august 9, 2018 - johnson outdoors · 2018-08-09 · successful business leadership: • sc johnson...
TRANSCRIPT
August 9, 2018
JOUT:NASDAQ
JOUT:NASDAQ | 2* Fiscal Year ending 2017
Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experience. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust.
EMPLOYEES
1,100PRODUCT
CATEGORIES
16COUNTRIES80
NET SALES*
$491MILLION
Company Snapshot
OPERATING PROFIT*
$45.6 MILLION
*FY2017
JOUT:NASDAQ | 3
Helen Johnson-Leipold, Chairman & CEO
Founded by Sam Johnson• IPO 1987
Part of the Johnson Family Enterprises
Five generations of successful business leadership:• SC Johnson• Johnson Financial Group• Johnson Outdoors
Helen Johnson-LeipoldJOUT Chairman & CEO• 25+ years global marketing/
operations experience
Our History
JOUT:NASDAQ | 4
• Highly recognized, respected, leading brands
• Innovation leader in all categories
• Broad portfolio, versatile distribution capability in 80+ countries
• Shared vision, common strategies, shared expertise
• Seasoned management, industry experts: strong institutional knowledge and business acumen
Competitive Advantages
$328 MFY2017 NET SALES
$38 MFY2017 NET SALES
$48 MFY2017 NET SALES
Electric trolling motorsSonar FishfindersDownriggersShallow water anchorsDigital charts & maps
TentsSleeping bags & padsPersonal & family cooking systemsCamp furniture & accessories
Kayaks & canoesFishing craftPersonal flotation devicesPaddles & accessories
Business Unit Overview
$77 MFY2017 NET SALES
RegulatorsBuoyancy compensatorsDive computersMasks/fins/snorkelsDivewear
DIVINGFISHING CAMPING & HIKING WATERCRAFT RECREATION
JOUT:NASDAQ | 5
JOUT:NASDAQ | 6
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
$350
$375
$400
$425
$450
$475
$500
FY 2015 FY 2016 FY 2017
Net Sales OP Margin
Financial Highlights
JOUT:NASDAQ | 7
$0
$20
$40
$60
$80
$100
$120
FY 2015 FY 2016 FY 2017
Cash, Net of Debt Op Cashflow
Financial Highlights
JOUT:NASDAQ | 8Peer Group: AMEAS, BC, CLAR, ELY, ESCA, GRMN,MBUU, MPX, NLSSource: NASDAQ IR Insight
2%
4%
6%
8%
10%
12%
Mar-18Sep-17Mar-17Sep-16Mar-16Sep-15Mar-15
EBIT %
Peer Group Median
JOUT
Peer Group Comparison
JOUT:NASDAQ | 9
• Invest organically in the business– Innovation fueled by consumer focus– Enhanced marketing capability
• Return cash to shareholders– Committed to a meaningful dividend
each year
• M&A– Target enhanced technology and
innovation within four existing segments– Strong track record of successful
acquisitions in adjacent markets
Use of Cash
Award-winning Innovation
JOUT:NASDAQ | 10
Humminbird® Helix® 10SI
Best Electronics 2016
Humminbird® Solix® 15 CHIRP MEGA SI™
Best Electronics 2017
Minn Kota® Ulterra®Minn Kota® Ultrex®
Best of Show 2018
Minn Kota® Built-in MEGA Down Imaging
Best of Show 2017Best of Show 2016
Strategic PrioritiesDeeper Understanding of Consumer
Revamped Innovation Process
Enhanced Digital Sophistication
Implementing cutting edge techniques, methods and analytic tools to understand evolving consumer trends, needs and expectations
Product development process moving to best-in-class level to consistently deliver greater new product successes
Transforming consumer’s experience online to build stronger, deeper relationships
E-commerce enabled websites across all brands
JOUT:NASDAQ | 11
DigitalSophisticationBrands Build Communitiesand Communities Build Brands
JOUT:NASDAQ | 12
JOUT:NASDAQ | 13
• Leading brands and market positions in attractive businesses
• Culture of innovation ensures products remain at the forefront of trends and technology
• Strong competitive advantages and barriers to entry
• Seasoned management team to execute strategy
• Strategic initiatives focused on driving accelerated profitable growth
• Strong balance sheet, cash flow generation provides flexibility
Why Johnson Outdoors?