aula 05 outdoor
TRANSCRIPT
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OUTDOOR“Sem querer você já leu ”Sem querer, você já leu.
Danilo Aroeiradanilo@ad art [email protected]
www.ad.art.br
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Coisas que você tem que q qsaber sobre outdoor
Um outdoor mede 9x3metros. É dividido em 32 folhas: 8 na horizontal, 4 na ,
vertical (aprx. 112,5x75 cm cada). O papel utilizado é o monolúcido 75g. O modo de impressão é a serigrafia (silk). Hoje em dia, também é possível imprimir em j p p
lona, pelo método digital (sem emenda). O tempo de visibilidade/leitura é de,
aproximadamente, 8 segundos.
A arte é feita na proporção 48x16cm, em 300 dpi
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9m
m3m
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IMPORTANTE A mensagem deve ser passada de forma clara e
rápida.F l NÃO DÃO CERTO Frases longas NÃO DÃO CERTO.
Quanto menos informação, melhor.
K.I.S.S.
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O PAPEL DO OUTDOORN t t d hNo contexto da campanha.
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UMA DAS PEÇAS MAIS DIFÍCEIS DE ÇSE CRIAR Precisa ter uma apelo diferenciado do jornal ou
da revista, embora faça parte da mesma campanhacampanha.
É instantâneo (assim como backlight, backbus ou frontlight) Segue o princípio da agilidade Ofrontlight). Segue o princípio da agilidade. O título precisa ser rápido e não existe texto explicativo.
Você tem cerca de 8 segundos para atrair a g patenção do seu consumidor, passar a mensagem e vender o produto.
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APLIQUE Dá destaque à peça Aumenta o impacto visual
É É um diferencial frente às outras placas
Encarece a peça. Se não for essencial para o conceito criativo, evitar o uso desse artifício (a
ã li t t j b b dnão ser que o cliente esteja com verba sobrando para utilizar na campanha).
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O CASO ARALDITE Foi feito um aplique para reforçar o conceito do
produto (cola adesiva).
Ano: 1982A ê i FCO U i Agência: FCO Univas
Cliente: Araldite
Texto: “Também serve para colar porcelana.”
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OPORTUNISMOC t t ti i i lContexto e timing para veicular uma peça
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OUTROS FORMATOS
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SOLUÇÕES CRIATIVASAl j t i iAlguns projetos especiais(Pode haver uma árvore no meio do caminho)
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