austin, texas - mgma · the operations conference exhibitor prospectus 4 reserve your space today...

T H E O P E R A T I O N S C O N F E R E N C E

AUSTIN, TEXASApril 14-16, 2019

E X H I B I T O R P R O S P E C T U S

2THE OPERATIONS CONFERENCE EXHIBITOR PROSPECTUS

RESERVE YOUR SPACE TODAY Call us: 877.275.6462, ext. 1800 | Email us: [email protected] | Visit us: mgma.com/marketingsolutions

T H E O P E R AT I O N S C O N F E R E N C E

P R O S P E C T U S C O N T E N T S :

WHY PARTICIPATE? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

ATTENDEE SNAPSHOT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

MGMA CORPORATE MEMBERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

EXHIBITING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

ADVERTISING AND SPONSORSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

EXHIBITOR FAQS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

CONTACT US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12



Centered on making the operations of individual private practices and large health systems more efficient through innovative patient-focused products, services and strategies, The Operations Conference will allow you to align your solutions with the best practices needed to control costs, engage with patients and build high-performance teams.

E X P E C T E D AT T E N D A N C E : 350+

W H O AT T E N D S ?

• Practice administrators/supervisors

• Chief operating officers

• Vice presidents of operations

• Chief executive officers

• Chief medical information officers

• Human resource officers

• Executive/regional directors

• Sourcing and purchasing specialists

2 0 1 9 S H O W L O C AT I O N

Fairmont Austin | 101 Red River St. | Austin, Texas 78701

V I S I T mgma.com/toc19-exhibit to view an up-to-date Exhibit Hall floor plan.

W H Y PA R T I C I PAT E ?



G E O G R A P H Y

AT T E N D E E B Y F T E C O U N T

O R G A N I Z AT I O N T Y P E

S P E C I A LT Y T Y P E

26%

18%

34% 22%

AT T E N D E E S N A P S H OT *

46%Multispecialty (primary and

specialty care)

5%Multispecialty (primary care only)

49%Single specialty

23%11-25

9%51-75

Academic

Service

Patient Care

Other0% 100%

9%

16%

11%

65%

Administrator

Vice president

Management/supervisor

C-suite

Consultant

Director

Other

50%0%

4%

23%

4%

11%

25%

14%

18%

AT T E N D E E B Y T I T L E

*Attendee data sourced from the MGMA18 | The Operations Conference.

25%1-10

10%26-50

11%76-150

23%151 +



MGMA corporate membership is your company’s exclusive gateway to discounted marketing, advertising and exhibiting opportunities. Through your MGMA corporate membership, you can also take advantage of industry information, career tools and data resources for use in your own daily work.

M G M A C O R P O R AT E M E M B E R S H I P L E V E L S

M G M A C O R P O R AT E M E M B E R S H I P

Let us customize your MGMA business membership experience. Speak with an account manager regarding MGMA Executive Partnership.

MGMA CORPORATE

MEMBERSHIP

MGMA PREMIER CORPORATE

MEMBERSHIP

Annual investment $5,000 $50,000

MGMA Vendor Directory (online) Unlimited categories Unlimited categories

Individual members 5 included Unlimited

Exhibit booth discount ✓ ✓

Advertising discount 10% 20%

MGMA Career Center discount 10% 20%

Sponsorship discount 10% 20%

List rental discount 10% 20%

Vendor-produced webinar discount 10% 20%

Complimentary full member list (direct mail or e-blast) 1 use included annually 2 uses included annually

MGMA Annual Conference Marquee Sponsor with two attendee list sends Available for 10% discount Included annually

Priority points for booth selection at conference 5 plus 2X points for additional sponsorship buys

50 plus 3X points for additional sponsorship buys

Additional complimentary Exhibit Hall badges (where exhibiting) 1 per 10’x10’ booth 2 per 10’x10’ booth

Corporate member seal use ✓ ✓

Inclusion on MGMA corporate events calendar ✓ ✓

Access to VIP lounge at MGMA Annual Conference ✓ ✓

MGMA Spring Conferences Sponsor with one attendee list send Available for 10% discount Included with each MGMA Spring Conference

Complimentary guest registration — MGMA Annual Conference (if exhibiting) 2 included

Use of MGMA Annual Conference sponsor seal included annually

MGMA Annual Conference VIP Member Roundtable ✓

Host focus group (live or virtual) 1 included annually, 20% discount on additional

Complimentary interview/30-second ad on MGMA Small Talk podcast 1 included annually

Complimentary full-page ad/sponsored content in MGMA Connection magazine 1 per year



E X H I B I T I N G

B O O T H L O C AT I O N A N D S I Z E S

Booths are assigned on a first come, first serve basis.SAVE ON

CONFERENCE EXHIBITING when you become an MGMA Corporate

Member. See page 5 for details.

B O O T H B E N E F I T S

STANDARD RATE: — $3,250 PER 10’X10’ BOOTH

• 6’ table with 2 chairs and wastebasket

• Attendee roster (not usable for contact)

• 2 exhibitor badges per 10’x10’ booth

MGMA CORPORATE MEMBER: — $2,750 PER 10’X10’ BOOTH



• Attendee pre-conference eblast


MGMA PREMIER CORPORATE MEMBER: — $2,400 PER 10’X10’ BOOTH



• Attendee pre-conference eblast


• Exhibit hall interactive game

• Premier conference sponsor package

* Price per 10’x10’ booth is determined based on the date on which MGMA receives the completed Exhibit Application. To receive discounts, partners, Corporate Members and Premier Corporate Members must have an active membership status with MGMA at the time of completing the Exhibit Application and at the time of the conference start.



S P O N S O R S H I P PAC K AG E S

Choose from this list of sponsorship packages and exclusive options that will enhance your exhibit in Austin and keep your brand in front of attendees before, during and after the conference.

W E L C O M E R E C E P T I O N S P O N S O R – $ 5 , 0 0 0 ( E X C LU S I V E )• Table tent signs on all tables, buffet and bar locations

• Sign recognition outside of the event in a high-traffic area

• Opportunity to supply napkins, bar glasses or other giveaways

• One e-blast to registered attendees of the conference

• Half-page, four-color ad placement in the March or July issue of MGMA Connection magazine

• Participation in the Match, Mingle and Win! game

E N H A N C E D E X H I B I T PA C K A G E – $ 2 , 0 0 0

• One e-blast to registered attendees of the conference

• Half-page, four-color ad placement in the March or July issue of MGMA Connection magazine

• Participation in the Match, Mingle and Win! game

M AT C H , M I N G L E A N D W I N ! E X H I B I T H A L L G A M E S P O N S O R S H I P – $ 5 0 0

Drive additional traffic to your booth and capture leads with our interactive Exhibit Hall engagement game.

A DV E R T I S I N G A N D S P O N S O R S H I P

SAVE ON CONFERENCE SPONSORSHIP

AND ADVERTISING when you become an MGMA Corporate

Member. See page 5 for details.




S P O N S O R E D PAC K AG E S , C O N T.

F E AT U R E D E X H I B I T O R P R O D U C T P O S T I N G

Posted by MGMA in the conference’s discussion community. Includes logo, URL link, booth number and 300-word description.

• Exclusive: Three posts leading up to event: $7,000

– Full benefits of the Enhanced Exhibit Package

– One e-blast to registered attendees of the conference

– Half-page, four-color ad placement in the March or July issue of MGMA Connection magazine

– Participation in the Match, Mingle and Win! game

• Exclusive posting one week prior to conference: $3,000

• Exclusive posting two weeks prior to conference: $2,500

• Exclusive posting three weeks prior to conference: $2,000

B R E A K FA S T O R L U N C H S P O N S O R – $ 2 , 5 0 0 ( E XC L U S I V E )

THREE MEALS AVAILABLE: MONDAY BREAKFAST & LUNCH,

TUESDAY BREAKFAST

• Marketing materials on dining tables in the Exhibit Hall during sponsored meal time

• Thank you to our sponsor recognition on all dining tables

• Thank you to our sponsor recognition at buffet lines

• Sponsor recognition in the conference planner (if contracted by deadline)

S N A C K T I M E / N E T W O R K I N G B R E A K S P O N S O R — $1 , 6 0 0 ( E XC L U S I V E )

Draw traffic to your booth with Snack Time! Greet attendees with a morning or afternoon pick-me-up on Monday, April 15. Once selected, your account manager will work with you to create a memorable food and/or beverage experience that will drive attendees to your booth.

• 9:00 - 9:30 am

• 3:00 - 3:30 pm

MGMA will provide your Snack Time booth enhancements and promote your sponsorship by including your offering in announcements, Exhibit Hall signage and the mobile friendly website.



S P O N S O R S H I P O P P O R T U N I T I E S , C O N T.

H O T E L G U E S T R O O M D R O P – $ 2 , 0 0 0 ( E XC L U S I V E )

Welcome our attendees to Austin as they arrive on Sunday, April 14 with a warm hello from your company.

• Room drops can be placed on the door or delivered to each room.

• Content must be sent to MGMA for approval prior to printing.

B A D G E B I L L B O A R D S P O N S O R – $1 , 5 0 0 ( E XC L U S I V E )

Create 400 walking billboards for attendees to wear throughout the event with your message.

C O N F E R E N C E PA D F O L I O S P O N S O R – $ 7 5 0 ( E XC L U S I V E )

• Padfolio to include your company logo provided to each attendee at registration (sponsor supplies 400).

• One marketing insert for placement inside the padfolio (sponsor supplies Insert may not exceed size of the padfolio).

C O N F E R E N C E P E N S P O N S O R– $ 5 0 0

Pen to include your company logo/ message provided to each attendee at registration (sponsor supplies 400).


IMPORTANT DEADLINES:Purchase your sponsorship opportunities by Friday, March 8, to ensure on-site recognition at the conference.



W H E N C A N I P U R C H A S E A B O O T H F O R T H E C O N F E R E N C E ?

TODAY! Find the online exhibitor contract at mgma.com/toc19-exhibit. To hold your booth space, a 50% deposit is required at the time of booth assignment.

How is booth space assigned?

Executive Partners and Premier Conference sponsors are the first to select their booths. Remaining booth assignments are based on the date the contract is received.

• Before selecting your booth location, you must complete the online contract.

• A nonrefundable 50% deposit is required upon submission of this exhibitor contract. Failure to pay your deposit will result in forfeiture of your booth selection.

Exhibitor Service Kit

While booth extras are not included in your exhibitor contract, we recommend that you include them in your show budget. A detailed exhibitor kit will be sent to contracted exhibitors in early December 2018.

The service kit will include a list of MGMA-approved suppliers. To ensure the best conference experience and service, please plan to work exclusively with these approved suppliers.

E X H I B I TO R FAQ S

TIP: MGMA recommends that you include booth extras in your show budget.

FIND THE ONLINE EXHIBITOR CONTRACT AT mgma.com/toc19-exhibit



W H E R E C A N I F I N D E X H I B I T O R H O T E L R E S E R VAT I O N I N F O R M AT I O N ?

Exhibitor housing details will be available on the website. Your main logistics contact will receive an email once this information is available.

W H AT I F I N E E D M O R E T H A N M Y A L L O T T E D N U M B E R O F E X H I B I T R E G I S T R AT I O N S ?

Two complimentary exhibitor badges will be provided for each 10’x10’ space reserved. Additional exhibitor badges may be purchased for a $350 fee. See membership tiers on page 5 for additional badge allotments based on membership level.

W H AT A R E T H E C A N C E L L AT I O N R U L E S A N D P O L I C I E S ?

All cancellation rules and policies are defined in your exhibitor contract.

E X H I B I TO R FAQ S

TIP: All exhibitors are required to send a completed liability insurance

certificate to MGMA.

THE OPERATIONS CONFERENCE EXHIBIT HALL SCHEDULE

SUNDAY, APRIL 14

EXHIBITOR MOVE IN:

12:00 - 3:00 PM

WELCOME RECEPTION

IN THE EXHIBIT HALL:

5:00 - 6:00 PM

MONDAY, APRIL 15

BREAKFAST WITH ATTENDEES

IN THE EXHIBIT HALL:

7:00 - 8:00 AM

EXHIBIT HALL OPEN:

9:00 AM - 3:45 PM

EXHIBITOR MOVE OUT:

3:45 - 5:00 PM

HAPPY HOUR WITH

ATTENDEES (PATIO):

5:00 - 6:00 PM



R E A DY TO G E T S TA R T E D?

C O N TAC T U S !

CALL: 877.275.6462, EXT. 1800

EMAIL: [email protected]

VISIT: mgma.com/marketingsolutions

F O R M O R E I N F O R M AT I O N about which conference exhibiting and sponsorship opportunities are right for you, contact the MGMA Corporate Relations team.

A L R E A DY H AV E A C O N TA C T ? Feel free to reach out to one of our dedicated Corporate Relations team members for assistance:

S U S A N PA U L I N S C H U B E R T

Senior Manager Corporate Relations877.275.6462, ext. [email protected]

D O U G C O L L I E R

Senior Account ManagerCorporate Relations877.275.6462, ext. [email protected]

E R I N S TA R K

Senior Account ManagerCorporate Relations877.275.6462, ext. [email protected]

L I N D S E Y M E R E D I T H

Account Representative877.275.6462, ext. [email protected]

V I S I T: mgma.com/marketingsolutions

C A L L : 877.275.6462, ext. 1800

E M A I L : [email protected]

MG MA CORPOR ATE RE L ATIONS

A B O U T M G M A

Medical Group Management Association (MGMA) is the

premier association for professionals who lead medical

practice. Since 1926, through data, people, insights, and

advocacy, MGMA empowers medical group practices to

innovate and create meaningful change in healthcare.

With a membership of more than 40,000 medical practice

administrators, executives, and leaders, MGMA represents

more than 12,500 organizations of all sizes, types, structures

and specialties that deliver almost half of the healthcare

in the United States.

T H E O P E R A T I O N S C O N F E R E N C E

austin, texas - mgma · the operations conference exhibitor prospectus 4 reserve your space today...

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