augmented reality - how it works
TRANSCRIPT
Edgaras Artwww.ourtechart.com
Augmented Reality Principles
What is Augmented Reality (AR)?Virtual Content + Camera View = AR
Virtual Content
Sound/Music
Text
Video/Images
3D models
Camera ViewTablets Smartphones
AR glasses Internal/External Cameras
1)Tracking techniques2)Interaction techniques3)Hardware improvements
Augmented Reality Research Directions
Appearance of „all in one“ devices that has cameras, GPS modules, accelerometers, gyroscopes and compass sensors.
Why the sudden AR shift?
Augmented Reality Tracking Approaches
Marker-based tracking
Image tracking Face tracking
Hand tracking
Real object tracking
Body tracking
Interaction Devices forManipulating Virtual Content
Kinect Motion Tracking Sensor
Leap Motion Controller for Hands Tracking
MYO Gesture Recognition Device
Spherical Form Interaction Device
Augmented Reality for Product Presentation and Promotion
Can be used in marketing to attract people attention.
Augmented Reality Card Game (1)Can be used to promote brand or product. For instance, selling „Lays“ chips together with AR card will increase product sell amount more rather than selling „Estrella“ chips alone. AR has „wow“ effect on people.
Augmented Reality Postcards for Tourists
Augmented Reality Books for Kids
• The biggest potential – AR use in marketing.
• Increases awareness of brand and product/service = increased sell amount.
• Immersive, more interesting content preview and interaction.
• Limitless AR Application fields – we covered only small percentage of AR possibilities.
Main AR points
Thank you
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