augmented reality and virtual reality in healthcare industry (2013 - 2018)

8/11/2019 Augmented Reality and Virtual Reality in Healthcare Industry (2013 - 2018)

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IndustryARC | 1

IndustryARC

Augmented Reality and Virtual Reality in Healthcare

Industry (2013 - 2018)

Surgical, Rehabilitation, Minimally Invasive Surgery, Simulation Applications

Analysis)



IndustryARC | 2

Table of Contents

1. Global VR-AR Systems – Market Overview

2.

Executive Summary

3. Global VR-AR Systems – Market Landscape

3.1. Market Share Analysis

3.2. Comparative Analysis

3.2.1. Product Benchmarking

3.2.2. End user profiling

3.2.3. Patent Analysis

3.2.4. Top 5 Financials Analysis

4. Global VR-AR Systems – Market Forces

4.1. Market Drivers

4.2. Market Constraints

4.3.

Market Challenges

4.4. Attractiveness of the VR-AR Systems Industry

4.4.1. Power of Suppliers

4.4.2. Power of Customers

4.4.3. Threat of New entrants

4.4.4. Threat of Substitution

4.4.5. Degree of Competition

5. Global VR-AR in Healthcare Systems – Strategic Analysis

5.1. Value Chain Analysis

5.2. Pricing Analysis

5.3. Opportunities Analysis

5.4.

Product/Market Life Cycle Analysis



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5.5. Suppliers and Distributors

6. Global Virtual and Augmented Reality in Healthcare Market – Product Types Analysis

6.1. Introduction

6.2. Augmented Reality

6.2.1. Spatial AR

6.2.2. Vision based AR

6.2.3. Wearable AR

6.3. Virtual Reality

6.3.1.

Non-Immersive VR

6.3.2. Semi-Immersive VR

6.3.3. Fully-Immersive VR

7. Global Virtual and Augmented Reality in Healthcare Market – End Use Verticals Analysis

7.1. Augmented Reality

7.1.1. Surgical Applications

7.1.1.1. Robotic Surgery

7.1.1.2. Surgical Pre-Operative Assessment

7.1.2. Rehabilitation

7.1.3. Minimally Invasive Surgery

7.1.4. Simulation

7.1.4.1.

Training

7.1.4.2. Continuing Medical Education (CME)

7.1.5. Others

7.2. Virtual Reality

7.2.1. Fully Immersive 3D Operation Room Simulations

7.2.2.

Diagnostics



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7.2.3. Phobia Treatment

7.2.4. PTSD Treatment

7.2.5. Dentistry

7.2.6. Virtual Colonoscopy

7.2.7. Virtual Reality Exposure Therapy (VRET)

7.2.8. Others

8. Global Virtual and Augmented Reality in Healthcare Market – Geographic Analysis

8.1. Introduction

8.2.

Americas

8.2.1. North America

8.2.2. Brazil

8.2.3. Argentina

8.2.4. Mexico

8.3. Europe

8.3.1. UK

8.3.2. France

8.3.3. Germany

8.4. APAC

8.4.1. China

8.4.2.

South Korea

8.4.3. Japan

8.4.4. Australia

8.5. ROW



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9. Market Entropy

9.1. New Product Launches

9.2. M&As, Collaborations, JVs and Partnerships

10. Investment Opportunities – Analysis by Target companies/customers, Capital Investments,

ROI, Payback Period and Source of Funds.

11. Company Reports (Overview, Financials, SWOT Analysis, Developments, Product

Portfolio)

11.1. Hologic Inc.

11.2. Artificial Life Inc.

11.3. Aruba Networks

11.4. CAE Healthcare

11.5. Eon Reality

11.6. Foursquare

11.7. Simulab Corp

11.8.

SimulaidsInc

11.9. Gowalla

11.10. Laerdal

11.11. Laster Technologies

11.12. Layar B.V

11.13. VirtaMed

11.14. Immersion Corp

11.15. Oculus VR Inc

11.16. Onstar LLC

11.17. Qualcomm

11.18. Samsung

11.19.

Therasim



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11.20. Total Immersion Inc

11.21. Vuzix Corp

11.22. WorldViz LLC

12. Appendix

12.1. Abbreviations

12.2. Sources

12.3. Research Methodology

12.4. Bibliography

12.5.

Compilation of Expert Insights

12.6. Disclaimer



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REPORT SCOPE

The global augmented reality and virtual reality market has been segmented into different

product types like spatial AR, vision based AR, wearable AR with respect to Augmented Reality

(AR) and non-immersive VR, semi-immersive VR, fully-immersive VR in the report. The market

has also been segmented by the end use verticals like surgical applications, rehabilitation,

minimally invasive surgery, simulation in the augmented reality segment of the overall market.

Similarly, virtual reality in healthcare has been segmented and analyzed by diagnostics, phobia

treatment, PTSD treatment, Dentistry, virtual colonoscopy, VRET.

The overall market is also presented from the perspective of different geographic regions and the

key countries for this industry. This report gives an in-depth segmentation of the market by

product types like spatial AR, Vision AR, semi-immersive VR, and fully-immersive VR. It is alsosegmented by end use verticals and key geographic regions like Americas, Europe and Asia-

pacific. Cost analysis, pricing analysis and the overall competitive landscape of key players are

also analyzed in great detail in the report.

Competitive landscape for each of the product types is highlighted and market players are

profiled with attributes of company overview, financial overview, business strategies, product

portfolio and recent developments. Market shares of the key players for 2012 are provided. The

prominent players profiled in this report are Laerdal, Simulaids, Hologic, WorldViz, Therasim

and others.

The report contains the most detailed and in-depth segmentation of the virtual and augmented

reality market specifically in the healthcare industry.

STAKEHOLDERS

The following are the key stakeholders in the augmented and virtual reality in healthcare market.

Sensor Manufacturers

Product OEMs

Contract manufacturer

Service providers

Distributors

Component suppliers

Hospitals and Clinics

Research Organizations

Training Institutions Medical Simulation Providers



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System integrators

Device Maintenance companies

Engineering and Designing companies



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2. EXECUTIVE SUMMARY

Augmented Reality (AR) is the augmentation of a real or physical world environment in a direct

or indirect way using computer generated sensory input. Virtual Reality (VR) is the complete

simulation of the physical environment virtually with immersion of the individual in a scenario varying – non, semi and fully immersive. While high costs of components, size of products

limited the scope of the VR and AR devices a few years back, both the markets are seeing

resurgence due to two primary reasons – Reduction of component costs and improvement of

gesture recognition systems.This has led to a wave of consumer and industrial applications with

many startups and traditional companies trying to combine VR-AR into their product portfolios.

Augmented reality apps are being used in the healthcare industry for various applications like

surgical pre-operation assessment, medical simulation, minimally invasive surgery and

rehabilitation. These applications and use cases are well documented and commercialized.

Similarly virtual reality is also being used in the healthcare industry for applications like fully

immersive 3D simulation experience for doctors, nurses, as a diagnostics tool, in surgery, phobia

treatments, PTSD, autism treatments and dentistry etc. The global market for augmented reality

and virtual reality in the healthcare market is expected to grow from $280m in 2013 to around

$641m in 2018 according to IndustryARC.

SAMPLE GRAPH: GLOBAL AUGMENTED AND VIRTUAL REALITY IN

HEALTHCARE MARKET, 2013 – 2018 ($M)

Source: IndustryARC Analysis, Expert Insights

Google glass and the Oculus Rift VR are the most popular AR based products currently in the

market. Both of which have tremendous application potential in the healthcare industry.Hologic

in collaboration with VirtaMed recently launched a virtual reality simulator for the Myosure

0

100

200

300

400

500

600

700

2013 2014 2015 2016 2017 2018

$ M i l l i o n



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procedure, an incision less system for removal of intrauterine tissue. WorldVizalso launched a

product with full scale immersive 3D virtual patient room simulation.

These augmented reality based apps and devices that are being announced by many startups as

well as established companies currently, is giving a huge boost to this market. Target audiencefor this industry includes training for medical students, nurses and refresher courses for doctors.



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4. GLOBAL AR AND VR IN HEALTHCARE MARKET FORCES

4.1 MARKET DRIVERS

4.1.1 High Demand for Cardiovascular Surgical Applications and Other Invasive Surgery

Replacements The ever-increasing demand for minimally invasive surgery, including cardiovascular procedures

like percutaneous coronary and peripheral procedures, has been driving the use of minimally

invasive surgical technologies. For instance, in cardiothoracic treatment, patients highly prefer

the minimally invasive form of angioplasty, instead of opting for the regular highly invasive by-

pass surgery.Less infection, quicker recovery time and shorter hospital stays have led to a

dramatic shift of patients and physicians worldwide towards minimal form of surgery in varied

applications such as cardiothoracic, orthopedic, gynecologic, gastrointestinal, and other surgeries.

In addition, the cost-effectiveness of treatments involving minimally invasive medical devices

will accelerate adoption of this technology by surgeons.

In laparoscopic surgery, surgeons may face certain challenges such as loss of depth perception,

the fulcrum effect, and the use of unfamiliar instruments. In such scenarios, mistakes or medical

error may compromise with patient safety. Therefore, augmented and virtual reality in healthcare

plays a vital role in order to help surgeons acquire skills required for such surgeries, thereby

reducing medical errors.

Continuing advances in surgical technology and increased adoption of minimally-invasive surgeryfor various procedures drives the market for simulation through use of virtual and augmented

reality solutions.



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RESEARCH METHODOLOGY

The quantitative and qualitative data collected for the augmented and virtual reality in healthcare

market report is from a combination of secondary and primary sources. Research interviews

were conducted with senior executives and/or managers of leading solution providers. TheseKey Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and

qualitative inputs on their operations, performance, strategies and views on the overall market,

including key developments and technology trends. Data from interviews is consolidated,

checked for consistency and accuracy, and the final market numbers are again validated by

experts. The global market was split by product types and geography based on different factors

like primary and secondary sources, understanding of the number of companies operating in

each segment and also KOL insights.

We have used various secondary sources such as directories, articles, white papers, newsletters,

annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and

collect information for extensive technical and commercial study of the augmented and virtual

reality in healthcare market. The following secondary sources were also used in the production of

report and in triangulation of data points.

European Association for Virtual Reality and Augmented Reality (EuroVR)

AR Consortium

American Psychological Association

Virtual Reality Medical Institute

The Society for Simulation in Healthcare (SSH)

Society in Europe for Simulation Applied to Medicine (SESAM)

Academic Pediatric Association

The key players in the market and its value chain were identified through secondary research and

their market opinions were also gathered in a similar way through telephonic interviews and

questionnaires. We have also studied the annual reports of these top market players. Interviews

with key opinion leaders such as directors, managers, marketing personnel were used extensively

in understanding the need and emergence of the market.

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THE ARC ADVANTAGE

An analytical model lies at the core of our process, ensuring logical consistencythroughout our research. We complement the model with secondary data andinterviews with industry experts to reflect the latest trends. With our final expert

validation, we provide you with only the most accurate and actionable intelligence.

THE ARC PROCESS

ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL

AnalyticalMethod

Base Method ConsolidationMethod

Delphi Verification

1. Granularbreakdown ofdrivers intofactors

2. Validate allfactors in termsof their presentimpact on themarket

3. Assign weightsto these factors interms of theirrelevance andimpact on themarket

4. Build the Analytical Model

1. Get a top-down estimate ofthe market

2. Follow it up with a bottom-upestimate of themarket

3. Checkforconsistencyand new growthfactors that arerelevant over thenext 10 Years

4. Build the Basemodel

1. Granularbreakdown ofdrivers intofactors

2. Validate allfactors in termsof their presentimpact on themarket.

3. Assign weightsto these factors interms of theirrelevance andimpact on themarket.

4. Build theConsolidatedModel

1. Verify thefindings of themodel withexperts fromacross the valuechain

2. Verify thefindings withplayers acrosssmall and largeenterprises

3. Tweak themodel and addnew factors

4. Finalize the ARC Model



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ABOUT US

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augmented reality and virtual reality in healthcare industry (2013 - 2018)

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