australian direct marketing association - b2b marketing automation
TRANSCRIPT
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A New Era in B2B Marketing
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Congrats &…
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Introduction
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Confession/Obsession
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Before we get started
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Locations
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#admab2b
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Feedback Survey
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Today’s Sponsors
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Today is all about...
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Chief Executive Officer
How do we grow top line REVENUE by 20%?
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Sales Director
How do I generate 20% more Sales Qualified Leads (SQL’s) ?
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Marketing Director
How do I generate 20% more Marketing Qualified Leads (MQL’s)?
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How we help B2B companies?
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Define. Revenue Targets
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Build. Marketing & Sales Process
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Create. Lead Scoring Models
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Launch. Nurturing Campaigns
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Test. Campaign Variables
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Deliver. Pipeline & Revenue
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B2B Success Formula
70%People + Process + Methodology
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B2B Success Formula
25%CRM Expertise
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B2B Success Formula
5%Marketing Automation Tool
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Ideas?
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Questions?
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Contact
Will Scully-PowerManaging Director
0400 828 866Twitter: @willscullypower
Hashtag #admab2b