AUGMENTED REALITY

PRESENTED BY:

MS. PINKY SINGHDR. IRAM SIDDIQUI

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AUGMENTED REALITY APPS MARKET 3

Source: Market Research Times

AUGMENTED REALITY APPLICATION DOMAIN 4

RETAIL SECTOR IN INDIA: AT A GLANCE

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AUGMENTED REALITY IN RETAIL BUSINESS

Reduce friction in the selling process Integrate AR into existing visualization strategies Reduce “hard costs” (e.g., product samples, shipping) Support live events and lead generation Competitive differentiation

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HOW AUGMENTED REALITY CAN HELP IN RETAIL

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Displays additional information about products shown, enriches

shopping experience

IBM APPS 8

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Thank You10