Augmented Reality - Connecting Physical and Virtual Worlds

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<ul><li><p>DunavNET</p><p>Augmented Reality - Connecting </p><p>Physical and Virtual Worlds</p><p>March 2015</p><p>Dr Boris PokriCTO</p><p>DunavNET, Novi Sad, Serbia</p></li><li><p>Boris Pokric - Short Bio</p><p> CTO and co-founder of DunavNET last 8 years</p><p> PhD degree in Artificial Vision Sciences</p><p> 20+ years experience, 10 years in the UK</p><p> Working previously for large customers such as Motorola, Sagem, LG, Qualcomm and Samsung</p><p> Business and product management in DunavNET</p><p> Managing R&amp;D activities </p></li><li><p>About the Company</p><p> Established in 2006, in Novi Sad, Serbia</p><p> Office in Dublin, Ireland</p><p> Number of employees: 50</p><p> of which 90% with university degrees</p><p> 20% with PhD</p><p> average experience: 5 years</p><p> Founder member of International IoT Forum</p><p> www.iotforum.org</p><p> Founding member of Alliance for IoT Innovation</p><p> http://ioti.eu</p></li><li><p>DunavNET</p><p>Smart Lab active in EC co-funded FP7 and H2020</p><p>programme</p><p>Focus on Internet of Things, smart cities, Future</p><p>Internet and AR. Currently 12 running EU projects</p><p>Spin-off</p><p>Development of novel mobile and web solutions</p><p>mTicketing, Augmented reality</p><p>DNET game studio develops complex mobile games</p><p>Own titles</p><p>Consulting services to clients in Germany and UK</p><p>More than 2mill downloads</p></li><li><p>Main focus areas</p><p> Smart city technology and services IoT Smart transport Environmental monitoring Cloud based solutions</p><p> Mobile services and applications mTicketing and mPayment Augmented Reality Games, Serious and Fun</p></li><li><p>Research and Innovation</p><p> 6 projects funded in FP7 programme</p><p> 2 projects funded in EU CIP-PSP programme</p><p> 4 projects in H2020</p><p> 2 projects funded by Innovation fund of Serbia</p><p> Main partners Engineering (Italy), Univ. of Surrey (UK), Mandate </p><p>International (Switzerland), Alexandra Institute (Denmark), Univ. of Murcia (Spain), Indra (Spain), NEC, Disney Research, ETH (Switzerland), Ericsson (Sweden), Tehnicolor (France)</p><p> City of Novi Sad, Informatika (Novi Sad)</p></li><li><p>Products</p><p> ekoNET environmental monitoring IoTservice, http://ekonet.solutions</p><p> ARgenie SaaS and PaaS for building AR apps, http://argenie.eu</p><p> fleetNET fleet management solution, http://dunavnet.eu</p><p> iotNET scalable and flexible IoT platform</p></li><li><p>Augmented Reality</p><p> The overlay of computer-presented information on top of the real world</p><p> Real world in this context is as experienced by the utilised sensor technology</p><p> Additional content includes any media such as sound, image, videos</p><p> Using mobile phone or wearable AR display such as Google Glass, Epson Glasses or Microsoft HoloLens</p></li><li><p>TYPES</p></li><li><p>Location-based AR</p></li><li><p>Image marker AR</p></li><li><p>Markerless</p></li><li><p>Wearable display</p></li><li><p>SENSING</p></li><li><p>Location marker detection</p><p> Using GPS for location</p><p> Using gyroscope, accelerometer and compass </p><p> Determine the exact location in 3D space (translation and rotational angles), 6 degrees </p><p>of freedom</p><p> Render AR content in relation to the 3D location of phone</p></li><li><p>Image marker detection</p><p> Much more complicated</p><p> Requires image recognition</p><p> Matching with large marker database</p><p> Needs 30 fps video processing</p><p> Often uses cloud side processing</p></li><li><p>SIFT Example</p></li><li><p>Depth sensing AR</p><p> Using 3D cameras</p><p> Simulating 3D camera using mono-</p><p>lens</p><p> Detection of 3D environment</p><p> Placing AR content in relation to the </p><p>sensed environment</p></li><li><p>PTAM Oxford Labs</p></li><li><p>Vuforia Smart Terrain</p></li><li><p>APPLICATIONS</p></li><li><p>Advertising</p></li><li><p>Marketing</p></li><li><p>Industrial</p></li><li><p>Scientific</p></li><li><p>Environment</p></li><li><p>Arts and architecture</p></li><li><p>Education</p></li><li><p>Medical</p></li><li><p>Publishing</p></li><li><p>Sport</p></li><li><p>MAKING AR APP</p></li><li><p>Process - conventional</p></li><li><p>Process using SaaS</p></li><li><p>ARgenie</p></li><li><p>ARgenie Creator Main Features</p><p> Number of templates available</p><p> ARfie (taking AR photo with AR content)</p><p> Postcards, birthday cards</p><p> Treasure hunt game</p><p> AR books, newspapers (soon)</p><p> Product promotion (soon)</p><p> Company promotion (soon)</p></li><li><p>ARgenie Creator Web Portal</p></li><li><p>ARgenie Viewer</p><p> Views the presentation content</p><p> Presentations classified into categories (business, games, )</p><p> Can be:</p><p> private just for your friends</p><p> public shared with everyone</p><p> Includes market with pricing</p></li><li><p>Marker triggered 2D model content fixed on screennot marker dependent after triggering</p><p>Researchers' Night</p><p>MarkerMarker</p></li><li><p>Markerless 2D model content fixed on screen</p><p>I drink wine</p></li><li><p>Markerless 2D model content fixed on screen selection among different 2D models available</p><p>Kombank Arena Fan</p></li><li><p>Marker triggered 2D model content fixed on screen</p><p>selection among different 2D models available</p><p>not marker dependent after triggering</p><p>Ariel</p><p>MarkerMarker</p></li><li><p>Markerless 2D model content fixed on screen (frame)</p><p>+ Marker based 2D model - parallel position</p><p>marker dependent after triggering</p><p>Lion Group</p><p>MarkerMarker</p></li><li><p>Marker triggered 3D model with or without animation </p><p>marker dependent after triggering</p><p>DunavNET AR</p><p>MarkerMarker</p></li><li><p> List of products families Slider option product description Product selling points</p><p> User notification to manufacturer if the product was not found at the selling point</p><p> Scanning the products and AR content displayed</p><p>AR Custom Apps for Products</p></li><li><p>AR Custom Apps for Conferences</p><p> Participants list</p><p> Slider option</p><p> Participants bios</p><p> Conference programme</p><p> Scanning the accreditation and AR content displayed</p><p> Digital2014</p></li><li><p>AR Custom Apps for Wines</p><p> List of wineries</p><p> Wine information</p><p> Wine selling points</p><p> Wine ordering option</p><p> Recognition of wine labels and AR content displayed</p><p> vinAR</p></li><li><p>ar.NET &amp; ps.NET</p><p>If you see the sign like one of these two then scan </p><p>the image and discover Augmented Reality content!!!</p><p>ps.NET is a Serbian translation of the ar.NET </p><p>(Augmented Reality.NET)</p></li><li><p>www.dunavnet.eu</p><p>www.argenie.eu</p><p>Thank you!</p><p>Q&amp;A</p></li></ul>