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  • 2015-2019

  • Australian Garlic Industry Association Strategy Plan 2015-2019 Page 1

    Contents

    Introduction.................................................................................................................................................2

    Why a Strategic Plan? ......................................................................................................................2

    What will the New Plan do? ...........................................................................................................2

    How has the Plan been developed? .............................................................................................2

    How will the Plan be implemented? ...........................................................................................3

    Situational Awareness ............................................................................................................................4

    The market ............................................................................................................................................4

    Domestic production .........................................................................................................................4

    AGIA Membership ...............................................................................................................................4

    Common barriers to increased production include .............................................................4

    Vision ..............................................................................................................................................................5

    Mission ...........................................................................................................................................................5

    AGIA Objectives ..........................................................................................................................................5

    Industry SWOT Analysis .........................................................................................................................6

    AGIA Strategic Plan ..................................................................................................................................7

    Objective 1: Increasing Demand for Australian Garlic .......................................................8

    Objective 2: Increasing Production Efficiency ..................................................................... 11

    Objective 3: Ensuring an effective operating environment ........................................... 15

    AGIA Investment and Action Plan ................................................................................................... 17

    Strategy 1 ............................................................................................................................................ 18

    Strategy 2 ............................................................................................................................................ 19

    Strategy 3 ............................................................................................................................................ 20

    Annex A ....................................................................................................................................................... 21

    References.................................................................................................................................................. 23

  • Australian Garlic Industry Association Strategy Plan 2015-2019 Page 2

    Introduction

    Why a Strategic Plan? This Strategic Plan has been developed by the Australian Garlic Industry Association (AGIA) in response to the many challenging issues facing the Australian garlic industry. Some of these issues are consistent with much of the Australian horticultural industry while other challenges concern only the garlic industry itself. With growing consumer interest in the unique qualities of Australian garlic the AGIA is responding to the needs of many new growers entering the market and needing support and information to get started. Exciting new technologies are developing that require ongoing assessments and implementation, many of these opportunities will ultimately assist the Australian garlic industry to remain focused and market orientated. The AGIA is a member owned organisation; established over 20 years ago by amalgamating various state based bodies to form a national voice of the Australian garlic industry. As a result of cheaper imported garlic in the late 1990s, the AGIA and the garlic industry suffered a general decline during the early part of the new millennium. Currently there is renewed interest in Australian garlic driven by growing awareness of the health benefits and culinary values of Australian garlic. A Strategic Plan for the Australian garlic industry identifies many of the issues facing growers, and those working in the supply channel delivering quality Australian garlic to the consumer. The objective is to develop a transparent and dynamic document that identifies and in many places prioritises, how and where organisational and stakeholder resources will be allocated to ensure optimum industry development.

    What will the New Plan do? The Australian Garlic Industry Strategic Plan has been developed to guide both strategic financial investment and resource allocation managed by the AGIA over the next 5 years. The plan is a dynamic document under regular review by the AGIA Board to ensure Board decisions are relevant and compatible to the expectations of the association stakeholders. Importantly, the Strategic Plan will assist the future development of a strong Australian garlic industry

    How has the Plan been developed? The Strategic Plan was developed by the AGIA Board with Commonwealth funds provided through Horticulture Australia Limited (HAL). The reference document, HAL Strategic Investment Planning Guidelines was used extensively to map, then develop each stage of the AGIA Strategic Plan. Other horticultural industry Strategic Plans were also reviewed to assist development of specific concepts. The AGIA board undertook a series of consultations to consider the needs of growers and other industry stakeholders and their current and future needs. The process included

    An AGIA member survey to determine the size and capacity of the domestic industry The AGIA Seminar survey results to assist in defining future directions and Input from AGIA Board members during a weekend planning meeting

  • Australian Garlic Industry Association Strategy Plan 2015-2019 Page 3

    How will the Plan be implemented?

    This plan will be used by the AGIA Board to guide industry investment derived from internal

    revenue sources and Commonwealth partnership funds over the next five years.

    Through the new Commonwealth recognised industry service provider, Horticulture

    Innovation Australia (HIA), the AGIA will build program partnerships for research and

    development capacity based on this Strategic Plan. Resources and investment priorities will

    be guided by the Action and Investment Plan, both plans will be reviewed each year and will

    be the basis for guiding garlic industry development.

  • Australian Garlic Industry Association Strategy Plan 2015-2019 Page 4

    Situational Awareness

    The market In 2010, about 1.8 million hectares was devoted to growing garlic worldwide, producing about 18 million tons (United Nations Food and Agriculture Organisation). Australians consume approximately 12,000 tons of garlic a year, and about 80 per cent of that is imported. In 2010-11 Australia imported about 10,000 tons of garlic with 8000 of these from China, 1307 from Mexico, 540 from Argentina, 299 from the US, 285 from Spain and 218 from Chile (Woodward 2014). AGIA estimates current Australian domestic garlic consumption is 15,000 ton, an increase of approximately 5% growth in sales per annum. The ratio of garlic imported from China and domestic garlic consumption established in 2010/11 corroborates current domestic consumption according to leading importers of Chinese garlic.

    Domestic production A recent survey of AGIA membership has membership production at 450 ton per annum based on a mid-range tonnage yield per hectare. Australian Garlic Producers (AGP), Australias biggest garlic producer stated recently that the company expects to produce 1,500 ton in 2014. Further assessment of the AGIA survey suggests up to 1,000 ton may be produced annually by non-member growers, totaling approximately 3,000 tons of Australian grown garlic. Area under production is generally less than Hectare, each producing up to 3 ton of garlic per annum. Garlic production on, or under hectare is generally thought manageable without mechanising production and processes. Overall production area within AGIA membership is 70 hectares and all respondents indicate moderate to aggressive expansion goals in 2 and 5 year projections.

    Common barriers to increased production include Fluctuations of supply and impact on price over the production cycle. Willingness to invest in high cost of machinery. Unrealistic expectation of new and beginner growers who then leave the industry.

    AGIA Membership AGIA is a member owned assoc