augmented reality in the advertisement industry
TRANSCRIPT
CreativeAdvertising
Adding adrenaline to your marketing
Adding adrenaline to your marketing [email protected]
Challenges in the advertising industryAds aren't bringing in as much engagement asthe advertisers are expecting it to
Unable to provide instant gratification
Very low Call-To-Action - if at all it can becalculated currently
Losing out on possibility of having a lot moreeyeballs to the advertisers digital content likevideos, etc
Unable to convert millions of cumulativedisengaged hours to interact with potentialcustomers (think of disengaged time atairports, cabs, malls, etc)
How can we address this challenge?FlippAR is an user-engagement mobilebased platform for advertisers to deeplyengage with their customers using theirexisting advertisement mediums andmake their ads come alive
FlippAR uses Augmented Reality toprovide engaging content to make theexisting static advertisements alive,which helps increase engagement,sales, provide personalised content toits audiences
Ways in which FlippAR can help?Massive improvement in theCall-To-Action ratios
Instant gratification
Engage the user -> brand recall ->sales
Analysis on which ad medium isbringing what sort of engagementand from which location
Enable Point & Buy ™
Push Experiences on a large screen
ProcessThe process to build interactivity intothe existing ads is very simple &doesn't need any changes to be done bythe advertisers
1. Login to the secured web platform tomanage the content (videos, images,360 product experience, social media,enable contests, buy, feedback, etc)
2. Upload the image and the associatedcontent
3. That's it!!!
Demo
Download the app from the app store:
Apple:https://itunes.apple.com/in/app/flippar/id997300920?mt=8
Android:http://play.google.com/store/apps/details?id=com.strapp.FlippAR
Open the app and click on the Scan buttonPoint the device to any of the image on theright
Frequently Asked QuestionsQ1. Does the advertiser need to modify any of their existing assets?
Q3. Does the content that needs to be built need to be anything different for this?
N0 changes required at all on any of the existing advertisement assets. FlippAR canintegrate as is
No change to the existing content required. The process is really really easy
Q2. How different is it from a QR Code?
The concept is similar to a QR code, wherein the user points the device - but instead of a QR code, the userjust points to the advertisement itself
The experience that Augmented Reality provides is way better than what a QR code can provide - therebyincreasing the impact and the engagement
FlippAR enables taking of selfies, sharing of the pictures on the social media, saving of content on thedevice for future access, etc
Why should a brand/advertiser be AR enabled?
of people who accessed contentusing Augmented Reality,engaged with a call-to-action.Thisis unprecedented when comparedto any other industry
mobile internet users by 2016 and314 million by 2017 in India
87%
of the people surveyed,think customerexperience/engagementis more important thanprice
64%236
million
market size ofAugmented & Virtualreality by 2020
$100billion
References: http://yourstory.com/2015/07/mobile-internet-report-2015/https://www.abiresearch.com/press/abi-research-shows-augmented-reality-rise-total-ma/
Thank You
Email: [email protected]: +91 98456 87447
Web: www.flippAR.comFB: facebook.com/FlippARWorldTwitter: twitter.com/FlippARWorld
Drop by to our very cool office:
MovingUp Products ℗ Ltd (FlippAR)NUMA Bengaluru, 4th Floor46/1 Church StreetBengaluru 560 001
Need a demo? Have questions? Would like to meet us? Reach out to us on: