be usedinstead.

For permissible uses of the blendedunderline see section 5.1.

For size restrictions relating to the blendedunderline see section 5.5.


Colour options forblended underline logo 6.8

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PANTONE = 433





34% CYAN0% MAGENTA

0% YELLOW94% BLACK

SILBER|SILVER47% BLACK

6% CYAN


4 COLOUR PROCESS



SCHWARZ|BLACK






2 COLOUR






1 COLOUR (GREY)

SCHWARZBLACK

SCHWARZBLACK

SCHWARZBLACK

1 COLOUR (BLACK)


OPTIMUM 5 COLOUR


SILBER|SILVER47% BLACK, 6% CYAN

4 COLOUR PROCESS



1 COLOUR (GREY)


SCHWARZ|BLACK

1 COLOUR (BLACK)

SCHWARZ|BLACK


Here we outline each of the print colouroptions available to the designer whenspecifying the corporate logo with solidunderline for lesser quality reproduction, indescending order of preference.

Wherever possible the Grand Class typeshould be reproduced in metallic silver. If it is possible to print a spot colour butfor technical reasons a metallic ink cannotbe used, then Pantone 430 may be usedinstead.

For permissible uses of the solid underlinesee sections 5.2 & 5.3.2


Colour options forsolid underline logo 6.8.1

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PANTONE = 433



OPTIMUM 5 COLOUR




PANTONE = 433or 70% TINT OF BLACK

SILBER|SILVER50% TINT OF 433 or BLACK


4 COLOUR



SCHWARZ|BLACK






2 COLOUR






1 COLOUR (GREY)

SCHWARZBLACK

SCHWARZBLACK

SCHWARZBLACK

1 COLOUR (BLACK)


3 COLOUR

SEENBLAULAKE BLUEPANTONE = 294

BERGGRÜNMOUNTAIN GREENPANTONE = 3298


1 COLOUR (GREY)


SCHWARZBLACK

1 COLOUR (BLACK)

SCHWARZBLACK

Reproducing sub brands

The visual construction of the identitiesfor subsidiary companies mirrors theconstruction of the Austrian Airlinesbrand signature.

In each instance, the typographiccomponent utilises the specially drawnAustrian Airlines Roman typeface. Thesymbol component is as before. Theunderline component sits the samedistance (1 cap height) away from thebaseline of the typography and is tailoredin length to suit each of the companytitles. These company identities shouldeach be treated as locked units andshould always be reproduced fromartwork/disc supplied.

In each case, the colour rules and printspecifications outlined for reproduction ofthe Austrian Airlines corporate logo apply.

Artwork is freely available from theCorporate Identity Department. Seesection 16.2 for details. Previous versionsof the logo should be destroyed and notused for any purpose.

For logo construction, printing restrictions,safe zone distances and colour optionssee section 5.


Subsidiary companies 6.9

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SUBSIDIARY COMPANIES

Reproducing sub brands

The visual construction of Austrian Airlinessub brands follows two main formats.

These company identities should each betreated as locked units and should alwaysbe reproduced from artwork/disc supplied.

In each case, the colour rules and printspecifications outlined for reproduction ofthe Austrian Airlines corporate logo apply.

Artwork is freely available from theCorporate Identity Department. Seesection 16.2 for details. Previous versionsof the logo should be destroyed and notused for any purpose.

For logo construction, printing restrictions,safe zone distances and colour optionssee section 5.


Sub brands 6.10

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LAYOUT FORMAT 2

LAYOUT FORMAT 1

Sportclub

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Section 7.0Typography

7.1 Logo typeface (Austrian Airlines Roman)7.2 Company typeface (Berling)7.3 Non-Latin translations

Typography

This typeface has been specially drawn for Austrian Airlines, and is called AustrianAirlines Roman. It is reserved forsubsidiary companies, Grand ClassEurope and Grand Class logos and aircraft names.

DO NOT attempt to reproduce thistypeface from any visually similar seriffont.

The typeface is only available from; Austrian Airlines, Corporate Identity Department, Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868,Fax: (+43 1) 17 66-52868.

For details on obtaining the custom fontsee section 16.3.

Logo typeface(Austrian Airlines Roman) 7.1

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AUSTRIAN AIRLINES ROMAN TYPEFACE

Typography

Berling Normal is the typeface selected foruniversal usage for all headlines and textfor use on all internal, external andpassenger related stationery, literature,signage, advertising and on-screengraphics.

Berling Italic and Berling Bold are for usein conjunction with Berling Normal onlywhere text or sub headings needhighlighting within text.

Berling Italic and Berling Bold should notbe used in isolation.

In normal use 10.5pt is the smallestacceptable size for text.

The font for the typeface Berling isavailable in a variety of versions called‘cuts’. To maintain the same font style it isnecessary for all usage to be restricted toone version or ‘cut’. The authorised font iscalled ‘Font Company Berling’.

Do not attempt to reproduce this typefacefrom any visually similar font.

The typeface is only available from; Austrian Airlines, Corporate Identity Department, Head Office,Fontanastrasse 1, A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868,Fax: (+43 1) 17 66-52868.

For details on obtaining font software seesection 16.3.

Company typeface(Berling) 7.2

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789;.,ÄÅÀÃÁÉÊËÈÍÎ Ï Ì ÖÕÓÔÒÜÚÛÙ&Ç

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789; . ,ÄÅÀÃÁÉÊËÈÍÎÏÌÖÕÓÔÒÜÚÛÙ&Ç

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789;.,ÄÅÀÃÁÉÊËÈÍ Î Ï Ì ÖÕÓÔÒÜÚÛÙ&Ç

BERLING NORMAL

BERLING ITALIC

BERLING BOLD

Typography

In countries which do not use Latinletterforms it is important to select a typestyle which is clean, elegant andcontemporary to translate the AustrianAirlines brand name.

Examples of alternative cultural identitiesare shown left.

In principle position the non-Latin scriptequidistant from the underline componentand visually balance the type style to theexisting Austrian Airlines typographiccomponent.

These are the only non-Latin applications.

The typeface is only available from; Austrian Airlines, Corporate Identity Department, Head Office,Fontanastrasse 1, A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868,Fax: (+43 1) 17 66-52868.

Non-Latin translations 7.3

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6X

6X

6X

6X

6X

6X

6X

6X

6X

6X

6X

6X

JAPANESE

ARABIC

MANDARIN

HEBREW

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8.1 Stationery & forms introduction8.2 Technical information8.3 Standard letterhead and continuation paper8.4 Type positional8.5 Business card8.6 Compliment card8.7 Inter-office communication IOC8.8 3 Rows letter8.9 Fax cover letter8.10 Envelopes8.11 Business forms

Section 8.0Stationery & forms

Simplicity is the key to thedevelopment of the Austrian Airlines’corporate stationery and to itssubsequent ease of use. The following pages will outline thepositioning of corporate andtypographic components on thepages, together with an outline of thepositioning and application of text.

The presentation and content ofwritten communication from AustrianAirlines are a vital component in theprojection of the company to ourbusiness partners, passengers andclients worldwide, encapsulating thebusiness qualities of professionalism,clarity and consistency and theservice values of accessibility andinformality, with attention to detailand care. It is important that thewritten style and content ofcorrespondence also relates to thevisual presentation of the company.

Your business correspondence isyour own contribution to AustrianAirlines’ image, and each time youcommunicate with a client orassociate by mail, you help defineand differentiate Austrian Airlinesfrom our international competitors.

Stationery & forms introduction 8.1Stationery & forms

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For internal business communications,memos etc. the Brand Signature isreproduced in the single colour Graphiteversion or if not available in Black.Alternatively the 2 colour Graphite andFlag Red Brand Signature is used withsupporting information in Graphite.

The typeface used for supportinginformation on stationary is Berling. Thetype size is dependent on layout, but innormal use 10.5pt is the smallestacceptable size for text.See pages 8.3 to 8.11 for examples.

Overprinted type should accuratly alignwith the pre-printed information and isgenerally ranged left

For information on layout, paper andtypeface see page 8.1.

For more information on how to obtainartwork for stationery and forms seesection 16.3.

For more information on the typeface‘Berling’ and the other corporate typefacessee section 7.

To achieve a consistent look across all ofour stationery and forms, it is importantthat the following guidelines are adheredto. Paper sizes must conform to standardsizes. In Europe and many countriesworldwide, metric stationery sizes will beused. The standard letterhead andcontinuation paper will be printed on A4(210mm x 297mm) stock and subsequentstationery will ideally conform to ‘A’ sizeformats. In the US, standard stationerysizes may be used if European sizes areunavailable.

Paper stock should be high quality brightwhite, with a tight wove finish (not laid orcoated). For stationery and forms thepaper weight should be a minimum of100gsm. and a maximum of 115gsm. Forbusiness cards, a minimum of 280gsm.and a maximum of 350gsm.

Any paper which will be used in computerprinters or photocopying should be testedfor compatibility before purchasing.

Pre-printed elements, the company logo,address and telephone numbers arecentred on the paper.

For external business communications,stationery is printed with the optimum fullcolour Brand Signature with supportinginformation in Graphite.

Technical information 8.2Stationery & forms

PLEASE READ

210 mm

105 mm

27 mm

10 mm

297 mm

104 mm

Austrian Airlines, Österreichische Luftverkehrs-Aktiengesellschaft, Member of IATAHeadoffice, Fontanastrasse 1, A-1107 Vienna, Phone (+43 1) 17 66-0, Fax (+43 1) 68 55 05, Telex 131811

Town office, Kärntner Ring 18, A-1010 Vienna, Phone (+43 1) 505 57 57, Reservation phone (+43 1) 17 89Airport Base, A-1300 Vienna Airport, Phone (+43 1) 7007-0

Disclosure under § 14 HGB: Stock Company, Vienna, Commercial Court Vienna, FN 111000k, DVR: 0091740

. .

.. Vienna,

Our Ref. Phone/Extension Fax

Stationery & forms

Illustrated here are the standardletterheading and continuation sheetsshowing layout, dimensions and typespecifications.

For type positional guide andspecifications see section 8.4.



Standard letterheadand continuation paper 8.3

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TYPEFACE : BERLINGSIZE : 7.5 ptLEADING : 10 ptALIGNMENT : CENTREDCOLOUR : PANTONE = 433

TYPEFACE : BERLINGSIZE : 5.5 ptLEADING : 10 ptALIGNMENT : CENTREDCOLOUR : PANTONE = 433

LETTERHEAD CONTINUATION PAPER

27 mm

66 mm

Stationery & forms

The A4 letterhead has been specificallydesigned to create a clean page withinwhich to create a elegant yet professionalletter.

Our diagram (left) shows the correctposition to begin typing the address of therecipient, together with the starting pointof the letter itself.

Margin guides 20 mm in from the left and20 mm in from the right position the bodyof the text on the page and a suggestedend line clear of the company address.The suggested typeface for all companycorrespondence is Berling with anoptimum cap height of 12 pt and leading of 12 pt.

All type is to be range left against themargin.



Type positional 8.4

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FINISH TYPING260 mm DOWN

BEGIN TYPING115 mm DOWN

FOLDINGMARK

BEGINADDRESS AT

50 mm DOWN

FOR DETAILED TYPE SPECIFICATION SEE PAGE 8.3.

MARGIN

20 mm

TYPEFACE : BERLING ROMANOPTIMUM SIZE : 12 ptLEADING : SINGLEALIGNMENT : RANGED LEFTCOLOUR : BLACK

MARGIN

20 mm

Austrian Airlines, Österreichische Luftverkehrs-Aktiengesellschaft, Member of IATAHeadoffice, Fontanastrasse 1, A-1107 Vienna, Phone (+43 1) 17 66-0, Fax (+43 1) 68 55 05, Telex 131811

Town office, Kärntner Ring 18, A-1010 Vienna, Phone (+43 1) 505 57 57, Reservation phone (+43 1) 17 89Airport Base, A-1300 Vienna Airport, Phone (+43 1) 7007-0

Disclosure under § 14 HGB: Stock Company, Vienna, Commercial Court Vienna, FN 111000k, DVR: 0091740

. .

..

Vienna,

Our Ref. Phone/Extension Fax

FirmaBEISPIEL GesmbHHrn. Mag. Muster

Beispielstraße 11000 Musterort

00.00.1997

VIECK 1766-2868 68 55 05

Subject

Dear Mr Sample,

This is the layout of a letter conforming to the corporate identity guidelines. The text is in the Berling font, and the optimum type size is 12 point.

Points to be emphasised may be underlined and/or written in bold type.

The layout used for the sender’s name and title, and the complimentary close are as follows.

Yours sincerely,

Dr. Helmut ZollesVice President Customer Services

Stationery & forms

Business cards are designed to be clear,practical and easy to implement.

The Austrian Airlines brand signaturealways appears at the top of the card,centred.

The persons name and title appearvisually centred, in upper and lowercaseBerling, centred in the space between theaddress and brand signature.

Layout dimensions and type specificationare shown in the diagram below.



Business card 8.5

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Head Office, Fontanastrasse 1, A-1107 Vienna Phone (+43 1) 1766-2868, Fax (+43 1) 68 79 28, Sita VIECKOS

e-mail: [email protected]

Martina Stieglitz Corporate Identity

Hauptbüro, Fontanastraße 1, A-1107 Wien, Telefon (+43 1) 1766-2868, Fax (+43 1) 68 79 28, Sita VIECKOS

e-mail: [email protected]

Martina Stieglitz Corporate Identity

85 mm

55.5 mm

16 mm

55 mm

14.5 mm

18 mm

TYPEFACE : BERLINGSIZE : 12 ptLEADING : 12 ptALIGNMENT : CENTREDCOLOUR : PANTONE = 433

TYPEFACE : BERLINGSIZE : 7.5 ptLEADING : 9.5 ptALIGNMENT : CENTREDCOLOUR : PANTONE = 433


COMPANY

NAME

TITLE

ADDRESS

PHONE, FAX, SITA, E-MAIL

Stationery & forms

Illustrated here is the standard complimentcard showing layout, dimensions and typespecifications.



Compliment card 8.6

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With Compliments

22 mm

18 mm

55 mm


68 mm

170 mm

85 mm

FOLD

Stationery & forms

Illustrated here is the standard Inter-OfficeCommunication IOC cover letter showing layout, dimensions and typespecifications.



Inter-office commnuication IOC 8.7

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Subject sample

Inter-Office Communication IOC

From CDI

To All

Cy

Date 00.00.1997

This is a layout of the most important internal form. The Inter-Office Communicaton, short IOC, is distributed via Comail or Email. This template is to be written in Berling 12 points. The ‘Subject’ is 18 point, bold and underlined. Other templates for this purpose are not admissible. A. Name

210 mm

20 mm 88 mm 20 mm

32 mm

297 mm

TYPEFACE : BERLINGSIZE : 18 ptLEADING : SINGLEALIGNMENT : RANGED LEFT


TYPEFACE : BERLING BOLDUNDERLINED

SIZE : 18 ptLEADING : SINGLEALIGNMENT : RANGED LEFT

1995/11

Stationery & forms

Illustrated here is the standard 3 Rowscover letter showing layout, dimensionsand type specifications.



3 Rows letter 8.8

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This template

Title of Document Date

is installed on every PC workstation. It is used for creating your meeting reports, notes and so on. You will find the template called “3ROWS”. The right column of the header is intendend to be filled in with the title of the form. You may use one to three lines.

210 mm

20 mm 88 mm 20 mm

23 mm

32 mm

31 mm

9 mm

297 mm



TYPEFACE : BERLINGUNDERLINED

SIZE : 18 ptLEADING : SINGLEALIGNMENT : RANGED LEFT

Stationery & forms

Illustrated here is the standard Fax coverletter showing layout, dimensions andtype specifications.

As this document is designed for faxtransmission the Brand Signature, typeand rules are printed in black.



Fax cover letter 8.9

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to COMPANY NAME / Name

If you do not receive all pages, call telephone no. (+43 1) 1766-2868

Subject Dear Mrs Sample, this is an example for an Austrian Airlines Fax Cover Letter according to the guidelines of the Corporate Design. Best regards Martina Stieglitz

fax no 0044/171 000 000

Fax Cover Letter

from Martina Stieglitz / Corporate Identity fax no 00431/68 55 05

total number of pages, including cover letter 1 date 00 april 1997

Austrian Airlines, Österreichische Luftverkehrs-Aktiengesellschaft, Member of IATA

Head Office, Fontanastrasse 1, A-1107 Vienna, Phone (+43 1) 1766-0, Fax (+43 1) 68 55 05, Telex 131811 Passenger Services Office, Kärntner Ring 18, A-1010 Vienna, Phone (+43 1) 505 57 57, Reservation phone (+43 1) 1789

Airport Base, A-1300 Vienna Airport, Phone (+43 1) 7007-0 Disclosure under § 14 HGB: Stock Company, Vienna, Commercial Court Vienna, FN 111000k, DVR: 0091740

210 mm

20 mm 2 mm 62 mm 20 mm

27 mm

44.5 mm

12.5 mm

17 mm

17 mm

7.5 mm

38.5 mm

297 mm

TYPEFACE : BERLINGSIZE : 9 ptLEADING : 11 ptALIGNMENT : CENTREDCOLOUR : BLACK

TYPEFACE : BERLINGSIZE : 18 ptLEADING : SINGLEALIGNMENT : RANGED LEFTCOLOUR : BLACK

TYPEFACE : BERLINGSIZE : 12 ptLEADING : SINGLEALIGNMENT : RANGED LEFTCOLOUR : BLACK

TYPEFACE : BERLING BOLDUNDERLINED

SIZE : 18 ptLEADING : SINGLEALIGNMENT : RANGED LEFTCOLOUR : BLACK

Stationery & forms

Illustrated here are standard envelope andwindow envelope showing layout,dimensions and type specifications.



Envelopes 8.10

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A-1107 Wien

A-1107 Wien

220 mm

79.5 mm

110 mm

25 mm

9 mm

220 mm

79.5 mm

110 mm

25 mm

9 mm

TYPEFACE : BERLINGSIZE : 9.5 ptLEADING : 11.5 ptALIGNMENT : CENTREDCOLOUR : BLACK

TYPEFACE : BERLINGSIZE : 9.5 ptLEADING : 11.5 ptALIGNMENT : CENTREDCOLOUR : BLACK

Stationery & forms

A wide variety of business forms arefreely available from the CDI departmentof Austrian Airlines.DO NOT re-generate or match samplesshown here.



Business forms 8.11

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Vers. Nr./Geburtsdatum

Ist für Sie eine Verwendung im Ausland vorstellbar?

Ist Ihre Bereitschaft zu Dienstreisen gegeben?

Österreichische Luftverkehrs-AktiengesellschaftA-1107 Wien, Postfach 50

BewerbungKaufm./techn. AngestellterFlugbegleiter

Bitte keine Originalzeugnisse;nur Kopien oder Abschriften beilegen!Weitere Unterlagen sind erst beim Eintritt vorzulegen.

Lebenslauf (handgeschrieben)

Letztes Abschlußzeugnis

Studienabschluß (Zeugnis, Bestätigung)

Sonstiges

Austrian Airlines-Mitarbeiter / Name

Arbeitsmarktservice / welches?

Berufsberatung / wo?

Werbevortrag / wo?

Anregung für diese Bewerbung kam durch:

Zeitungsanzeige / in welcher Zeitung?

Name

Vorname(n)

Bei Bewerbung als kaufm./techn. Angestellter gewünschte Tätigkeit:

1.

2.

3.

liegtbei

Nur vom Personaldienst auszufüllen

Eingelangt am

Antwort am

Antwort von

In Evidenz bis

Für Position

Foto(nicht älter als 3 Monate)

Anlagen wirdnachgereicht

Gehaltswunsch

Derzeitiges Einkommen

Frühester Eintritt

ja

nein

zeitweise

ja

eingeschränkt

Vers. Nr. Tag Monat Jahr

Departure/Abreise Arrival/Ankunft Per diem allowances/Diäten Amount in accounting currencyBetrag in Verrechnungswährung

Name Empl. No. Cost Center No. Code

Purpose of journey Type of ticket Travel Group Free bagg.out kilos

Type of ticket Seatinghome

Dep. from Date Travel to Routing Approx. date of return

Approved by Code Date

Travellers signature/Rechnungsleger Code Date Controlled by Date

Travel Order No.

Per diem allowances authorized/Diäten wie folgt bewilligtFor stay in country Curr. Per diem allowances Advance per day Special advances Ticket(s) issued against this T.O.

No per diem allowances by mutual contract/Diätenanspruch wird einvernehmlich ausgeschlossen

Number overtime/Anzahl Überstundento be paid

to compensate by spare time/Freizeitkomp.

none/keineTraveller´s signature Date

Workingtime/Arbeitszeit: Order-related working time/Dienstzeitenverschiebung gemäß DienstreiseauftragOvertime authorization/Im Zusammenhang mit dem Dienstreiseauftrag werden Überstunden wie folgt angeordnet:

Travel requested by Date Travel authorized by Date

Performed travel and per diem allowances/Dienstreiseverlauf und Diätenabrechnung

Date/Datum Time/Zeit Place/Ort Date/ Time/ Days/ Nights/Datum Zeit Tage Nächte

Per day/ TotalPro Tag

Total per diem allowances/Summe der Diäten

Total per diem allowances/Summe der DiätenTo be completed by T.O. Control

Summary of expenses/Abrechnung der Ausgaben und der DiätenAmount/Betrag Tax Corrections

Per diem allowances according to Travel Plan/Diäten lt. Reiseplan

Miscellaneous expenses/Diverse Ausgaben

Total

Correction

Total

Amount received according to Pay Sheet/Auszahlung gemäß Pay Sheet

To be paid in/Rückzahlungen Curr.

To be reimbursed/Rückvergütung Curr.

Working time (Overtime)/Abrechnung der ÜberstundenNumber overtime/Anzahl Überstunden Deviation from order (reasons attached)/

Abweichung vom Auftrag (beil. IOC)

No overtime/Keine Überstundenverrechnung

For accounting only:Zu Verrechnungszwecken:

KA Personal Nr. Kst. Nr. Verr. Datum Reiseabrechnung steuerpfl. Diäten SV-pfl. DiätenCode Betrag Code Betrag Code Betrag

61 siehe oben siehe oben 721 784 764

AU

A 5

19dA

SAMPLE

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Section 9.0Passenger graphics components

9.1 Ticket wallet cover 9.2 Boarding pass 9.3 Luggage tags 9.4 Passenger stationery9.5 Passenger timetable

Passenger graphics components

Illustrated here is the standard Ticketwallet cover, showing layout, dimensionsand type specifications.

Ticket wallet cover 9.1

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Passenger Ticket and Baggage Check Issued by Austrian Airlines, Head Office, A-1107 Vienna, Austria – Member of IATA

Offenlegung gemäß § 14 HGB: AG Wien, Handelsgericht Wien, FN 111000K, DVR: 0091740

211 mm

161 mm

98 mm

TYPEFACE : BERLING ROMANSIZE : 13 ptLEADING : 13 ptALIGNMENT : CENTREDCOLOUR : PANTONE = 433

TYPEFACE : BERLING ROMANSIZE : 8.5 ptLEADING : 12 ptALIGNMENT : CENTREDCOLOUR : PANTONE = 433

TICKET WALLET COVER


Illustrated here are the standard Boardingpasses, showing the approved style fortype and layout.

Boarding pass 9.2

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GREEN BOARDING PASS

BOARDING PASS

FlightVolFlug

Dest. Boarding GateEmbarquer SortieEinsteigen Ausgang

DateDatum

Class SeatClasse SiègeKlasse Sitz

Flight DestinationVolFlug

SeatSiègeSitz

Boarding PassCarte d’accès à bord

Einsteigekarte

Name

From

To

Carrier Flight Class Date Time

Gate Boarding Time Seat Smoke

EinsteigekarteCarte d’ accès à bord

Boarding Pass


Illustrated here are the standard Luggagetags, showing layout and dimensions.

Luggage tags 9.3

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STANDARD

GRAND CLASS EUROPE

GRAND CLASS

220 mm

126 mm

50 mm

220 mm

135 mm

50 mm

220 mm

135 mm

50 mm


Illustrated here is the standard Passengerstationery, showing layout, dimensionsand type specifications.

Passenger stationery 9.4

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PASSENGER NOTE PAPER PASSENGER ENVELOPE

Auf dem Flug/On flight

Von/From Nach/To

Luftpost/Air Mail/Par Avion

148.5 mm 160 mm

56 mm

78 mm

51 mm 78.5 mm9 mm

24.5 mm18 mm

210 mm

115 mm

5.5 mm

11.5 mm

3.5 mm

TYPEFACE : BERLING ROMANSIZE : 11 ptLEADING : 12 ptALIGNMENT : CENTREDCOLOUR : PANTONE = 433

TYPEFACE : BERLING ROMANSIZE : 11 ptLEADING : 25 ptALIGNMENT : LEFTCOLOUR : PANTONE = 433


Illustrated here is a typical cover and pagefrom the Passenger timetable, showingthe approved style for type and layout.

Passenger timetable 9.5

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26 Oct 1997 – 28 Mar 1998

Flugplan/Timetable 1997/1998

TIMETABLE

Via UmsteigeortVon Flugtage Abflug Ankunft Flugnummer Stops an ab

Wien (VIE) nach UTC +01 00 ☎ (0222) 1789

Graz Fortsetzung1234567 19 40 20 20 VOOS546 nonstop12345–7 22 30 23 10 VOOS548 nonstop

Guangzhou –2––––7 14 40 12 00+ OS591/CA1321 Beijing 07 10+ 09.00Hamburg 1234567 19 40 21 20 LH5865 nonstopHannover 12345–– 06 30 07 55 VOOS161 nonstop

12345–7 17 05 19 15 VOOS163 nonstopHanoi ––3––6– 11 00 18 30+ OS545*(SQ)/VNSQ740 Singapore 07 50+ 14 10Harare –––4––– 18 05 10 25+ OS11/SR284 Zürich 19 25 20 50

–––––6– 18 05 10 40+ OS11/SR284 Zürich 19 25 20 50Helsinki/Helsingfors

–––––6– 13 10 16 30 OS681*(AY) nonstop12345–7 13 10 17 55 OS681*(AY) 1 Stop––––5–7 19 20 22 40 OS683*(AY) nonstop–––––6– 13 10 16 30 AY766 nonstop12345–7 13 10 17 55 AY552 1 Stop––––5–7 19 20 22 40 AY768 nonstop1234567 07 40 13 00 OS667/SK710 København 09 35 10 2512345–7 19 30 23 59 OS657/AY584 Stockholm 21 45 22 05

Ho Chi Minh City––3––6– 11 00 10 25+ OS545*(SQ)/SQVN172 Singapore 07 50+ 09 30

Hong Kong ––3––6– 11 00 12 50+ OS545*(SQ)/SQ860 Singapore 07 50+ 09 15–2––––7 14 40 15 25+ OS591/KA901 Beijing 07 10+ 12 10–––4––– 18 05 17 25+ OS11/SR170 Zürich 19 25 20 40

Houston –23–567 14 10 21 58 OS511*(DL)/OS525*(DL) Atlanta 19 35 21 0506 Mar- –––4––– 14 10 21 58 OS511*(DL)/OS525*(DL) Atlanta 19 35 21 05Humberside 12345–– 07 20 12 40 OS489/SN663 Bruxelles 09 05 12 05

12345–– 11 45 18 00 OS493/SN667 Bruxelles 13 30 17 25Innsbruck –––––67 07 00 08 15 VO070 nonstop

12345–– 07 50 08 40 VO070 nonstop1234567 10 50 12 05 VO072 nonstop–2345–– 13 55 15 10 VO074 nonstop12345–– 17 15 18 05 VO076 nonstop–––––67 18 10 19 25 VO076 nonstop12345–– 20 35 21 25 VO078 nonstop––––––7 20 35 21 50 VO078 nonstop

Istanbul 1234567 10 20 13 35 OS893 nonstopJakarta ––3––6– 11 00 10 30+ OS545*(SQ)/SQ154 Singapore 07 50+ 10 00Johannesburg ––3–5–– 23 35 11 15+ OS531 nonstop

–––––6– 07 20 21 45 OS489/SN553 Bruxelles 09 05 10 101–––––– 17 20 08 05+ OS497/SN549 Bruxelles 19 10 20 30–2––––7 18 05 08 10+ OS11/SR286 Zürich 19 25 20 50–––4–6– 18 05 08 10+ OS11/SR284 Zürich 19 25 20 50

Karachi –––4–6– 18 05 09 45+ OS11/SR394 Zürich 19 25 20 45Kiew 1234567 10 35 13 35 OS615 nonstop

–––4––7 19 15 22 15 PSOS846 nonstop–23––6– 10 35 13 35 PS615 nonstop

Kigali 1–––––– 07 20 19 05 OS489/SN565 Bruxelles 09 05 10 10–––––6– 07 20 19 05 OS489/SN563 Bruxelles 09 05 10 10

Zeichenerklärung siehe Seite 2–3Streckenführung/Flugzeugtypen/Mahlzeiten siehe Seite 8–14

152 *Austrian Airlines Flug - durchgeführt von Partnergesellschaft

For explanation of signs see pages 2–3Flight routings/Aircraft types/Meals see pages 8–14*Austrian Airlines flight–operated by partner airline 153

Via Transfer CityFrom Frequency Departure Arrival Flight number Stops arr. dep.

Wien (VIE) to UTC +01 00 ☎ (0222) 1789

Kinshasa ––––––7 07 15 18 55 OS1/SR276 Zürich 08 35 10 10–2––––– 09 25 21 35 OS3/SR272 Zürich 10 45 12 10–––––6– 17 20 06 40+ OS497/SN559 Bruxelles 19 10 23 10–––4––– 19 35 06 40+ OS499*(SN)/SN555 Bruxelles 21 20 23 10––––––7 19 35 06 40+ OS499*(SN)/SN557 Bruxelles 21 20 23 10

Klagenfurt21 Dec– –––––6– 07 05 07 55 VOOS1552 nonstop

12345–– 07 25 08 20 VOOS550 nonstop1234567 10 40 11 30 VOOS552 nonstop12345–– 13 25 14 20 VOOS554 nonstop1234567 17 10 18 00 VOOS556 nonstop1234567 19 50 20 45 VOOS558 nonstop–––45–7 22 30 23 20 VOOS560 nonstop

København 1234567 07 40 09 35 OS667 nonstop–2345–7 17 30 19 20 OS661 nonstop1234567 19 35 21 25 OS665 Zürich 12 45 15 001234567 11 25 16 50 OS5/SRLX3404 Zürich 16 55 19 051234567 15 35 20 55 OS9/SRLX3406 nonstop

Köln/Bonn 12345–– 07 35 09 05 VOOS191 nonstop––345–– 13 20 14 50 VOOS195 nonstop12345–– 17 45 19 15 VOOS197 nonstop––––––7 20 05 21 25 VOOS197 nonstop

Kosice 1––4––– 13 40 14 45 VOOS633 nonstopKrakow 1–––––– 11 25 12 45 OS631*(LO) nonstop

––3–5–– 13 40 14 50 OSLO629*(VO) nonstop1–––––– 11 25 12 45 LO228 nonstop––3–5–– 13 40 14 50 LO5230 nonstop

Kuala Lumpur––3–––– 13 30 07 30+ MH29 nonstop––––5–– 13 30 07 30+ MH5 nonstop––3––6– 11 00 10 05+ OS545*(SQ)/SQ106 Singapore 07 50+ 09 15

Lagos ––3–––– 07 20 17 05 OS489/SN515 Bruxelles 09 05 10 45–––––6– 07 20 20 00 OS489/SN521 Bruxelles 09 05 11 50–2––5–7 09 25 18 10 OS3/SR264 Zürich 10 45 12 001–––––– 09 25 18 40 OS3/SR262 Zürich 10 45 12 25–––4––– 11 45 21 05 OS493/SR523 Bruxelles 13 30 14 45

Larnaka –2–4––7 10 30 14 50 OS791 nonstopLeeds/Bradford

1234567 07 10 12 30 OS451/OS973*(BD) London 08 45 11 35–––4––– 16 00 21 35 OS455/OS975*(BD) London 18 25 20 40123–5–7 17 15 21 35 OS455/OS975*(BD) London 18 40 20 40

Leipzig 12345–– 07 25 09 30 VO165 1 Stop12345–7 18 10 20 15 VO167 1 Stop

Libreville 1–––––– 07 20 20 05 OS489/SN525 Bruxelles 09 05 11 30–––4––– 09 25 20 15 OS3/SRGN274 Zürich 10 45 12 10

Linz 12345–– 10 30 11 20 VOOS532 nonstop12345–7 17 30 18 15 VOOS536 nonstop1234567 19 55 20 40 VO538 nonstop

Lisboa 123456– 07 20 12 20 OS489/SN891 Bruxelles 09 05 10 301234567 09 25 13 35 OS3/SR692 Zürich 10 45 11 4512345–– 11 45 16 50 OS493/SN893 Bruxelles 13 30 15 00

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Section 10.0Advertising & communication

10.1 Creation and production of leaflets10.2 Sales letters10.3 Poster

Advertising & communication

This picture shows the standard version ofthe leaflet. All adaptations of the actualadvertising campaign can be found in theAdvertising Directives.

When producing leaflets, try to standardisethe size to 100 x 210 mm and A4 (21 x 29.7 cm) format. On the followingpages you will find the specifications for these leaflets. If producing leaflets in other sizes please contact CDW.

1. Headline in general

Type set: Berling Roman ragged settingSize: 14 pointLeading: 18 pointSpacing: -1Colour: Blackfor 5 colour print: Pantone 433

The headline must not be more than twolines deep and must fit within an imaginary60 mm wide frame. This frame does notalign to the right of the picture block, butis indented by about 4 mm.

2. Sub-headline

Type set: Berling RomanSize: 29 point, Spacing: -1Colour: Blackfor 5-colour print: Pantone 433

All other specifications as listed underpoint 1 are to be followed.

The headlines on the inside of the foldermust not be more than two lines deep andmust fit within an imaginary 80 mm wideframe.

Continued overleaf

Creation and production of leaflets 10.1

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CREATION AND PRODUCTION OF LEAFLETS.

Technische Details

Gesamtlänge: 44,51 m

Max. Gesamthöhe: 11,76 m

Flügelspannweite: 34,10 m

Max. Flughöhe: 11.900 m

Max. Abfluggewicht: 83 t

Max. Reisegeschwindigkeit: 904 km/h

Kabinenlänge: 34,3 m

Kabinenhöhe: 2,16 m

Sitzbreite (Business Comfort Sitze): 48 cm

Sitzabstand: 86 cm

Max. Sitzplätze: max. 186

Variante min. 12 (C) 170 (Y)

Variante max. 81 (C) 88 (Y)

Details Wir haben gute Neuigkeitenfür Sie: den Airbus A321.

welcome zu denneuen Austrian Airlines.

4 mm

Max. 60 mm

100 mm

4 mm

5 mm

5 mm

7 mm

65 mm

60 mm

210 mm


3. Copy

Type set: Berling Roman ranged leftSize: 10,5 pointLeading: 16 pointSpacing: -1/ Indentation 4 mmColumn width: 70 mmColor: Black or for 5-color print: Pantone 433

The copy blocks are always set in onecolumn. Copy ranges left from a marginwhich is about 25% of the total width ofthe page (see 3a).

Deviation from the ranged left principle ispossible when using cut-out pictures (see3b). The minimum distance from picture tocopy is 4 mm.

4. Pictures

The height of the picture on the coverpage is to be about 30% of the totalheight of the page. The pictures on theinside of the leaflet can be either squaredup or cut-outs.

They are placed either at the end of acopy block or integrated into the copyblock, whereby the copy is fitted aroundthe contours of the picture.

Pictures on the inside of the leaflet caneither bleed off or are used within the typearea.

Continued overleaf


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Unsere Crew ist Ihnen bestimmt

schon durch ihre freundliche Art

und die aufmerksame Betreuung

aufgefallen. Jetzt werden Sie

noch etwas Erfreuliches bemer-

ken: unsere Flugbegleiter tragen

neue, schicke Uniformen in

schönem Rotton und modi-

schem Stil.

Neue

Uniformen.

Mit den neuen Austrian Airlines reisen Sie

noch angenehmer, noch schöner, noch komforta-

bler. Das beste Beispiel dafür ist der Airbus A321,

eines der modernsten Mittelstreckenflugzeuge

Europas. Überzeugen Sie sich selbst, wie bequem,

einladend und modern der A321 ist.

Der Botschafter unserer neuen Linie:

der Airbus A321.

Ab sofort werden alle Business-Class-Passagiere

einen messbaren Unterschied beim Sitzkomfort

bemerken: bequeme 48 cm Sitzbreite und ange-

nehme 86 cm Sitzabstand sowie 3 + 2 Sitze pro

Reihe in der Business-Class. Lehnen Sie sich

also entspannt zurück und genießen Sie den

großzügigen Platz und die Beinfreiheit Ihrer

neuen Business Comfort Sitze.

Neue

Business Comfort Sitze.

An Bord von Austrian Airlines wurden Sie

schon immer von österreichischem Charme

begrüßt. Auch das neue Designkonzept spiegelt

Österreich in einem behaglichen und modernen

Stil wider. So wurden neben dem charakteristi-

schen Weiß und Rot das Blau der Flüsse und

das Grün der Wälder zu harmonischen Stoffen

verarbeitet. Sie steigen ein und fühlen sich in

Österreich herzlich willkommen.

Neue

Innenraumgestaltung.

Max. 80 mm


5. Logo

Please refer to the other sections withinthe manual for the exact logospecifications. The minimum distance from the loweredge of the leaflet to the Brand Signatureunderline is 7 mm. The maximum width of the BrandSignature and underline is 65 mm. The logo is always centred and is only tobe used on front and back pages.



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Technische Details

Gesamtlänge: 44,51 m

Max. Gesamthöhe: 11,76 m

Flügelspannweite: 34,10 m

Max. Flughöhe: 11.900 m

Max. Abfluggewicht: 83 t

Max. Reisegeschwindigkeit: 904 km/h

Kabinenlänge: 34,3 m

Kabinenhöhe: 2,16 m

Sitzbreite (Business Comfort Sitze): 48 cm

Sitzabstand: 86 cm

Max. Sitzplätze: max. 186

Variante min. 12 (C) 170 (Y)

Variante max. 81 (C) 88 (Y)

Details Wir haben gute Neuigkeitenfür Sie: den Airbus A321.

welcome zu denneuen Austrian Airlines.

Unsere Crew ist Ihnen bestimmt

schon durch ihre freundliche Art

und die aufmerksame Betreuung

aufgefallen. Jetzt werden Sie

noch etwas Erfreuliches bemer-

ken: unsere Flugbegleiter tragen

neue, schicke Uniformen in

schönem Rotton und modi-

schem Stil.

Neue

Uniformen.

Mit den neuen Austrian Airlines reisen Sie

noch angenehmer, noch schöner, noch komforta-

bler. Das beste Beispiel dafür ist der Airbus A321,

eines der modernsten Mittelstreckenflugzeuge

Europas. Überzeugen Sie sich selbst, wie bequem,

einladend und modern der A321 ist.

Der Botschafter unserer neuen Linie:

der Airbus A321.

Ab sofort werden alle Business-Class-Passagiere

einen messbaren Unterschied beim Sitzkomfort

bemerken: bequeme 48 cm Sitzbreite und ange-

nehme 86 cm Sitzabstand sowie 3 + 2 Sitze pro

Reihe in der Business-Class. Lehnen Sie sich

also entspannt zurück und genießen Sie den

großzügigen Platz und die Beinfreiheit Ihrer

neuen Business Comfort Sitze.

Neue

Business Comfort Sitze.

An Bord von Austrian Airlines wurden Sie

schon immer von österreichischem Charme

begrüßt. Auch das neue Designkonzept spiegelt

Österreich in einem behaglichen und modernen

Stil wider. So wurden neben dem charakteristi-

schen Weiß und Rot das Blau der Flüsse und

das Grün der Wälder zu harmonischen Stoffen

verarbeitet. Sie steigen ein und fühlen sich in

Österreich herzlich willkommen.

Neue

Innenraumgestaltung.

297mm

PICTUREHEIGHT:67.3 mm

20 mm

210 mm


Sales letters 10.2

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SALES LETTERS

Illustrated here are standard Sales Letters,showing the approved style for type andlayout.

LOGO: 91.5 mm

Israel

Off

enle

gung

gem

äß §

14

HG

B: A

G, W

ien,

Han

dels

geri

cht W

ien,

Sto

ck C

ompa

ny, V

ienn

a C

omm

erci

al C

ourt

Vie

nna,

FN 1

11 0

00 k

WB

3219

No

96, D

VR

009

1740

. Clo

rine

free

ble

ache

d

Kisuaheli neum yx 20 un barc mope. Re 40 itz gofe la quen 60 ju vinre. Esn iu 80 zanebal

omre rh 100 in dupu doanesa 120 eu kifa lenimet 140 akin dakai her 160 herangu del sol 180

Olla gefeph ruh 200 ssa nekosa kal a 220 in, hers in bul 240 as sas jusselsa. 260 mas dok. Gweras

280 pok fongk djuwa 300 al agrak pie Mi 320 rstan. Hegor sa 340 un dia mak Gutw 360 er nilt

Kas goc 380 hen wizg niudus 400 an Hutz gaj dro 420 chans querwftok 440 izans Umlük. Fa

460 lla gef eph rus 480 sa nekosa kalai 500 in, hers in bul 520 as sas jusselse 540 mas dok.







280 pok fongk djuwa 300 al agrak pie Mi 320 rstan. Hegor sa 340 un dia mak Gutw 360 er nilt

Kas goc 380 hen wizg niudus 400 an Hutz gaj dro 420 chans querwftok 440 izans Umlük. Fa

460 lla gef eph rus 480 sa nekosa kalai 500 in, hers in bul 520 as sas jusselse 540 mas dok.

Destination

Paris CDG2D – Vienna

Vienna – Beyrouth

Departure

10:35

15:40

Arrivel

12:35

20:00

Flight days

Mo, Tu, So

Mo, Tu, So

Flight number

OS414

OS701

Beyrouth – Vienna

Vienna – Paris CDG2D

14:25

18:15

17:00

20:15

Mo, Tu, Fr

Mo, Tu, Fr

OS702

OS417

PICTURE WIDTH: 170 mm

10 mm

12.5 mm

93 mm

104.5 mm

125 mm

176 mm

196.2 mm

5 m

m

230 mm

169.5 mm

261 mm

115 mm

COLUMN WIDTH: 139 mm

20 mm

Date

Headline starts here: Type: FC Berling Roman, Track -1,

Subheadline 14 pt.

Subheadline 14 pt.

TYPEFACE: BERLINGSIZE: 14 ptTRACK: -1ALIGNMENT:RANGED LEFTCOLOUR: BLACK

2.5 mmBETWEENPICTURE& CAPTION

12 mmMINIMUMSAFE ZONE

104 mmMAXIMUM LINELENGTH

TYPEFACE: BERLINGSIZE: 22 ptTRACK: -1ALIGNMENT: RANGED LEFTCOLOUR: BLACK2 LINE HEADING: LEADING 34 pt

TYPEFACE: BERLINGSIZE: 8 ptTRACK: -1OUTER BORDER: 0.5 ptLINE UNDER HEADING: 0.5 ptOTHER LINES: 0.238 pt (HAIRLINE)INDIVIDUAL BOX HEIGHT: 5 mmCOLOUR: BLACK

TYPEFACE:BERLINGSIZE: 10.5ptTRACK: -1ALIGNMENT: RANGED LEFTCOLOUR: BLACK

MINIMUM DEPTH OF TEXT COLUMN

TYPEFACE: BERLINGSIZE: 10.5 ptTRACK: -1STANDARD LEADING: 16 pt, MAY BE REDUCE TO 14 pt LEADING IF NECESSARYALIGNMENT: RANGED LEFTCOLOUR: BLACK


Illustrated here is a standard Poster,showing the approved style for type andlayout.

Poster 10.3

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POSTER

welcome to Vienna.

WB

2011

/si 9

6

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Section 11.0Uniforms

11.1 Pilots’ uniforms11.1.1 Pilots’ uniforms11.2 The ladies’ collection11.2.1 The ladies’ collection11.2.2 The ladies’ collection11.3 The men’s collection11.3.1 The men’s collection11.4 The collection for technical staff11.4.1 The collection for technical staff

Pilots’ uniforms

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PILOTS’ UNIFORMS

Uniforms

11.1The contemporary double-breasted suit inclassic marine blue is now worn with awhite shirt and flag-red tie. This extrovert red lends the overall lookcrispness and links the design with therest of the collection.

The insignias of rank are woven in white-gold to complement the new range. The flag-red chevron symbol with white-gold wings adorns the markedlycontoured pilots’ cap and the breastpocket of the suit jacket. To enhance thismodern look, the material, cut and colourof the red jacket complement the elegantoverall concept.

Uniforms

PilotsÕ uniforms 11.1.1

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The pilots’ cap with silverappliqué work and winged

chevron symbol.

The long-sleeved shirt.

The v-neck tank top.

The suit pleated-front trousers. The belt. The pilots’ case.

The marine-blue double-breasted suit withsix buttons and silver insignia.

The jacket withzip-out lining.

The short-sleeved shirt.The red pilots’ tie.

PILOTS’ UNIFORMS

Uniforms

An important aspect of the ladies’collection is the fact that a number ofgarments for cabin and ground staff havebeen designed as interchangeableoptions.

For instance, staff may choose betweenskirt or trousers, both of which areavailable with or without front pleats.Likewise, there is a choice between bodyor blouse, either with long or shortsleeves. Shoes are available in differentheel heights and widths, so as to ensurethe necessary safety and comfort. Thoseserving in the summer and in hotterclimates have the choice of two naturalshades of tights, or the opaque red tights.For the winter months the opaque redtights set off the ensemble particularlywell.

The ladies’ collection 11.2

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LADIES’ COLLECTION

Uniforms

The ladies’ collection 11.2.1

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The straight skirt without front pleats.The high-heeled scotch

grain shoes.The slim-fit trouserswithout front pleats.

The short-sleeved body.

Chevron leather gloves with white contrasting stitching.


The short sleeved blouse.The summer ensemble consisting of short-sleeved

body, zip-up waistcoat and straight skirt.

The bistro apron with piqué trimmingand silver neck chain over

long-sleeved body and straight skirt.

The shoulder bag made of scotch grain leather to match the shoes and the belt.

Uniforms

The ladies’ collection 11.2.2

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The square-toe shoeswith low heels. The flight bag trolley.

The cardigan.

The opaquered tights. The pleated-front trousers.

The long-sleeved blouse.

The long-sleeved body.

The suit jacket with concealed button panel and pleated-front skirt.

The pleated-front skirt.

The woollen stole.The silk scarf.

The scotch grain leather belt with silver arrow buckle.

The light, transparentstockings/tights in two recommended shades.

The zip-up waistcoat.

The short-sleeved body with loosematernity jacket and maternity skirt.

The coat with concealed button panel and zip-out loden lining.

The short-sleeved bodyand maternity trousers.

Uniforms

The most striking feature of theappearance of the ground staff and malecabin staff is the red blazer. They createthe link with the women’s look and at thesame time make a bold, modernstatement on behalf of their wearers andthe company. A white shirt, silver tie andanthracite trousers with black shoes andsilver buckles are the classic combination.The image is rounded off by the red linedjacket. When the waistcoat is not beingworn to set off the blazer, it is the in-flightservice uniform. The white bistro jacket isonly worn on long-haul flights in the GrandClass.

The men’s collection 11.3

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MEN’S COLLECTION

Uniforms

The men’s collection 11.3.1

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MEN’S COLLECTION

The long-sleeved shirt.

The cardigan.

The Grand Class-bistro jacket. The belt.

The waistcoat.

The blazer with anthracite, pleated trousers.

The jacket with zip-out lining.

The short-sleeved shirt.

The ribbed silver tie.

Uniforms

In this area, safety and practicality are thetop priority. Solutions have been found forall areas, activities and weather conditionswhich meet the exacting technicaldemands made of them.

Flag-red combined with silver-grey is theunifying factor which, together with topquality tailoring and materials, giveswearers a heightened sense of esprit decorps, as well as making them easilyvisible. This systematic concept has, forthe first time, given all staff a place in aunified Corporate Design that carriesconviction.

The collection fortechnical staff 11.4

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TECHNICAL AND HANGAR STAFF

Uniforms

11.4.1

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TECHNICAL AND HANGAR STAFF

The short-sleeved polo shirt.

The trousers.The working shoes.

(not part of the standard package)

The overalls.

The thermal waistcoat and waterproof trousers.

The short-sleeved shirt with trousers.

The parka with zip-out lining. The foul weather trousers.

The dungarees with short-sleeved polo shirt.

The peaked cap.

The work coat.

The woollen cap.

The removable ID card holder.

The working shoes with ankle support.(not part of the standard package)

The bomber jacket.

The pullover.

The collection fortechnical staff

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Section 12.0Aircraft livery

12.1 The fleet livery12.2 Airbus 31012.3 Airbus 32112.4 Airbus 340-20012.5 Fokker 7012.6 McDonnell Douglas 81, 82, 8312.7 McDonnell Douglas 87

Aircraft livery

These pages show the outline principalsof design and layout of the AustrianAirlines aircraft fleet livery.

These drawings are for your visualreference, and should not be used assource material for artwork ordimensioning. Full fleet livery componentsare only available through the CorporateIdentity Department;

Austrian Airlines, Corporate Identity Department, Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868,Fax: (+43 1) 17 66-52868.

If you have any technical queries pleasecontact any of the relevant numbers listedin section 16.3.

The fleet livery 12.1

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XXXXXXXx

XXXXXXXX

Wiener Neustadt

xxxxxxxX

steiermark

Airbus A310

Airbus A321

Airbus A340-200

Fokker 70

McDonnell Douglas MD81, 82, 83

McDonnell Douglas MD87

Aircraft livery

Airbus A310 12.2

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AIRBUS A310

XXXXXXXx

5% BLUE100% BLUE

51879030 APPROX9030 APPROX

5% GREEN 100% GREEN

5187

300

350

350350

100% BLUE 5% BLUE

5187

COLOUR TO BLEND SMOOTHLY FROM 100% SOLIDTO 5% TINT, OUR INTENTION IS FOR THE BLEND

TO VISUALLY GRADUATE TO WHITE

50mm WIDE LINE ON ALL DOORS ANDEMERGENCY EXITS.COLOUR TO MATCH BAC 707/AKZO 054569.

NACELLEWHITE

SEE DETAIL ON OTHER ELEVATION& SEPARATE DRAWING "A310 DETAIL 1"

2590

1450

2770

2910

1994

388

12600 APPROX

LOGO PRINTS GREY PMS 433CHEVRON PRINTS RED

300

2445225225

100% GREEN

5187

5% GREENCOLOUR TO BLEND SMOOTHLY FROM 100% SOLIDTO 5% TINT, OUR INTENTION IS FOR THE BLEND


100% GREEN0% BLUE

100% BLUE0% GREEN

30235 APPROX

100% GREEN0% BLUE

100% BLUE0% GREEN

1800

COLOURS TOBLEND SMOOTHLY

1800

AIRCRAFT REGISTRATION NUMBER ISIN HELVETICA MEDIUM 300mm CAP

HEIGHT AND PRINTS BLACK.CHARACTERS TO BE SPACED TO

ACHIEVE VISUALLY EVEN SPACINGWITH A MINIMUM SPACE BETWEEN

CHARACTERS OF 50mm. THEAUSTRIAN FLAG AND EU (STANDARD)FLAGS ARE 300mm HIGH AND 450mm

LONG. THERE IS A 225mm SPACEBETWEEN THE FLAGS AND THE

REGISTRATION NUMBER.THE WHOLEGROUP IS POSITIONED SO THAT THE

FIRST CHARACTER OF THEREGISTRATION NUMBER ALIGNS WITH

THE EDGE OF THE BLEND, (2445mmFROM THE DOOR). THE BASELINE

ALIGNS WITH THE BASE OF THEWINDOW.

450450

AIRBUSA310

155

THE A/C TYPE IS IN HELVETICA MEDIUM40mm CAP HEIGHT, 56mm LINE FEEDAND PRINTS GREY PMS 433GRAPHITE (SAMPLE 5).CAPS TO ALIGN WITH TOP OF WINDOWS.

THE AIRCRAFT NAME. THE NAME IS INAUSTRIAN AIRLINES ROMAN

LARGE AND SMALL CAPSLARGE CAPS 164mm,SMALL CAPS 135mm.

NAME PRINTS GREY PMS 433GRAPHITE (SAMPLE 5).

20

350

XXXXXXXX

Aircraft livery

Airbus A321 12.3

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AIRBUS A321

85140350

THE A/C TYPE IS IN HELVETICA MEDIUM40mm CAP HEIGHT, 56mm LINE FEEDAND PRINTS GREY PMS 433 GRAPHITE(SAMPLE 5).CAPS TO ALIGN WITH TOP OF WINDOWS.

steiermark

5% BLUE100% BLUE

300

RIGHT HAND EDGE OF AUSTRIAN AIRLINESLOGOTYPE TO ALIGN OVER WINDOW,LEFT HAND EDGE TO BE POSITIONED OVERTHE DOOR AS SHOWNSIZE TO BE CONFIRMED ON SITE.

260

260

260

5187

9300 APPROX

10800 APPROX

100% GREEN0% BLUE

100% BLUE0% GREEN

1800

33775 APPROX

100% GREEN0% BLUE

100% BLUE0% GREEN

AIRCRAFT REGISTRATION NUMBERIS IN HELVETICA MEDIUM 300mmCAP HEIGHT AND PRINTS BLACK.

CHARACTERS TO BE SPACED TOACHIEVE VISUALLY EVEN SPACINGWITH A MINIMUM SPACE BETWEENCHARACTERS OF 50mm. VISUALLYCENTRE BETWEEN THE DOOR AND

TAIL PLANE. THE TYPE CENTRESVERTICALLY BETWEEN THE DATA

RECORDER DECAL AND THEGRADUATED BLEND.

10800 APPROX

5% GREEN 100% GREEN

5187

1800


LOGO PRINTS GREY PMS 433CHEVRON PRINTS RED


For visual reference onlyto show opposite elevation layout

5% GREEN 100% GREEN

5187


TO VISUALLY GRADUATE TO WHITE 100% BLUE 5% BLUE

5187



NACELLEWHITE

AIRCRAFT NAME:THE NAME IS IN AUSTRIAN AIRLINES

ROMAN LARGE AND SMALL CAPSLARGE CAPS 164MM,SMALL CAPS 135MM

NAME PRINTS GREY PMS 433GRAPHITE (SAMPLE 5)

SEE DETAIL ON OTHER ELEVATION& SEPARATE DRAWING "A321 DETAIL 1"

THE AUSTRIAN FLAG IS 300mmHIGH. VISUALLY CENTRE BETWEENDOOR AND WINDOWS. BASELINEALIGNS TO BASE OF WINDOWS.

AIRBUSA321

1920

960

2080

2150

1500

290

steiermark

20

260

Aircraft livery

Airbus A340 - 200 12.4

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AIRBUS A340-200

100% GREEN0% BLUE

100% BLUE0% GREEN

1800


XXXXXXXX



ACHIEVE VISUALLY EVEN SPACING WITHA MINIMUM SPACE BETWEEN

CHARACTERS OF 50mm. THE AUSTRIANFLAG AND EU (STANDARD) FLAGS ARE300mm HIGH AND 450mm LONG. THEREIS A 225mm SPACE BETWEEN THE FLAGS

AND THE REGISTRATION NUMBER.THE WHOLE GROUP IS POSITIONED SO

THAT THE FIRST CHARACTER OF THEREGISTRATION NUMBER ALIGNS WITH

THE EDGE OF THE BLEND, (2445mmFROM THE DOOR). THE BASELINE

ALIGNS WITH THE BASE OF THEWINDOW.

5% BLUE100% BLUE

300

5187

5% GREEN 100% GREEN

5187

350

350

13860 APPROX

LOGO PRINTSGRAPHITE SPECIAL‘MIX 5’CHEVRON PRINTS RED


RIGHT HAND EDGE OFAUSTRIAN AIRLINESLOGOTYPE TO ALIGN

OVER WINDOW,LEFT HAND EDGE TO

BE POSITIONED OVERTHE DOOR AS SHOWN

SIZE TO BECONFIRMED ON SITE.

100% BLUE 5% BLUE

5187



NACELLEWHITE

NACELLEWHITE

350SEE DETAIL ON OTHER ELEVATION& SEPARATE DRAWING "A340 DETAIL 1"

2620

1475

2800

2940

2016

392

OVERALL LENGTH VARIES ACCORDING TO AIRCRAFT LENGTH

50mm GREY LINE ON DOORWITH GAP OF 10mm BOTHSIDES OF BORDER AND TYPEGREY COLOUR TO MATCH BAC707/AKZO 054569.

225 225

THE REAR END OF THE BLENDALIGNS WITH THE REGISTRATIONNUMBER AS SHOWN.

5% GREEN 100% GREEN

5187



100100

100

450

2445

300

POSITION OF TOTAL LOGO TYPE(CHEVRON AND LETTERING) ISDEPENDENT ON CORRECTPOSITIONING OF THE LETTER 'S'OVER THE DOORWAY AND ITSRELATIONSHIP WITH DOORSAFETY BORDER. THIS LOGOPOSITION WILL EFFECT THECHEVRON STARTS POINT WHICHWILL BE FORWARD OF THELEADING WINDOW BY 0-100mm.

SOLID AREA COLOUR VARIES IN LENGTH TO JOIN BLENDINGCENTRAL AND FADING END PANELS.

NOTE: CUT AND REMOVE WASTE, ALLOWING FOR SMALL OVERLAP.ALWAYS POSITION PRIOR TO FINAL FIXING. ONCE POSITION IS

CORRECT, DECAL MUST BE FITTED FROM BACK TOWARDS FRONT SOOVERLAPS RUN AWAY FROM JET STREAM.

SOLID AREA COLOUR VARIES IN LENGTH TO JOIN BLENDINGCENTRAL AND FADING END PANELS.

NOTE: CUT AND REMOVE WASTE, ALLOWING FOR SMALL OVERLAP.ALWAYS POSITION PRIOR TO FINAL FIXING. ONCE POSITION IS

CORRECT, DECAL MUST BE FITTED FROM BACK TOWARDS FRONT SOOVERLAPS RUN AWAY FROM JET STREAM.

1008

1008

50-100

100% GREEN0% BLUE

100% BLUE0% GREEN

1800

XXXXXXXX

300

50

50

200


20

350


AIRCRAFT NAME. THE NAME ISIN AUSTRIAN AIRLINES ROMAN

LARGE AND SMALL CAPSLARGE CAPS 164mm,SMALL CAPS 135mm.

NAME PRINTS GREY PMS 433GRAPHITE (SAMPLE 5)

20-100

300

50mm GREY LINE ON DOORWITH GAP OF 10mm BOTHSIDES OF BORDER AND TYPEGREY COLOUR TO MATCH BAC707/AKZO 054569.

NOTE:DOORWAY POSITION ON THEDRAWING IS APPROX.PLEASE REFER TO AIRBUSPLAN OR ON SITE FOR TYPEPOSTION.

300

50

200

REGISTRATION NUMBERSARE 300mm HIGH, 200mm WIDE

ARE SET IN HELVETICA MEDIUM CAPS.50mm FROM TOP NLG DOORS WHICH ARE

CENTRED ON THE WIDTH.

POSITION OF TOTAL LOGO TYPE(CHEVRON AND LETTERING) ISDEPENDENT ON CORRECTPOSITIONING OF THE LETTER 'R'OVER THE DOORWAY AND ITSRELATIONSHIP WITH DOORSAFETY BORDER. THIS LOGOPOSITIONWILL EFFECT THECHEVRON STARTS POINT WHICHWILL BE FORWARD OF THELEADING WINDOW BY 0-100mm.

155

AIRBUSA340

Aircraft livery

Fokker 70 12.5

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FOKKER 70

FOKKERFO70

Wiener Neustadt

Wiener Neustadt

5% BLUE19170 APPROX

5% GREEN

7488 APPROX

125

LEFT & RIGHT HAND EDGE OF AUSTRIAN AIRLINESLOGOTYPE TO VISUALLY ALIGN ABOVE WINDOW,SIZE TO BE CONFIRMED ON SITE.

LOGO PRINTSGREY PMS 433

CHEVRON PRINTS RED

175

210

3500 APPROX3500 APPROX

100% GREEN0% BLUE

100% BLUE0% GREEN

1800

100% BLUE

5187

100% GREEN

5187

300175

100% GREEN0% BLUE

100% BLUE0% GREEN

1800

COLOURS TO BLEND SMOOTHLY

50mm WIDE LINE ON ALLDOORS & EMERGENCY EXITS.

COLOUR TO MATCH BAC 707/AKZO 054569.


1046

AIRCRAFT REGISTRATION NUMBER IS INHELVETICA MEDIUM 300mm CAP HEIGHTAND PRINTS BLACK. CHARACTERS TO BE

SPACED TO ACHIEVE VISUALLY EVENSPACING WITH A MINIMUM SPACE

BETWEEN CHARACTERS OF 50mm. THEAUSTRIAN FLAG IS 300mm HIGH. THEREIS A 200mm SPACE BETWEEN THE FLAG

AND THE REGISTRATION NUMBER.THE WHOLE GROUP IS POSITIONED 12mm

FROM THE AIRBRAKE JACK HOUSING.

212165

CREST IS POSITIONAL ONLY AND IS TO BESUPPLIED SEPARATELY, WITH COMPLETE

COLOUR SPECIFICATIONS.

155


415

2250

THE AIRCRAFT NAME IS TO BE VISUALLYCENTRED UNDER THE CREST.

THE BASELINE OF THE TYPE IS 235mmFROM THE BASE OF THE CREST.

THE NAME IS SET IN AUSTRIAN AIRLINESROMAN LARGE AND SMALL CAPS

LARGE CAPS 113mm, SMALL CAPS 95mm.NAME PRINTS GREY PMS 433

GRAPHITE (SAMPLE 5).

100% BLUE 5% BLUE

5187


TO VISUALLY GRADUATE TO WHITE5% GREEN 100% GREEN

5187



NACELLEWHITE

1290

1004

SEE DETAIL ON OTHER ELEVATION& SEPARATE DRAWING"FOKKER FO70 DETAIL 1"

122

1153

210

112 210

175

122

12

200

200

12

150

150

915430

808

300

323

485

700

323

430

SKIN JOINT

SKIN JOINT

Aircraft livery

McDonnell Douglas MD81, 82, 83 12.6

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MCDONNELL DOUGLAS MD81, 82, 83

100% GREEN0% BLUE

100% BLUE0% GREEN

1800


225

225260

LOGO PRINTS GREY PMS 433CHEVRON PRINTS RED AKZO 0800775



300

100% BLUE 5% BLUE

5187



NACELLEWHITE

McDONNELLDOUGLAS

MD-80




155

350






SEE DETAIL ON OTHER ELEVATION& SEPARATE DRAWING"MD81, 82, 83 DETAIL 1"

5% BLUE

10690 APPROX

100% GREEN0% BLUE

100% BLUE0% GREEN

100% BLUE

518718009200 APPROX 1800AIRCRAFT REGISTRATION NUMBER IS

IN HELVETICA MEDIUM 300mm CAPHEIGHT AND PRINTS BLACK.

CHARACTERS TO BE SPACED TOACHIEVE VISUALLY EVEN SPACING

WITH A MINIMUM SPACE BETWEENCHARACTERS OF 50mm.THE AUSTRIAN AND EU

(STANDARD) FLAG IS 300mm HIGHAND 450mm LONG THERE IS 160mm

SPACE BETWEEN THE FLAGS AND75mm SPACE BETWEEN THE FLAG

AND THE REGISTRATION NUMBER.THE WHOLE GROUP VISUALLY

CENTRES WITH THE BASELINE OF THETYPE 500mm ABOVE THE TRAILING

EDGE OF THE ENGINE PYLON ANDINSET 50MM FROM TAILCONE JOINT.

50

500

1500

1400

1625

1008

196

1300

DIMENSIONS OF TAILFINGRAPHICS TO BE VERIFIEDON SITE AGAINSTEXISTING AIRCRAFT

WINDOWS FRAMESTO BE BARE METAL


300

100

GENERAL NOTE:ALL PLUGGED CABIN WINDOWS

PAINT TO MATCH PMS 433



330

180

180

1330

330

180

180

1330

350

300

100

8170 APPROX


100% GREEN

330350 xxxxxxxX200

xxxxxxxX

100% GREEN0% BLUE

100% BLUE0% GREEN

1800


225

225260


LOGO PRINTS GREY PMS 433CHEVRON PRINTS RED AKZO 0800775



100% BLUE 5% BLUE

5187



NACELLEWHITE

McDONNELLDOUGLAS

MD-87









SEE DETAIL ON OTHER ELEVATION& SEPARATE DRAWING"MD87 DETAIL 1"

300



ACHIEVE VISUALLY EVEN SPACINGWITH A MINIMUM SPACE BETWEEN

CHARACTERS OF 50mm.THE AUSTRIAN FLAG AND EU

(STANDARD) FLAGS ARE 300mm HIGHAND 450mm LONG. THERE IS A 160mm

SPACE BETWEEN THE FLAGS AND75mm SPACE BETWEEN THE FLAGSAND THE REGISTRATION NUMBER.

THE WHOLE GROUP VISUALLYCENTRES WITH THE BASELINE OF THE

TYPE 500mm ABOVE THE TRAILINGEDGE OF THE ENGINE PYLON AND

INSET 50MM FROM TAILCONE JOINT.

50

500

8100 APPROX

100% GREEN 100% GREEN0% BLUE

100% BLUE0% GREEN

1800 6173 APPROX

100% BLUE

5187

5% BLUE


1330





1766APPROX.

1400

1625

196

1650 APPROX

300

100

8170 APPROX

DIMENSIONS OF TAILFINGRAPHICS TO BE VERIFIEDON SITE AGAINSTEXISTING AIRCRAFT


1005

155 100

330

200

1330 300

350

Aircraft livery

McDonnell Douglas MD87 12.7

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MCDONNELL DOUGLAS MD87

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Section 13.0Ground vehicles

13.1 Introduction13.2 Ford Escort13.3 Opel Astra Estate13.4 Honda Civic 3 door13.5 Honda Shuttle13.6 Volkswagen Golf13.7 Steyr City Bus13.8 Ford Transit Van13.9 Volkswagen Transporter 113.10 Volkswagen Transporter 2

Ground vehicles

These pages show position guides andlayout for the Austrian Airlines ground fleetlivery.

Prior to manufacturing and application ofidentity elements, vehicles are white andthe chevron points to the driving direction.Misuse of these guidelines will result ininconsistency and a lowering of ouridentity standard in the eyes of ourcustomers.

If the guidelines do not cover arequirement you may have on a particularvehicle, or a vehicle type has been re-styled by the manufacturer, do notreposition components at your owndiscretion, you must immediately consultCorporate Identity Department; Austrian Airlines, Corporate Identity Department, Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868,Fax: (+43 1) 17 66-52868.

If you have any technical queries pleasecontact any of the relevant numbers listedin section 16.3.

Introduction 13.1

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447 mm HIGH,CENTRED ON ROOF, POINTING TO THE FRONT OF CAR.

Technik

Technik

Ground vehicles

Ford Escort 13.2

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FORD ESCORT

LENGTH OF LINE: 1681 mmLENGTH OF TYPEFACE INCLUDINGCHEVRON: 1353 mm.


70 mm HIGH, LEFT AND RIGHTFRONT WINGS OFVEHICLE,TYPEFACE: BERLING ROMAN,270 pt.



105

Technik

Ground vehicles

Opel Astra Estate 13.3

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OPEL ASTRA ESTATE




130 mm HIGH,CENTRED ON BONNET, POINTINGTO THE RIGHT.

120 mm HIGH POINTING TO THE RIGHT.

50 mm HIGH, BACKLEFT OF VEHICLE,TYPEFACE: BERLING ROMAN,200 pt.

Technik

Ground vehicles

Honda Civic 3 door 13.4

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HONDA CIVIC 3 DOOR





Technik

Ground vehicles

Honda Shuttle 13.5

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HONDA SHUTTLE





Ground vehicles

Volkswagen Golf 13.6

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VOLKSWAGEN GOLF

Technik

105







105

Crew

Crew

Ground vehicles

Steyr City Bus 13.7

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STEYR CITY BUS

800 mm HIGH,CENTRED ON ROOF, POINTING TO THE FRONTOF BUS.







LENGTH OF LINE: 2520 mmLENGTH OF TYPEFACE INCLUDING CHEVRON: 2040 mm.

Cargo

Ground vehicles

Ford Transit Van 13.8

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FORD TRANSIT VAN

105

105


800 mm HIGH,CENTRED ON ROOF, POINTING TO THE FRONT OF VAN.






Cargo

Ground vehicles

Volkswagen Transporter 1 13.9

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VOLKSWAGEN TRANSPORTER 1

105

105








Ground vehicles

Volkswagen Transporter 2 13.10

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VOLKSWAGEN TRANSPORTER 2

105

105








Cargo

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Section 14.0Signage

14.1 Introduction14.2 Internal non-illuminated14.3 Illuminated14.4 External

Signage

The application of signage is divided intotwo broad categories, illuminated andnon-illuminated.

In order to understand the acceptableuses of the Brand Signature in signageapplications it is necessary to readsections 2 to 6 of this Manual

The method of fabrication of the signagedetermines whether the Brand Signatureshould be reproduced with the Blended orSolid Underline Component. See Section5 for a comprehensive guide toreproducing the Brand Signature.

See the following pages for a descriptionof these applications.

Further information concerning AustrianAirlines signage is available from:Facility Management, Sita VIE EXOS,World Trade Centre,A-1300 Vienna Airport,Telephone: (+43 1) 7007-8320.Fax: (+43 1) 7007-8324

Introduction 14.1

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EXTERNAL ILLUMINATED DOOR SIGNAGE INTERNAL NON ILLUMINATED LOUNGE SIGNAGE

Signage

(including those with accent lightingpositioned in a location remote from signitself)

Internal non-illuminated signage is broadlya direct application of the guidelinesestablished for print with the exception ofthree dimensional relief and the use ofarchitectural background materials incertain cases. Relief can be provided by i) using the thickness of the materialindividual characters are manufacturedfrom, or ii) fabricating them with ‘built up’thickness for added emphasis. Careshould be taken when producing fret cutor ‘built up’ individual characters not todistort serifs and maintain correct linethickness.

Signage characters should only be applieddirectly to an architectural surface if thecolour is very light material such aslimestone, concrete or white paintedrender. Materials such as brick, timber orstrongly coloured and textured stoneshould always have the sign applied on aback panel to satisfy the guidelinesestablished for print applications.

In order to control the use of the‘underline’ elements in the case of appliedsignage characters, the ‘solid underline’logo should always be used.

For information on the solid version of theunderline see section 5.2.


Internal non-illuminated 14.2

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Sales Department Regional Management

INTERNAL NON ILLUMINATED DOOR SIGNAGE

INTERNAL NON ILLUMINATED DOOR SIGNAGE

Office Hours

Sun - Thu 8.30 - 17.00h

Signage

Illuminated signs are implemented invarious ways, the simplest being a back litopal acrylic panel with the charactersapplied to the surface by screen printingor decal. However, in this case the‘Austrian Airlines’ characters and anysecondary text will be opaque whilst the‘chevron’ and ‘underline’ elements will betranslucent.

Larger illuminated signs should beconstructed by forming individualcharacters in aluminium or GRP (glassreinforced plastic) and installing coldcathode tubes inside the characters toprovide illumination. By spacing thecharacters off the background surface a‘halo’ effect is achieved by the lightspilling out evenly from behind thecharacters on to the background. Again,the ‘Austrian Airlines’ and secondary textshould be in a solid or opaque materialwhilst the ‘chevron’ and ‘solid underline’ is translucent.

Very large signs mounted externally (eg ontop of a building) may be internallyilluminated with opaque returns andbacks. Care should always be taken oninternally lit signs to ensure that ‘striping’does not occur from linear lamp types.

For information on when to use theblended and solid versions of theunderline see section 5.1 & 5.2.


Illuminated 14.3

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VERY LARGE FORMAT 3 DIMENSIONAL EXTERIOR ARCHITECTURAL SIGNAGE (INDIVIDUAL LIGHT BOX FOR EACH CHARACTER)

BACK LIT OPAL ACRYLIC SIGNAGE

3 DIMENSIONAL HALO LIT SIGNAGE ONTO WHITE OR ARCHITECTURAL BASE MATERIAL

3 DIMENSIONAL HALO LIT SIGNAGE ONTO WHITE OPAQUE ACYLIC BACK PANEL

HALO LIT WITHTRANSLUCENT FACE ANDOPAQUE RETURNS TOCHARACTERS.USE FOR CHEVRON ANDUNDERLINE COMPONENTS.

INDIVIDUALLY FORMEDSIGNS WITH TRANSLUCENTFACE AND OPAQUERETURNS AND BACKS. USE FOR BRANDSIGNATURE, CHEVRON ANDUNDERLINE COMPONENTS.

BACK LIT WITH OPALACRYLIC TRANSLUCENTFRONT PANEL AND FLATAPPLIED OR PRINTEDCOMPONENTS.THE BRAND SIGNATURECOMPONENT IS OPAQUE.THE CHEVRON ANDUNDERLINE COMPONENTSARE TRANSLUCENT.

HALO LIT WITH OPAQUEFACE AND OPAQUERETURNS TO CHARACTERS.USE FOR BRANDSIGNATURE TYPECOMPONENTS.

OPAQUE FRET CUT BACKPANEL WITH CLEAR BUILTUP CHARACTERS WITHTRANSLUCENT FACES.USE FOR CHEVRON ANDUNDERLINE COMPONENTS.

OPAQUE FRET CUT BACKPANEL WITH CLEAR BUILTUP CHARACTERS WITHOPAQUE FACES.USE FOR BRANDSIGNATURE TYPECOMPONENTS.

7-10 cm

3 cm

7-10 cm

3 cm

Signage

The majority of external signs would followthe construction methods outlined underthe internal signage category with thenecessary provision made for weather andwear protection.

However, certain variations may benecessary to satisfy individual applicationssuch as ‘skyline’ illuminated signsmounted on buildings. This is oneinstance when ‘Austrian Airlines’ shouldbe formed from white or opal backlitacrylic or GRP letters to achieveprominence especially at night. The‘chevron’ and ‘solid underline’ would alsobe formed from translucent materials inthe corporate colours.

It is often necessary to gain permissionfrom local or city authorities to displayilluminated signs on buildings, particularlyin historic areas, in which case all effortsshould be made to preserve the integrityof the corporate identity.

In certain cases it may be desirable todisplay a logo in three dimensional formas a projecting sign in which case thechevron may be used in backlit acrylic orGRP with silver metal or opaque materialside return surfaces to match the colourspecification in the corporate palette.

External 14.4

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EXTERNAL DIRECTIONAL SIGNAGE

Hauptbüro Hauptbüro Hauptbüro

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1995/11

15.1 Introduction

Section 15.0Architecture

Architecture

The new Austrian Airlines CorporateDesign includes architecture, which alsoplays an integral part in projecting thecompanies image.

Using the Corporate Design and cabininteriors of the Austrian Airlines fleet as abasis, an architectural scheme has beendevised for the Airport lounges and townoffices using complementary materials,colour and surfaces.

For further information concerningAustrian Airlines architecture pleasecontact;Austrian Airlines, Corporate Identity Department,Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868Fax: (+43 1) 17 66-52868.

Introduction 15.1

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16.1 Artwork source material - Introduction16.2 Digital Logos included on this CD-ROM16.3 For more information16.416.12 Digital Logos to download

16.13 Credits

Section 16.0Reproducing materials

The following pages of our CD guidelinescontain original master logos for you tocopy and use for reproduction in digitalformat.

This section works as an artwork library,with the intention that every logo you mayneed is available here, saved individuallyfor its correct colour and reproduction useas a separate master. This will enable youto find the exact artwork for yourrequirement without adapting any othermaster.

This is version 1 of the Austrian AirlinesCD ROM manual. If the logo you require isnot presented here please contact theCorporate Identity Department at theaddress below so that we may include it in later editions.

All logos saved onto this CD ROM havethe facility for automatic installation,however if for any reason you cannotdownload any master logo presentedhere, contact the Corporate IdentityDepartment who will issue you with floppydisc or bromide versions (if available):

Austrian Airlines, Corporate Identity Department,Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868Fax: (+43 1) 17 66-52868.

Artwork source material – Introduction 16.1Reproduction materials

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IMPORTANT NOTE:

The Austrian Airlines logo in its full colourblended underline presentation is notavailable as traditional mechanical artwork(camera ready). See section 5.

Reproduction materials

Included on this CD-ROM are digital files for the AustrianAirlines Brand Signature and Sub Brands.

The logos which can be downloaded are shown on pages16.4 to 16.12. To install a copy of a logo onto your harddisk, click on the ‘install’ button next to the chosen logo.IMPORTANT, please read ALL of the notes below beforeproceeding.

All artworks on the disk which are affected by this colourchange now have a prefix tilde “~” to indicate that theyhave been modified. Previous versions of the BrandSignature, Joint Identities and Sub Brands should bediscarded and not used for any purpose.

The core Brand Signature files are supplied for Macintoshand PC platforms, the remainder for the Macintosh platformonly. All files are supplied in the EPS format.

USAGE

The Macintosh versions of the Brand Signature files are setup to print or colour separate correctly, to colour and blackand white printers or Imagesetters.

The PC versions are optimised for on-screen use andseparate to 4 colour process.

They can be used in professional graphics applications thatsupport the EPS format including Adobe Illustrator, AdobePagemaker, Macromedia FreeHand and QuarkXPress.

DO NOT use these logos without first consulting the Brand Signature Reproduction Guidelines Manual.

DO NOT open the file into another programme and resave it, as this may affect the way it prints out.

DO NOT attempt to edit the file. The versions supplied are the only layouts permissible under the Corporate Guidelines.

DO NOT attempt to recreate any part of the BrandSignature, always use the artwork supplied on the master disk.

DO NOT re-arrange the components of the company logo.

FILE NAMING CONVENTIONS FOR MACINTOSH

The file names are made up of 4 components which areabbreviated descriptions of the Brand, layout, constructionand colour variations.

For example, the Austrian Airlines logo (AUA), in one linelayout (1LINE), with blended underline (BLENDED), in 4colours (4col) is named “~AUA 1 LINE BLENDED 4col.eps”

The following naming conventions are used.

1/ Brand‘AUA’ = Austrian Airlines.‘AUA/GCE’ = Austrian Airlines with Grand Class Europe.‘GCE’ = Grand Class Europe only.‘AUA/GC’ = Austrian Airlines with Grand Class.‘GC’ = Grand Class only.‘AUA/A’ = Austrian Airlines and Arabic Translation.‘AUA/H’ = Austrian Airlines and Hebrew Translation.‘AUA/J’ = Austrian Airlines and Japanese Translation.‘AUA/M’ = Austrian Airlines and Mandarin Translation.‘AUA/CA’ = Austrian Airlines with Cargo.‘AUA/GP’ = Austrian Airlines with Group.

2/ Layout‘1 LINE’ = Brand signature in 1 line layout.‘2 LINE’ = Brand signature in alternative 2 line

(Stacked) layout.

3/ Construction‘BLENDED’ = The underline of the logo is

constructed from blended colours.‘SOLID’ = The underline of the logo is

constructed from solid colours.

4/ Colour variationsSome files are supplied in multiple colour options.

For Blended Underline logos:‘7 col’ = 3 special colours + 4 colour process.‘6 col’ = 2 special colours + 4 colour process.‘4 col’ = 4 colour process.‘2 col’ = 2 special colours .‘1 col’ = 1 special colour (grey).‘B/W’ = Black and white.

For Solid Underline logos:‘5 col’ = 5 special colours ‘4 col’ = 4 special colours + tint of 1 colour‘2 col’ = 2 special colours .‘1 col’ = 1 special colour (grey).‘B/W’ = Black and white.

Digital Logos included on this CD ROM 16.2

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Further information on obtaining fontsoftware.To obtain the authorised font software contact:

Austrian Airlines,Corporate Identity Department,Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Tel: (+43 1) 17 66-2868,Fax: (+43 1) 17 66-52868.

Font software is subject to copyrightrestrictions worldwide. Generally thecopying of font software is illegal. Pleasecontact an authorised font dealer for moreinformation.

Further information on the BrandIdentity.For more information on using andreproducing the Austrian Airlines BrandSignature see the 'Brand SignatureReproduction Guidelines Manual' or the'Corporate Identity Manual CD-ROM'which are available from:

Austrian Airlines,Corporate Identity Department,Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868Fax: (+43 1) 17 66-52868.

For more information 16.3Reproduction materials

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Master logos for installation

Austrian Airlines– 1 Line Blended– 1 Line Solid

16.4

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INSTALL

~AUA 1 LINE BLENDED 2col.eps

INSTALL


INSTALL

~AUA 1 LINE SOLID 2col.eps

INSTALL


INSTALL


INSTALL

AUA 1 LINE BLENDED b/w.eps

INSTALL

AUA 1 LINE SOLID b/w.eps

INSTALL


INSTALL



Austrian Airlines – 2 line Blended– 2 line Solid

16.5

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INSTALL


INSTALL


INSTALL


INSTALL


INSTALL


INSTALL


INSTALL


INSTALL

AUA 2 LINE BLENDED b/w.eps

INSTALL

AUA 2 LINE SOLID b/w.eps


Austrian Airlines withGrand Class Europe– Blended– Solid

16.6

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INSTALL

~AUA/GCE BLENDED 4col.eps

INSTALL


INSTALL

~AUA/GCE SOLID 4col.eps

INSTALL


INSTALL


INSTALL


INSTALL


INSTALL

AUA/GCE BLENDED b/w.eps

INSTALL

AUA/GCE SOLID b/w.eps

INSTALL



Grand Class Europe– Blended– Solid

16.7

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INSTALL

GCE 1 LINE BLENDED 4col.eps

INSTALL

GCE 1 LINE BLENDED 5col.eps

INSTALL

GCE 1 LINE SOLID 3col.eps

INSTALL

~GCE 1 LINE BLENDED 1col.eps

INSTALL

~GCE 1 LINE SOLID 1col.eps

INSTALL

GCE 1 LINE BLENDED b/w.eps

INSTALL

GCE 1 LINE SOLID b/w.eps


Austrian Airlines withGrand Class– Blended– Solid

16.8

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INSTALL

~AUA/GC BLENDED 4col.eps

INSTALL


INSTALL

~AUA/GC SOLID 4col.eps

INSTALL


INSTALL


INSTALL


INSTALL


INSTALL

AUA/GC BLENDED b/w.eps

INSTALL

AUA/GC SOLID b/w.eps

INSTALL



Grand Class– Blended– Solid

16.9

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INSTALL

GC 1 LINE BLENDED 4col.eps

INSTALL

GC 1 LINE BLENDED 5col.eps

INSTALL

GC 1 LINE SOLID 3col.eps

INSTALL

~GC 1 LINE BLENDED 1col.eps

INSTALL

~GC 1 LINE SOLID 1col.eps

INSTALL

GC 1 LINE BLENDED b/w.eps

INSTALL

GC 1 LINE SOLID b/w.eps

Master logos available on disk

Non-Latin languages– Blended

(ARABIC) ~AUA/A 4col.eps

(HEBREW) ~AUA/H 4col.eps

(JAPANESE) ~AUA/J 4col.eps

(MANDARIN) ~AUA/M 4col.eps

16.10

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INSTALL

INSTALL

INSTALL

INSTALL


Austrian Airlines withCargo– Blended– Solid

16.11

~AUA/CA BLENDED 2col.eps



AUA/CA BLENDED b/w.eps

~AUA/CA SOLID 2col.eps



AUA/CA SOLID b/w.eps

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INSTALL

INSTALL

INSTALL

INSTALL

INSTALL

INSTALL

INSTALL

INSTALL

AUA/GP BLENDED 2col.eps



AUA/GP BLENDED b/w.eps

AUA/GP SOLID 2col.eps



AUA/GP SOLID b/w.eps

INSTALL

INSTALL

INSTALL

INSTALL

INSTALL

INSTALL

INSTALL

INSTALL


Austrian Airlines withGroup– Blended– Solid

16.12

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The Austrian Airlines CorporateIdentity and Identity Manual wasdesigned and produced byDavies/Baron, London, England inassociation with LOWE | GGK Wien,Vienna, Austria.

Davies/Baron 6 Northburgh Street,London EC1V 0AYTelephone 0171 437 9070Fax 0171 734 0291

LOWE | GGK WienHietzinger Hauptstraße 45,A-1132 ViennaTelephone (+43 1)878 22-0Fax (+43 1)878 22-50

Copyright © Austrian Airlines,Österreichische Luftverkehrs AG 1998.All Rights Reserved.

Credits

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16.13Credits

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It is essential that you strictly adhere to the guidelines set outwithin this manual. Any object or communication tool whichbears our corporate identity must work within the definedguidelines.

All original reproduction must first be viewed for authorisation by:

Austrian Airlines, Corporate Identity Department, Head Office,Fontanastrasse 1,A-1107 Vienna, Austria.Telephone: (+43 1) 17 66-2868Fax: (+43 1) 17 66-52868.

Only once authorisation is granted may you continue withpublication/implementation or manufacture.

IMPORTANT INFORMATION

austrian airlines

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