august content calendar

Social Media Content Calendar August 2015

© 2015 BancVue. All rights reserved. Not for distribution.

Agenda

  Social Media Basics  Daily Post Recommendations

Social Media Basics


Social MediaWhy is this important?

 1 in 6 people on Earth have a Facebook account

 Twitter has 645 million users

 Rallying behind seasonal or promotional themes can create consistency for your

brand

 Planning out content in advance can save you hours of work in your day-to-day

processes

 Engaging with your community on social media builds on your relationship &

provides the public a snapshot of your great personal service

 Creates a framework to organize social media ideas

How Should I use this?

 Copy and paste the posts to Facebook/Twitter/Instagram

 Download images from link

  If multiple posts, space them out throughout the day-  Separate Twitter posts by at least 1-hour

 Brainstorm ideas for next month

 Reap the rewards!


Daily ChecklistGetting started is easy! Here are some simple steps to incorporate every day to

maintain an engaging social presence.

 Spend 10 minutes favoriting/retweeting/responding to Twitter users and financial

influencers

Retweet one interesting article a day

 Spend 5 minutes engaging on Facebook

 Comment on one Facebook post

 Like/Follow 2-5 new people/businesses every day

  If someone (non-employee) comments or responds to Twitter/Facebook posts,

ALWAYS respond back and try to keep the conversation going

Food for thought:

Growing a network takes consistent and thoughtful effort. Focus on quality over

quantity and follow this daily plan, and you will begin to see how much of an asset

social media can be.


Social Media – Follow, Like, Pin ItHere are some Kasasa clients who are doing a great job with Social Media.

  Twitter:

•  https://twitter.com/msb_mi•  https://twitter.com/NeighborhoodCU•  https://twitter.com/CoastlineFCU •  https://twitter.com/SouthFloridaFCU •  https://twitter.com/KernFCU

  Facebook

•  https://www.facebook.com/wilsonbankandtrust?fref=ts•  https://www.facebook.com/creditunionwest?fref=nf

•  https://www.facebook.com/NeighborhoodCreditUnion?fref=ts•  https://www.facebook.com/mainstreetbankmi?fref=nf

Pinterest

•  https://www.pinterest.com/destinationscu/•  https://www.pinterest.com/bellcofcu/•  https://www.pinterest.com/soopercu/•  https://www.pinterest.com/ffcommunity/

Instagram•  https://instagram.com/wilson_bank/ •  https://instagram.com/voyagefcu/ - not a Kasasa client but they do a great job engaging•  https://instagram.com/coast_capital/ - not a client but utilizes video aspect


Local & National EngagementEngaging with Kasasa and local businesses is a way to bring the brand to life in

your community.

 Kasasa:•  http://blog.kasasa.com•  https://twitter.com/kasasa•  https://www.facebook.com/doyoukasasa •  https://www.pinterest.com/doyoukasasa/•  https://instagram.com/doyoukasasa/

 Engage Locally•  Local government agencies (Police, Fire Department, Visitor’s Center, Chamber of

Commerce, etc.)

•  Restaurants

•  Schools

•  Support Services

•  Community Libraries

•  Event Centers

•  Country Clubs


Social Media ExamplesSharing content that has been posted to the Kasasa Social Media pages – as well as other institutions – is a great way to show that Kasasa is a national brand.

Daily Post Recommendations


August 1st  Facebook

•  National Mustard Day-  Happy Mustard Day! What is your go-to

mustard: yellow or craft? We tend to lean local J (Attach Image)

  Twitter•  National Mustard Day

-  Happy Mustard Day! What is your go-to mustard: yellow or craft? We tend to lean local J (Attach Image)

•  It’s #NationalGirlfriendsDay today! If you forgot about this holiday grab your last minute flowers from (insert local florist.)

http://bit.ly/1VJPABz


August 2nd  Facebook

•  If you had a button to unspend, what would you use it for? #ForgivenessDay (Attach Image)

  Twitter•  If you had a button to "unspend" one thing, what

would you use it for? #InternationalForgivenessDay (Attach Image)

•  You are FORGIVEN! 5 Steps to Healing Your Financial Regrets via @Forbes: http://onforb.es/1JveZpk

•  Next Sunday is #NationalBookLoversDay: What is you favorite book relating to #finance?

•  How To Forgive Yourself for Your Financial Follies via @GoGirlFinance: http://bit.ly/1g2ghkD #InternationalForgivenessDay

http://bit.ly/1S9tmcL


August 3rd  Facebook

•  Give your kids the option to spend or save their allowance w/ the caveat that you'll match their savings (attach image)

  Twitter•  Give your kids the option to spend or save

their allowance w/ the caveat that you'll match their savings. #TeachingMoney (attach image)

•  What do robot pigs and financial literacy have in common? We thought you’d never ask: http://bit.ly/1Mq3cPl

•  #NationalBookDay is coming up! We want to know: What was your favorite book as a child?

TASK: Spend 10 minutes on Twitter engaging with users and seeking out financial influencers (See Twitter Guide for what it means to “engage.”)

http://bit.ly/1D3mJCc


August 4th  Facebook

•  If Louie was playing today, who would you love to see him perform with? (Attach Image)

  Twitter•  If Louie was playing today, who would

you love to see him perform with?(attach image)

•  Reading, writing, arithmetic - and financial literacy via @TheHIll: http://bit.ly/1GzuPgr

•  Teaching financial lessons to children, no matter what the age, can be tough. How do you talk to your kids about money? #FinancialLiteracy

TASK: Spend 10 minutes on Twitter looking at financial articles and showing some love (Retweeting/Favoriting/Commenting)

http://bit.ly/1MSAGCO



•  A little word association for your hump day (attach image)

  Twitter•  #BackToSchool Savings Tip: Use Facebook &

Twitter to get exclusive coupons. Which brands do you think offer the best deals?

•  If you could be one character from your favorite book who would it be? #NationalBookDay

•  Top 10 Personal Finance Books of All Time via @Inc: http://bit.ly/1Kivcnz

TASK: Spend 15 minutes on Twitter following business and consumers in your city and showing them love (Retweeting/Favoriting/Commenting)

http://bit.ly/1DJXoId



•  POP QUIZ: How much of your household income do you think you should be putting towards your retirement?

  Twitter•  A little word association for your

Thursday (attach image)•  POP QUIZ: How much of your

household income do you think you should be putting towards your #retirement?

•  #MoneyAsYouGrow Tip: Encourage your child to always save 10% of the money he gets. #FinancialLiteracy

TASKS: - Spend 10 minutes on Twitter engaging with your community- Spend 10 minutes on Facebook Liking/Commenting on local business’s posts

http://bit.ly/1DJXoId



•  Have you started to feel the heat in your energy bill? 7 Cool Savings Tips to Lower Your Temperature This Summer: http://bit.ly/1fjJMxh

  Twitter•  Number 6 is perfect for #Summer! "15 Fun Financial

Literacy Crafts For Kids" - http://bit.ly/1HOYFPV •  10 Easy Ways To Save $250 This Week via

@Refinery29: http://r29.co/1HH2GYK

TASK:Spend 15 minutes on Twitter engaging with financial influencers – asking them questions, RT’s, and responding to their posts

TIP: If posting a link to Facebook w/out a separate image REMOVE the URL after the preview pops up



•  Schedule a post about something going on in your community (Examples Below)-  Is a community event coming up?-  A throw back picture -  A thank you to a local business -  Customer highlight,-  Employee highlight

  Twitter•  Do you agree with the three-premisis of #wealth?

#HappinessDay http://bit.ly/1eeF830 •  What is the one thing that always makes you happy?

#HappinessDay

TASK: Enjoy your weekend & don’t worry about social media



•  What is your favorite book of all time? GO! (Attach Image)

  Twitter•  What is your favorite book of all time? GO!

#BookLoversDay (Attach Image)•  Best Personal Finance Books For All Ages via

@Forbes: http://onforb.es/1CTEhAr

TASK:Enjoy your weekend

http://bit.ly/1VJPXvM



•  Agree or Disagree: Financial happiness is having your money work for you. Not the other way around. (Attach Image)

  Twitter•  FACT: The average family with school-age

children will spend $669 on #backtoschool items. What are you doing to save this year?

•  #BackToSchool Savings Tip: Shop at home first. You'll be surprised how many of the essentials are laying around the house.

•  When prepping food, talk about how much money you're saving and what the money could go towards. #FinancialLiteracy

•  Ever wonder how you should be teaching your children about money #MoneyAsYouGrow has tips for every age: http://moneyasyougrow.org

TASK: Spend 10 minutes on Facebook engaging with your community

http://bit.ly/1D6OWYs



•  As you're prepping food, talk about how much money you're both saving and what that money could go towards. (Attach Image)

  Twitter•  Today is show your bank some love day! Tell us

where you bank using #IKasasaAt: ps. we may or may not have made up a holiday J

•  #BackToSchool Savings Tip: Set expectations for you and your kids. We all know that once you get inside the store it's a big game of want.

TASKS: - Go to the Kasasa Pinterest page (https://www.pinterest.com/doyoukasasa/) and post one article to Twitter that you think will resonate with your audience- Spend 10 minutes looking at financial hashtags tags and engaging with them

http://bit.ly/1JqF25s



•  Come back in time with us. You're living in your parents house, and you've finally saved up enough pocket money from mowing all those lawns and babysitting. (Attach Image)

  Twitter•  Do you remember the first record you bought? Who

was it? #VinylRecordDay (Attach Image)•  #BackToSchool Savings Tip: Hold out for #LaborDay

sales when purchasing big-ticket items like laptops and other electronics.

•  The Importance of Saving Money For An Emergency Fund: http://bit.ly/1TOmBdL

TASK: Spend 10 minutes on Twitter opening up communication with financial influencers

http://bit.ly/1D3nJWQ



•  Post about something going in within your community this week/weekend-  Is a community event coming up?-  A throw back picture -  A thank you to a local business -  Customer highlight,-  Employee highlight

  Twitter•  #BackToSchool Savings Tip: Err on the side of caution when it comes to

store credit cards. They equal temptation unless managed wisely.•  When prepping food, talk about how much money you're saving and

what the money could go towards. #FinancialLiteracy

TASKS: - Spend 15-1 hour participating in @Wisebread’s financial twitter chat (#Wbchat) at 3PM EST- Spend 10 minutes on Facebook commenting and showing love to local businesses in your area



•  On this day in 1935 the Social Security Act was signed. Want to know how much you can expect to receive? Check out this link: http://www.ssa.gov/myaccount/

  Twitter•  On this day in 1935 the #Social#SecurityAct was signed. How much

can you expect to receive? Check out this link: http://www.ssa.gov/myaccount/

•  Any #mommybloggers out there using these apps for their #backtoschool needs? http://bit.ly/1CTEtQf

•  7 Cool Savings Tips to Lower Your Temperature This Summer: http://bit.ly/1RNq92w

TASK: Spend 10 minutes on Twitter engaging with your community/responding to peoples post’s



•  Describe your best friend in 2 words (attach image)

  Twitter•  Describe your best friend in 2

words #BestFriendsDay (attach image)

TASK: Enjoy your weekend

http://bit.ly/1S9r9y1



•  The Egyptian financial markets are riddled with Pyramid schemes. #BadJokeDay

  Twitter•  Sorry to hear that daylight savings is the only savings you

have left. #BadJokeDay•  Financial markets have a very safe way of predicting the

future. They cause it. #BadJokeDay•  The Egyptian financial markets are riddled with Pyramid

schemes. #BadJokeDay

TASK:Enjoy your weekend



•  Happy Thrift Shop Day! (Attach Image)  Twitter

•  Happy #ThriftShopDay! (attach image)•  #SummerSavings: Planning a free date night or

friend-hang once a week can save you up to $35 a week!

•  #BackToSchool Savings Tip: Look out for your states tax holidays. These are becoming more & more popular and can save you those extra few $$!

TASK: RT 4 good financial tip blogs

http://bit.ly/1euTzzV



•  For larger purchases, show your kids how to do the research online, reading reviews, and comparing costs. (Attach image)

  Twitter•  How do you practice #SummerSavings with

family? 8 Little To No Cost Family Activities: http://bit.ly/1JeF5Ry

•  #BackToSchool can be pricey: where do you find your best deals: online or in the stores?

TASKS: - Spend 10 minutes on Facebook engaging with financial media. Comment/Like/Share one article

-  Ex. Comment on a Kasasa post-  Share content from one of our partners:

DepositAccounts, Nerdwallet

- Spend 10 minutes on Twitter creating a list of financial bloggers who offer good content (see Twitter best practices guide)

http://bit.ly/1I5z4Cx



•  Repost or share 1 financial media blog post that speaks directly to your audience-  Here are some of our favorites: Experian,

Nerd wallet, Deposit Accounts, Billfold-  Remember, include a caption that highlights

your favorite part or poses a related question to your audience.

  Twitter•  For larger purchases, show your kids how to

do the research online, reading reviews, and comparing costs. (Attach image)

•  8 Simple Ways To #Save Money on School Supplies: http://bit.ly/1SA32Du #BackToSchool

•  #BackToSchool Savings Tip: Use price comparison apps! Ex. Favado, PriceGrabber, ShopAdvisor.

TASK: Spend 15 minutes- 1 hour participating in @Experian’s Twitter chat (#CreditChat) at 3PM EST

http://bit.ly/1I5z4Cx



•  “Isn’t it astonishing that all these secrets have been preserved for so many years just so we could discover them!”- Orville Wright: http://bit.ly/1IioNbo

  Twitter•  How do you practice #SummerSavings with family? 8 Little To No Cost

Family Activities: http://bit.ly/1JeF5Ry•  Clothes are one of the largest costs w/ #BackToSchool shopping. Check

your (and other people's) closets before heading to the mall!•  I’m sure Orville Wright would have loved to know these travel savings tips

before he hopped on that plane: http://bit.ly/1IioNbo



•  The Parenting Financial Literacy Quiz: Which Financial Superparent Are You? http://bit.ly/1CTELGG

  Twitter•  The Parenting Financial Literacy Quiz: Which

Financial Superparent Are You? http://bit.ly/1CTELGG

•  #BackToSchool Savings Tip: Don't buy the entire wardrobe at once. Wait till after school starts & prices drop before filling those closets!

•  Clothes are one of the largest costs w/ #BackToSchool shopping. Check your (and other people's) closets before heading to the mall!

•  There is no shame is asking for a discount if you cannot afford a good or service. This is especially true with setup fees #SummerSavings


August 22nd  Facebook

•  POP QUIZ: How much do you think a tooth is worth these days? (Attach Image)

  Twitter•  POP QUIZ: How much do you think a tooth is

worth these days? (Attach image)•  How did you get per tooth from the tooth fairy

when you were a child? #NationalToothFairyDay •  There’s an app for everything! Especially when it

comes to travel savings: http://bit.ly/1Jvg3JI

http://bit.ly/1U2QSWm


August 23rd  Facebook

•  Want to keep up with us in real-time? Follow us on Twitter for updates and savings tips! (Insert Twitter URL)

  Twitter•  Tired of hearing about in 140 characters or less? Give

us a LIKE on Facebook (Insert Facebook URL)



•  FACT: It would take $47,741,510 dollar bills to wrap around the circumference of Pluto. Unfortunately that isn’t enough to buy back its planetary status : / (Attach Image)

  Twitter•  #BackToSchool Savings Tip: Don't let you

kids pressure you! Easier said than done, but so important when shopping to save.

•  #Moms, tired of spending a fortune on summer activities with the kids yet? Look no further! http://bit.ly/1CTF98c

•  What are you #BackToSchool savings tips? Hit us with your savviest tactics? http://bit.ly/1IpXY3j



•  Set a summer travel budget and have your kids decide if you should take one big trip or a few smaller ones, factoring in costs along the way. (Attach Image)

  Twitter•  #BackToSchool Savings Tip: Don't buy in bulk

just to buy. Do you really need a 30-pack of Sharpies? Yeah, didn't think so.

•  Save Money As A Family: 3 Ways To Teach Kids Good Savings Habits: http://bit.ly/1KjabGo

TASK: Spend 15 minutes on Twitter chiming in on discussions. Show some love, add value, and pose another question to keep the conversation going

http://bit.ly/1D3oteF



•  “How important it is for us to recognize and celebrate our heroes and she-roes!” – Maya Angelou (Image coming)

  Twitter•  “How important it is for us to recognize and celebrate

our heroes and she-roes!” – Maya Angelou #WomensEqualityDay (Image coming)

•  What are your favorite summer savings activities to do with your kids? http://bit.ly/1IcnGni

•  12 financial tips for women via @BankRate: http://bit.ly/1MiKRmg

•  Why Women Must Ask (The Right Way): Negotiation Advice From Stanford's Margaret A. Neale via @Forbes: http://onforb.es/1IgUJLp

TASK: Spend 10 minutes showing love to financial bloggers and/or commenting on women’s equality day

http://bit.ly/1S9s81d



•  Just because you set a budget, doesn’t mean you don’t deserve to treat yourself. How do you indulge? http://bit.ly/1Lr8KIX

  Twitter•  #Justbecause you set a budget, doesn’t

mean you don’t deserve to #treatyoself: http://bit.ly/1Lr8KIX

•  The Tech Mom's Guide To Parenting: 5 Apps To Help With The #BackToSchool Season: http://bit.ly/1CTEtQf

TASKS: Spend 10 minutes engaging with your community on FacebookSpend 15 minutes – 1 hour participating in @Wisebread’s Twitter chat (#Wbchat) at 3PM EST

http://bit.ly/1SK9Ezi



•  Agree or disagree? (Attach Image)

  Twitter•  Do you agree or disagree? #IKasasaAt

(Attach image)•  #BackToSchool Savings Tip: Sell or swap

uneeded materials online w/ @Swap or @SwapMamas!

•  School is almost here! What are your #BackToSchool savings tips?

http://bit.ly/1h0JtbU



•  Buy Local And Eat Healthier At The Same Time: http://bit.ly/1MG0To9

  Twitter•  Embrace the herbs! 7 Tips to Eat Healthy

That Can Save You Money Too: http://bit.ly/1TU103L

•  Buy local, eat local, bank local #IKasasaAt ____

•  Buy Local And Eat Healthier At The Same Time: http://bit.ly/1MG0To9

http://bit.ly/1fBesuc



•  Post about something going on within your community -  Is a community event coming up?-  A throw back picture -  A thank you to a local business -  Customer highlight,-  Employee highlight

  Twitter•  RT two local businesses in your community



•  The Summer is winding down, which means it’s the perfect time to give yourself a financial check up: http://bit.ly/1HH43H7

  Twitter•  Ways to save an extra $1000 by labor day via @Forbes:

http://onforb.es/1CO2XKO•  The Summer is winding down, which means it’s the perfect

time to give yourself a financial check up: http://bit.ly/1HH43H7

•  End of #Summer BBQ Anyone? http://bit.ly/1JybZbB


Daily ChecklistSo once again, here are some simple steps to incorporate every day to maintain an

engaging social presence.

 Spend 10 minutes favoriting/retweeting/responding to Twitter users and financial

influencers

Retweet one interesting article a day

 Spend 5 minutes engaging on Facebook

 Comment on one Facebook post

 Like/Follow 2-5 new people/businesses every day

  If someone (non-employee) comments or responds to Twitter/Facebook posts,

ALWAYS respond back and try to keep the conversation going

Food for thought:

Growing a network takes consistent and thoughtful effort. Focus on quality over

quantity and follow this daily plan, and you will begin to see how much of an asset

social media can be.

Have quest ions or need he lp? Contact your MPM.

A l s o , c h e c k o u r G o o g l e M y B u s i n e s s p a g e a t :

h t t p : / / b i t . l y / 1 R 5 E U 0 h

Thank you

august content calendar

Documents