MARCH 23 – 24, 2014GOLD COAST CONVENTION AND EXHIBITION CENTRE

G O L D C O A S T

AUSTRALIAN JEWELLERY FAIR, GOLD COAST

EVENT REPORT

‘The 2014 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to other without the express consent of Fair Events’

2014 EVENT OVERVIEW EVENT PROFILEDates: March 23 – 23, 2014(Sunday – Monday)

Venue: Gold Coast Convention and Exhibition Centre

In response to exhibitor and visitor feedback and market research undertaken in February and March at 2013 Fairs, we consolidated previous events in to one for the first part of the year. Buyers and sellers still want a time and cost efficient event running in the period after Christmas, to top up supplies for the upcoming year.

Total Attendance: 1,943

Number of Exhibitors: 71

Website: www.jewelleryfair.com.au

Organised by:

T: 61 2 94527575E: info@jewelleryfair.com.au

The Jewellery Fair Team

Gary Fitz-Roy Managing Director

Daniel Heather Exhibition Manager

Jennifer Murphy Event Sales Executive

Kirsty Dagnall Marketing Coordinator

Danielle Griffiths Registration Coordinator

The Australian Jewellery Fair on the Gold Coast was the first major independent buying

trade event for 2014.

Consolidating what was previously two smaller events (Melbourne and Brisbane), the

Gold Coast provided a central location for suppliers and retailers to come together.

Whilst the host state Queensland delivered the bulk of attendance (69.5%), attendance

from interstate retailers increased by 9.4% from 2013, and there was an overall visitor

increase of 3% compared to Brisbane 2013, demonstrating that the Gold Coast

represents a location where business and pleasure or a family holiday can be mixed to

the benefit of all.

Attendance was consistent with previous years with the opening day holding the

greater volume of traffic on the show floor (70.6%) compared with Monday (29.4%),

and the fair enjoyed a total of 37.6% first time registrations.

Independently owned jewellery retailers, multi and chain store owners continue to be

the bulk of retailer buyers with a healthy compliment of manufacturers and jewellers.

The Jewellery Industry Awards were launched

in 2013, and with hundreds of nominations

received, the judges had a hard task to decide

on the winners. The very first Jewellery Industry

Awards presentation was run on Sunday

evening after the fair closed and the industry

acknowledged and celebrated a number of

winners in categories from best products,

suppliers, retailers through to reps.

With thanks to the Jewellers Association of

Australia, the three buying Groups; Leading

Edge, Nationwide and Showcase, and

all exhibitors, the Australian Jewellery Fair

would not continue at the high standard and

professionalism without your support and

contribution.

Please see below for indepent reviews of the fairs

JEWELLER MAGAZINE: Jewellery Fair strikes gold

JEWELLERY WORLD: Gold Coast Fair generates buzz

KEY VISITOR INFORMATION

Buyer by Type

3%

26%

71%

12% 14%8% 8%7%

Corporate Buyer

Decision Maker

Director / Owner/Partner

KeyBuyerShop

ManagerProspective

BuyerRetail

AssistantInfluencer

Buyer by Occupation

Sole Trader

Jewellery Retailer 38%

Jeweller 14%

Jewellery Supplier 11%

Gift Retailer 7%

Retailer 5%

Chain Store 4%

Not a Retailer 3%

Researcher 3%

Multi store Retailer less than 5 3%

Fashion Retailer 1%

Student 1%

Part of a group 1%

71%

Reasons for attending

53%

29%

14%

51%

18%

7%

33%

14%

7%

Meet new suppiers

Gather information for possible future orders

Network with industry and colleagues

See and Buy new products

Attend free seminars to help with your business

Talk to technical staff

Get new ideas

Special Show pricing deals

Ask about pricing

G O L D C O A S T

SELECT YOUR CITY >

HOME SEARCH INFO LOCATION CONTACT

ABOUT THE FAIR

AWARDS

FLOORPLANVISITOR

REGISTRATION

SPOTLIGHTTALKS

EXHIBITOR LIST

NEWS ACCOMODATION

GOLD COASTMarch 23 – 24, 2014Gold Coast Convention and Exhibition Centre Broadbeach

ASK THE EXPERT

SOCIAL EVENTS ASSOCIATIONS

PREVIEWMAGAZINE

2014 VISITOR ATTRACTIONS

SPOTLIGHT LEARNING EXCHANGE

A series of workshops and seminars held

throughout the event that educate and

inspired attendees. Topics included;

• Up-skilling retail staff

• Marketing your jewellery store

• Social media and online marketing

VIP BUYERS LOUNGE

A select group of premium retailers were

given access to the VIP Buyers Lounge. An

intimate and exclusive environment in which

to conduct business with designers and

suppliers, away from the hustle and bustle of

the exhibition floor.

BUYING GROUP LOUNGES

Located on the exhibition floor, lounges

provided seating and refreshments for

some of the leading buying groups and their

members, away from the hustle & bustle of

the exhibition floor.

ASK THE EXPERT

Following on from topics presented in the

SPOTLIGHT sessions, a number of top

business consultants were available to

speak with, one-on-one, in the new Ask

The Expert Lounge.

BRAND NEW REGISTRATION PLATFORM

Fair Events designed its own registration

system that allowed a very user friendly

experience. Registering for the Gold Coast

Fair was easier than ever!!

EVENT MATE, A MOBILE APP

Event Mate helped attendees plan their day

and find the exhibitors they needed to see:

• Easy to find fair info

• Exhibitor list, Spotlight workshop

timetables, and Ask the Expert

• All the essentials to plan and make

the day at the show as productive as

possible

These are judged on the following criteria:

• Pre-Fair marketing participation

• Staff presentation

• Visitor interaction

• Product display

• Stand design

• Overall integration of stand elements

Congratulations to the winners in 2014:Best Stand AwardsBEST SMALL STAND

KAGI

BEST SMALL STAND

PETER W BECK

THE JEWELLERY INDUSTRY AWARDS

For the first time the NEW annual Jewellery Industry Awards

celebrated the contribution of individuals and businesses. Unlike

traditional awards which concentrate on jewellery products and

design, these innovative awards focus and celebrate the people

that make up the industry.

THE JEWELLERY INDUSTRY AWARDS WINNERS FOR 2014 ARE:

Best Large Jewellery Retailer

Winner: Everett Brookes Jewellers

Best Small Jewellery Retailer

Winner: QUORRA

Best Retail Window/Merchandise Display

Winner: Ian Sharp Jewellery Craftsmanship

Best Enduring Jewellery Product

Winner: Jewels of the Kimberley

Best New Jewellery Product

Winner: Swarovski International Australia & New Zealand

Best After-Sales Customer Service

Winner: Jewels of the Kimberley

Jewellery Retail/Product Marketing Award

Winner: Jewellery By Design

Industry Innovation Award

Winner: Q Report

Best Jewellery Supplier

Winner: Palloys Group

Runner-Up: The Battery Man

BEST SALES REPS

Best Rep NSW / ACT: Steve Hopkins, Sam’s Group

Best Rep QLD NT: Lincoln Allsopp, Bolton Gems

Best Rep VIC: Marisa Palmieri, Imajpak

Best Rep TAS: Colin Berger, Ronnie Shabtay

Best Rep SA: Marco Bracci, Nomination Australia

Best Rep WA: Carolyn Elliott, Pastiche

Best Rep from an NZ company: Michael Carby, Worth & Douglas

AWARDS

JEWELLERYINDUSTRY

NEW IN 2014!

EVENT MARKETING ACTIVITIES

OFFICIAL EXHIBITION DIRECTORY

The 24-page exhibition directory, produced

by Jeweller magazine, was available to every

visitor, providing a valuable resource to

navigate the exhibition and more importantly

an essential post event resource to keep in

touch with exhibitors.

A co-ordinated and multi-faceted marketing campaign was conducted to promote the Gold

Coast fair, ensuring the event delivered a qualified audience.

TRADE MAGAZINE ADVERTISING

A schedule of advertising was placed in the

major trade publication, Jeweller magazine.

The campaign also included inserts tailored

to the NZ and Australian markets separately.

DIRECT MAIL

Direct mail was used extensively by the

event and included three unique mailings to

a database of approx 15,000 prospects on

each occasion:

• “You’re Invited” postcard

• “Save the Date” postcard

• 16-page Fair Preview & Registration Booklet

TRADE INVITATIONS

& INVOICE STICKERS

DL flyers, postcards and invoice/statement

stickers were printed for the use of exhibitors

to promote their attendance at the Fair.

Web banners were also made available

to be included on websites and email

communications.

EMAIL MARKETING

Regular email newsletters were sent to

prospective visitors each outlining specific

event initiatives and pointing back to the

event website for easy registration.

FAIR WEBSITE

The Gold Coast fair website was a

comprehensive resource for the event,

detailing exhibitor listings, amenities, Fair

attractions, links to accommodation bookings

and, most importantly, a portal to the NEW

online pre-event registration.

TELEMARKETING

A telemarketing campaign was conducted

in the final weeks prior to the fair, issuing

a personal invitation to attend the Fair. To

reinforce all the marketing, an SMS message

was sent on opening morning.

PUBLIC RELATIONS

Each Fair initiative was released to the market

at large via the trade press. As a supporter of

the Fair, Jeweller magazine, both online and

in print, ran a wide-ranging preview of the

Fair in the months and weeks prior including

a comprehensive ‘Show & Tell’ covering the

majority of exhibitors.

THE DAILY NEWS

Each day of the Fair we emailed more than

7,000 potential visitors the Fair News – full

of info direct from the event. By making a

personal daily connection with visitors, they

saw the action ‘live’ from the Fair, and get

excited about visiting.

G O L D C O A S T

MARCH 23 – 24, 2014Gold Coast Convention and Exhibition Centre, Broadbeach

Sunday 10am – 5pm | Monday 10am – 3pm

OFFICIAL FAIR DIRECTORY

jewelleryfair.com.au

AUSTRALIA’S NO.1 JEWELLERY EVENTS

AWARDS

JEWELLERYINDUSTRY

INCORPORATING THE INAUGURAL

YOUR CUSTOMERS

DAZZLE

MARCH 23 – 24, 2014

WANT TO SEE WHAT’S HOT AND HEAR WHAT’S NOT?

WHERE? ONLY AT THE FAIR!

G O L D C O A S T

YOU’RE INVITEDDISCOVER

CUTTING EDGE AUSTRALIAN

CREATIVITY IN JEWELLERY

AND DESIGN

COMPARE THE LATEST STYLES,

TRENDS, TOOLS AND EQUIPMENT

SEE WHAT’S HOT AND HEAR WHAT’S NOT

YOUR CUSTOMERSDAZZLE

MARCH 23 – 24, 2014GOLD COAST CONVENTION AND

EXHIBITION CENTRE

www.jewelleryevents.com.au

Organised by02 9452 7575

G O L D C O A S T

Restock and refresh,

network with peers,

compare and buy the

latest products and

maybe even get up early

and catch the sunrise at

one of the most beautiful

locations in the world.

AWARDSJEWELLERYINDUSTRY

Celebrate on Sunday night at the Fair

Nominations open NOW

jewelleryindustryawards.com.au

Celebrate at the FIRST Jewellery Industry Awards Gala Event

We’re looking for the best people in the business!

Everybody LOVES aWINNER! 2014

Nominate and vote online now!

AWARDSJEWELLERYINDUSTRY

INDEPENDENT & INDUSTRY VOTED

March 23, 2014

Sunday evening at the Australian Jewellery Fair,

Gold Coast, Convention and Exhibition Centre, BroadbeachG O L D C O A S T

Organised by: +61 2 9452 7575

Supported by:

Categories include:

• Best Jewellery Retailer

• Best Retail Window/Merchandise Display :

General and Christmas

• Best Jewellery Product: Enduring and New

• Best Time Piece

• Best After-Sales Customer Service

• Jewellery Product/Service Marketing Award

• Jewellery Retail Marketing Award

• Industry Innovation Award

• Retailers’ Choice: Best Sales Rep All Australian States

and New Zealand

• Retailers’ Choice: Best Jewellery Supplier/Wholesaler for

Australia and New Zealand

Nominate your business and products, and

vote for the Retailers’ Choice awards online now!

www.jewelleryindustryawards.com.au

People gravitate towards winners…

Raise your professional profile in 2014 – feature the

prestigious ‘winner’ or ‘finalist’ awards logo on your

website, shop window, catalogue and newsletter and

bring business to you!

The first of the NEW annual Jewellery Industry Awards will

celebrate the contribution of individuals and businesses

at a Gala Award Event on Sunday, March 23, 2014, alongside

the Australian Jewellery Fair on Queensland’s Gold Coast.

These national, independent awards will recognise the

excellence of retailers and celebrate the people and

companies within the jewellery industry. Nominations now

open, and the top contenders will be published online so

the industry can cast their votes.

Hurry, n

ominations

close

soon!

AUSTRALIAN JEWELLERY FAIR EXHIBITORS 2014Affection Diamonds C35

Alavu D32

Anna Nova B34

Australian Jewellery Supplies Pty Ltd D18

Australian Designer Jewellery F39

Aztec Gold & Silver C46

Bead Them Up C26

Bianc A21

Bolton Gems P/L F29

Brinks F42

Chemgold C42

Coincept Trading F38

Crawfords D38

Disney Couture B30

Divine Sutras E45

Duraflex Aust E14

3D Photomation Pty Ltd B24

3D Printing Systems D48

Eastern Pearl E36

Effy Jewellery E32

Ellani Collections E35

Flood Gems A37

Gerrim International F26

Goldcrest Wholesalers P/L E24

Graham Cohen Marketing P/L A19

Gravotech Australia E50

Ikecho Pearl Company C17

Imajpak A27

Indian Lapidary USA Inc D42

Jeweller Magazine B18

Jewellers Assoc of Australia D15

Joseph R Lycett Pty Ltd C46

Julie Sandlau F13

Kagi F34

Kaiserman F32

Kenneth Ayres Aust Ltd D25

Leading Edge BG2

Love from Venus D21

Mark McAskill Jewellery F24

Mark Milton Ltd C15

Missie Von Lubbe C24

Nash Pearls D22

Nationwide BG1

O’Neils Affiliated E38

Opals Australia E21

Pastiche Pty Ltd E28

Paterson Fine Jewellery E46

Pearl Story F40

Pearl Perfection D49

Peekays Findings A29

Peter W Beck Pty Ltd D28

Prytec Solutions A31

Renee Blackwell Design D35

Retail Edge Consultants E51

Ricci Jewellers since 1918 F20

R.J Scanlan & co C33

Sams Group Australia C14

Showcase BG3

Shyam Craft C36

Southbank Institute of Technology B52

Sparkle Impex F35

Springwood Crafts D54

Story Jewellery E25

Tower Systems International F41

The Amber Centre F37

The Battery Man D55

The Gemmological Assoc of Aust C47

The Gold & Silversmith Guild of Aust C49

True Blue Opals & Gems A17

Valfrea B38

World Shiner Pty Ltd C31

SUPPORTED BY

PRIMARY PARTNERS

Exhibition Sales Enquiry: sales@jewelleryfair.com.au

General Event Enquiry: info@jewelleryfair.com.au

SEE YOU IN SYDNEY 2014...

AUGUST 31 – SEPTEMBER 2SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND

Sydney Exhibition Centre @ Glebe Island

Located on Sydney’s magnificent harbour foreshore

near the ANZAC Bridge, this brand new venue will

offer contemporary pop-up cafes, captivating views

of Sydney harbour and scheduled transport on

show days.

Sydney Exhibition Centre @ Glebe Island is just

minutes from all the excitement and attractions

of Darling Harbour. Catch a theatre performance,

dine by the water, visit the aquarium or stay in your

favourite harbour side hotel after the show!

www.jewelleryfair.com.au

T: +61 2 9452 7575

F: +61 2 9975 3707

Post: PO Box 6053, Frenchs Forest

NSW 2086 Australia

www.fairevents.com.au

AT OUR NEW HOME!