The best American & international children’s brands August 1-3, 2015 Metropolitan Pavilion,

New York

11th editionPRESS RELEASE

Playtime New York takes you to the moon!The 11th edition of Playtime New York trade show will take place in the heart of Chelsea, at the Metropolitan Pavilion, from August 1st to 3rd, 2015. Nearly 150 children’s brands from around the globe will be showing their Spring-Summer 2016 collections of clothing, accessories, gifts, home goods and design.

This summer, the theme of the related trend spaces and artist instal-lations is “Movement.”

“Movement” can also be seen in the growth of Playtime New York, like the +25% increase in exhibit space (by annexing a part of the neighbo-ring Altman Building) and the +15% increase in exhibitors.This season, the spotlight in this growing offer is mainly on Fashion (69%) but it is increasingly being shared with Decor / Design (31%). An upward trend that is attracting attention and positions Playtime New York as the “cannot miss” professional event in the United States!

Growing, but still as demanding as always in its curation, Playtime New York will select the best of the children’s universe to offer its visi-tors the most creative and imaginative current brands while also proving that style and quality are not necessarily synonymous with high prices.

With more than one third dedicated to new brands, this summer edition of Playtime New York promises to be full of surprises!

The newest brands joining Playtime New York this summer: bleu comme gris11, boucle d’or designs, costumini kids, dakota leaf, doll and carl, elizabeth allen atelier, elfie e fate, finkelsteins toys4, galileo linens, hello simone, kidscase, kin15, l’enfant sauvage, le petit lucas du tertre, my pop shoes, notsobig, nube 9, ode to jeune, organic kid, pemberley rose, petit oh !18, picnik, purl lamb, question everything london, quite contraire, red dolly swimwear, reicarino bon, rose cottage designs, roux, sisiouiouiyesyes, smokks, soor ploom, sugarcane, ten19, tia cibani, tiny little dream, zubii10, …

The brands returning to Playtime New York:1+ in the family, atsuyo et akiko1, bobo choses, bonheur du jour, bouton, boy+girl, caramelbaby&child2, caramel au sucre, dumyé3 , devon’s drawer12, emile et ida, everbloom, fanny belette13, fctry, gardner and the gang14, herschel supply co5, jess brown, je suis en cp!, karen brost london, kids the frog, little creative factory6, little handprint, louise misha16, luisa et la luna, maá / manuela de juan, margherita7, mon marcel, moon et miel, motoreta, nellystella17, nico nico clothing, noch mini8, oaks of acorn, oli & carol, omamimini, paisley magic, project five kids, ragtales, raspberryplum9, rose pistol kids, sunchild, tinycottons, ultra violet kids, violeta e federico, …

Today’s prettiest brands

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11 15

5 9

19

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12 16

6 103

13 17

74

14 18

8

and don’t miss...Discover these themes in more detail in the filmed mini-conference of our trend-setter Julie Malait and find out about the key colors, materials and shapes of the season. > At the show and online on our social media networks after the show.

The trends raceBe they cyclical or emerging, trends follow their own dynamic. This movement is so characteristic that it becomes its own trend in a society that no longer knows which rhythm to follow. Between the endurance of a globetrotting adventurer, the soft evolution of a cocoon, or the energy of a frenzied disco, which movement will you follow?Like every season, both well-known and emerging artists will contribute to the design of the trend spaces.

They will present their installations, specially created for Playtime, in which the key shapes and trends in children’s wear for Spring/Summer 2016 will be featured:

On the road theme designed by Polina SoloveichikPack your bags and take off to explore the world! New places, new cultures… at each stop, the bags are stuffed with ethnic embroideries, folkloric prints and colors from another land. Once back home, it all gets mixed up into multiculti ensembles and the voyage continues!

• Materials: cottons of every kind• Colors: Bright colors & terra-cotta• Patterns: Wax and ethnic prints, folkloric embroideries, tie dye• Key words: Balkans, Mexico, Africa, folklore, ethnic, wax, Huichol, gypst

On Saturday 1st, artist Polina Soloveichik will perform a live mural painting, mixing traditional patterns and ornament linked to mythology and mixed cultures.

•http://soloveichikmurals.com

Take it easy theme designed by

Tanya Minhas

Escape from the hustle and bustle. Children know bet-ter than anyone how to close themselves off in their own little bubble, slow down, and let their spirit wander… A perfect chance for a stylistic break in order to purify shapes and wrap up in white.

• Materials: natural, like cotton, linen, hemp, and silk• Colors: all tones of white • Patterns: none• Key words: minimalist, slow food, slow design, slow tech, taking your time, wandering, take a break

From cocoon to butterfly, artist Tanya Minhas will reveal the magic and beauty of this slow metamorphosis.

•www.tanyaminhasstudio.com

Let’s dance theme designed by

Zoe AdlesbergLittle ones or big ones, no one can resist the disco rhythm! Sequins, rhinestone and psychedelic prints invade the dance floor. Donna Summer gets everyone up to shake their booty!

• Materials: shiny and iridescent• Colors: bright and saturated, metallic• Patterns: sequins, psychedelic prints • Key words: Disco music, glitter, shiny, 70’s, Nu disco / Balearic beat, fun, joy, aerobics, David Bowie, party

This summer at Playtime Paris and New York, photo-grapher Zoe Adlesberg will present a freeze frame of dancing, skating, and jumping children in a disco setting!

•www.zoeadlersberg.com

The positive growth of Playologie Launched about one year ago, the online marketplace for Playtime designers has already convinced 1,000 verified buyers to sign up! Designed to optimize and facilitate the buying process, the platform now includes over 100 available brands in its “immediate delivery” or “new collections” sections. The Playologie team will be present at the show to present the site’s newest functions and answer the questions of professionals seeking to work more efficiently. Rendez-vous on Sunday August 2 at 8:15 am at the fair’s restaurant for a breakfast presentation for the brands, and during the entire trade fair at the Playologie booth.

•www.playologie.com

Blink and You Missed It: The reality of changing retail and wholesale landscapes with

Earnshaw’s conferenceEarnshaw’s magazine will bring together a panel of experts to enlighten us about the changes that are disrupting the bu-siness and re-distributing the playing cards: the increasing importance of storytelling via new media like Snapchat, resorting to super-partners, new loyalty programs, and the necessity of local and targeted marketing for growth.

The seminar will be presented on Monday August 3, starting at 8:15 a.m, at the restaurant space.If you would like to attend, please contact Allison Kastner by email at: allison.kastner@9threads.com

•www.earnshaws.com

Try your luck at winning a trip to Paris!To mark its 11th edition, Playtime New York is organizing a drawing for buyers to win a trip to Paris to attend the 19th edition de Playtime Paris, in January 2016.

To participate, all you have to do is the following:

•Step 1 Pre-register on Playtime New York website: www.playtimenewyork.com/pre-registration/

•Step 2 Present your pre-registration confirmation to Playtime New York welcome desk and drop your business card into the dedicated container.

•Step 3 Patiently await the results of the drawing, which will take place on Tuesday, August 4!

For more information, visit www.playtimenewyork.com

Prepare your visit!

Find all the details on the Practical Information page of our website:

•www.playtimenewyork.com/practical-info/

•Regular shuttle buses will be circu-lating between the Javits Center and Playtime New York on Sunday August 2nd and Monday August 3rd.

•If you prefer to use an Uber, Playtime is happy to offer you $25 towards your first individual trip or $20 towards your first UberPOOL trip.

•And, to top off your visit, delicious meals will be offered to all pre-registered buyers!

11th edition

August 1 - 3, 2015Metropolitan Pavilion

125 W 18th St, New York, NY 10011•

Saturday August 1st & Sunday August 2nd: 9am > 6pmMonday August 3rd: 9am > 4pm

•Press contact : Angela Martin • E-mail angela@hipkid-nyc.com • Tel +1 305 794 7755

•Playtime New York Organizers: Picaflor Inc.

34 West 33rd Street, Suite 314, New York, NY 10001Tel +1 212 53 7301 • E-mail contact@playtimenewyork.com