australasian talent conference 2013 - candidate experience: myth, legend, reality
DESCRIPTION
Gerry Crispin and Elaine Orler present at the 2013 Australasian Talent Conference in Sydney. Gerry is Chief Navigator of CareerXroads and Elaine is President of The Talent Board. They jointly delivered their presentation on how to better understand, listen to and engage prospects and candidates. Find out more about the Australasian Talent Conference at www.atcevent.comTRANSCRIPT
©SHRM 2013 © This information is the property of ATC Events and may not be reproduced or used without attribution
©SHRM 2013
Inspiration Define & Measure Lessons Learned
C U R R E N T S T A F F I N G M O D E L
17,500CandidatesComplete
Survey
2012 North American Candidate Experience Award Winners!
2012 United Kingdom Candidate Experience Award Winners!
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Candidates know the moment they become one……and their expectations form in that instant
Can We Even Agree on What a ‘Candidate’ is?
… attitudes and opinions…
Source: CareerXroads Candidate Experience monograph, March, 2011
… regarding your recruiting process; the stakeholders in the process; the work itself;
your company as a place to work…
… actions taken
What Do We Measure?What is the Candidate Experience?
Definitions are Important:
Definitions are Important:
9
We applied to:
Experienced salaried position (3+ yrs. experience) 31.1%
Hourly wage position 29.9%
Management salaried position 14.8%
Entry level salaried position (0-2 yrs exp., new graduate) 12.0%
Sr. Leadership (Director, Executive) 4.9%
Other (internship, seasonal, contract) 7.3%
company performanceSales
new hire time to performCOST
Candidate Quality
H i r e C o n v e r s i o n R a t e
RetentionCompensation
SPEED
Lesson # 1 – “Know My Value”
How likely are you to share your experience: Positive or Negative?
© Talent Board 2013 14 Candidate Questions 43 (n=16,023) & 44 (n=10,450)
CANDIDATES
“How likely are you to REFER someone to [Company Name]?”
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46.3%
Likely or Very likely
6.1%Unlikely or
Very Unlikely
15.2%
Neutral
CANDIDATES
“How likely are you to change as a CUSTOMER of [Company Name]?”
(~5% +, ~20% - )
24.9%
Likely or very Likely
50.6%
Unlikely or Very Unlikely
28.8%
Neutral
CANDIDATES
Lesson # 2 – “Hear Me Now”
Source: theCandEs.org, 2012
“Do you listen when candidates APPLY?”
78.8% “We ask job seekers at later phases of the recruiting process.”
6.1% “We also ask
those who abandon
the application.”
15.2% “We ask via ‘pop-up’ survey before
They begin the application.”
EMPLOYERS
“Were you asked for feedback when you applied?”
19
CANDIDATES
7.1%Other
9.1% Yes, a survey option
was presented prior to completing the application
20.6%
Yes, but after the application was completed
63.2%
“NO”
Employers said 20% ofFinalistsAgreed
63.3%36.7%
Do you listen to the finalists?
Lesson # 3 – “Speak Clearly”
MEDIUM
Align communication methods to your audience
24
And occassionally the ‘audience’ may be misaligned
Candidate job search engagement through connections and relationships on social media are significant and growing.
Employers Candidates
[Online]
[Traditional]
4X
17.6%
31.8%
Referred Candidates are
more likely than Non-referred Candidates to receive an offer.
were aware of and used employee referrals.
of those who were referred received job offers.
50.0%were aware of employee referrals.
Employee Referrals
How frequently does this position come open?
What is the profile of the last person to compete successfully for this position?
What happened to the previous incumbent?
Lesson # 4 – “Answer Truthfully”
You have Questions.
We’re ready with
honest answers.
Lesson # 5 – “Deliver What You Promise”
…our online application can be completed in less than two minutes.
…all candidates…reviewed and communicated…1-20 days.
You must make a promise……before you can deliver on it
“How do you rate your company’s ability to communicate with UNQUALIFIED candidates?”
34
43.7%
45.9%
10.4%
EMPLOYERS
Source: theCandEs.org, 2013
21.7%
Not Required….But
6.7% Required w
Feedback
10.0%
Nothing
30.0%
Required
31.6% Other
“How do you treat unqualified candidates?”EMPLOYERS
“How do you rate your company’s ability to communicate with QUALIFIED candidates NOT selected?”
36
PositiveNegative
Neutral54.2%
37.5%8.3%
EMPLOYERS
“How do you treat qualified candidates…….who inquire because they haven’t heard?”
EMPLOYERS
Positive Negative
“How do you rate how you were treated when YOU were NOT SELECTED by [Company Name]?”
38
17.9% 43.6%
(~5% +, ~20% - )
Neutral
38.5%
CANDIDATES
How [10,000] candidates said they were rejected:
CANDIDATES
©SHRM 2013 40
©SHRM 2013 41
Gerry CrispinCareerXroads
www.theCandEs.org
Elaine OrlerTalent Function
24.9%
Likely or very Likely
50.6%
Unlikely or Very Unlikely
28.8%
Neutral