augmented reality
TRANSCRIPT
Augmented Reality
Ankit Balyan
Enhanced view of the Real World
Ankit Balyan | INSY-606 - Technology Management
Reality enhanced by augmented elements,
generated by a computer and its sensors such as
sound, video, graphics, etc.
Digitally manipulable and interactive
Augmented vs Virtual
Hardware components:
Processor
Display - Head-mounted, Eyeglasses, Contact
lenses, Handheld
Sensors - accelerometer, GPS, compass
Input devices – Camera, IOT
Applications of Augmented Reality – B2B vs B2C
Ankit Balyan | INSY-606 - Technology Management
Education - Text, graphics, video and audio can be superimposed into a
student’s real time environment
Search and Rescue - provide rescue teams with a geographic awareness
of areas
Construction - visualize georeferenced models of construction sites
Medical - provide the surgeon with real time information on patients
health
Industrial Design - compare digital mock-ups with physical mock-ups
Military - renders useful battlefield data onto a soldier's goggles in real
time
Market Assessment Analysis - Gaming
Ankit Balyan | INSY-606 - Technology Management
Market Size = 318.9 𝑀𝑖𝑙𝑙𝑖𝑜𝑛
2.58∗ 51 % ∗ 40% ∗ $ 350 = $ 𝟖. 𝟖𝟐 𝑩𝒊𝒍𝒍𝒊𝒐𝒏
No of households
in the US
Market Assessment Analysis - Gaming
Ankit Balyan | INSY-606 - Technology Management
Market Size = 318.9 𝑀𝑖𝑙𝑙𝑖𝑜𝑛
2.58∗ 51 % ∗ 40% ∗ $ 350 = $ 𝟖. 𝟖𝟐 𝑩𝒊𝒍𝒍𝒊𝒐𝒏
No of US
households with
a game console
Market Assessment Analysis - Gaming
Ankit Balyan | INSY-606 - Technology Management
Market Size = 318.9 𝑀𝑖𝑙𝑙𝑖𝑜𝑛
2.58∗ 51 % ∗ 40% ∗ $ 350 = $ 𝟖. 𝟖𝟐 𝑩𝒊𝒍𝒍𝒊𝒐𝒏
No of US
households with
significant
disposable income
Market Assessment Analysis - Gaming
Ankit Balyan | INSY-606 - Technology Management
Market Size = 318.9 𝑀𝑖𝑙𝑙𝑖𝑜𝑛
2.58∗ 51 % ∗ 40% ∗ $ 350 = $ 𝟖. 𝟖𝟐 𝑩𝒊𝒍𝒍𝒊𝒐𝒏
Expected cost of
an AR Gaming
headset
Market Assessment Analysis - Gaming
Ankit Balyan | INSY-606 - Technology Management
Market Size = 318.9 𝑀𝑖𝑙𝑙𝑖𝑜𝑛
2.58∗ 51 % ∗ 40% ∗ $ 350 = $ 𝟖. 𝟖𝟐 𝑩𝒊𝒍𝒍𝒊𝒐𝒏
P = 0.03 Q = 0.38
Market Assessment Analysis - Gaming
Ankit Balyan | INSY-606 - Technology Management
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Expected Revenues