augmented reality: from marketing buzzword to a better consumer experence
TRANSCRIPT
2www.zugara.com
Snapshot: We’re an emerging technology company focused on Augmented Reality
Associations: Member of the AR Consortium
Products: Webcam Social Shopper, ZugMO, ZugSTAR, ZugMUG
Expertise: Augmented Reality; iTV Development; Gen X & Y Demographics
Founded: 2001
Location: Los Angeles Based Office and Video Production Studio
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/zugara
YouTube: www.youtube.com/zugara
HELLO… WE’RE ZUGARA
9www.zugara.com
AR is the future of how we will interact with digital information
VIEW INTERACT
ACCESS
33www.zugara.com
Online AR currently most popular • Largest Reach / Average Spec
• Adoption of Video Chat& Webcam Fueling Growth
• Flash-based AR
34www.zugara.com
Kiosk-based AR growing
• Least amount of barriers
• Limited scale/reach
• Highest tech
35www.zugara.com
Interactive Billboards AR
• Highest tech possibilities (i.e. Kiosk)
• High cost of implementation
• Public / group reach
36www.zugara.com
Mobile AR
• Not yet ready for primetime • Limited processing power
• Will be focal point of AR inthe future
39www.zugara.com
Put on your “Consumer Hat”
Would you hold a print magazine up
to a webcam to watch a 5 minute
video?
58www.zugara.com
The “consumer experience” has made very little progress in the last 15 years
Amazon1990’s
Amazon2010
59www.zugara.com
Catalyst To Drive Purchase
45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
And Continues To Face Obstacles Online
60www.zugara.com
Conversion rates are low, with the “gold standard” being between 2% and 3%
We Can’t All Have Apple’s Loyalty
61www.zugara.com
The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
Return to Sender
68www.zugara.com
Video Conferencing & Chat Today
Limited to conversation
Little to no real-time interaction or
collaboration
69www.zugara.com
Video Conferencing + Augmented Reality =
Ability to share and interact with content
in real time
74www.zugara.com
Mobile Will Overcome:•Hardware Issues
• GPS Accuracy• Compass Accuracy
•Processing Power Issues•Issues Accessing API’s
To Become:•Central touchpoint for AR
75www.zugara.com
Connected TVs Will Be A Powerful Medium• U.S. shipments of web-enabled consumer electronic (CE) devices that support TV applications will grow from 14.6 million in 2010 to 83.4 million by 2014. • By 2014, over 59 million U.S. broadband households willown at least one CE device that supports TV applications. • By 2014, the U.S. installed base of CE devices that support TV applications will be 136 million units. (IN-STAT)
www.zugara.com
Thank You!Matthew Szymczyk
CEO, [email protected]
Twitter.com/kobrakaiFacebook.com/augmentedreality
78www.zugara.com
ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse.
With ZugMO a person’s movements, or motions, are captured by their web cam. This allows the person to interact with their system while several feet away.
ZugMO (Zugara Motion Capture)Proprietary Technology #1
79www.zugara.com
With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier.
ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time.
DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing. DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing.
ZugSTAR (Zugara STreaming AR)Proprietary Technology #2
80www.zugara.com
ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream.
With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam.
ZugMUG (Zugara Facial Tracking)Proprietary Technology #3
82www.zugara.com
Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.
(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)
AUGMENTED REALITY STATISTICS
AUGMENTED REALITY REVENUE
83www.zugara.com
Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases.
(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
AUGMENTED REALITY STATISTICS
WORLDWIDE WEBCAM GROWTH RATE…
84www.zugara.com
As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)
AUGMENTED REALITY STATISTICS
WEBCAM VIDEO UPLOADS ON FACEBOOK
85www.zugara.com
Case Study (over a one month period)
AUGMENTED REALITY STATISTICS
CANNONBALLZ AR GAME STATS
Unique Visitors11,672
% Of Unique Visitors That Logged Into
Facebook11%
Average Time Spent On Site4 min 36 sec
% Of Unique Visitors That Had Webcams*
80%
% Of Unique Repeat Visitors25%
*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular
86www.zugara.com
Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)
AUGMENTED REALITY STATISTICS
AR POLLS – BROWSER PLUG-IN